Global Performance
6/6 locations ✓Strong global performance — average 146ms across 6 locations, fastest from Santa Clara (54ms), slowest from Sao Paulo (418ms). Cloudflare edge cache (HIT).
Audit overview
All categories sit comfortably above the 70 threshold; this is a clean audit.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
1 render-blocking <script src> tag(s) without async/defer
Performance issues directly impact user engagement and conversion rates.
1 software version(s) disclosed in HTML: Hugo 0.161.1
Each disclosed version enables direct CVE lookup -- attacker reads the version, searches the CVE database, targets the site with a tested exploit.
Compressed response missing `Vary` header
Performance issues directly impact user engagement and conversion rates.
Cross-Origin-Embedder-Policy header is missing
COEP enforces that all embedded resources opt-in to cross-origin embedding — required for cross-origin isolation features.
Cross-Origin-Opener-Policy header is missing
COOP isolates your top-level browsing context from cross-origin windows — without it, popup-based side-channel attacks remain possible.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
KES 22,000 investment → KES 111,356/month returns
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
3 barrier(s) likely increasing bounce by ~13%.
- Page loads in 2.5sEvery additional 100ms above 2.5s costs conversions — you're 35ms over→ Target <2.5s LCP: defer non-critical scripts and optimize the hero image
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Thin contentUnder 300 words — visitors bounce looking for substance, search engines rank competitors first→ Add a substantive FAQ, product detail, or case-study section
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Cost of inaction
Bounce-Rate Cost
KES 109,395 /mo
+13.0pp bounce · ~1,296 lost visitors/mo
CPC: KES 84.42
Bandwidth Waste
KES 7.93 /mo
763.0 MB/mo × 10.390 KES/GB
- Optimize transfer: save ~76 KB per page loadSaves KES 7.93/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.27 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.53 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.27 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.53 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
449 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
556 ms
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
449 ms
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
556 ms
Categories
8Performance
1 render-blocking <script src> tag(s) without async/defer
Security
1 software version(s) disclosed in HTML: Hugo 0.161.1
Accessibility
All checks pass
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Google Search Console sites score 85+ on Compliance; you're at 73 — closing this gap is the highest-leverage improvement.
Top 10% of HSTS sites score 86+ on Compliance; you're at 73 — closing this gap is the highest-leverage improvement.
Technology stack
Google Search Console, with Cloudflare CDN
Stack Architecture
GoatCounter 
HTTP/3 
Hugo 0.161.1
Open Graph 
Priority Hints 
RSS 
Tailwind CSS 
Cloudflare All Detected Technologies (10)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Hugo is an open-source static site generator written in Go.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.
Observations (2)
No build tool detected
A framework (Google Search Console) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
10 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected A (94)
Sprint 1: Quick Wins
+2Highest ROI — low effort, high impact
- · 1 software version(s) disclosed in HTML: Hugo 0.161.1
- · Cross-Origin-Opener-Policy header is missing
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · Cross-Origin-Embedder-Policy header is missing
- · 1 render-blocking <script src> tag(s) without async/defer
- · Compressed response missing `Vary` header