Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 17.3 MB (8.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
3 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
₪2,250 investment → ₪41,506/month returns + ILS 500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~32%.
- Page takes 7.0s to loadUsers abandon at ~3s — you're 4.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 8.9sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
ILS 500,000
- No privacy policy link detectedPrivacy Protection Law: ILS 10,000 – ILS 500,000
- 4 advertising/retargeting trackers detectedPrivacy Protection Law: ILS 10,000 – ILS 500,000
- Trackers detected but no cookie policy foundPrivacy Protection Law: ILS 10,000 – ILS 500,000
Bounce-Rate Cost
₪25,925 /mo
+32.4pp bounce · ~3,241 lost visitors/mo
CPC: ILS 8.00
Bandwidth Waste
₪7.82 /mo
26389.0 MB/mo × 0.296 ILS/GB
- Optimize transfer: save ~2.6 MB per page loadSaves ₪7.82/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.21 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
6.95 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
8.88 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.074
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.35 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
45.90 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.31 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.87 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
974 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.054
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.34 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
11.03 s
Categories
8Performance
Page weighs 17.3 MB (8.4 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 88+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on PHP, with Fastly CDN
Stack Architecture
DoubleClick Floodlight 
Facebook Pixel 2.9.298
Google Analytics 
Google Tag Manager 
HubSpot 
Microsoft Advertising 
Microsoft Clarity 
Taboola 
TikTok Pixel 
VWO 
Yoast SEO 
theTradeDesk 
WordPress 
AOS 
Bootstrap 
Consent Manager Facebook SDK 
FingerprintJS 
Goober Google Search Console Google Workspace HSTS Hotjar 
LottieFiles 
MySQL NS1 
Nagich 4.4.0
Onsen UI 
Open Graph 
Priority Hints 
Swiper 
Tailwind CSS 
Varnish 
core-js 3.32.2
PHP 
Fastly All Detected Technologies (36)
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
JavaScript library to animate elements on your page as you scroll.
Consent Manager is a provider ensuring GDPR and CCPA compliance for websites.
FingerprintJS is a browser fingerprinting library that queries browser attributes and computes a hashed visitor identifier from them.
Goober is a minified CSS-in-JS styling solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
LottieFiles is an open-source animation file format that's tiny, high quality, interactive, and can be manipulated at runtime.
MySQL is an open-source relational database management system.
Nagich is a website accessibility overlay provider from Israel.
Onsen UI is an open-source HTML5 hybrid app framework offering mobile UI components for PhoneGap and Cordova development.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Varnish is a reverse caching proxy.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Taboola is a content discovery & native advertising platform for publishers and advertisers.
VWO is a website testing and conversion optimisation platform.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (AOS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
36 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
Show your score
Drop this badge on your README, marketing site, or status page. It auto-updates every time the audit re-runs and links back to this report.
This badge auto-updates with your latest scan result.
[](https://beavercheck.com/results/0e48c353-7d30-4b6e-a518-80dbf237cc1c)<a href="https://beavercheck.com/results/0e48c353-7d30-4b6e-a518-80dbf237cc1c"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Ftaboola.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Ftaboola.comExport & share
Download the audit, share with your team, or grab a fix plan ready to copy into your tracker.
Copies markdown to clipboard
Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (83)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 17.3 MB (8.4 MB transferred)
- · 1 link(s) with no accessible text
Sprint 2: Core Fixes
+7Medium effort, high structural impact
- · 3 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found