Global Performance
6/6 locations ✓Acceptable global latency — average 220ms across 6 locations, fastest from Amsterdam (74ms), slowest from Sao Paulo (602ms). Cloudflare edge cache (DYNAMIC). 1 location above the 500ms target.
Audit overview
Accessibility needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
40 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
42 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$825 investment → $4,119/month returns + USD 150,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~33%.
- Page takes 14.6s to loadUsers abandon at ~3s — you're 12.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 890msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 5 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 5 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Cost of inaction
Compliance Risk
$150,000
- No <main> landmark foundADA Title III: USD 25,000 – USD 150,000
- No <nav> landmark foundADA Title III: USD 25,000 – USD 150,000
- Skip navigation link is missing (WCAG 2.4.1)ADA Title III: USD 25,000 – USD 150,000
- Multiple H1 headings (6 found)ADA Title III: USD 25,000 – USD 150,000
- Heading level skipped: H1 → H3 (missing H2)ADA Title III: USD 25,000 – USD 150,000
- 5 empty heading(s)ADA Title III: USD 25,000 – USD 150,000
- 1 heading(s) are over 120 characters -- likely a misformatted paragraphADA Title III: USD 25,000 – USD 150,000
- 42 image(s) missing alt attributeADA Title III: USD 25,000 – USD 150,000
- 40 image-in-link without alt textADA Title III: USD 25,000 – USD 150,000
- 9 image(s) with generic alt textADA Title III: USD 25,000 – USD 150,000
- 5 control(s) without accessible labelADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$3,804 /mo
+32.8pp bounce · ~3,279 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$0.81 /mo
10092.3 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.0 MB per page loadSaves $0.81/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.15 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
14.60 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
890 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.25 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
15.01 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.03 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.14 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
24 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.006
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.63 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.63 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
40 image-in-link without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 71 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress 6.8.5, on PHP, hosted on Kinsta, with Cloudflare CDN
Stack Architecture
ContentViews 
Google Analytics 
Google Tag Manager 
PayPal 
WooCommerce PayPal Payments 
Yoast SEO 
Cart Functionality 
WooCommerce 10.7.0
WordPress 6.8.5
Cloudflare Bot Management 
CookieYes 
Font Awesome 
Google Font API Google Search Console Google Workspace 
HTTP/3 
MySQL 
Open Graph 
Priority Hints 
RSS 
core-js 3.33.3
jQuery 3.7.1 jQuery Migrate 3.4.1
jQuery UI 1.13.1
PHP Cloudflare 
Kinsta All Detected Technologies (27)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Kinsta is a managed WordPress hosting provider leveraging the Google Cloud Platform to offer high-performance, secure, and user-friendly hosting solutions for WordPress websites.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
WooCommerce is an open-source ecommerce plugin for WordPress.
Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.
Font Awesome is a font and icon toolkit based on CSS and Less.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
ContentViews is a lightweight and user-friendly WordPress Plugin, crafted specifically for efficient content management and display. This plugin offers seamless integration with Widgets and enables users to showcase their posts, pages, or custom post types in a highly responsive grid, list, or timeline layout.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
WooCommerce PayPal Payments is a latest WordPress plugin with most complete payment processing solution. Accept PayPal exclusives, credit/debit cards and local payment methods.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Cloudflare Bot Management) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
27 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (88)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · HSTS header is missing
- · 40 image-in-link without alt text
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 42 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found