Audit overview
Security and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
Soft 404: server returns HTTP 200 for non-existent pages
Soft 404s (HTTP 200 for missing pages) confuse Google — it indexes the 'not found' page as real content and ranks it.
92 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$667 investment → $15,708/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~26%.
- Page takes 7.7s to loadUsers abandon at ~3s — you're 5.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- High main-thread blocking timePage is non-interactive for 409ms after first paint→ Defer third-party scripts and split large bundles
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No Open Graph tagsLinks shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop→ Add og:title, og:description, og:image, og:url to the page head
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no privacy policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$9,874 /mo
+26.0pp bounce · ~2,598 lost visitors/mo
CPC: USD 3.80
Bandwidth Waste
$0.44 /mo
5453.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~545 KB per page loadSaves $0.44/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.60 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
7.74 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
409 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.036
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.60 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
10.53 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.50 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.13 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.50 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.14 s
Categories
8Performance
92 third-party resources (100% of weight)
Security
Content-Security-Policy header is missing
Accessibility
No <main> landmark found
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Bootstrap sites score 97+ on SEO; you're at 81 — closing this gap is the highest-leverage improvement.
Technology stack
Contentful, hosted on Next.js, with Cloudflare CDN
Stack Architecture
Datadog 
Kochava 
PayPal 
Contentful 
Bootstrap 5Facebook Google Search Console HSTS Microsoft Microsoft 365 
Priority Hints 
React 
Segment 1.81.0
Trustpilot 
Varnish 
Webpack 
Zepto 
core-js 3.30.1
Cloudflare 
Fastly 
Next.js 14.2.35 Next.js App Router All Detected Technologies (22)
Next.js is a React framework for developing single page Javascript applications.
The Next.js App Router is a new paradigm for building applications using React's latest features.
Contentful is an API-first content management platform to create, manage and publish content on any digital channel.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Trustpilot is a Danish consumer review website which provide embed stand-alone applications in your website to show your most recent reviews, TrustScore, and star ratings.
Varnish is a reverse caching proxy.
Webpack is an open-source JavaScript module bundler.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
Kochava is a unified platform for audience attribution and analytics, enabling accurate measurement and optimization of marketing performance across channels.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Observations (2)
No build tool detected
A framework (Bootstrap) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
22 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (82)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · No <main> landmark found
- · Soft 404: server returns HTTP 200 for non-existent pages
- · 92 third-party resources (100% of weight)
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found