Global Performance
6/6 locations ✓High global latency — average 764ms across 6 locations, fastest from Amsterdam (238ms), slowest from Sao Paulo (1126ms). No CDN detected. 4 locations above the 500ms target.
Audit overview
Sustainability needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 26.6 MB (20.9 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
£544 investment → £3,323/month returns + GBP 50,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~32%.
- Page takes 17.6s to loadUsers abandon at ~3s — you're 15.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.6sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 9 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Cost of inaction
Compliance Risk
£50,000
- No <main> landmark foundEquality Act 2010: GBP 500 – GBP 50,000
- 4 of 8 <nav> elements are unlabeledEquality Act 2010: GBP 500 – GBP 50,000
- No H1 heading foundEquality Act 2010: GBP 500 – GBP 50,000
- Heading level skipped: H2 → H6 (missing H3)Equality Act 2010: GBP 500 – GBP 50,000
- 1 control(s) without accessible labelEquality Act 2010: GBP 500 – GBP 50,000
Bounce-Rate Cost
£3,319 /mo
+31.6pp bounce · ~3,161 lost visitors/mo
CPC: GBP 1.05
Bandwidth Waste
£4.14 /mo
65738.2 MB/mo × 0.063 GBP/GB
- Optimize transfer: save ~6.6 MB per page loadSaves £4.14/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.75 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
17.60 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.58 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.108
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.24 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
20.96 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
981 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.26 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
538 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.069
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.92 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.11 s
Categories
8Performance
Page weighs 26.6 MB (20.9 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Elementor 4.0.4, on PHP, with Nginx CDN
Stack Architecture
Draftpress HFCM 
Google Analytics 
Google Tag Manager 
HubSpot HubSpot Analytics HubSpot Chat 
Linkedin Insight Tag 
Site Kit 1.178.0
WP Rocket 3.20.3
WooCommerce 
Elementor 4.0.4
WordPress 6.9.4
MySQL 
Plesk 
Slider Revolution 5.4.6.2
jQuery reCAPTCHA 
PHP 
Nginx All Detected Technologies (23)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
PHP is a general-purpose scripting language used for web development.
Elementor is a website builder platform for professionals on WordPress.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
MySQL is an open-source relational database management system.
Plesk is a web hosting and server data centre automation software with a control panel developed for Linux and Windows-based retail hosting service providers.
Slider Revolution is a flexible and highly customisable slider.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Header Footer Code Manager by Draftpress is a easy interface to add snippets to the header or footer or above or below the content of your page.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot Chat is a tool where you can view, manage, and reply to incoming messages from multiple channels.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
WP Rocket is a caching and performance optimisation plugin to improve the loading speed of WordPress websites.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Google Search Console) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
23 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected A (90)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 26.6 MB (20.9 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · 1 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found