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https://www.fashionnova.com Export & share
Scanned
2026-04-04 18:20 UTC
Worker
🇺🇸 Santa Clara
Duration
1.6m
Vs prev

Audit overview

4 categories need attention: Performance, and 3 others.

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

Cookie 'OptimizelyUserId' is missing the Secure flag

A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.

Security › Cookie Security
Critical: 3

Cookie 'session' is missing the Secure flag

A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.

Security › Cookie Security
Critical: 4

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 5

Page weighs 21.0 MB (11.3 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
What fixing these means. Your site has several issues that may be affecting user experience and business outcomes. Your LCP of 18.2s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. The 4 security gaps leave your users exposed — modern browsers increasingly warn visitors about insecure sites. Addressing the critical issues below would have the most immediate impact on your user trust.
4 security gaps detected — browsers may warn visitors about your site.
Your LCP is 18.2s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€553 investment → €3,261/month returns + EUR 20,500,000 risk avoided

Investment
€553
6.5 h · 4 findings
Monthly returns
€3.261
€39.134/yr
Payback
0.2 mo
+6983% Y1
Regulatory risk avoided EUR 20.500.000
Or — fix only the top 3 findings
€2980.1 mo payback · +13054% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
€43 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

8 barrier(s) likely increasing bounce by ~30%.

Barriers
8
3 crit 5 warn
Bounce delta
+30pp
added vs baseline
Score
55
C
Speed
2
Trust
2
Usability
1
Content
0
Nav
3
  • Page takes 18.2s to load
    Users abandon at ~3s — you're 15.7s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 7.3s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 54 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€553 6.5 developer hours at €85/hr
Quick wins
€43 2 fixes in ~30 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€3.261 / month at risk ~€39.134 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€20.500.000

GDPREAA
  • No privacy policy link detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • 4 of 4 <nav> elements are unlabeled
    EAA: EUR 1.000 – EUR 500.000
  • Skip navigation link is missing (WCAG 2.4.1)
    EAA: EUR 1.000 – EUR 500.000

Bounce-Rate Cost

€3.259 /mo

+30.3pp bounce · ~3,034 lost visitors/mo

CPC: EUR 1.07

Bandwidth Waste

€2,63 /mo

35487.0 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~3.5 MB per page load
    Saves €2,63/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

26
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
90
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
73
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

10.83 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

18.21 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

7.29 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.004

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

11.21 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

42.23 s

Desktop

53
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
96
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
69
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.63 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.12 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

540 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.002

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.95 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

8.32 s

Categories

8
Avg score 72.4

How you compare

Where this site stands against peers running the same stack.

Shopify · 75 peers
You 69
·
Avg 73
At average
0 50 100
Better than 1% of Shopify sites See full Shopify benchmark →
Sanity · 31 peers
You 69
·
Avg 74
At average
0 50 100
Better than 3% of Sanity sites See full Sanity benchmark →

Technology stack

Sanity, hosted on Amazon Web Services, with Amazon S3 CDN

27 technologies detected 7 stack layers 3 with CPE identifier Enterprise

Stack Architecture

Analytics
Blotout EdgeTag Google Tag Manager Klaviyo Northbeam Optimizely PushOwl
Ecommerce
Shopify
CMS
Sanity Sanity.io
Build
Attentive
Framework
HSTS HTTP/3 Open Graph Priority Hints React React Router 7.12.0 Sentry Tailwind CSS Transcend core-js 3.36.0 crypto-js reCAPTCHA
CDN
Amazon S3 Cloudflare cdnjs
Hosting
Amazon Web Services Snowplow Analytics

All Detected Technologies (27)

Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.

Categories CDN Website https://aws.amazon.com/s3/ Detected by BeaverCheck

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains cdnjs.cloudflare.com: https://cdnjs.cloudflare.com/ajax/libs/crypto-js/4.1.1/crypto-js.min.js

Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.

Categories PaaS Website https://aws.amazon.com/ Detected by BeaverCheck

Snowplow is an open-source behavioral data management platform for businesses.

Categories Analytics, IaaS Website https://snowplowanalytics.com Detected by BeaverCheck

Sanity is a platform for structured content. It comes with an open-source, headless CMS that can be customized with Javascript, a real-time hosted data store and an asset delivery pipeline.

Categories CMS Website https://www.sanity.io Detected by BeaverCheck

Sanity is a platform for structured content. It comes with an open-source, headless CMS that can be customized with Javascript, a real-time hosted data store and an asset delivery pipeline.

Categories CMS Website https://www.sanity.io Detected by BeaverCheck

Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.

Categories Ecommerce Website https://shopify.com Detected by BeaverCheck Evidence robots.txt Disallow pattern: /admin, robots.txt Disallow pattern: /cart, robots.txt Disallow pattern: /collections/

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck

React is an open-source JavaScript library for building user interfaces or UI components.

Categories JavaScript frameworks Website https://reactjs.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

React Router provides declarative routing for React.

Categories JavaScript frameworks Website https://reactrouter.com Detected by BeaverCheck

Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.

Categories Issue trackers Website https://sentry.io/ Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck Evidence Found 146 unique Tailwind utility classes in HTML

Transcend is data privacy management compliance platform.

Categories Cookie compliance Website https://www.transcend.io Detected by BeaverCheck

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

crypto-js is a JavaScript library of crypto standards.

Categories JavaScript libraries Website https://github.com/brix/crypto-js Detected by BeaverCheck

reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.

Categories Security Website https://www.google.com/recaptcha/ Detected by BeaverCheck Evidence Script URL contains www.google.com/recaptcha: https://www.google.com/recaptcha/api.js?render=6Ldh7QArAAAAABoDc8R2TGyMjhnhycJO65suClHV

Blotout EdgeTag is a technology provided by Blotout that tackles the effects of privacy changes on C-API signals by reconstructing signals around a lifetime ID, allowing for real-time remarketing of site visits.

Categories Marketing automation Website https://blotout.io Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtag/destination?id=G-CHPZC04957&cx=c&gtm=4e6411

Klaviyo is an email marketing platform for online businesses.

Categories Marketing automation Website https://www.klaviyo.com/ Detected by BeaverCheck Evidence Script URL contains static.klaviyo.com: https://static.klaviyo.com/onsite/js/build-preview/commit-f6f00cac0c842ff6b918911ae9159db809c1b007/runtime.c5ec61f9d7a2628b62ca.js?cb=2

Northbeam is a platform for marketing measurement that uses machine learning for DTC and ecommerce brands.

Categories Analytics Website https://www.northbeam.io Detected by BeaverCheck

Optimizely is an experimentation platform that helps developers build and run A/B tests on websites.

Categories A/B Testing, Personalisation Website https://www.optimizely.com Detected by BeaverCheck

PushOwl is a push notification platform for ecommerce stores.

Categories Marketing automation Website https://pushowl.com Detected by BeaverCheck

Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.

Categories Personalisation Website https://www.attentivemobile.com Detected by BeaverCheck

Observations (2)

Shopify storefront detected

Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.

Complex technology stack detected

27 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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https://beavercheck.com/badge?url=https%3A%2F%2Fwww.fashionnova.com

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 6h total → projected C (79)

Sprint 1: Quick Wins

+7

Highest ROI — low effort, high impact

3 findings 0h → C (76)
  • · Page weighs 21.0 MB (11.3 MB transferred)
  • · Cookie 'OptimizelyUserId' is missing the Secure flag
  • · Cookie 'session' is missing the Secure flag

Sprint 2: Core Fixes

+3

Medium effort, high structural impact

2 findings 6h → C (79)
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found

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