C — https://tumblr.com | BeaverCheck Audit

Site Health

Score: 74 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Several missing protections leave your users and data exposed.

Mostly accessible, but some users still face barriers.

Solid SEO basics — a few optimizations could boost rankings.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Good content signals with minor gaps.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

WordPress sites average 74

At average

Better than 38% of WordPress sites See full WordPress benchmark →

core-js sites average 72

At average

Better than 64% of core-js sites See full core-js benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

3 image(s) missing alt attribute

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Alt Text Quality

95 third-party resources (100% of weight)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Inventory

Cross-Origin-Embedder-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Ftumblr.com)](https://beavercheck.com/results/02cef03c-d2e6-4608-9c80-ee9af903a27c)

HTML

<a href="https://beavercheck.com/results/02cef03c-d2e6-4608-9c80-ee9af903a27c"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Ftumblr.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Ftumblr.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 11.2s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

1 accessibility issue excludes users who rely on assistive technology.

Your LCP is 11.2s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Conversion Barriers

3 critical 3 warning

6 barrier(s) likely increasing bounce by ~29%.

Speed (2)

Page takes 11.2s to load

+12% bounce

Users abandon at ~3s — you're 8.7s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 1.3s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (1)

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Content (1)

No structured data

+2% bounce

No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices

Fix: Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Navigation (2)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

6 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$500 investment → $3,695/month returns + USD 157,500 risk avoided

Payback period: < 1 month First-year ROI: +8768%

Investment

$500

5h · 5 findings

Monthly returns

$3,695 /mo

~$44,340 / year

Conversions recovered $3,694
Bandwidth savings $0.63

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

Payback period

0 12mo 24mo

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$500

5.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,126 / month at risk

~$157,508 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no privacy policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+5 more

Bandwidth Waste

$0.63 /mo

7862.6 MB/mo × 0.080 USD/GB

Optimize transfer: save ~786 KB per page load
Saves $0.63/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 3 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Was this report useful?

Thanks for your feedback!

We'll use a cached audit if available, or offer to scan.

Checking for existing audit...

Press ? for shortcuts

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

100

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.07 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

11.24 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.25 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.64 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

13.81 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:68.736 source:map[column:7555 line:10 type:source-location url:https://assets.tumblr.com/pop/js/modern/vendor-b6411a75.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.08 source:map[column:19815 line:0 type:source-location url:https://assets.tumblr.com/pop/js/modern/7387-47979b77.js urlProvider:network]] map[reflowTime:67.751 source:map[column:7428 line:0 type:source-location url:https://assets.tumblr.com/pop/js/modern/dashboard-355582b6.js urlProvider:network]] map[reflowTime:0.905 source:map[column:26608 line:0 type:source-location url:https://assets.tumblr.com/pop/js/modern/3650-7e41bcb0.js urlProvider:network]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
assets.tumblr.com/pop/shared-styles-a8867947.css	103.3 KiB	601 ms
assets.tumblr.com/pop/css/main-808242e7.css	7.1 KiB	790 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
	/b799fe1e473462305d8f6f01dd18e0f7/f46d4b1255ba0892-0d/s12...	310.5 KiB	219.5 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/42832d97a693bb4aec4e257a2d28eb42/47c66e1dfe4b49d4-57/s12...	177.4 KiB	104.4 KiB
	/06a6f291c6535ddfd02bc75e7aecf4ca/f46d4b1255ba0892-34/s12...	128.8 KiB	77.7 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/e5a78d5abaabc0fa10087e54c11ba220/47c66e1dfe4b49d4-60/s12...	113.3 KiB	66.7 KiB
Time to watch the geese return, while snow retreats to the corners of my backya… `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/b7d775724065eb0a712f298ce34615be/9900bf8039a3492c-1c/s12...	90.6 KiB	39.5 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/7e3ea5a855795247b6df88a4a5d52248/47c66e1dfe4b49d4-f4/s12...	33.3 KiB	19.6 KiB
	/4da4daf6ff02a1fac2a084e635a02e10/b4dbd401d0dd5fe3-05/s96...	18.4 KiB	16.9 KiB
Avatar `div.DPB5d > a.BSUG4 > div._0MuRn > img.S8Dii`	/e1a33dc071c9586fb79828ca32f6e219/8082c45bd1d6cb4b-ed/s96...	10.1 KiB	8.6 KiB
Avatar `div.DPB5d > a.BSUG4 > div._0MuRn > img.S8Dii`	/11879431653a68ae3dc2e296531896a8/5f86be0b4f74e0af-5d/s96...	9.3 KiB	7.8 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 774 ms

URL	Time Spent
tumblr.com/	774 ms
www.tumblr.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 450 ms 99.7 KiB

URL	Transfer Size	Est Savings
assets.tumblr.com/pop/shared-styles-a8867947.css	102.9 KiB	99.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 1.8 s 372.3 KiB

URL	Transfer Size	Est Savings
assets.tumblr.com/pop/js/modern/error-reporter-b390f92d.js	115.2 KiB	100.0 KiB
assets.tumblr.com/pop/js/modern/vendor-b6411a75.js	141.1 KiB	61.9 KiB
assets.tumblr.com/pop/js/modern/6768-3ed6fb2e.js	54.8 KiB	47.6 KiB
assets.tumblr.com/pop/js/modern/main-39845d6d.js	123.9 KiB	38.5 KiB
assets.tumblr.com/pop/js/modern/9656-1dcdf73c.js	50.5 KiB	38.0 KiB
assets.tumblr.com/pop/js/modern/4348-03bd8d49.js	46.9 KiB	37.3 KiB
assets.tumblr.com/pop/js/modern/6666-0fe53f2e.js	34.6 KiB	29.0 KiB
assets.tumblr.com/pop/js/modern/1615-a64903c4.js	25.5 KiB	20.1 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
assets.tumblr.com/pop/js/modern/vendor-b6411a75.js	2.9 s	2.3 s	66 ms
assets.tumblr.com/pop/js/modern/main-39845d6d.js	560 ms	464 ms	68 ms
Unattributable	424 ms	17 ms	0.0 ms
www.tumblr.com/	412 ms	37 ms	5.0 ms
assets.tumblr.com/pop/js/modern/landing-page-or-dashboard-picker-a70eeee8.js	353 ms	352 ms	0.4 ms
assets.tumblr.com/pop/js/modern/error-reporter-b390f92d.js	258 ms	116 ms	48 ms
assets.tumblr.com/pop/shared-styles-a8867947.css	57 ms	0.0 ms	0.0 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	3.4 s
Style & Layout	568 ms
Other	558 ms
Script Parsing & Compilation	437 ms
Parse HTML & CSS	195 ms
Rendering	134 ms
Garbage Collection	72 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
The page was evicted from the cache because an active network connection received too much data. Chrome limits the amount of data that a page may receive while cached.	Not actionable

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Use efficient cache lifetimes

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●Avoids enormous network payloads Total size was 2,559 KiB

●User Timing marks and measures 4 user timings

●Avoid long main-thread tasks 11 long tasks found

●Image elements have explicit `width` and `height`

●Network Requests

●Network Round Trip Times 10 ms

●Server Backend Latencies 40 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 0 ms

○INP breakdown

○LCP request discovery

○Avoid non-composited animations

○Avoid large layout shifts

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

When a `progressbar` element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. Learn how to label `progressbar` elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
main.YDpaw > div.j8ha0 > div.gG278 > div.LQ3tN `main.YDpaw > div.j8ha0 > div.gG278 > div.LQ3tN`

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
6 badges `div.l4Qpd > div.cPL5a > div.W0XIT > span.R7jci`
1 badge `div.l4Qpd > div.cPL5a > div.W0XIT > span.R7jci`
4 badges `div.l4Qpd > div.cPL5a > div.W0XIT > span.R7jci`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
100 million `div.IvzMP > div.xw7_H > div.hhVNo > strong`
Tumblr `div.IvzMP > div.xw7_H > div.hhVNo > strong`
communities `div.IvzMP > div.xw7_H > div.hhVNo > strong`
friends `div.IvzMP > div.xw7_H > div.hhVNo > strong`
the-big-moodApr 6#posts#food119942.1K `main.YDpaw > div.j8ha0 > div.zAlrA > div.rZlUD`
moxrhodesMar 20#wwe#cody rhodes#my gifs#tw blood4139408 `main.YDpaw > div.j8ha0 > div.zAlrA > div.rZlUD`
goth-queenMar 30#goth#gothic#fashion#alternative#soft grunge#grunge131.3K2.7K `main.YDpaw > div.j8ha0 > div.zAlrA > div.rZlUD`
romehboApr 2a misogynistic society is so threatened by the concept of trans wom… `main.YDpaw > div.j8ha0 > div.zAlrA > div.rZlUD`

These are opportunities to improve the legibility of your content.

Names and labels

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
ariadne-mouse `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
thoughtkick `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
#lit `div.qYXF9 > div.hAFp3 > div.mwjNz > a.KSDLH`
frog-memes `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
animentality `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
havingapoemwithyou `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
ALT `button.TRX6J > span.EvhBA > figure.DdFPj > button.Dt_Mi`
undying-princess `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
70 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r0:`
232 `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
1K `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r1:`
2.4K `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
63 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
5.3K `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r2:`
12K `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
2 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
717 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r3:`
3K `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
ALT `span > div.GzjsW > div.CQmeg > button.TRX6J`
2 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
606 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r4:`
1.2K `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
81 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
27K `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r5:`
41K `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●No element has a `[tabindex]` value greater than 0

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○Heading elements appear in a sequentially-descending order

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○Links are distinguishable without relying on color.

○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

100

Best Practices

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

845 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.85 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

407 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.018

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.83 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

6.44 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:64.41 source:map[column:7555 line:10 type:source-location url:https://assets.tumblr.com/pop/js/modern/vendor-b6411a75.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:72.085 source:map[column:7428 line:0 type:source-location url:https://assets.tumblr.com/pop/js/modern/dashboard-355582b6.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/0a999d7a50e50a5857b63b95f2aa0206/71ee0615506de2b9-39/s40...	6.6 MiB	6.5 MiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/9947d2faeaeaee2de03f3fa8874d09ff/4812b32bb5dde8a4-9c/s40...	2.3 MiB	2.1 MiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/9707eed36f78df26cd1755b49a7d6642/4812b32bb5dde8a4-7f/s40...	2.2 MiB	2.0 MiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/63dce11d6c12099bad678f8195131c34/c3bbda549d50e69d-34/s40...	358.7 KiB	288.2 KiB
f1 `li > div.o6N4U > div._0MuRn > img.nLowv`	/a7f1f0bea6833bf61536f05b06d632c8/32dbd45a8002301f-dc/s75...	191.7 KiB	191.0 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/8204426ecb283345443bd9c7176a06ff/2a803eb12daac9b8-48/s25...	55.5 KiB	53.0 KiB
Staff Picks `div.WVvBo > div.uM3pd > div.MNkkC > a.wl0Ka`	/simgad/10677942682962707301?sqp=uqWu0g0ICPoBEKwCQGQ&rs=A...	65.0 KiB	52.8 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/0a999d7a50e50a5857b63b95f2aa0206/71ee0615506de2b9-39/s40...	82.9 KiB	40.8 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/dedca294d590a7da9465fe633a082df1/6e6c15a2ddf19ddf-4b/s40...	52.5 KiB	32.5 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/31595e01b0d42f4e32f786c0bc0c8a64/2a803eb12daac9b8-a5/s40...	38.5 KiB	32.3 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/f576d7df0c8844009dfd734e17559200/2a803eb12daac9b8-8a/s25...	32.5 KiB	31.0 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/9947d2faeaeaee2de03f3fa8874d09ff/4812b32bb5dde8a4-9c/s40...	61.0 KiB	30.0 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/7cc223639f5c4212d5a027b1f458f391/2a803eb12daac9b8-6c/s25...	33.3 KiB	28.4 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/9707eed36f78df26cd1755b49a7d6642/4812b32bb5dde8a4-7f/s40...	57.3 KiB	28.4 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/c99ed34b34fcc010f3a76eae7ee25c53/5d99e2bde480d1c2-07/s40...	37.3 KiB	27.8 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/5831534b86bb1f9191049b4b296f6894/6e6c15a2ddf19ddf-c3/s40...	30.4 KiB	22.1 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/e289811277a8b2495c007f614c34fe92/2a803eb12daac9b8-7c/s10...	21.0 KiB	19.8 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/a809cfc6fc9965f52a72ad04efa10511/3b865aec3c679248-63/s40...	38.9 KiB	19.5 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/63dce11d6c12099bad678f8195131c34/c3bbda549d50e69d-34/s40...	38.6 KiB	19.2 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/98e0828bd28b95d4780174a4e23dccee/6e6c15a2ddf19ddf-c9/s40...	26.4 KiB	17.7 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/e5f257d220e9de489ac541b0ade99ae9/103549d0a9192ec8-3f/s40...	29.8 KiB	16.5 KiB
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`	/e10ac878943aa2ecfeb0da865c1fd1a2/df5cc6f031dde97a-c4/s40...	26.5 KiB	13.1 KiB
Avatar `div.DPB5d > a.BSUG4 > div._0MuRn > img.S8Dii`	/e1a33dc071c9586fb79828ca32f6e219/8082c45bd1d6cb4b-ed/s64...	5.6 KiB	4.9 KiB
Avatar `div.DPB5d > a.BSUG4 > div._0MuRn > img.S8Dii`	/11879431653a68ae3dc2e296531896a8/5f86be0b4f74e0af-5d/s64...	4.7 KiB	4.1 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-20-IMG

nodeLabel: span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv

path: 1,HTML,1,BODY,1,DIV,1,DIV,1,DIV,0,DIV,1,DIV,1,DIV,0,DIV,0,MAIN,2,DIV,1,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,DIV,4,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,0,DIV,0,SPAN,0,DIV,0,DIV,0,BUTTON,0,SPAN,0,FIGURE,0,DIV,0,IMG

selector: span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv

snippet: <img class="nLowv MbgAw" decoding="sync" loading="lazy" sizes="(max-width: 540px) 100vw, 300px" srcset="https://64.media.tumblr.com/e5f257d220e9de489ac541b0ade99ae9/103549d0a9192…">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
assets.tumblr.com/pop/shared-styles-a8867947.css	103.3 KiB	123 ms
assets.tumblr.com/pop/css/main-808242e7.css	7.1 KiB	255 ms

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
groundcontrol.rendering.sharethrough.com/gc.js	3600.0 s	149.3 KiB
cdn.doubleverify.com/dvbm.js	900.0 s	102.1 KiB
dn0qt3r0xannq.cloudfront.net/tumblr-ILk05O5sN8/tumblr-longform/prebid-wrapper.js	3600.0 s	99.3 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js?...	3600.0 s	73.1 KiB
static.kueezrtb.com/js/latest_cls.js?_=1776359171044	0.0 ms	37.1 KiB
csync.smartadserver.com/rtb/csync/CookieSync.min.js	3600.0 s	16.4 KiB
ep2.adtrafficquality.google/sodar/VFc2VJAc.js	3000.0 s	14.0 KiB
raven-static.aditude.io/prod/1.19.13-0fnlww/raven.js	604800.0 s	107.7 KiB
dn0qt3r0xannq.cloudfront.net/tumblr-ILk05O5sN8/tumblr-longform/prebid-load.js	3600.0 s	11.9 KiB
eus.rubiconproject.com/usync.js	29004.0 s	11.5 KiB
csync.smartadserver.com/rtb/csync/TemplatePool.min.js	3600.0 s	7.3 KiB
pghub.io/js/pandg-sdk.js	3600.0 s	5.4 KiB
ced-ns.sascdn.com/diff/js/modules/cmp.js	86400.0 s	7.3 KiB
raven-edge.aditude.io/raven/tumblr-main-2j6e0/library.js	300.0 s	2.6 KiB
pagead2.googlesyndication.com/pagead/js/r20260415/r20110914/abg_lite.js	1209600.0 s	10.5 KiB
cdn.jsdelivr.net/npm/prebid-universal-creative@latest/dist/creative.js	604800.0 s	10.0 KiB
/components/activity-refresh-component.059097ebda70e7a178...	86400.0 s	1.6 KiB
/cs/cookiesync/onetag?a=3&channeluid=EBpVtDL2FuCfHpQu4Fqn...	0.0 ms	646 B
/cs/cookiesync/onetag?a=3&channeluid=Yoj-5lhv2uRm7hJPBird...	0.0 ms	644 B
/cs/cookiesync/beachfront?channeluid=ffcbeb79b5746ae4fed6...	0.0 ms	644 B
s.seedtag.com/cs/cookiesync/opera?channeluid=OPU0ce027004050452abcf90073ce24d482	0.0 ms	627 B
s.seedtag.com/cs/cookiesync/opera?channeluid=OPUdb9e3c26aba04b48b594b146a80cf378	0.0 ms	625 B
/prod/1.19.13-0fnlww/prebid-analytics.980e6134af0dbb700d9...	604800.0 s	5.5 KiB
/cookie?redirect_url=https%3A%2F%2Fmeasureadv.com%2FuserB...	0.0 ms	520 B
/cookie?redirect_url=https%3A%2F%2Fs.seedtag.com%2Fcs%2Fc...	0.0 ms	520 B
/cookie?redirect_url=https%3A%2F%2Fmeasureadv.com%2FuserB...	0.0 ms	520 B
/cookie?redirect_url=https%3A%2F%2Fs.seedtag.com%2Fcs%2Fc...	0.0 ms	520 B
/tapestry/1?ta_partner_id=1862&ta_partner_did=kinesso-d07...	0.0 ms	519 B
/api/cookie?partnerId=shinez-pgam&gdpr=[GDPR]&gdpr_consen...	0.0 ms	497 B
/api/cookie?partnerId=shinez-pgam&gdpr=[GDPR]&gdpr_consen...	0.0 ms	496 B
/api/cookie?partnerId=livestly-pgam&gdpr=[GDPR]&gdpr_cons...	0.0 ms	496 B
/api/cookie?partnerId=pubplus-pgam&gdpr=[GDPR]&gdpr_conse...	0.0 ms	496 B
/api/cookie?partnerId=investing-pgam&gdpr=[GDPR]&gdpr_con...	0.0 ms	496 B
/api/cookie?partnerId=reaction-pgam&gdpr=[GDPR]&gdpr_cons...	0.0 ms	496 B
/api/cookie?partnerId=hive-pgam&gdpr=[GDPR]&gdpr_consent=...	0.0 ms	496 B
/api/cookie?partnerId=OTT&userId=39f77f30-4f94-45da-88fc-...	0.0 ms	496 B
/cookie?redirect_url=https%3A%2F%2Fcs.yellowblue.io%2Fcs%...	0.0 ms	475 B
/cookie?redirect_url=https%3A%2F%2Fcs-server-s2s.yellowbl...	0.0 ms	474 B
/pagead/js/r20260415/r20110914/elements/html/omrhp.js	1209600.0 s	4.7 KiB
/butler?type=groundControlPresent&arid=12a107ae-a662-49c6...	0.0 ms	440 B
/butler?type=adServed&arid=12a107ae-a662-49c6-92d4-2156f4...	0.0 ms	439 B
/butler?type=isEnhanced&arid=12a107ae-a662-49c6-92d4-2156...	0.0 ms	439 B
/butler?type=impression&arid=12a107ae-a662-49c6-92d4-2156...	0.0 ms	439 B
/butler?type=impressionReceived&arid=12a107ae-a662-49c6-9...	0.0 ms	438 B
/butler?type=pixelVisibleInApp&arid=12a107ae-a662-49c6-92...	0.0 ms	438 B
/butler?type=banner.rendered&arid=12a107ae-a662-49c6-92d4...	0.0 ms	438 B
b.sharethrough.com/butler?type=s2s-win&arid=12a107ae-a662-49c6-92d4-2156f423bbb0	0.0 ms	437 B
/butler?type=visible&arid=12a107ae-a662-49c6-92d4-2156f42...	0.0 ms	437 B
/usersync/gumgum/?cb=https%3A%2F%2Fusersync.gumgum.com%2F...	0.0 ms	405 B
/usersync/seedtag?cb=https%3A%2F%2Fs.seedtag.com%2Fcs%2Fc...	0.0 ms	405 B
/usersync/sharethrough?cb=https%3A%2F%2Fmatch.sharethroug...	0.0 ms	405 B
/usersync/seedtag?cb=https%3A%2F%2Fs.seedtag.com%2Fcs%2Fc...	0.0 ms	405 B
s.seedtag.com/cs/st/s?source=PrebidServer	0.0 ms	373 B
s.seedtag.com/cs/st/s?source=PrebidServer	0.0 ms	373 B
/t/beacon?pr=292504&adn=3&ca=35436239&si=9586237&pl=44279...	0.0 ms	366 B
/usersync/142?redir=https%3A%2F%2Fusersync.gumgum.com%2Fu...	0.0 ms	339 B
/cksync?cs=146&gdpr=0&gdpr_consent=&type=vid&redirect=htt...	0.0 ms	313 B
match.deepintent.com/usersync/158	0.0 ms	267 B
match.deepintent.com/usersync/154	0.0 ms	267 B
s.seedtag.com/cs/cookiesync/sovrn?channeluid=	0.0 ms	266 B
s.seedtag.com/cs/cookiesync/sovrn?channeluid=	0.0 ms	266 B
/dspreply?dspId=4266&dspUserId=fa5bc0b6-38f6-4672-bb7a-ef...	0.0 ms	264 B
/track/cmb/generic?ttd_pid=5jrh0rv&ttd_tpi=1&gdpr=0&gdpr_...	0.0 ms	255 B
/track/cmb/generic?ttd_pid=pxpinp0&ttd_tpi=1&gdpr=0&gdpr_...	0.0 ms	254 B
/track/cmb/generic?ttd_pid=5jrh0rv&ttd_tpi=1&gdpr=0&gdpr_...	0.0 ms	254 B
match.adsrvr.org/track/cmb/generic?ttd_pid=rwuq9ny&ttd_tpi=1	0.0 ms	254 B
/track/cmb/generic?ttd_pid=sharethrough&ttd_tpi=1&gdpr=0&...	0.0 ms	254 B
/track/cmb/generic?ttd_pid=yieldmo&ttd_tpi=1&ttd_puid=wcy...	0.0 ms	254 B
/track/cmb/generic?ttd_pid=pxpinp0&ttd_tpi=1&gdpr=0&gdpr_...	0.0 ms	254 B
match.adsrvr.org/track/cmb/generic?ttd_pid=rwuq9ny&ttd_tpi=1	0.0 ms	254 B
/track/cmb/generic?ttd_pid=tapad&ttd_tpi=1&ttd_puid=894c3...	0.0 ms	254 B
match.deepintent.com/usersync/154	0.0 ms	245 B
/userBackIframe?uid=C-eAGrVrI0VLJSSrI0NjE3MTZMSjJPsjCzSDO...	0.0 ms	229 B
/userBackIframe?uid=8289691760104088085&gdpr=%7BGDPR%7D&g...	0.0 ms	229 B
measureadv.com/userBackIframe?uid=&gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&p=9	0.0 ms	229 B
measureadv.com/userBack?uid=OPTOUT&p=10	0.0 ms	229 B
/userBackIframe?uid=C-eAGrVrI0VLJSMjFONE9LTLI0srQ0SDWwSDQ...	0.0 ms	229 B
/userBackIframe?uid=2170730215171203791&gdpr=%7BGDPR%7D&g...	0.0 ms	229 B
measureadv.com/userBackIframe?uid=&gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&p=9	0.0 ms	229 B
measureadv.com/userBack?uid=OPTOUT&p=10	0.0 ms	229 B
/f7872c90c5d3791e2b51f7edce1a0a5d/?p=D0icIOZqSf&consentSt...	0.0 ms	214 B
/ul_cb/server_match?partner_id=1805&gdpr=0&gdpr_consent=&...	0.0 ms	198 B
/ul_cb/server_match?partner_id=1805&gdpr=0&gdpr_consent=&...	0.0 ms	198 B
/csr?r=https%3A%2F%2Fmatch.sharethrough.com%2Fsync%2Fv1%3...	0.0 ms	183 B
/cksync?cs=146&gdpr=0&gdpr_consent=&type=vid&redirect=htt...	0.0 ms	168 B
creativecdn.com/cm-notify?pi=rise&tc=1	0.0 ms	124 B
creativecdn.com/cm-notify?pi=seedtag&tc=1	0.0 ms	124 B
creativecdn.com/cm-notify?pi=rise&tc=1	0.0 ms	124 B
creativecdn.com/cm-notify?pi=seedtag&tc=1	0.0 ms	124 B
rtb-csync.smartadserver.com/redir?partneruserid=&partnerid=127&gdpr=0	0.0 ms	113 B
/redir?issi=1&partnerid=173&partneruserid=&redirurl=https...	0.0 ms	113 B
rtb-csync.smartadserver.com/redir?partneruserid=&partnerid=127&gdpr=0	0.0 ms	113 B
sync.bfmio.com/sync_store	0.0 ms	105 B
/signal/v1/page_view?data_source_key=Gg1Si3AkcN&ip=5.45.1...	0.0 ms	94 B
cs.yellowblue.io/cs?fwrd=1&aid=11563&uid=&gdpr=0	0.0 ms	75 B
cs.yellowblue.io/cs?fwrd=1&aid=11580&puid=213753780022841	0.0 ms	67 B
/adx-tag-manager/usersync?id=4a9a9d0f7e1dcb9de6392931eb8f...	0.0 ms	56 B
cs-server-s2s.yellowblue.io/cs?fwrd=1&aid=11585&id=4193607755219255000V10	0.0 ms	52 B
cs.yellowblue.io/cs?fwrd=1&aid=11600&uid=4562249592782758583	0.0 ms	48 B
/cs?fwrd=1&aid=11623&rid=_xtxE3FcCp_s&id=019d9741-f692-76...	0.0 ms	48 B
/cs?fwrd=1&aid=11623&rid=sjjxEF3nk&id=019d9741-e9aa-768f-...	0.0 ms	45 B
/getuid?gdpr_consent=[GDPR_CONSENT]&us_privacy=1---&nwid=...	0.0 ms	44 B
/api/sync?callerId=5&gdpr=1&gdpr_consent=&us_privacy=&red...	0.0 ms	44 B
/api/sync?callerId=5&gdpr=1&gdpr_consent=&us_privacy=1---...	0.0 ms	44 B
/api/sync?callerId=5&gdpr=1&gdpr_consent=&us_privacy=1---...	0.0 ms	44 B
/getuid?gdpr_consent=[GDPR_CONSENT]&us_privacy=1NNN&nwid=...	0.0 ms	44 B
/api/sync?callerId=5&gdpr=1&gdpr_consent=&us_privacy=&red...	0.0 ms	44 B
cs.yellowblue.io/cs?fwrd=1&aid=11586&id=1ba8e85f-9666-5fe6-8237-0e7e3369b07a	0.0 ms	43 B
cs.yellowblue.io/cs?aid=11581&id=QVSsRGQ7G5qW3OAzaivwzYnyx3JLpdswFf6QuFJ-3rE	0.0 ms	43 B
cs.yellowblue.io/cs?fwrd=1&aid=11616&id=u_6960e8c6-1f5e-41f3-8462-25124a9c8a98	0.0 ms	43 B
/AdServer/ImgSync?gdpr=0&gdpr=0&gdpr_consent=&gdpr_consen...	0.0 ms	40 B
/AdServer/ImgSync?p=161018&gdpr=0&gdpr_consent=&pu=https%...	0.0 ms	40 B
/AdServer/ImgSync?p=159706&gdpr=0&gdpr_consent=&us_privac...	0.0 ms	40 B
/AdServer/ImgSync?p=159706&gdpr=1&gdpr_consent=&us_privac...	0.0 ms	40 B
/AdServer/ImgSync?p=159706&gdpr=1&gdpr_consent=&us_privac...	0.0 ms	40 B
/AdServer/ImgSync?p=156557&gdpr=0&gdpr_consent=&pu=https%...	0.0 ms	40 B
/AdServer/ImgSync?p=159706&gdpr=1&gdpr_consent=&us_privac...	0.0 ms	40 B
/AdServer/ImgSync?p=162623&gdpr=[GDPR]&gdpr_consent=[GDPR...	0.0 ms	40 B
/AdServer/ImgSync?gdpr=0&gdpr=0&gdpr_consent=&gdpr_consen...	0.0 ms	40 B
/AdServer/ImgSync?p=161018&gdpr=0&gdpr_consent=&pu=https%...	0.0 ms	40 B
/AdServer/ImgSync?p=159706&gdpr=0&gdpr_consent=&us_privac...	0.0 ms	40 B
/AdServer/ImgSync?p=159706&gdpr=1&gdpr_consent=&us_privac...	0.0 ms	40 B
/cs?fwrd=1&aid=11592&uid=3wecP70cOkQK&ev=1&us_privacy=1--...	0.0 ms	28 B
/cs?fwrd=1&aid=11592&uid=part_3wecP70cOkQK&ev=1&us_privac...	0.0 ms	28 B
/cs?fwrd=1&aid=11625&id=9ab73f5a-9767-498a-b638-2a0c69306...	0.0 ms	27 B
cs.yellowblue.io/cs?fwrd=1&aid=11574&id=7464a1f6f7	0.0 ms	27 B
cs.yellowblue.io/cs?fwrd=1&aid=11599&uid=OPTOUT&us_privacy=1---	0.0 ms	27 B
cs.yellowblue.io/cs?fwrd=1&aid=11585&id=4193607725220353000V10	0.0 ms	25 B
/cs?fwrd=1&aid=11584&uid=wcyAKZZCMAZ8j4wha3fu&gdpr=0&gdpr...	0.0 ms	25 B
/cs?fwrd=1&aid=11571&id=3a94299c-8cc7-450f-bc31-02292ab7a...	0.0 ms	25 B
cs.yellowblue.io/cs?fwrd=1&aid=115667&uid=319cb3d3-c113-4225-ae7e-7eaafccbe102	0.0 ms	25 B
cs.yellowblue.io/cs?aid=11587&uid=eb48da02-860c-4972-9569-b40ca6e6889b&gdpr=0	0.0 ms	25 B
cs.yellowblue.io/cs?aid=11587&uid=c652530d-7bd1-4a20-b5c0-cd3932f3eaaf&gdpr=0	0.0 ms	25 B
/cs?fwrd=1&aid=115667&uid=0a838f43-cabd-43ca-bc12-8527b6e...	0.0 ms	25 B
cs.yellowblue.io/cs?aid=11599&id=OPTOUT	0.0 ms	25 B
cs-server-s2s.yellowblue.io/cs?fwrd=1&aid=11574&id=f2766a80a2	0.0 ms	25 B
cs-server-s2s.yellowblue.io/cs?fwrd=1&aid=11580&puid=213752790883370	0.0 ms	25 B
/cs?fwrd=1&aid=11571&id=f8f7291f-f39f-4c21-a5fd-06426041b...	0.0 ms	25 B
cs-server-s2s.yellowblue.io/cs?fwrd=1&aid=11600&uid=8851890347651670754	0.0 ms	25 B
/cs?fwrd=1&aid=11584&uid=wcyAKZZCMAZ8uI8XXZWc&gdpr=0&gdpr...	0.0 ms	25 B
/cs?fwrd=1&aid=11625&id=fe251a61-bb07-4104-8b3c-5aaf4b93c...	0.0 ms	25 B
/cs?fwrd=1&aid=11586&id=1ba8e85f-9666-5fe6-8237-0e7e3369b07a	0.0 ms	25 B
/cs?fwrd=1&aid=11581&uid=rTccKzRXNrOENuNXwLDTBNwJt_FS5fl1...	0.0 ms	25 B
/sync?redirect=https%3A%2F%2Fcs.pgammedia.com%2Fa8296edca...	0.0 ms	17 B
/signal/v1/page_view?data_source_key=Gg1Si3AkcN&ip=5.45.1...	0.0 ms	9 B
csync.smartadserver.com/rtb/csync/TemplatePool.min.js	3600.0 s	0 B
csync.smartadserver.com/rtb/csync/CookieSync.min.js	3600.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
eus.rubiconproject.com/usync.js	29004.0 s	0 B
ced-ns.sascdn.com/diff/js/modules/cmp.js	86400.0 s	0 B

HTTP/2 and HTTP/3 offer many benefits over HTTP/1.1, such as multiplexing. Learn more about using modern HTTP.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Protocol
/userIframe?gdpr=0&gdpr_consent=&p=2&redirect=https%3A%2F...	http/1.1
/userBackIframe?uid=C-eAGrVrI0VLJSSrI0NjE3MTZMSjJPsjCzSDO...	http/1.1
/userBackIframe?uid=8289691760104088085&gdpr=%7BGDPR%7D&g...	http/1.1
measureadv.com/userBackIframe?uid=&gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&p=9	http/1.1
measureadv.com/userBack?uid=OPTOUT&p=10	http/1.1
/userIframe?gdpr=0&gdpr_consent=&p=2&redirect=https%3A%2F...	http/1.1
/userBackIframe?uid=C-eAGrVrI0VLJSMjFONE9LTLI0srQ0SDWwSDQ...	http/1.1
/userBackIframe?uid=2170730215171203791&gdpr=%7BGDPR%7D&g...	http/1.1

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 222 ms

URL	Time Spent
tumblr.com/	222 ms
www.tumblr.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 80 ms 97.9 KiB

URL	Transfer Size	Est Savings
assets.tumblr.com/pop/shared-styles-a8867947.css	102.9 KiB	97.9 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 310 ms 611.9 KiB

URL	Transfer Size	Est Savings
assets.tumblr.com/pop/js/modern/error-reporter-b390f92d.js	115.2 KiB	98.5 KiB
/pagead/managed/js/gpt/m202604130101/pubads_impl.js	187.5 KiB	89.9 KiB
/prebid/9.19.0.js?fork=1&v=cbd0a7a61d7dff310b7650c3f492d0...	140.7 KiB	61.4 KiB
raven-static.aditude.io/prod/1.19.13-0fnlww/raven.js	107.4 KiB	60.9 KiB
assets.tumblr.com/pop/js/modern/vendor-b6411a75.js	141.1 KiB	60.3 KiB
assets.tumblr.com/pop/js/modern/6768-3ed6fb2e.js	54.8 KiB	43.8 KiB
assets.tumblr.com/pop/js/modern/4348-03bd8d49.js	46.9 KiB	37.3 KiB
assets.tumblr.com/pop/js/modern/9656-1dcdf73c.js	50.5 KiB	37.3 KiB
assets.tumblr.com/pop/js/modern/main-39845d6d.js	123.9 KiB	37.2 KiB
dn0qt3r0xannq.cloudfront.net/tumblr-ILk05O5sN8/tumblr-longform/prebid-wrapper.js	99.0 KiB	36.0 KiB
assets.tumblr.com/pop/js/modern/6666-0fe53f2e.js	34.6 KiB	29.1 KiB
assets.tumblr.com/pop/js/modern/1615-a64903c4.js	25.5 KiB	20.2 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
assets.tumblr.com/pop/js/modern/vendor-b6411a75.js	831 ms	633 ms	27 ms
/pagead/managed/js/gpt/m202604130101/pubads_impl.js	600 ms	532 ms	18 ms
Unattributable	467 ms	85 ms	0.0 ms
www.tumblr.com/	329 ms	19 ms	1.3 ms
assets.tumblr.com/pop/js/modern/error-reporter-b390f92d.js	228 ms	155 ms	12 ms
assets.tumblr.com/pop/js/modern/main-39845d6d.js	188 ms	130 ms	18 ms
dn0qt3r0xannq.cloudfront.net/tumblr-ILk05O5sN8/tumblr-longform/prebid-wrapper.js	134 ms	90 ms	20 ms
static.kueezrtb.com/js/latest_cls.js?_=1776359171044	98 ms	80 ms	2.4 ms
assets.tumblr.com/pop/js/modern/landing-page-or-dashboard-picker-a70eeee8.js	86 ms	86 ms	0.1 ms
/prebid/9.19.0.js?fork=1&v=cbd0a7a61d7dff310b7650c3f492d0...	74 ms	61 ms	13 ms
raven-static.aditude.io/prod/1.19.13-0fnlww/raven.js	54 ms	39 ms	15 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.1 s
Other	629 ms
Style & Layout	287 ms
Script Parsing & Compilation	191 ms
Rendering	86 ms
Garbage Collection	75 ms
Parse HTML & CSS	60 ms

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/0a999d7a50e50a5857b63b95f2aa0206/71ee0615506de2b9-39/s40...	6.6 MiB
/9947d2faeaeaee2de03f3fa8874d09ff/4812b32bb5dde8a4-9c/s40...	2.3 MiB
/9707eed36f78df26cd1755b49a7d6642/4812b32bb5dde8a4-7f/s40...	2.2 MiB
/63dce11d6c12099bad678f8195131c34/c3bbda549d50e69d-34/s40...	359.1 KiB
/a7f1f0bea6833bf61536f05b06d632c8/32dbd45a8002301f-dc/s75...	192.4 KiB
/pagead/managed/js/gpt/m202604130101/pubads_impl.js	187.6 KiB
assets.tumblr.com/pop/src/assets/icons/managed-iconset-a5827f91.svg	154.2 KiB
groundcontrol.rendering.sharethrough.com/gc.js	149.3 KiB
assets.tumblr.com/pop/js/modern/vendor-b6411a75.js	141.5 KiB
/prebid/9.19.0.js?fork=1&v=cbd0a7a61d7dff310b7650c3f492d0...	141.0 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 4 user timings

●Avoid long main-thread tasks 13 long tasks found

●Image elements have explicit `width` and `height`

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 260 ms

●Server Backend Latencies 5,800 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 0 ms

●Avoid large layout shifts 5 layout shifts found

○INP breakdown

○Avoid non-composited animations

Accessibility

ARIA

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
main.YDpaw > div.j8ha0 > div.gG278 > div.LQ3tN `main.YDpaw > div.j8ha0 > div.gG278 > div.LQ3tN`

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. Learn more about prohibited ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
2 badges `div.l4Qpd > div.cPL5a > div.W0XIT > span.R7jci`
4 badges `div.l4Qpd > div.cPL5a > div.W0XIT > span.R7jci`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
100 million `div.IvzMP > div.xw7_H > div.hhVNo > strong`
Tumblr `div.IvzMP > div.xw7_H > div.hhVNo > strong`
communities `div.IvzMP > div.xw7_H > div.hhVNo > strong`
friends `div.IvzMP > div.xw7_H > div.hhVNo > strong`
#avatar `li > div.k_NNN > div.sEVNj > a.jofje`
#news `li > div.k_NNN > div.sEVNj > a.jofje`
#history `li > div.k_NNN > div.sEVNj > a.jofje`
#depeche mode `li > div.k_NNN > div.sEVNj > a.jofje`

These are opportunities to improve the legibility of your content.

Names and labels

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.FSlaf > div.vT7_j > li > a.yTeF1 `div.FSlaf > div.vT7_j > li > a.yTeF1`
div.FSlaf > div.vT7_j > li > a.yTeF1 `div.FSlaf > div.vT7_j > li > a.yTeF1`
div.FSlaf > div.vT7_j > li > a.yTeF1 `div.FSlaf > div.vT7_j > li > a.yTeF1`
div.FSlaf > div.vT7_j > li > a.yTeF1 `div.FSlaf > div.vT7_j > li > a.yTeF1`
div.FSlaf > div.vT7_j > li > a.yTeF1 `div.FSlaf > div.vT7_j > li > a.yTeF1`
div.FSlaf > div.vT7_j > li > a.yTeF1 `div.FSlaf > div.vT7_j > li > a.yTeF1`
div.FSlaf > div.vT7_j > li > a.yTeF1 `div.FSlaf > div.vT7_j > li > a.yTeF1`
div.FSlaf > div.vT7_j > li > a.yTeF1 `div.FSlaf > div.vT7_j > li > a.yTeF1`
div.FSlaf > div.vT7_j > li > a.yTeF1 `div.FSlaf > div.vT7_j > li > a.yTeF1`
div.FSlaf > div.vT7_j > li > a.yTeF1 `div.FSlaf > div.vT7_j > li > a.yTeF1`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Explore Communities Change palette Sign up Log in `div.FA5JM > div.FnmoN > nav.NkkDk > ul.gM9qK`
atla #avatar tomodachi life good omens #good omens 3 #david tennant #ineffable … `div.lSyOz > main.YDpaw > div.Fd3xx > ol.nKYyP`

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
atla #avatar `div.jxu4l > div.FSlaf > div.vT7_j > li`
tomodachi life `div.jxu4l > div.FSlaf > div.vT7_j > li`
good omens #good omens 3 #david tennant #ineffable husbands `div.jxu4l > div.FSlaf > div.vT7_j > li`
music #news #history #depeche mode `div.jxu4l > div.FSlaf > div.vT7_j > li`
dc `div.jxu4l > div.FSlaf > div.vT7_j > li`
dimension 20 `div.jxu4l > div.FSlaf > div.vT7_j > li`
moodboard `div.jxu4l > div.FSlaf > div.vT7_j > li`
f1 `div.jxu4l > div.FSlaf > div.vT7_j > li`
hermitcraft #joe hills `div.jxu4l > div.FSlaf > div.vT7_j > li`
quotes `div.jxu4l > div.FSlaf > div.vT7_j > li`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Navigation

A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. Learn more about the `tabindex` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
prokopetz 4d Few truly understand the struggle being a fundamentally lazy pers… `div.j8ha0 > div.hyiL2 > div.USr9U > div`
frog-memes 3d #funny#lol#haha#humor#meme#memes#cat#cats#animals 1 853 1.7K `div.j8ha0 > div.hyiL2 > div.USr9U > div`
nobrashfestivity 2d Okamoto Kiichi Children's songbook cover illustration, "Mo… `div.j8ha0 > div.hyiL2 > div.USr9U > div`
inevitable-destruction Mar 20 "In order to know your enemy, you must become you… `div.j8ha0 > div.hyiL2 > div.USr9U > div`
folklorespring 4d Underground caves of the Kyiv Pechersk Lavra. Photo by Reine… `div.j8ha0 > div.hyiL2 > div.USr9U > div`
prinz-myshkin Apr 3 Playful mouse and a coffee cup #2d animation#animation#ar… `div.j8ha0 > div.hyiL2 > div.USr9U > div`
babylamb1 Mar 19 #mine#photography#cemetery#graveyard 1 605 1K `div.j8ha0 > div.hyiL2 > div.USr9U > div`
silentoatmeal Mar 29 Looker (1981) Source: archive.org #gif#vhs#vhs aesthetic… `div.j8ha0 > div.hyiL2 > div.USr9U > div`
animentality 1d Expand #twitter#random#funny 1.1K 2.2K `div.j8ha0 > div.hyiL2 > div.USr9U > div`

These are opportunities to improve keyboard navigation in your application.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
#avatar `li > div.k_NNN > div.sEVNj > a.jofje`
#good omens 3 `li > div.k_NNN > div.sEVNj > a.jofje`
#david tennant `li > div.k_NNN > div.sEVNj > a.jofje`
#ineffable husbands `li > div.k_NNN > div.sEVNj > a.jofje`
#news `li > div.k_NNN > div.sEVNj > a.jofje`
#history `li > div.k_NNN > div.sEVNj > a.jofje`
#depeche mode `li > div.k_NNN > div.sEVNj > a.jofje`
#joe hills `li > div.k_NNN > div.sEVNj > a.jofje`
sizzlingsandwichperfection-blog `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
prokopetz `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
frog-memes `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
nobrashfestivity `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
inevitable-destruction `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
folklorespring `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
prinz-myshkin `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
babylamb1 `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
silentoatmeal `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
animentality `div.cPL5a > div.W0XIT > div.d7ZC6 > a.BSUG4`
Dismiss Recommendation `div.iOplf > div.Ut4iZ > div.SbeG8 > button.TRX6J`
Dismiss Recommendation `div.iOplf > div.Ut4iZ > div.SbeG8 > button.TRX6J`
Dismiss Recommendation `div.iOplf > div.Ut4iZ > div.SbeG8 > button.TRX6J`
Dismiss Recommendation `div.iOplf > div.Ut4iZ > div.SbeG8 > button.TRX6J`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
17 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
162 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r0:`
836 `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
11 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
1.5K `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r1:`
3.3K `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
1 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
853 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r2:`
1.7K `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
2 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
364 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r3:`
791 `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
1 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
545 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r4:`
1.9K `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
63 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r5:`
170 `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
5 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
283 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r6:`
873 `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
1 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
605 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r7:`
1K `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
5 `footer.gm9gb > div.ndAE7 > div.rtfvT > button.VmbqY`
135 `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r8:`
354 `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`
1.1K `div.rtfvT > span.Vcrhu > span.Vcrhu > button#:r9:`
2.2K `span.Vcrhu > span.Vcrhu > div.pG5KN > button.VmbqY`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Image elements do not have `[alt]` attributes that are redundant text.

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Links are distinguishable without relying on color.

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Topics	/prebid/9.19.0.js?fork=1&v=cbd0a7a61d7dff310b7650c3f492d0... line 15, col 33062

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`
span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv `span.EvhBA > figure.DdFPj > div._0MuRn > img.nLowv`

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://tumblr.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (1)

Content (1)

Navigation (2)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Names and labels

Best practices

Best Practices

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Names and labels

Tables and lists

Navigation

Best practices

Best Practices

General

SEO

Content Best Practices

Keyboard Shortcuts