C — https://surveymonkey.com

Site Health

Score: 75 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Strong compliance posture across regulations.

Rich content metadata — your pages look great everywhere.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Amazon Route 53 sites average 72

At average

Better than 73% of Amazon Route 53 sites See full Amazon Route 53 benchmark →

Apple sites average 73

At average

Better than 66% of Apple sites See full Apple benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

No <main> landmark found

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Landmark Structure

76 third-party resources (100% of weight)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Inventory

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fsurveymonkey.com)](https://beavercheck.com/results/03f66484-ac23-4d0b-b16a-aa62b1179971)

HTML

<a href="https://beavercheck.com/results/03f66484-ac23-4d0b-b16a-aa62b1179971"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fsurveymonkey.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fsurveymonkey.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 19.6s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

1 accessibility issue excludes users who rely on assistive technology.

Your LCP is 19.6s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

Conversion Barriers

2 critical 4 warning

6 barrier(s) likely increasing bounce by ~26%.

Speed (2)

Page takes 19.6s to load

+12% bounce

Users abandon at ~3s — you're 17.1s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 1.6s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (1)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$500 investment → $0.67/month returns + USD 157,500 risk avoided

Payback period: > 2 years First-year ROI: -98%

Investment

$500

5h · 5 findings

Monthly returns

$0.67 /mo

~$8.01 / year

Bandwidth savings $0.67

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$500

5.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,126 / month at risk

~$157,508 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

Privacy Policy not detected
CCPA/CPRA: USD 2,500 – USD 7,500
No <main> landmark found
ADA Title III: USD 25,000 – USD 150,000
Skip navigation link is missing (WCAG 2.4.1)
ADA Title III: USD 25,000 – USD 150,000

Bandwidth Waste

$0.67 /mo

8345.1 MB/mo × 0.080 USD/GB

Optimize transfer: save ~835 KB per page load
Saves $0.67/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Was this report useful?

Thanks for your feedback!

We'll use a cached audit if available, or offer to scan.

Checking for existing audit...

Press ? for shortcuts

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

100

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

5.04 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

19.55 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.62 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

7.55 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

20.13 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:50.638 source:map[type:text value:[unattributed]]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: Woman working on laptop, surrounded by different survey-related results, such a…

path: 1,HTML,1,BODY,4,DIV,1,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,FIGURE,0,IMG

selector: div.GridPlus_mdsGridPlus__qT3_d > div.GridPlusItem_mdsGridPlusItem__S8Xua > figure.sm-image-2-165 > img.sm-img-2-167

snippet: <img alt="Woman working on laptop, surrounded by different survey-related results, s…" class="sm-img-2-167 sm-img-d0-2-170 sm-imgMaxSize-2-168 sm-imgMaxSize-d1-2-171 sm…" decoding="async" loading="lazy" sizes="100vw" srcset="https://prod.smassets.net/assets/content/sm/ai-video-clip-homepage-750x266…">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
prod.smassets.net/assets/website/2.355.1/_next/static/css/8474b832b4f683de.css	9.1 KiB
prod.smassets.net/assets/website/2.355.1/_next/static/css/700992ea0a0818ff.css	5.9 KiB
prod.smassets.net/assets/website/2.355.1/_next/static/css/ed9d819cda862c13.css	7.9 KiB	166 ms
prod.smassets.net/assets/website/2.355.1/mp.css	3.4 KiB
prod.smassets.net/assets/website/2.355.1/_next/static/css/1378fddbd35b7e4d.css	4.8 KiB
prod.smassets.net/assets/website/2.355.1/shared.css	11.3 KiB	166 ms
prod.smassets.net/assets/website/2.355.1/wds-base-styles.css	4.6 KiB
prod.smassets.net/assets/website/2.355.1/_next/static/css/ce39cde1e979b5b0.css	11.8 KiB	881 ms
prod.smassets.net/assets/website/2.355.1/_next/static/css/bcebee4c1e0334f5.css	1.8 KiB
prod.smassets.net/assets/website/2.355.1/_next/static/css/90733cb96da3fb90.css	1.9 KiB
prod.smassets.net/assets/website/2.355.1/_next/static/css/f49de13e299317ba.css	10.1 KiB	333 ms

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
ws-assets.zoominfo.com/formcomplete.js	3600.0 s	14.5 KiB
js.zi-scripts.com/zi-tag.js	0.0 ms	5.8 KiB

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Woman working on laptop, surrounded by different survey-related results, such a… `div.GridPlus_mdsGridPlus__qT3_d > div.GridPlusItem_mdsGridPlusItem__S8Xua > figure.sm-image-2-165 > img.sm-img-2-167`	prod.smassets.net/assets/content/sm/ai-video-clip-homepage-750x266.webp	17.5 KiB	13.0 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 832 ms

URL	Time Spent
surveymonkey.com/	832 ms
www.surveymonkey.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 150 ms 20.7 KiB

URL	Transfer Size	Est Savings
prod.smassets.net/assets/website/2.355.1/_next/static/css/ce39cde1e979b5b0.css	10.7 KiB	10.5 KiB
prod.smassets.net/assets/website/2.355.1/shared.css	10.2 KiB	10.2 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 6.0 s 1.1 MiB

URL	Transfer Size	Est Savings
/assets/website/2.355.1/_next/static/chunks/522-c0de5897a...	216.3 KiB	171.6 KiB
/assets/website/2.355.1/_next/static/chunks/1971-087baba4...	174.6 KiB	160.1 KiB
/assets/website/2.355.1/_next/static/chunks/8228-f740ed68...	185.8 KiB	132.6 KiB
fast.wistia.com/assets/external/E-v1.js	161.6 KiB	121.7 KiB
/assets/website/2.355.1/_next/static/chunks/7080-2f3d5b1e...	128.4 KiB	102.1 KiB
/assets/website/2.355.1/_next/static/chunks/9104-8c92e479...	174.5 KiB	80.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-NGMP3BG	187.8 KiB	73.2 KiB
/assets/website/2.355.1/_next/static/chunks/4475-65f50681...	128.2 KiB	55.6 KiB
/assets/website/2.355.1/_next/static/chunks/5e85e118-0f8b...	52.6 KiB	50.9 KiB
/assets/website/2.355.1/_next/static/chunks/1983-2aa4aa0e...	84.1 KiB	50.8 KiB
/assets/website/2.355.1/_next/static/chunks/678-a1644c6f6...	88.6 KiB	46.3 KiB
/assets/website/2.355.1/_next/static/chunks/056d7d4d-1de2...	56.1 KiB	38.4 KiB
/assets/website/2.355.1/_next/static/chunks/3247-82d5184e...	30.9 KiB	22.5 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js	24.6 KiB	21.1 KiB
/assets/website/2.355.1/_next/static/chunks/5948-9f40a4b2...	47.7 KiB	21.1 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
/assets/website/2.355.1/_next/static/chunks/2117-da034c29...	2.7 s	2.4 s	10 ms
Unattributable	585 ms	75 ms	0.0 ms
fast.wistia.com/assets/external/E-v1.js	510 ms	425 ms	74 ms
/assets/website/2.355.1/_next/static/chunks/7080-2f3d5b1e...	464 ms	423 ms	41 ms
www.surveymonkey.com/	399 ms	9.2 ms	13 ms
www.googletagmanager.com/gtm.js?id=GTM-NGMP3BG	332 ms	261 ms	70 ms
www.surveymonkey.com/fides.js	261 ms	210 ms	42 ms
/assets/website/2.355.1/_next/static/chunks/5948-9f40a4b2...	142 ms	91 ms	23 ms
/assets/website/2.355.1/_next/static/chunks/1971-087baba4...	129 ms	1.8 ms	127 ms
/assets/website/2.355.1/_next/static/chunks/70554f71-03ef...	125 ms	9.7 ms	15 ms
/assets/website/2.355.1/_next/static/chunks/8228-f740ed68...	124 ms	51 ms	70 ms
/assets/website/2.355.1/_next/static/chunks/522-c0de5897a...	97 ms	1.4 ms	95 ms
ws-assets.zoominfo.com/formcomplete.js	88 ms	76 ms	6.3 ms
/assets/website/2.355.1/_next/static/chunks/9104-8c92e479...	80 ms	2.4 ms	77 ms
/assets/website/2.355.1/_next/static/chunks/fd9d1056-67a5...	51 ms	24 ms	11 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	4.1 s
Script Parsing & Compilation	860 ms
Other	611 ms
Style & Layout	481 ms
Parse HTML & CSS	170 ms
Garbage Collection	133 ms
Rendering	23 ms

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/assets/website/2.355.1/_next/static/chunks/522-c0de5897a...	217.4 KiB
/assets/website/2.355.1/_next/static/chunks/8228-f740ed68...	192.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-NGMP3BG	188.2 KiB
/assets/website/2.355.1/_next/static/chunks/1971-087baba4...	185.6 KiB
/assets/website/2.355.1/_next/static/chunks/9104-8c92e479...	176.7 KiB
fast.wistia.com/assets/external/E-v1.js	162.1 KiB
/assets/website/2.355.1/_next/static/chunks/4475-65f50681...	130.9 KiB
/assets/website/2.355.1/_next/static/chunks/7080-2f3d5b1e...	129.5 KiB
www.surveymonkey.com/	128.7 KiB
www.surveymonkey.com/fides.js	97.6 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 6 user timings

●Avoid long main-thread tasks 19 long tasks found

●Avoid non-composited animations 1 animated element found

●Image elements have explicit `width` and `height`

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 170 ms

●Server Backend Latencies 430 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 70 ms

○INP breakdown

○Avoid large layout shifts

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Notice `div#fides-banner-description > div > div.fides-experience-description-part > a`
Cookies Notice `div#fides-banner-description > div > div.fides-experience-description-part > a`
Reject all `div#fides-button-group > div.fides-banner-button-group > button#fides-reject-all-button > span`
Accept all `div#fides-button-group > div.fides-banner-button-group > button#fides-accept-all-button > span`
Customise `div#fides-button-group > div.fides-banner-button-group > button#fides-manage-preferences-button > span`
Get started free `div.GridPlusItem_mdsGridPlusItem__S8Xua > div.sm-mdsHeroPlainContent-2-118 > div.sm-addFlex-2-125 > a.sm-mdsHeroCta-2-144`
Get started free `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Get started free `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Get started free `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Get started free `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Customer experience `div > ul.Tabs_wrenchTabs__l62rh > li.Tabs_wrenchTab__ff6HX > button#tab-0`
Get started free `div.sm-mediaCard-2-629 > div.sm-padding-2-633 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
View individual plans `div.sm-mediaCard-2-629 > div.sm-padding-2-633 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
View team plans `div.sm-mediaCard-2-629 > div.sm-padding-2-633 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Contact sales `div.sm-mediaCard-2-629 > div.sm-padding-2-633 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Get started free `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
AI-polished `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > p.mds-paragraph > a.sm-link`
500+ expert templates `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > p.mds-paragraph > a.sm-link`
global audience panel `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > p.mds-paragraph > a.sm-link`
integrations `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > p.mds-paragraph > a.sm-link`

These are opportunities to improve the legibility of your content.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy notice `div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > a.Link_wrenchLink__3MWA_`
Terms of use `div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > a.Link_wrenchLink__3MWA_`
Cookies notice `div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > a.Link_wrenchLink__3MWA_`
Health Plan Transparency in Coverage `div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > a.Link_wrenchLink__3MWA_`
Customise `div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > a.Link_wrenchLink__3MWA_`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●ARIA input fields have accessible names

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Identical links have the same purpose.

○`[accesskey]` values are unique

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

100

Best Practices

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.surveymonkey.com/curiosity/surveymonkey-trends-2026/	Learn more
www.surveymonkey.com/curiosity/surveymonkey-trends-2026/	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

100

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.68 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.89 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

272 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.167

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.68 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

4.77 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.000887] map[node:map[boundingRect:map[bottom:178 height:54 left:274 right:1076 top:124 width:801] lhId:page-4-H1 nodeLabel:Guess less. Know more. path:1,HTML,1,BODY,4,DIV,1,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,H1 selector:div.GridPlusItem_mdsGridPlusItem__S8Xua > div.sm-mdsHeroPlainContent-2-118 > div.noneMarginBottom > h1 snippet:<h1> type:node] score:0.000821 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://prod.smassets.net/assets/static/fonts/national2/medium.woff2]]] type:subitems]] map[node:map[boundingRect:map[bottom:234 height:32 left:274 right:1076 top:202 width:801] lhId:page-1-P nodeLabel:AI-powered tools that help your team unlock insights to make confident decision… path:1,HTML,1,BODY,4,DIV,1,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,1,P selector:div.GridPlus_mdsGridPlus__qT3_d > div.GridPlusItem_mdsGridPlusItem__S8Xua > div.sm-mdsHeroPlainContent-2-118 > p.mds-paragraph snippet:<p class="mds-paragraph sm-background-2-134 sm-background-d0-2-138 sm-dropCap-2-135…"> type:node] score:6.6e-05 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://prod.smassets.net/assets/static/fonts/national2/regular.woff2]]] type:subitems]]]

items: [map[node:map[type:text value:Total] score:0.167021] map[node:map[boundingRect:map[bottom:703 height:465 left:0 right:1350 top:238 width:1350] lhId:page-6-DIV nodeLabel:We value your privacy We and our third party partners may use cookies and simil… path:1,HTML,1,BODY,0,DIV,0,DIV,2,DIV selector:body.mds-locale--en-US > div#fides-overlay > div#fides-overlay-wrapper > div#fides-banner-container snippet:<div id="fides-banner-container" role="alertdialog" aria-hidden="false" aria-labelledby="fides-banner-title" class="fides-banner fides-banner-bottom" aria-modal="true" tabindex="-1"> type:node] score:0.167021]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:35.667 source:map[column:84883 line:1 type:source-location url:https://prod.smassets.net/assets/website/2.355.1/_next/static/chunks/2117-da034c29a2289052.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:101.29 source:map[type:text value:[unattributed]]] map[reflowTime:10.756 source:map[column:78276 line:3 type:source-location url:https://prod.smassets.net/assets/website/2.355.1/_next/static/chunks/6d6a6b26-b89159b33056f9c4.js urlProvider:network]] map[reflowTime:17.158 source:map[column:143237 line:51 type:source-location url:https://prod.smassets.net/assets/website/2.355.1/_next/static/chunks/9104-8c92e4799b704911.js urlProvider:network]] map[reflowTime:7.753 source:map[column:15748 line:0 type:source-location url:https://prod.smassets.net/assets/website/2.355.1/_next/static/chunks/70554f71-03efbac9c764c26e.js urlProvider:network]] map[reflowTime:12.375 source:map[column:23601 line:3 type:source-location url:https://prod.smassets.net/assets/website/2.355.1/_next/static/chunks/70554f71-03efbac9c764c26e.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: Woman working on laptop, surrounded by different survey-related results, such a…

path: 1,HTML,1,BODY,4,DIV,1,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,FIGURE,0,IMG

selector: div.GridPlus_mdsGridPlus__qT3_d > div.GridPlusItem_mdsGridPlusItem__S8Xua > figure.sm-image-2-165 > img.sm-img-2-167

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

value: no origins were preconnected

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
prod.smassets.net/assets/website/2.355.1/_next/static/css/ed9d819cda862c13.css	7.7 KiB	383 ms
prod.smassets.net/assets/website/2.355.1/_next/static/css/bcebee4c1e0334f5.css	1.6 KiB	322 ms
prod.smassets.net/assets/website/2.355.1/shared.css	11.1 KiB	383 ms
prod.smassets.net/assets/website/2.355.1/_next/static/css/700992ea0a0818ff.css	5.7 KiB	322 ms
prod.smassets.net/assets/website/2.355.1/wds-base-styles.css	4.4 KiB	242 ms
prod.smassets.net/assets/website/2.355.1/_next/static/css/90733cb96da3fb90.css	1.7 KiB	322 ms
prod.smassets.net/assets/website/2.355.1/_next/static/css/f49de13e299317ba.css	9.9 KiB	383 ms
prod.smassets.net/assets/website/2.355.1/mp.css	3.3 KiB	322 ms
prod.smassets.net/assets/website/2.355.1/_next/static/css/8474b832b4f683de.css	8.9 KiB	383 ms
prod.smassets.net/assets/website/2.355.1/_next/static/css/1378fddbd35b7e4d.css	4.6 KiB	322 ms
prod.smassets.net/assets/website/2.355.1/_next/static/css/ce39cde1e979b5b0.css	11.6 KiB	383 ms

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
ws-assets.zoominfo.com/formcomplete.js	3600.0 s	14.5 KiB
js.zi-scripts.com/zi-tag.js	0.0 ms	5.8 KiB

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Various icons of apps that integrate with SurveyMonkey, such as PayPal, Google … `div.GridPlus_mdsGridPlus__qT3_d > div.GridPlusItem_mdsGridPlusItem__S8Xua > figure.sm-image-2-165 > img.sm-img-2-167`	prod.smassets.net/assets/content/sm/automate-like-a-pro-homepage.webp	94.4 KiB	73.1 KiB
Headshots of different women, with a table next to them with demographic inform… `div.GridPlus_mdsGridPlus__qT3_d > div.GridPlusItem_mdsGridPlusItem__S8Xua > figure.sm-image-2-165 > img.sm-img-2-167`	prod.smassets.net/assets/content/sm/target-like-a-pro-homepage.webp	75.2 KiB	58.2 KiB
Build with AI prompt that says I need a survey to measure how likely potential … `div.GridPlus_mdsGridPlus__qT3_d > div.GridPlusItem_mdsGridPlusItem__S8Xua > figure.sm-image-2-165 > img.sm-img-2-167`	prod.smassets.net/assets/content/sm/build-like-a-pro-homepage.webp	40.3 KiB	31.2 KiB
Concept test between screenshots of two different ads with ad B showing that it… `div.GridPlus_mdsGridPlus__qT3_d > div.GridPlusItem_mdsGridPlusItem__S8Xua > figure.sm-image-2-165 > img.sm-img-2-167`	prod.smassets.net/assets/content/sm/analyze-like-a-pro-homepage.webp	36.0 KiB	28.1 KiB
Woman working on laptop, surrounded by different survey-related results, such a… `div.GridPlus_mdsGridPlus__qT3_d > div.GridPlusItem_mdsGridPlusItem__S8Xua > figure.sm-image-2-165 > img.sm-img-2-167`	prod.smassets.net/assets/content/sm/ai-video-clip-homepage-1536x545.webp	44.4 KiB	23.0 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 278 ms

URL	Time Spent
surveymonkey.com/	278 ms
www.surveymonkey.com/	0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
We value your privacy We and our third party partners may use cookies and simil… `body.mds-locale--en-US > div#fides-overlay > div#fides-overlay-wrapper > div#fides-banner-container`	0.167
Guess less. Know more. `div.GridPlusItem_mdsGridPlusItem__S8Xua > div.sm-mdsHeroPlainContent-2-118 > div.noneMarginBottom > h1`	0.001
AI-powered tools that help your team unlock insights to make confident decision… `div.GridPlus_mdsGridPlus__qT3_d > div.GridPlusItem_mdsGridPlusItem__S8Xua > div.sm-mdsHeroPlainContent-2-118 > p.mds-paragraph`	0.000

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 20.2 KiB

URL	Transfer Size	Est Savings
prod.smassets.net/assets/website/2.355.1/shared.css	10.2 KiB	10.1 KiB
prod.smassets.net/assets/website/2.355.1/_next/static/css/ce39cde1e979b5b0.css	10.7 KiB	10.1 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 240 ms 1.1 MiB

URL	Transfer Size	Est Savings
/assets/website/2.355.1/_next/static/chunks/522-c0de5897a...	216.0 KiB	171.2 KiB
/assets/website/2.355.1/_next/static/chunks/1971-087baba4...	174.4 KiB	159.9 KiB
/assets/website/2.355.1/_next/static/chunks/8228-f740ed68...	185.6 KiB	132.4 KiB
fast.wistia.com/assets/external/E-v1.js	161.6 KiB	121.7 KiB
/assets/website/2.355.1/_next/static/chunks/7080-2f3d5b1e...	128.3 KiB	101.4 KiB
/assets/website/2.355.1/_next/static/chunks/9104-8c92e479...	174.4 KiB	80.4 KiB
www.googletagmanager.com/gtm.js?id=GTM-NGMP3BG	187.8 KiB	73.2 KiB
/assets/website/2.355.1/_next/static/chunks/4475-65f50681...	128.1 KiB	55.5 KiB
/assets/website/2.355.1/_next/static/chunks/5e85e118-0f8b...	52.6 KiB	50.8 KiB
/assets/website/2.355.1/_next/static/chunks/1983-2aa4aa0e...	84.1 KiB	50.7 KiB
/assets/website/2.355.1/_next/static/chunks/678-a1644c6f6...	88.5 KiB	46.2 KiB
/assets/website/2.355.1/_next/static/chunks/056d7d4d-1de2...	56.1 KiB	38.3 KiB
/assets/website/2.355.1/_next/static/chunks/3247-82d5184e...	30.9 KiB	22.4 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js	24.6 KiB	21.1 KiB
/assets/website/2.355.1/_next/static/chunks/5948-9f40a4b2...	47.6 KiB	21.1 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/assets/website/2.355.1/_next/static/chunks/522-c0de5897a...	217.0 KiB
/assets/website/2.355.1/_next/static/chunks/8228-f740ed68...	191.9 KiB
www.googletagmanager.com/gtm.js?id=GTM-NGMP3BG	188.2 KiB
/assets/website/2.355.1/_next/static/chunks/1971-087baba4...	185.3 KiB
/assets/website/2.355.1/_next/static/chunks/9104-8c92e479...	176.4 KiB
fast.wistia.com/assets/external/E-v1.js	162.1 KiB
/assets/website/2.355.1/_next/static/chunks/4475-65f50681...	130.6 KiB
/assets/website/2.355.1/_next/static/chunks/7080-2f3d5b1e...	129.2 KiB
www.surveymonkey.com/	128.4 KiB
www.surveymonkey.com/fides.js	97.3 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 6 user timings

●JavaScript execution time 1.1 s

●Minimizes main-thread work 1.8 s

●Avoid long main-thread tasks 4 long tasks found

●Avoid non-composited animations 2 animated elements found

●Image elements have explicit `width` and `height`

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 170 ms

●Server Backend Latencies 350 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 60 ms

○INP breakdown

Accessibility

ARIA

ARIA roles must have valid values in order to perform their intended accessibility functions. Learn more about valid ARIA roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
PRODUCT Overview Surveys AI Survey Generator Online Forms Market Research Inte… `footer.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_`
POPULAR TEMPLATES Customer Satisfaction Employee Engagement Event Feedback Pro… `footer.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_`
RESOURCES Customers Blog Resource Center Free Tools Trust Center Support Conta… `footer.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_`
LEARN How to Create Surveys NPS Calculator Margin of Error Calculator Sample S… `footer.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_`
ABOUT Leadership Team Newsroom Vision and Mission Social Impact and Inclusion … `footer.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_ > div.Box_wrenchBox__7pEZ_`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Notice `div#fides-banner-description > div > div.fides-experience-description-part > a`
Cookies Notice `div#fides-banner-description > div > div.fides-experience-description-part > a`
Reject all `div#fides-button-group > div.fides-banner-button-group > button#fides-reject-all-button > span`
Accept all `div#fides-button-group > div.fides-banner-button-group > button#fides-accept-all-button > span`
Customise `div#fides-button-group > div.fides-banner-button-group > button#fides-manage-preferences-button > span`
Get started free `div.GridPlusItem_mdsGridPlusItem__S8Xua > div.sm-mdsHeroPlainContent-2-118 > div.sm-addFlex-2-125 > a.sm-mdsHeroCta-2-144`
Get started free `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Get started free `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Get started free `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Get started free `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Customer experience `div > ul.Tabs_wrenchTabs__l62rh > li.Tabs_wrenchTab__ff6HX > button#tab-0`
Get started free `div.sm-mediaCard-2-629 > div.sm-padding-2-633 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
View individual plans `div.sm-mediaCard-2-629 > div.sm-padding-2-633 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
View team plans `div.sm-mediaCard-2-629 > div.sm-padding-2-633 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Contact sales `div.sm-mediaCard-2-629 > div.sm-padding-2-633 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`
Get started free `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > div.Box_wrenchBox__JCv3S > a.sm-linkButton-2-148`

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
AI-polished `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > p.mds-paragraph > a.sm-link`
500+ expert templates `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > p.mds-paragraph > a.sm-link`
global audience panel `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > p.mds-paragraph > a.sm-link`
integrations `div.sm-addFlex-2-125 > div.sm-mdsColumnContent-2-188 > p.mds-paragraph > a.sm-link`

These are opportunities to improve the legibility of your content.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●ARIA input fields have accessible names

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links have a discernible name

●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

100

Best Practices

●Uses HTTPS

●Avoids deprecated APIs

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.surveymonkey.com/curiosity/surveymonkey-trends-2026/	Learn more
www.surveymonkey.com/curiosity/surveymonkey-trends-2026/	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://surveymonkey.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Content (1)

Navigation (1)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Contrast

Best practices

Best Practices

SEO

Content Best Practices

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Best Practices

SEO

Content Best Practices

Keyboard Shortcuts