Audit overview
3 categories need attention: Accessibility, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
5High impact, low effort — start here.
Strategic
0High impact, requires investment.
Nothing in this quadrant — good news.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
21 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
24 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
5 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
CHF 249 investment → CHF 13,892/month returns + CHF 250,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~34%.
- Page takes 12.7s to loadUsers abandon at ~3s — you're 10.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 11 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- High main-thread blocking timePage is non-interactive for 268ms after first paint→ Defer third-party scripts and split large bundles
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
CHF 250’000
- No privacy policy link detectednDSG/FADP: CHF 1’000 – CHF 250’000
- Trackers detected but no cookie policy foundnDSG/FADP: CHF 1’000 – CHF 250’000
- Trackers detected but no privacy policy foundnDSG/FADP: CHF 1’000 – CHF 250’000
Bounce-Rate Cost
CHF 11’018 /mo
+34.4pp bounce · ~3,443 lost visitors/mo
CPC: CHF 3.20
Bandwidth Waste
CHF 0.81 /mo
11456.3 MB/mo × 0.071 CHF/GB
- Optimize transfer: save ~1.1 MB per page loadSaves CHF 0.81/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.96 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
12.74 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
268 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.038
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.40 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
13.04 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.40 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.85 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
20 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.259
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.92 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.91 s
Categories
8Performance
All checks pass
Security
HSTS header is missing
Accessibility
21 image-only link(s) without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 95+ on Content; you're at 51 — closing this gap is the highest-leverage improvement.
Technology stack
Concrete CMS, on Apache/PHP, hosted on Apache HTTP Server
Stack Architecture
Matomo Analytics 
Concrete CMS 
Bootstrap 3.3.7Google Search Console 
Isotope 
Lodash 1.8.3Masonry Microsoft 
Modernizr 2.8.3
Moment.js 2.21.0
OneTrust 
RSS 
jQuery 2.2.4
PHP 
Apache Apache HTTP Server All Detected Technologies (17)
Apache is a free and open-source cross-platform web server software.
PHP is a general-purpose scripting language used for web development.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Isotope.js is a JavaScript library that makes it easy to sort, filter, and add Masonry layouts to items on a webpage.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Masonry is a JavaScript library that enables a cascading grid layout, positioning elements based on available vertical space for an optimized, gap-free arrangement.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
OneTrust is a cloud-based data privacy management compliance platform.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Matomo Analytics is a free and open-source web analytics application, that runs on a PHP/MySQL web-server.
Observations (4)
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Bootstrap version may be outdated
Detected Bootstrap 3.3.7. The current major version is 5. Consider updating for security patches and new features.
jQuery version may be outdated
Detected jQuery 2.2.4. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
17 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
1 sprints · 2h total → projected C (79)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · No H1 heading found
- · HSTS header is missing
- · 21 image-only link(s) without alt text
- · 24 link(s) with no accessible text
- · 5 button(s) with no accessible text