# BeaverCheck Audit Report — https://ipsos.com

**Date:** April 21, 2026  
**URL:** https://ipsos.com  
**Overall Grade:** C (73/100)  
**Report:** https://beavercheck.com/results/3888a151-2366-41bc-8258-acd84f902e8b

## Top Findings

1. **[CRITICAL]** Content-Security-Policy header is missing — Security > Security Headers
2. **[CRITICAL]** HSTS header is missing — Security > Security Headers
3. **[CRITICAL]** No Content-Security-Policy header found — Security > Content Security Policy
4. **[CRITICAL]** Page weighs 9.1 MB (5.6 MB transferred) — Performance > Page Weight Budget
5. **[CRITICAL]** 6 link(s) with no accessible text — Accessibility > Link & Button Quality

---

## Lighthouse Scores

| Category | Score |
|----------|-------|
| Performance | 32 |
| Accessibility | 89 |
| Best Practices | 81 |
| SEO | 100 |

---

## Security

### Security Headers (F — 10/100)

*2 of 10 headers properly configured*

- **[CRITICAL]** HSTS header is missing — Strict-Transport-Security forces browsers to use HTTPS, preventing downgrade attacks. Add the header with a max-age of at least 1 year.
- **[WARNING]** X-Content-Type-Options header is missing — This header prevents MIME-type sniffing, which can lead to XSS attacks. Set it to 'nosniff'.
- **[WARNING]** X-Frame-Options header is missing — This header prevents clickjacking by controlling who can embed your page in a frame. Set it to DENY or SAMEORIGIN.
- **[WARNING]** Referrer-Policy header is missing — Controls how much referrer information is sent with requests. Set to 'strict-origin-when-cross-origin' or stricter.
- **[WARNING]** Permissions-Policy header is missing — Controls which browser features (camera, microphone, geolocation) are allowed. Set it to restrict unused features.
- **[CRITICAL]** Content-Security-Policy header is missing — CSP is the most important header for preventing XSS attacks. See the CSP section for detailed analysis.
- **[WARNING]** Cross-Origin-Opener-Policy header is missing — COOP isolates your browsing context, preventing cross-origin side-channel attacks. Set to 'same-origin'.
- **[WARNING]** Cross-Origin-Embedder-Policy header is missing — COEP prevents loading cross-origin resources without explicit permission. Required for SharedArrayBuffer and high-resolution timers.
- **[PASS]** X-Powered-By header is not present
- **[PASS]** Server header is present without version info

### Content Security Policy (F — 0/100)

*No enforcing CSP policy found*

- **[CRITICAL]** No Content-Security-Policy header found — CSP is the most effective defense against XSS attacks. Add a Content-Security-Policy header to restrict resource loading.

### TLS & Certificates (A+ — 100/100)

*TLS 1.3, 7 checks passed*

- **[PASS]** TLS 1.3 is used
- **[PASS]** Strong cipher suite is used
- **[INFO]** HTTP/2 is not negotiated — HTTP/2 provides multiplexing and header compression for better performance.
- **[PASS]** Certificate is valid (expires in 57 days)
- **[PASS]** Certificate chain has 3 certificates
- **[PASS]** Certificate uses modern signature algorithm
- **[PASS]** Certificate covers 1 domain(s)
- **[PASS]** Certificate is issued by a trusted CA

### Cookie Security (A+ — 100/100)

*No cookies set — no cookie security risks*

- **[PASS]** No cookies set — no cookie security risks

---

## Advanced Security

### Subresource Integrity (D — 40/100)

*1 of 10 external resources have SRI*

- **[WARNING]** External link from fonts.googleapis.com lacks integrity attribute — Without SRI, if this CDN is compromised, attackers could inject malicious code.
- **[WARNING]** External script from choices.consentframework.com lacks integrity attribute — Without SRI, if this CDN is compromised, attackers could inject malicious code.
- **[WARNING]** External script from www.googletagmanager.com lacks integrity attribute — Without SRI, if this CDN is compromised, attackers could inject malicious code.
- **[WARNING]** External script from www.googletagmanager.com lacks integrity attribute — Without SRI, if this CDN is compromised, attackers could inject malicious code.
- **[WARNING]** External script from www.googletagmanager.com lacks integrity attribute — Without SRI, if this CDN is compromised, attackers could inject malicious code.
- **[WARNING]** External script from www.googletagmanager.com lacks integrity attribute — Without SRI, if this CDN is compromised, attackers could inject malicious code.
- **[WARNING]** External script from cache.consentframework.com lacks integrity attribute — Without SRI, if this CDN is compromised, attackers could inject malicious code.
- **[WARNING]** External script from www.googletagmanager.com lacks integrity attribute — Without SRI, if this CDN is compromised, attackers could inject malicious code.
- **[WARNING]** External script from munchkin.marketo.net lacks integrity attribute — Without SRI, if this CDN is compromised, attackers could inject malicious code.
- **[PASS]** script from static.cloudflareinsights.com has SRI protection

### JS Library Vulnerabilities (A+ — 100/100)

*No known vulnerabilities*

- **[PASS]** No known JavaScript library vulnerabilities detected

### Information Leakage (A+ — 100/100)

*No exposures*

- **[PASS]** security.txt is present — good practice
- **[PASS]** No sensitive files exposed

### Email Security (A+ — 100/100)

*DMARC: reject*

- **[PASS]** DMARC policy is reject — strongest protection

### Permissions-Policy (D — 40/100)

*No header set*

- **[WARNING]** No Permissions-Policy header — Consider adding a Permissions-Policy header to restrict browser feature access from embedded content.

### CORS Configuration (B — 80/100)

*No CORS headers*

- **[PASS]** No CORS headers present — secure default

---

## Performance

### Page Weight Budget (F — 0/100)

*5.6 MB transferred, 49 requests*

- **[CRITICAL]** Page weighs 9.1 MB (5.6 MB transferred)
- **[WARNING]** Images are 4.0 MB — compress or use modern formats — Convert images to WebP/AVIF and resize to display dimensions to reduce transfer size.
- **[WARNING]** JavaScript is 1.1 MB — consider code splitting or lazy loading — Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
- **[INFO]** CSS is 387 KB — consider purging unused styles — Remove unused CSS rules with tools like PurgeCSS to reduce stylesheet size.
- **[PASS]** 49 HTTP requests
- **[INFO]** Estimated 1.2 g CO2 per page load

### Third-Party Impact (D — 50/100)

*100% third-party, 0 ms blocking*

- **[WARNING]** Third-party code accounts for 100% of page weight (5.6 MiB of 5.6 MiB)
- **[PASS]** Third-party blocking time is low (0 ms)

### Text Compression (A+ — 100/100)

*All text resources are compressed*

- **[PASS]** All text resources are compressed

### Image Optimization (B — 70/100)

*12 images, 0 KB saveable*

- **[WARNING]** https://www.ipsos.com/sites/ipsos/themes/custom/ip... is missing width/height — may cause layout shift — Set explicit width and height to prevent CLS.

### JS Execution Cost (F — 20/100)

*3873ms total JS execution*

- **[WARNING]** https://www.ipsos.com/en-us: 811ms CPU time
- **[WARNING]** https://choices.consentframework.com/js/pa/46244/c...: 573ms CPU time
- **[WARNING]** Unattributable: 566ms CPU time
- **[WARNING]** https://www.ipsos.com/sites/default/files/js/js_np...: 366ms CPU time
- **[WARNING]** https://www.ipsos.com/cdn-cgi/challenge-platform/s...: 340ms CPU time
- **[WARNING]** Third-party scripts: 3873ms (100% of total)

### Font Loading (A+ — 100/100)

*7 fonts (137 KB)*

- **[INFO]** 7 font(s) use font-display: swap (FOUT risk but functional)

### JS Bundles (D — 40/100)

*12 scripts, 451 KB unused*

- **[WARNING]** https://www.ipsos.com/sites/default/files/js/js_np...: 76 KB unused (65%) — Consider code splitting or tree shaking to reduce unused code.
- **[WARNING]** https://www.googletagmanager.com/gtag/js?id=G-SQVZ...: 70 KB unused (41%) — Consider code splitting or tree shaking to reduce unused code.
- **[WARNING]** https://www.googletagmanager.com/gtag/js?id=G-X263...: 69 KB unused (41%) — Consider code splitting or tree shaking to reduce unused code.
- **[WARNING]** https://www.googletagmanager.com/gtm.js?id=GTM-NZ2...: 67 KB unused (41%) — Consider code splitting or tree shaking to reduce unused code.
- **[WARNING]** https://www.googletagmanager.com/gtag/js?id=AW-107...: 65 KB unused (45%) — Consider code splitting or tree shaking to reduce unused code.
- **[INFO]** Total unused JavaScript: 451 KB

### Resource Caching (A+ — 100/100)

*All resources properly cached*

- **[PASS]** No caching issues found

### Critical Rendering Path (A+ — 100/100)

*No render-blocking resources*

- **[PASS]** No render-blocking resources detected

### Resource Hints (A+ — 100/100)

*2 hints, 0 missing preconnects*

- **[PASS]** Page uses 2 resource hint(s)

### Page Weight Inventory (F — 35/100)

*49 resources · 5.6 MB · 451 KB savings available*

- **[WARNING]** Page weight 4.6 MB over 1MB target
- **[INFO]** ~451 KB of savings available
- **[WARNING]** 48 third-party resources (100% of weight)
- **[INFO]** 3 resources over 200KB

### Render-Blocking Resources (A+ — 100/100)

*No render-blocking resources detected*

- **[PASS]** No render-blocking resources detected in <head>

### Third-Party Resources (A+ — 100/100)

*No third-party resources detected*


---

## Content Quality

### Links (F — 40/100)

*175 links checked, 126 healthy, 49 broken*

- **[CRITICAL]** 126 of 175 links are healthy
- **[WARNING]** Broken link: https://fonts.googleapis.com — Found in <link href>. Returns HTTP 404.
- **[WARNING]** Broken link: https://fonts.gstatic.com — Found in <link href>. Returns HTTP 404.
- **[WARNING]** Broken link: https://ipsos.com/sites/ipsos/themes/custom/ipsos/favicon... — Found in <link href>. Returns HTTP 403.
- **[WARNING]** Broken link: https://ipsos.com/sites/default/files/css/css_lQoUQWrgX-U... — Found in <link href>. Returns HTTP 403.
- **[WARNING]** Broken link: https://ipsos.com/sites/default/files/css/css_uhIUcN13-OV... — Found in <link href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/en-us/contact — Found in <a href>. Returns HTTP 403.
- **[WARNING]** Broken link: https://ipsos.com/sites/ipsos/themes/custom/ipsos/html202... — Found in <img src>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/solutions/overview — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/insights-hub?type=survey&topic=&y... — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/insights-hub?type=events_replay&t... — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/news-events-media-overview — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/news-hub — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/events-webinars — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/about-us/media — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/careers/opportunities-ipsos — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/why-work-ipsos — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/careers/career-advancement-opport... — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/early-careers — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/careers/Search-Current-Opportunities — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/welcome-path — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/about-us — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/about-us/management — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/privacy-data-protection — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/online-data-quality-matters — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/node/11426 — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/iso-certification — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/statements-policies — Found in <a href>. Returns HTTP 403.
- **[WARNING]** Broken link: https://ipsos.com/sites/default/files/styles/hp_slider/pu... — Found in <img src>. Returns HTTP 403.
- **[WARNING]** Broken link: https://ipsos.com/sites/default/files/styles/hp_listing/p... — Found in <img src>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/search?search=PURPOSE — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/topic/insights — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/ipsos-data-drops-2026 — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/insights-activate — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/topic/society — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/discover-ipsos-knowledgepanel-gol... — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/topic/corporate — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/insights-hub — Found in <a href>. Returns HTTP 403.
- **[WARNING]** Broken link: https://ipsos.com/sites/default/files/styles/hp_slider/pu... — Found in <img src>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/ipsos-world — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en/investors-overview — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/overview/news-events-media — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://www.linkedin.com/company/ipsos-in-north-america — Found in <a href>. Returns HTTP 404.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/rss.xml — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/legal-mentions — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/cookie-policy — Found in <a href>. Returns HTTP 403.
- **[CRITICAL]** Broken link: https://ipsos.com/en-us/our-alert-system — Found in <a href>. Returns HTTP 403.
- **[WARNING]** Broken link: https://ipsos.com/sites/default/files/js/js_npFedVWVNmQAF... — Found in <script src>. Returns HTTP 403.
- **[WARNING]** Broken link: https://ipsos.com/sites/default/files/js/js_ICUbMr5mOxHTO... — Found in <script src>. Returns HTTP 403.

### Mixed Content (A+ — 100/100)

*No mixed content detected — all resources use HTTPS.*

- **[PASS]** No mixed content detected — all resources use HTTPS

### Open Graph (A — 90/100)

*Open Graph tags are well configured for social sharing.*

- **[INFO]** og:title is short (5 characters) — Ideal length is 25–60 characters for social sharing previews.
- **[INFO]** Missing og:site_name — The og:site_name tag displays the website name in social previews.
- **[INFO]** Missing twitter:card — Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

### Structured Data (A — 90/100)

*2 JSON-LD block(s) found — structured data is well configured.*

- **[WARNING]** Missing required property "name" for WebSite — The "name" property is required for the WebSite schema type.
- **[INFO]** Missing recommended property "description" for WebSite — Adding "description" can improve how search engines display your content.
- **[PASS]** 2 JSON-LD blocks found

---

## Infrastructure

### DNS Records (A+ — 100/100)

*2 A records, 101 ms lookup*

- **[PASS]** Resolves to 2 IPv4 address(es)
- **[PASS]** Has 2 IPv6 (AAAA) record(s)
- **[PASS]** 2 nameserver(s) configured
- **[PASS]** 2 mail exchanger(s) configured
- **[INFO]** CAA records not checked — CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.
- **[PASS]** SPF record present in TXT
- **[PASS]** DNS resolution time: 101 ms

### Redirect Chain (B — 70/100)

*2 redirect(s), 414 ms total*

- **[WARNING]** 2 redirects before reaching final URL — Each redirect adds latency. Try to minimize the chain to 1 hop.
- **[INFO]** WWW normalization redirect

### IPv6 Readiness (A+ — 100/100)

*IPv6 reachable (17 ms)*

- **[PASS]** IPv6 is configured and reachable at 2606:4700::6812:1079, 2606:4700::6812:1179

### Crawlability (C — 65/100)

*robots.txt present, sitemap with 0 URLs*

- **[PASS]** robots.txt is present
- **[PASS]** sitemap.xml is present
- **[WARNING]** sitemap.xml contains invalid XML — Search engines may not be able to parse the sitemap. Fix XML validation errors.
- **[WARNING]** sitemap.xml is empty — no URLs found — An empty sitemap provides no value. Add <url> entries for your pages.
- **[INFO]** robots.txt does not reference a sitemap — Add a 'Sitemap:' directive to robots.txt so search engines can discover your sitemap.

### URL Variants (A+ — 100/100)

*www/non-www, trailing slash, HTTP→HTTPS*

- **[PASS]** www/non-www redirect configured correctly (preferred: non-www)
- **[PASS]** HTTP correctly 301-redirects to HTTPS

### Domain Intelligence (A — 90/100)

*ipsos.com — via InterNetX GmbH, 28 years, 3 months old*

- **[WARNING]** Domain expires in 34 days — Consider enabling auto-renewal to prevent accidental expiration.
- **[INFO]** DNSSEC is not enabled — DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.
- **[PASS]** Registrar: InterNetX GmbH
- **[WARNING]** Registrar lock is NOT enabled — The domain can be transferred without an unlock step. Enable registrar lock (clientTransferProhibited) in your registrar's control panel to protect against unauthorized or accidental transfers.

---

## Compliance

### WCAG Compliance (A+ — 100/100)

*No testable criteria*


### Cookie Consent & Privacy (A+ — 100/100)

*privacy policy found*

- **[PASS]** Privacy policy link found
- **[PASS]** Terms of service link found
- **[INFO]** No cookie consent banner detected
- **[INFO]** This is an automated check, not legal advice — BeaverCheck detects technical indicators of consent management. This does not constitute a legal compliance assessment. Consult a privacy professional for GDPR/CCPA compliance.

### Language & i18n (A — 90/100)

*Lang attribute present*

- **[PASS]** <html lang> attribute is present
- **[PASS]** <html lang> value is valid
- **[INFO]** No Content-Language HTTP header
- **[INFO]** Language signals are inconsistent — The <html lang> attribute and Content-Language header should agree.

### Readability & Typography (A+ — 100/100)

*Font sizes and tap targets checked*


### Viewport Configuration (A+ — 100/100)

*Viewport properly configured*

- **[PASS]** Viewport meta tag is present
- **[PASS]** width=device-width is set
- **[PASS]** User zooming is allowed

### Third-Party Trackers (B — 80/100)

*7 trackers detected*

- **[INFO]** 7 third-party trackers detected — Found 4 analytics, 1 advertising, 1 marketing, 1 tag manager trackers.
- **[WARNING]** 1 advertising/retargeting trackers detected — Advertising trackers collect user data for ad targeting. Under GDPR, these typically require explicit consent.

### Cookie & Tracker Inventory (A+ — 100/100)

*0 cookies · 7 trackers · 0 pre-consent*

- **[INFO]** 7 third-party tracker(s) detected on page

---

## Legal

### Legal Page Ecosystem (F — 20/100)

*1 of 7 expected legal pages detected*

- **[WARNING]** Privacy Policy not detected — No link matching common Privacy Policy URL patterns or link text was found. Most websites are expected to have a Privacy Policy, especially those collecting user data.
- **[WARNING]** Terms of Service not detected — No link matching common Terms of Service URL patterns or link text was found. Most websites are expected to have a Terms of Service, especially those collecting user data.
- **[PASS]** Cookie Policy detected — Found at /en-us/cookie-policy, linked from footer.
- **[INFO]** Accessibility Statement not detected — No link matching common Accessibility Statement URL patterns or link text was found. Most websites are expected to have a Accessibility Statement, especially those collecting user data.
- **[INFO]** DMCA / Copyright Notice not detected — No link matching common DMCA / Copyright Notice URL patterns or link text was found. Most websites are expected to have a DMCA / Copyright Notice, especially those collecting user data.
- **[INFO]** Refund / Returns Policy not detected — No link matching common Refund / Returns Policy URL patterns or link text was found. Most websites are expected to have a Refund / Returns Policy, especially those collecting user data.
- **[INFO]** Acceptable Use Policy not detected — No link matching common Acceptable Use Policy URL patterns or link text was found. Most websites are expected to have a Acceptable Use Policy, especially those collecting user data.

### Copyright Notice (A+ — 100/100)

*© 2016 - 2026 Ipsos All Rights Reserved Legal Mentions Priv…*

- **[PASS]** Copyright notice is up to date — Copyright notice is up to date: © 2016 - 2026 Ipsos All Rights Reserved Legal Mentions Privacy &
- **[PASS]** Copyright holder: Ipsos

### Regulatory Indicators

*1 regulatory indicator(s) detected*

- **[INFO]** This is a technical scan, not a legal assessment — BeaverCheck detects technical indicators that may suggest regulatory relevance. This is not a compliance audit and should not be relied upon for legal decisions. Consult qualified legal counsel for compliance assessments.
- **[INFO]** GDPR indicators detected (strong confidence) — Indicators suggesting GDPR may be relevant: Text mentions: data protection; Privacy policy page found. EU General Data Protection Regulation — governs collection and processing of personal data of EU residents.

### Third-Party Data Sharing

*2 third-party service(s) detected*

- **[INFO]** Data inventory for transparency purposes — This inventory identifies third-party services that receive data from your site visitors. Under regulations like GDPR (Article 30), maintaining records of data processing activities is commonly considered a best practice. This automated scan provides a starting point — it may not capture all data flows.
- **[INFO]** 2 third-party services across 2 categories — 2 third-party services detected across 2 categories: Analytics (1), Tag Management (1). Each of these services receives some user data from your site visitors.
- **[INFO]** Google Analytics (Analytics) — Detected via script URL. Typically collects: Page views, User behavior, Demographics, Device info, IP address. Privacy policy: https://policies.google.com/privacy. Data Processing Agreement available.
- **[INFO]** Google Tag Manager (Tag Management) — Detected via script URL. Typically collects: Orchestrates other tracking scripts, Page views. Privacy policy: https://policies.google.com/privacy. Data Processing Agreement available.

### Compliance Badges (C — 55/100)

*0 compliance badge(s) detected*

- **[INFO]** No compliance badges detected — No recognized compliance certification badges or seals were found. This is common — many sites do not display compliance badges.

---

## Availability

### CDN & Delivery (B — 80/100)

*Cloudflare*

- **[PASS]** Site is served via Cloudflare CDN (edge: CDG)

### HTTP Caching (F — 30/100)

*No cache headers*

- **[WARNING]** No Cache-Control header found — Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

### Transport Security (B — 75/100)

*HTTP/3, HSTS, and TLS version analysis*

- **[INFO]** HTTP/3 (QUIC) not advertised — HTTP/3 eliminates head-of-line blocking. If your CDN supports it, consider enabling it.
- **[WARNING]** Missing Strict-Transport-Security header — HSTS tells browsers to only use HTTPS, preventing SSL stripping attacks.
- **[PASS]** TLS 1.3 in use (fastest handshake, 1-RTT)

---

## Accessibility

### Landmark Structure (A+ — 100/100)

*11 landmarks*

- **[PASS]** <main> landmark present
- **[PASS]** 4 <nav> landmark(s) found
- **[PASS]** All <nav> elements are properly labeled
- **[PASS]** Skip navigation link present

### Heading Hierarchy (A+ — 100/100)

*12 headings*

- **[PASS]** Single H1 present

### Alt Text Quality (A+ — 100/100)

*All 5 images OK*

- **[PASS]** 1 decorative image(s) correctly marked
- **[PASS]** 4 image(s) with good alt text

### Form Accessibility (A — 92/100)

*1 of 1 controls have issues*

- **[WARNING]** 1 control(s) rely on placeholder only — Placeholder text disappears on focus and is not a reliable label.

### Link & Button Quality (C — 58/100)

*6 issue(s) across 75 links and 11 buttons*

- **[CRITICAL]** 6 link(s) with no accessible text — Links without text are announced as raw URLs by screen readers.
- **[WARNING]** 5 link(s) open in new tab without warning — Add '(opens in new tab)' to link text or aria-label.
- **[PASS]** 64 link(s) with descriptive text

---

## UX

### 404 Error Page (F — 20/100)

*Soft 404 detected*

- **[CRITICAL]** Soft 404: server returns HTTP 200 for non-existent pages — The server returns HTTP 200 for a path that does not exist. Search engines will index these pages, diluting your real content. Configure your server to return a proper 404 status code for missing pages.

### Favicon & Branding (F — 30/100)

*2 icon(s) detected*

- **[PASS]** favicon.ico present at site root
- **[PASS]** HTML icon links detected
- **[INFO]** No apple-touch-icon detected — iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.

### Web Manifest (F — 30/100)

*Invalid JSON*

- **[WARNING]** Manifest contains invalid JSON — Manifest at https://ipsos.com/manifest.json contains invalid JSON. Browsers cannot parse it.

### Dark Mode Support (D — 40/100)

*No dark mode signals*

- **[INFO]** No dark mode signals detected — Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
- **[INFO]** Detection limited to meta tags and inline styles — External CSS files may contain prefers-color-scheme rules not visible to this scan.

### Print Stylesheet (D — 40/100)

*No print styles*

- **[INFO]** No print-specific styles detected — When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.

### Navigation UX (F — 35/100)

*1 navigation pattern(s)*

- **[PASS]** Skip navigation link detected
- **[PASS]** 4 navigation landmark(s) detected
- **[PASS]** Hamburger menu detected (responsive design)

---

## SEO

### Canonical URL (A — 85/100)

*Minor issues*

- **[PASS]** Canonical tag present
- **[WARNING]** Canonical does not match final URL (https://www.ipsos.com/en)
- **[INFO]** Canonical points to a different domain

### Meta Tags (A+ — 95/100)

*Title optimized*

- **[PASS]** Page title is set
- **[PASS]** Title length (60 chars) is optimal
- **[INFO]** Title and H1 have very different wording — Alignment helps users confirm they've reached the right page.

### Content Depth (C — 65/100)

*369 words, Difficult*

- **[PASS]** Page has 369 words of content
- **[INFO]** Text-to-HTML ratio is 5% — Very low ratio suggests heavy framework overhead or boilerplate.
- **[INFO]** Reading level: Difficult (grade 13)

### Internal Links (A+ — 100/100)

*54 internal, 21 external*

- **[PASS]** 54 internal links (72%)
- **[PASS]** 92% of links use descriptive anchor text
- **[INFO]** 54 internal / 21 external links

### Image SEO (A+ — 100/100)

*5 images, 5 descriptive filenames*

- **[PASS]** All images have descriptive filenames

### Hreflang

*0 hreflang tags*


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## Sustainability

### CO2 Per Page Load (D — 50/100)

*1.34g CO2 per view*

- **[WARNING]** 1.34g CO2 per page view — This page transfers 5.6 MB, producing an estimated 1.34g of CO2 per visit using the Sustainable Web Design model (v4). Breakdown: data center 0.03g, network 0.28g, end-user device 1.03g.
- **[INFO]** At 10,000 monthly views: 160.3 kg CO2/year — With 10,000 page views per month, this page would generate approximately 160.3 kg of CO2 annually — equivalent to charging 20041 smartphones.
- **[PASS]** Green hosting reduces data center emissions

### Green Hosting (A+ — 100/100)

*Green (both)*

- **[PASS]** Both hosting and CDN use renewable energy
- **[INFO]** Cloudflare: Verified by the Green Web Foundation
- **[INFO]** Cloudflare: 100% renewable energy for global network since 2019
- **[INFO]** Green hosting status based on known provider commitments — Green hosting detection uses a curated database of provider renewable energy commitments. This is not a real-time verification. For authoritative checks, visit thegreenwebfoundation.org.

### Repeat Visit Weight (A+ — 100/100)

*100% cached*

- **[PASS]** 100% reduction on repeat visits — Returning visitors download only 11 KB (vs 5780 KB first visit). 48 of 49 resources are served from browser cache, saving 1.33g CO2 per repeat visit.
- **[INFO]** Repeat visit: 0.00g CO2 (first visit: 1.34g)

### Carbon Budget (F — 30/100)

*71th percentile*

- **[WARNING]** 1.34g CO2 — above the median website (0.60g) — Heavier than an estimated 29% of websites. Reducing page weight, optimizing images, and removing unused JavaScript would lower the carbon footprint. See the Performance tab.
- **[INFO]** Estimated 71th percentile — Compared to: top 10% = 0.20g, target = 0.50g, median = 0.60g per page view.

### Transfer Efficiency (A+ — 100/100)

*92% efficient*

- **[PASS]** Transfer efficiency: 92% — Only 450 KB of potential savings identified. Your page is well-optimized for size.

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*Generated by [BeaverCheck](https://beavercheck.com) — https://beavercheck.com/results/3888a151-2366-41bc-8258-acd84f902e8b*