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Audit Complete

Results for https://taboola.com

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Brazil Brazil · Sao Paulo Completed: Apr 16, 2026 17:11 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C72

Site Health

Score: 72 / 100

Based on 8 categories, 0 sections

Room to improve — your 7.0s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

WordPress sites average 74
At average
Better than 20% of WordPress sites See full WordPress benchmark →
AOS sites average 74
At average
Better than 7% of AOS sites See full AOS benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
3

Page weighs 17.3 MB (8.4 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget
4

1 link(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality
5

3 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
BeaverCheck badge
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<a href="https://beavercheck.com/results/0e48c353-7d30-4b6e-a518-80dbf237cc1c"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Ftaboola.com" alt="BeaverCheck Score"></a>
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What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 7.0s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.
Your LCP is 7.0s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
2 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

3 critical 5 warning

8 barrier(s) likely increasing bounce by ~32%.

Speed (2)

Page takes 7.0s to load

+12% bounce

Users abandon at ~3s — you're 4.5s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 8.9s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

3 form field(s) without a label

+6% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Content (1)

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (2)

6 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

2 broken link(s) on the page

+3% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

₪1,800 investment → ₪15,582/month returns + ILS 500,000 risk avoided

Payback period: < 1 month First-year ROI: +10288%

Investment

₪1,800

6h · 5 findings

Monthly returns

₪15,582 /mo

~₪186,983 / year

  • Conversions recovered ₪15,574
  • Bandwidth savings ₪7.82

Regulatory risk avoided

ILS 500,000

if kept compliant

  • Privacy Protection Law ILS 500,000

Payback period

0 12mo 24mo

₪300 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

₪1,800

6.0 developer hours at ₪300/hr

Based on Israel rates (₪300/hr)

Quick wins
₪300 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
₪ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

₪41,674 / month at risk

~₪500,094 / year if left unfixed

Compliance Risk

ILS 500,000

Privacy Protection Law
  • No privacy policy link detected
    Privacy Protection Law: ILS 10,000 – ILS 500,000
  • 4 advertising/retargeting trackers detected
    Privacy Protection Law: ILS 10,000 – ILS 500,000
  • Trackers detected but no cookie policy found
    Privacy Protection Law: ILS 10,000 – ILS 500,000

+1 more

Bandwidth Waste

₪7.82 /mo

26389.0 MB/mo × 0.296 ILS/GB

  • Optimize transfer: save ~2.6 MB per page load
    Saves ₪7.82/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Was this report useful?

Thanks for your feedback!

We'll use a cached audit if available, or offer to scan.

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

32
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
87
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

5.21 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

6.95 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

8.88 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.074

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

5.35 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

45.90 s

Detailed Report

Audit breakdown by category with detailed findings.

32

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
connect.facebook.net/en_US/fbevents.js1200.0 s96.4 KiB
/wp-content/themes/taboola-neo/dist/assets/lottieWeb-DRFm...600.0 s92.9 KiB
swissknife.taboola.com/fonts/poppins/Poppins-Light.woff2600.0 s51.6 KiB
swissknife.taboola.com/fonts/poppins/Poppins-SemiBold.woff2600.0 s51.3 KiB
/wp-content/themes/taboola-neo/dist/css/main.min.css?ver=...600.0 s51.1 KiB
swissknife.taboola.com/fonts/poppins/Poppins-Bold.woff2600.0 s50.8 KiB
swissknife.taboola.com/fonts/poppins/Poppins-Medium.woff2600.0 s50.7 KiB
js-eu1.hs-analytics.net/analytics/1776346500000/143535613.js300.0 s42.3 KiB
cdn.consentmanager.net/delivery/js/cmp_final.min.js?t=2026-4-1686400.0 s100.7 KiB
/signals/config/1382477108737689?v=2.9.298&r=stable&domai...1200.0 s44.7 KiB
/wp-content/themes/taboola-neo/dist/css/front-page.min.cs...600.0 s42.9 KiB
/wp-content/themes/taboola-neo/dist/assets/bootstrap-ChCU...600.0 s28.9 KiB
js-eu1.hubspot.com/web-interactives-embed.js600.0 s28.4 KiB
js-eu1.hs-banner.com/v2/143535613/banner.js300.0 s24.1 KiB
swissknife.taboola.com/TaboolaForm/tbf-dist.js?version=1.5600.0 s25.1 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/assets/swiper-D2tVYthb.min.js600.0 s25.1 KiB
cdn.claydar.com/releases/latest/radar.min.js300.0 s20.7 KiB
/signals/config/282806855655225?v=2.9.298&r=stable&domain...1200.0 s16.1 KiB
/signals/config/800174670167978?v=2.9.298&r=stable&domain...1200.0 s16.0 KiB
js.adsrvr.org/up_loader.3.0.0.js0.0 ms12.2 KiB
/delivery/customdata/bV8xLndfMTA4NDU4LnJfLmxfZW4uZF81MjM5...3600.0 s13.5 KiB
/wp-content/themes/taboola-neo/dist/assets/simpleAos-CbKo...600.0 s11.7 KiB
scripts.clarity.ms/0.8.59/clarity.js86400.0 s26.2 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
static.hotjar.com/c/hotjar-437790.js?sv=760.0 s6.3 KiB
d34r8q7sht0t9k.cloudfront.net/tag.js0.0 ms5.7 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/images/tag.svg600.0 s5.7 KiB
/dcdn/settings.js?a=750209&settings_type=4&ts=1776342343&...1800.0 s5.5 KiB
cdn.consentmanager.net/delivery/customcmp/108458.js1800.0 s4.9 KiB
js-eu1.hsadspixel.net/pixels.js600.0 s3.9 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/images/iab.svg600.0 s3.7 KiB
/wp-content/themes/taboola-neo/dist/assets/lazyload-CwDt0...600.0 s3.4 KiB
/1887520/trc/3/json?tim=1776359417299&data=%7B%22id%22%3A...0.0 ms2.4 KiB
/wp-content/themes/taboola-neo/dist/js/front-page.min.js?...600.0 s2.5 KiB
/wp-content/themes/taboola-neo/dist/assets/autoplay-DNMS0...600.0 s2.0 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/images/accessibility.svg600.0 s2.0 KiB
/wp-content/themes/taboola-neo/dist/assets/parallax-D47lM...600.0 s1.4 KiB
/wp-content/themes/taboola-neo/dist/assets/functions-BN-F...600.0 s1.3 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/js/main.min.js?ver=1776342483600.0 s1.3 KiB
static.claydar.com/init.v1.js?id=cyNSaqL0lr0.0 ms1.1 KiB
js-eu1.hs-scripts.com/143535613.js0.0 ms1.1 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/assets/video-DagFctfo.min.js600.0 s1.0 KiB
js.adsrvr.org/universal_pixel.js0.0 ms957 B
www.taboola.com/wp-content/themes/taboola-neo/dist/images/cookie.svg600.0 s978 B
www.taboola.com/wp-content/themes/taboola-neo/dist/assets/lottie-BlAwRsTR.min.js600.0 s531 B
/collect?v=2&fmt=js&pid=555321&time=1776359417243&li_adsI...0.0 ms475 B
js.adsrvr.org/universal_pixel.js0.0 ms464 B
js.adsrvr.org/universal_pixel.js0.0 ms464 B
www.taboola.com/wp-content/themes/taboola-neo/dist/assets/aos-CaX7tCqF.min.js600.0 s481 B
/tag?action=view&user_id=d458b408-4001-70ac-b52a-a61982af...0.0 ms238 B
/tag?action=view&user_id=d458b408-4001-70ac-b52a-a61982af...0.0 ms237 B
/tag?action=view&user_id=d458b408-4001-70ac-b52a-a61982af...0.0 ms237 B
/v.gif?cd=0&a=750209&d=taboola.com&u=D59E4144103CE13ADAF5...43200.0 s145 B
/tr/?id=1382477108737689&ev=PageView&dl=https%3A%2F%2Fwww...0.0 ms16 B
/tr/?id=1382477108737689&ev=PageView&dl=https%3A%2F%2Fwww...0.0 ms16 B
/tr/?id=282806855655225&ev=PageView&dl=https%3A%2F%2Fwww....0.0 ms16 B
/tr/?id=800174670167978&ev=PageView&dl=https%3A%2F%2Fwww....0.0 ms16 B

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:40.115 source:map[column:20 line:15 type:source-location url:_lighthouse-eval.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:33.649 source:map[type:text value:[unattributed]]] map[reflowTime:10.414 source:map[column:62945 line:0 type:source-location url:https://cdn.claydar.com/releases/latest/radar.min.js urlProvider:network]] map[reflowTime:29.701 source:map[column:63074 line:0 type:source-location url:https://cdn.claydar.com/releases/latest/radar.min.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG
nodeLabel: div.container > div.hero > div.col-12 > img
path: 1,HTML,1,BODY,10,MAIN,0,SECTION,0,DIV,0,DIV,2,DIV,0,IMG
selector: div.container > div.hero > div.col-12 > img
snippet: <img src="https://www.taboola.com/wp-content/uploads-neo/2025/09/img-Homepage_Redesi…" alt="">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates
value: No additional origins are good candidates for preconnecting

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
div.row > div.col-md-12 > div.video > video.lazy div.row > div.col-md-12 > div.video > video.lazy
www.taboola.com/wp-content/uploads-neo/2025/09/Realize_poster.png441.7 KiB404.5 KiB

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
/wp-content/themes/taboola-neo/dist/css/front-page.min.cs...42.9 KiB
/wp-content/themes/taboola-neo/dist/css/main.min.css?ver=...51.1 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 970 ms
URLTime Spent
taboola.com/970 ms
www.taboola.com/0.0 ms

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 600 ms 86.7 KiB
URLTransfer SizeEst Savings
/wp-content/themes/taboola-neo/dist/css/main.min.css?ver=...50.6 KiB46.7 KiB
/wp-content/themes/taboola-neo/dist/css/front-page.min.cs...42.3 KiB40.0 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 450 ms 1.6 MiB
URLTransfer SizeEst Savings
www.googletagmanager.com/gtag/js?id=AW-854672998&cx=c&gtm=4e64f0h1136.2 KiB102.1 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js105.5 KiB81.8 KiB
www.googletagmanager.com/gtm.js?id=GTM-W4S5D8J&gtm=4e64f0h1131.3 KiB72.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-5P5XH73&gtm=4e64f0h1116.4 KiB64.2 KiB
/wp-content/themes/taboola-neo/dist/assets/lottieWeb-DRFm...92.4 KiB64.1 KiB
www.googletagmanager.com/gtag/js?id=G-ERHENNM7DM&cx=c&gtm=4e64f0h1174.2 KiB62.1 KiB
/cdn/edrv/va_gq-fcfe3c6a750ca8d7056d761669840f91.br.js96.4 KiB62.1 KiB
www.googletagmanager.com/gtag/js?id=DC-15690390&cx=c&gtm=4e64f0h1129.2 KiB61.8 KiB
www.googletagmanager.com/gtag/js?id=AW-851785285&cx=c&gtm=4e64f0h1137.3 KiB54.6 KiB
www.googletagmanager.com/gtag/js?id=AW-790260567&cx=c&gtm=4e64f0h1137.3 KiB54.6 KiB
www.googletagmanager.com/gtag/js?id=AW-819364430&cx=c&gtm=4e64f0h1137.3 KiB54.6 KiB
www.googletagmanager.com/gtag/js?id=AW-854672998136.2 KiB54.5 KiB
www.googletagmanager.com/gtag/js?id=AW-937890119&cx=c&gtm=4e64f0h1136.3 KiB54.5 KiB
www.googletagmanager.com/gtag/js?id=AW-945558631&cx=c&gtm=4e64f0h1136.3 KiB54.5 KiB
www.googletagmanager.com/gtag/js?id=AW-934227127&cx=c&gtm=4e64f0h1136.3 KiB54.5 KiB
www.googletagmanager.com/gtag/js?id=AW-779997664&cx=c&gtm=4e64f0h1136.3 KiB54.5 KiB
www.googletagmanager.com/gtag/js?id=AW-942672090&cx=c&gtm=4e64f0h1136.4 KiB54.4 KiB
www.googletagmanager.com/gtag/js?id=AW-11144658357&cx=c&gtm=4e64f0h1137.3 KiB54.3 KiB
www.googletagmanager.com/gtag/js?id=AW-10887702819&cx=c&gtm=4e64f0h1137.5 KiB54.2 KiB
www.googletagmanager.com/gtag/js?id=AW-776096006&cx=c&gtm=4e64f0h1136.3 KiB54.2 KiB
www.googletagmanager.com/gtag/js?id=AW-944122064&cx=c&gtm=4e64f0h1136.3 KiB54.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-PC4JX7188.1 KiB54.2 KiB
www.googletagmanager.com/gtag/js?id=AW-996399592&cx=c&gtm=4e64f0h1137.4 KiB54.1 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js105.5 KiB53.9 KiB
cdn.consentmanager.net/delivery/js/cmp_final.min.js?t=2026-4-16100.3 KiB49.3 KiB
www.googletagmanager.com/gtag/js?id=AW-952043317&cx=c&gtm=4e64f0h1146.8 KiB48.0 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js56.1 KiB37.1 KiB
connect.facebook.net/en_US/fbevents.js96.3 KiB31.1 KiB
/wp-content/themes/taboola-neo/dist/assets/bootstrap-ChCU...28.5 KiB22.9 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
Unattributable3.0 s242 ms0.0 ms
/wp-content/themes/taboola-neo/dist/assets/autoplay-DNMS0...3.0 s344 ms0.1 ms
/delivery/customdata/bV8xLndfMTA4NDU4LnJfLmxfZW4uZF81MjM5...2.4 s2.1 s30 ms
www.taboola.com/1.6 s59 ms5.9 ms
www.googletagmanager.com/gtm.js?id=GTM-PC4JX7990 ms832 ms91 ms
js-eu1.hs-analytics.net/analytics/1776346500000/143535613.js816 ms695 ms14 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js627 ms424 ms195 ms
/wp-content/themes/taboola-neo/dist/assets/parallax-D47lM...590 ms489 ms0.1 ms
swissknife.taboola.com/TaboolaForm/tbf-dist.js?version=1.5576 ms525 ms9.0 ms
/cdn/edrv/va_gq-fcfe3c6a750ca8d7056d761669840f91.br.js521 ms405 ms50 ms
www.googletagmanager.com/gtag/js?id=AW-790260567&cx=c&gtm=4e64f0h1409 ms342 ms52 ms
www.googletagmanager.com/gtag/js?id=G-ERHENNM7DM&cx=c&gtm=4e64f0h1384 ms281 ms93 ms
www.googletagmanager.com/gtm.js?id=GTM-W4S5D8J&gtm=4e64f0h1378 ms328 ms46 ms
www.googletagmanager.com/gtag/js?id=AW-11144658357&cx=c&gtm=4e64f0h1363 ms297 ms58 ms
www.googletagmanager.com/gtag/js?id=AW-10887702819&cx=c&gtm=4e64f0h1361 ms304 ms48 ms
www.googletagmanager.com/gtag/js?id=AW-944122064&cx=c&gtm=4e64f0h1358 ms297 ms50 ms
cdn.claydar.com/releases/latest/radar.min.js354 ms144 ms9.0 ms
www.googletagmanager.com/gtag/js?id=AW-934227127&cx=c&gtm=4e64f0h1344 ms288 ms49 ms
www.googletagmanager.com/gtag/js?id=AW-942672090&cx=c&gtm=4e64f0h1341 ms284 ms48 ms
www.googletagmanager.com/gtag/js?id=AW-945558631&cx=c&gtm=4e64f0h1339 ms283 ms49 ms
www.googletagmanager.com/gtag/js?id=AW-819364430&cx=c&gtm=4e64f0h1331 ms274 ms49 ms
www.googletagmanager.com/gtag/js?id=AW-776096006&cx=c&gtm=4e64f0h1331 ms277 ms47 ms
www.googletagmanager.com/gtag/js?id=AW-937890119&cx=c&gtm=4e64f0h1329 ms274 ms49 ms
scripts.clarity.ms/0.8.59/clarity.js328 ms255 ms10 ms
www.googletagmanager.com/gtag/js?id=AW-851785285&cx=c&gtm=4e64f0h1327 ms272 ms46 ms
www.googletagmanager.com/gtag/js?id=AW-779997664&cx=c&gtm=4e64f0h1326 ms270 ms49 ms
www.googletagmanager.com/gtag/js?id=AW-854672998323 ms268 ms50 ms
www.googletagmanager.com/gtag/js?id=AW-952043317&cx=c&gtm=4e64f0h1273 ms205 ms63 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js238 ms201 ms29 ms
www.googletagmanager.com/gtm.js?id=GTM-5P5XH73&gtm=4e64f0h1236 ms157 ms42 ms
www.googletagmanager.com/gtag/js?id=DC-15690390&cx=c&gtm=4e64f0h1193 ms146 ms45 ms
js.nagich.co.il/core/4.4.0/accessibility.js184 ms166 ms6.0 ms
www.googletagmanager.com/gtag/js?id=AW-996399592&cx=c&gtm=4e64f0h1181 ms128 ms51 ms
connect.facebook.net/en_US/fbevents.js178 ms129 ms46 ms
cdn.taboola.com/libtrc/unip/1887520/tfa.js177 ms153 ms12 ms
js-eu1.hs-banner.com/v2/143535613/banner.js176 ms146 ms8.7 ms
/signals/config/800174670167978?v=2.9.298&r=stable&domain...168 ms147 ms15 ms
cdn.consentmanager.net/delivery/customcmp/108458.js140 ms135 ms2.0 ms
js-eu1.hubspot.com/web-interactives-embed.js137 ms117 ms12 ms
/signals/config/1382477108737689?v=2.9.298&r=stable&domai...122 ms97 ms24 ms
/j.php?a=750209&u=https%3A%2F%2Fwww.taboola.com%2F&vn=2119 ms109 ms5.5 ms
/wp-content/themes/taboola-neo/dist/assets/lottieWeb-DRFm...116 ms87 ms1.6 ms
js.adsrvr.org/up_loader.3.0.0.js116 ms88 ms17 ms
cdn.consentmanager.net/delivery/js/cmp_final.min.js?t=2026-4-16104 ms45 ms58 ms
www.googletagmanager.com/gtag/js?id=AW-854672998&cx=c&gtm=4e64f0h179 ms29 ms49 ms
/pagead/viewthroughconversion/854672998/?random=177635942...69 ms58 ms1.1 ms
www.taboola.com/wp-content/themes/taboola-neo/dist/assets/swiper-D2tVYthb.min.js61 ms15 ms0.5 ms
analytics.tiktok.com/i18n/pixel/static/identify_5cff1caf.js59 ms38 ms21 ms
snap.licdn.com/li.lms-analytics/insight.min.js58 ms46 ms7.3 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation14.1 s
Other5.5 s
Script Parsing & Compilation1.8 s
Style & Layout1.6 s
Rendering798 ms
Garbage Collection413 ms
Parse HTML & CSS181 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 4.3 KiB
URLTransfer SizeEst Savings
swissknife.taboola.com/TaboolaForm/tbf-dist.js?version=1.524.8 KiB4.3 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
/wp-content/uploads-neo/2025/09/vdo-Homepage_Redesign-Her...1.6 MiB
www.taboola.com/wp-content/uploads-neo/2025/09/Taboola-Realize-2-0-Short.webm1.4 MiB
www.taboola.com/wp-content/uploads-neo/2025/09/Realize_poster.png442.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-PC4JX7188.5 KiB
www.googletagmanager.com/gtag/js?id=G-ERHENNM7DM&cx=c&gtm=4e64f0h1174.3 KiB
www.googletagmanager.com/gtag/js?id=AW-952043317&cx=c&gtm=4e64f0h1146.9 KiB
www.taboola.com/145.7 KiB
www.googletagmanager.com/gtag/js?id=AW-10887702819&cx=c&gtm=4e64f0h1137.5 KiB
www.googletagmanager.com/gtag/js?id=AW-996399592&cx=c&gtm=4e64f0h1137.5 KiB
www.googletagmanager.com/gtag/js?id=AW-11144658357&cx=c&gtm=4e64f0h1137.3 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
div.container > div.hero > div.col-12 > img div.container > div.hero > div.col-12 > img
/wp-content/uploads-neo/2025/09/img-Homepage_Redesign-Her...
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/aboutyou.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/babbel.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/adidas.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/Bombas.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/pandora.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/vela.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/kia.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/honda.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/nespresso.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/aig.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/vodafone.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/mercedes-benz.svg
div.col-12 > div.funnel-mint > span.funnle-icon > img div.col-12 > div.funnel-mint > span.funnle-icon > img
www.taboola.com/wp-content/uploads-neo/2025/09/icon-Action.svg
Logo div.col-12 > div.row > div.col-8 > img.logo
www.taboola.com/wp-content/uploads-neo/2024/07/lifeboost-logo.svg
Logo div.col-12 > div.row > div.col-8 > img.logo
www.taboola.com/wp-content/uploads-neo/2024/08/austria-logo-1.svg
Logo div.col-12 > div.row > div.col-8 > img.logo
www.taboola.com/wp-content/uploads-neo/2024/07/hyunday-logo.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
www.taboola.com/wp-content/uploads-neo/2024/07/Havas_logo.svg
Logo div.col-12 > div.row > div.col-8 > img.logo
www.taboola.com/wp-content/uploads-neo/2024/07/bosch-logo.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
/wp-content/uploads-neo/2024/07/uuid-d5a9f9cb-3121-41c6-b...
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
www.taboola.com/wp-content/uploads-neo/2024/07/Dentsu_logo.svg
Logo div.col-12 > div.row > div.col-8 > img.logo
www.taboola.com/wp-content/uploads-neo/2024/07/etoto-logo.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
www.taboola.com/wp-content/uploads-neo/2024/07/Frame-79.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
www.taboola.com/wp-content/uploads-neo/2024/07/wpp-1.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
www.taboola.com/wp-content/uploads-neo/2024/07/IPG.D-1.svg
div.col-12 > div.funnel-cool > span.funnle-icon > img div.col-12 > div.funnel-cool > span.funnle-icon > img
www.taboola.com/wp-content/uploads-neo/2025/09/icon-Consideration.svg
div.col-12 > div.funnel-gray > span.funnle-icon > img div.col-12 > div.funnel-gray > span.funnle-icon > img
www.taboola.com/wp-content/uploads-neo/2025/11/icon-awarenes.svg
X div.site-footer__column > div.mt-4 > a.site-footer__social > img
www.taboola.com/wp-content/uploads-neo/2024/08/Twittter.svg
Instagram div.site-footer__column > div.mt-4 > a.site-footer__social > img
www.taboola.com/wp-content/uploads-neo/2024/08/Instagram.svg
Linkedin div.site-footer__column > div.mt-4 > a.site-footer__social > img
www.taboola.com/wp-content/uploads-neo/2024/08/Linkedin.svg
Facebook div.site-footer__column > div.mt-4 > a.site-footer__social > img
www.taboola.com/wp-content/uploads-neo/2024/08/Facebook.svg
Mockup div.row > div.col-12 > div.mockup-mobile > img.d-block
Mockup div.row > div.col-12 > div.mockup-mobile > img.d-block
Mockup div.row > div.col-12 > div.mockup-mobile > img.d-block
Mockup div.row > div.col-12 > div.mockup-mobile > img.d-block
Mockup div.row > div.col-12 > div.mockup-mobile > img.d-block

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits
●Optimize DOM size
●Font display
●LCP breakdown
●Modern HTTP
●Optimize viewport for mobile
●Minify CSS
●User Timing marks and measures 86 user timings
●Avoid long main-thread tasks 20 long tasks found
●Page didn't prevent back/forward cache restoration
●Network Requests
●Network Round Trip Times 210 ms
●Server Backend Latencies 250 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 10 ms
●Avoid large layout shifts 2 layout shifts found
○INP breakdown
○Avoid non-composited animations
87

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
2X Avg. Session Duration div.col-md-12 > div.logo-group > div.logo-wrap > p.text-color-mint
+30% Purchase Intent div.col-md-12 > div.logo-group > div.logo-wrap > p.text-color-mint
Purchase Intent div.logo-group > div.logo-wrap > p.text-color-mint > span.text-color-white
-42% Cost per Sale div.col-md-12 > div.logo-group > div.logo-wrap > p.text-color-mint
Cost per Sale div.logo-group > div.logo-wrap > p.text-color-mint > span.text-color-white
Awareness div.col-12 > div.funnel-gray > div.funnel-content > h4.text-color-gray-400
Viewable Impressions div.col-12 > div.funnel-gray > div.funnel-content > span.text-color-gray-400

These are opportunities to improve the legibility of your content.

Navigation

A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. Learn more about the `tabindex` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Press for Accessibility for blind people who use screen readers div#INDquickAccess > ul > li > button.INDshortcutBtn
Press for Accessibility menu div#INDquickAccess > ul > li > button

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Awareness div.col-12 > div.funnel-gray > div.funnel-content > h4.text-color-gray-400
Ad Experiences that Drive Performance div.row > div.col-12 > div.ms-4 > h6.mb-1
eToro Boosts Global Acquisition with Taboola: 30% Conversion Success div.col-12 > div.row > div.col-md-12 > h4.mt-4

These are opportunities to improve keyboard navigation in your application.

Names and labels

Labels ensure that form controls are announced properly by assistive technologies, like screen readers. Learn more about form element labels.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.menu-main-menu-container > ul#menu-main-menu > li.has-dropdown > input.dropdown-toggle div.menu-main-menu-container > ul#menu-main-menu > li.has-dropdown > input.dropdown-toggle
div.menu-main-menu-container > ul#menu-main-menu > li.has-dropdown > input.dropdown-toggle div.menu-main-menu-container > ul#menu-main-menu > li.has-dropdown > input.dropdown-toggle
nav.site-header__main-nav > ul.d-inline-block > li.has-dropdown > input.dropdown-toggle nav.site-header__main-nav > ul.d-inline-block > li.has-dropdown > input.dropdown-toggle

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`[accesskey]` values are unique
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●Touch targets have sufficient size and spacing.
●`[lang]` attributes have a valid value
●Skip links are focusable.
●Document has a main landmark.
●Deprecated ARIA roles were not used
●`<video>` elements contain a `<track>` element with `[kind="captions"]`
●Identical links have the same purpose.
○`button`, `link`, and `menuitem` elements have accessible names
○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Links are distinguishable without relying on color.
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Elements with visible text labels have matching accessible names.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
81

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
AttributionReporting
snap.licdn.com/li.lms-analytics/insight.min.js
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No browser errors logged to the console
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
●Page has valid source maps
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.taboola.com/resources/case-studies/etoroRead more
www.taboola.com/resources/case-studies/boschRead More
www.taboola.com/resources/case-studies/hyundaiRead More
www.taboola.com/resources/case-studies/lifeboost-coffeeRead More
www.taboola.com/resources/case-studies/austria-tourismRead More

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links are crawlable
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

55
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
91
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.31 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.87 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

974 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.054

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.34 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

11.03 s

Detailed Report

Audit breakdown by category with detailed findings.

55

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
connect.facebook.net/en_US/fbevents.js1200.0 s96.4 KiB
/wp-content/themes/taboola-neo/dist/assets/lottieWeb-DRFm...600.0 s92.7 KiB
swissknife.taboola.com/fonts/poppins/Poppins-SemiBold.woff2600.0 s51.3 KiB
swissknife.taboola.com/fonts/poppins/Poppins-Light.woff2600.0 s51.3 KiB
swissknife.taboola.com/fonts/poppins/Poppins-Medium.woff2600.0 s51.0 KiB
/wp-content/themes/taboola-neo/dist/css/main.min.css?ver=...600.0 s50.9 KiB
swissknife.taboola.com/fonts/poppins/Poppins-Bold.woff2600.0 s50.8 KiB
js-eu1.hs-analytics.net/analytics/1776346500000/143535613.js300.0 s42.3 KiB
cdn.consentmanager.net/delivery/js/cmp_final.min.js?t=2026-4-1686400.0 s100.8 KiB
/signals/config/1382477108737689?v=2.9.298&r=stable&domai...1200.0 s44.7 KiB
/wp-content/themes/taboola-neo/dist/css/front-page.min.cs...600.0 s42.8 KiB
/wp-content/themes/taboola-neo/dist/assets/bootstrap-ChCU...600.0 s28.8 KiB
js-eu1.hubspot.com/web-interactives-embed.js600.0 s28.4 KiB
js-eu1.hs-banner.com/v2/143535613/banner.js300.0 s24.1 KiB
swissknife.taboola.com/TaboolaForm/tbf-dist.js?version=1.5600.0 s25.1 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/assets/swiper-D2tVYthb.min.js600.0 s25.0 KiB
cdn.claydar.com/releases/latest/radar.min.js300.0 s20.6 KiB
/signals/config/282806855655225?v=2.9.298&r=stable&domain...1200.0 s16.1 KiB
/signals/config/800174670167978?v=2.9.298&r=stable&domain...1200.0 s16.0 KiB
js.adsrvr.org/up_loader.3.0.0.js0.0 ms12.2 KiB
/delivery/customdata/bV8xLndfMTA4NDU4LnJfLmxfZW4uZF80OTEy...3600.0 s13.5 KiB
/wp-content/themes/taboola-neo/dist/assets/simpleAos-CbKo...600.0 s11.5 KiB
scripts.clarity.ms/0.8.59/clarity.js86400.0 s26.2 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
static.hotjar.com/c/hotjar-437790.js?sv=760.0 s6.3 KiB
d34r8q7sht0t9k.cloudfront.net/tag.js0.0 ms5.7 KiB
/dcdn/settings.js?a=750209&settings_type=4&ts=1776342343&...1800.0 s6.4 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/images/tag.svg600.0 s5.6 KiB
cdn.consentmanager.net/delivery/customcmp/108458.js1800.0 s4.9 KiB
js-eu1.hsadspixel.net/pixels.js600.0 s3.9 KiB
/wp-content/themes/taboola-neo/dist/assets/lazyload-CwDt0...600.0 s3.7 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/images/iab.svg600.0 s3.6 KiB
/1887520/trc/3/json?tim=1776359456103&data=%7B%22id%22%3A...0.0 ms2.4 KiB
/wp-content/themes/taboola-neo/dist/js/front-page.min.js?...600.0 s2.4 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/images/accessibility.svg600.0 s2.2 KiB
/wp-content/themes/taboola-neo/dist/assets/autoplay-DNMS0...600.0 s2.1 KiB
/wp-content/themes/taboola-neo/dist/assets/parallax-D47lM...600.0 s1.4 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/js/main.min.js?ver=1776342483600.0 s1.3 KiB
www.taboola.com/wp-content/themes/taboola-neo/dist/assets/video-DagFctfo.min.js600.0 s1.2 KiB
static.claydar.com/init.v1.js?id=cyNSaqL0lr0.0 ms1.1 KiB
js-eu1.hs-scripts.com/143535613.js0.0 ms1.1 KiB
/wp-content/themes/taboola-neo/dist/assets/functions-BN-F...600.0 s1.1 KiB
js.adsrvr.org/universal_pixel.js0.0 ms957 B
www.taboola.com/wp-content/themes/taboola-neo/dist/images/cookie.svg600.0 s855 B
www.taboola.com/wp-content/themes/taboola-neo/dist/assets/aos-CaX7tCqF.min.js600.0 s724 B
js.adsrvr.org/universal_pixel.js0.0 ms464 B
/collect?v=2&fmt=js&pid=555321&time=1776359456288&li_adsI...0.0 ms451 B
www.taboola.com/wp-content/themes/taboola-neo/dist/assets/lottie-BlAwRsTR.min.js600.0 s480 B
/tag?action=view&user_id=d458b408-4001-70ac-b52a-a61982af...0.0 ms238 B
/tag?action=view&user_id=d458b408-4001-70ac-b52a-a61982af...0.0 ms237 B
/tag?action=view&user_id=d458b408-4001-70ac-b52a-a61982af...0.0 ms237 B
/v.gif?cd=0&a=750209&d=taboola.com&u=DC00F77EF68D39F14059...43200.0 s145 B
/tr/?id=1382477108737689&ev=PageView&dl=https%3A%2F%2Fwww...0.0 ms19 B
/tr/?id=1382477108737689&ev=PageView&dl=https%3A%2F%2Fwww...0.0 ms16 B
/tr/?id=282806855655225&ev=PageView&dl=https%3A%2F%2Fwww....0.0 ms16 B
/tr/?id=800174670167978&ev=PageView&dl=https%3A%2F%2Fwww....0.0 ms16 B

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:113.999 source:map[column:20 line:15 type:source-location url:_lighthouse-eval.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:32.981 source:map[type:text value:[unattributed]]] map[reflowTime:2.871 source:map[column:1604 line:0 type:source-location url:https://www.taboola.com/wp-content/themes/taboola-neo/dist/assets/parallax-D47lMc2m.min.js urlProvider:network]] map[reflowTime:1.344 source:map[column:7846 line:1 type:source-location url:https://www.taboola.com/wp-content/themes/taboola-neo/dist/assets/simpleAos-CbKoEICL.min.js urlProvider:network]] map[reflowTime:1.088 source:map[column:1017 line:0 type:source-location url:https://www.taboola.com/wp-content/themes/taboola-neo/dist/js/front-page.min.js?ver=1776342483 urlProvider:network]] map[reflowTime:3.057 source:map[column:11241 line:0 type:source-location url:https://www.taboola.com/wp-content/themes/taboola-neo/dist/assets/swiper-D2tVYthb.min.js urlProvider:network]] map[reflowTime:0.95 source:map[column:5135 line:0 type:source-location url:https://www.taboola.com/wp-content/themes/taboola-neo/dist/assets/swiper-D2tVYthb.min.js urlProvider:network]] map[reflowTime:0.425 source:map[column:962 line:0 type:source-location url:https://www.taboola.com/wp-content/themes/taboola-neo/dist/js/front-page.min.js?ver=1776342483 urlProvider:network]] map[reflowTime:0.61 source:map[column:82 line:0 type:source-location url:https://www.taboola.com/wp-content/themes/taboola-neo/dist/js/main.min.js?ver=1776342483 urlProvider:network]] map[reflowTime:16.948 source:map[column:62945 line:0 type:source-location url:https://cdn.claydar.com/releases/latest/radar.min.js urlProvider:network]] map[reflowTime:97.051 source:map[column:63074 line:0 type:source-location url:https://cdn.claydar.com/releases/latest/radar.min.js urlProvider:network]] map[reflowTime:0.844 source:map[column:31518 line:1 type:source-location url:https://scripts.clarity.ms/0.8.59/clarity.js urlProvider:network]] map[reflowTime:0.146 source:map[column:17869 line:23 type:source-location url:https://js-eu1.hs-analytics.net/analytics/1776346500000/143535613.js urlProvider:network]] map[reflowTime:2.767 source:map[column:376 line:865 type:source-location url:https://www.googletagmanager.com/gtag/js?id=G-ERHENNM7DM&cx=c&gtm=4e64f0 urlProvider:network]] map[reflowTime:0.451 source:map[column:86058 line:23 type:source-location url:https://js-eu1.hs-analytics.net/analytics/1776346500000/143535613.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-DIV
nodeLabel: div.container > div.hero > div.col-lg-7 > div.video
path: 1,HTML,1,BODY,10,MAIN,0,SECTION,0,DIV,0,DIV,1,DIV,0,DIV
selector: div.container > div.hero > div.col-lg-7 > div.video
snippet: <div class="video video-background" data-video="https://www.taboola.com/wp-content/uploads-neo/2025/11/vdo-homepage-redesi…" style="background-image: none;" data-isloop="loop" data-poster="https://www.taboola.com/wp-content/uploads-neo/2025/09/poster.jpg" data-preload="auto" data-id="hero-video" data-fallback="https://www.taboola.com/wp-content/uploads-neo/2025/09/fallback.png" data-forceimage="true">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
div.row > div.col-md-12 > div.video > video.lazy div.row > div.col-md-12 > div.video > video.lazy
www.taboola.com/wp-content/uploads-neo/2025/09/Realize_poster.png441.7 KiB367.2 KiB
div.hero > div.col-lg-7 > div.video > video#hero-video div.hero > div.col-lg-7 > div.video > video#hero-video
www.taboola.com/wp-content/uploads-neo/2025/09/poster.jpg39.9 KiB34.1 KiB

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
/wp-content/themes/taboola-neo/dist/css/main.min.css?ver=...50.9 KiB
/wp-content/themes/taboola-neo/dist/css/front-page.min.cs...42.8 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 419 ms
URLTime Spent
taboola.com/419 ms
www.taboola.com/0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 80 ms 84.4 KiB
URLTransfer SizeEst Savings
/wp-content/themes/taboola-neo/dist/css/main.min.css?ver=...50.6 KiB45.7 KiB
/wp-content/themes/taboola-neo/dist/css/front-page.min.cs...42.3 KiB38.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 170 ms 1.6 MiB
URLTransfer SizeEst Savings
www.googletagmanager.com/gtag/js?id=AW-854672998&cx=c&gtm=4e64f0136.2 KiB102.2 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js105.4 KiB81.7 KiB
www.googletagmanager.com/gtm.js?id=GTM-W4S5D8J&gtm=4e64f0131.3 KiB72.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-5P5XH73&gtm=4e64f0116.4 KiB64.1 KiB
/wp-content/themes/taboola-neo/dist/assets/lottieWeb-DRFm...92.4 KiB64.1 KiB
www.googletagmanager.com/gtag/js?id=G-ERHENNM7DM&cx=c&gtm=4e64f0174.2 KiB62.2 KiB
/cdn/edrv/va_gq-fcfe3c6a750ca8d7056d761669840f91.br.js96.4 KiB62.0 KiB
www.googletagmanager.com/gtag/js?id=DC-15690390&cx=c&gtm=4e64f0129.2 KiB61.8 KiB
www.googletagmanager.com/gtag/js?id=AW-819364430&cx=c&gtm=4e64f0137.3 KiB54.6 KiB
www.googletagmanager.com/gtag/js?id=AW-10887702819&cx=c&gtm=4e64f0137.5 KiB54.6 KiB
www.googletagmanager.com/gtag/js?id=AW-854672998136.2 KiB54.6 KiB
www.googletagmanager.com/gtag/js?id=AW-944122064&cx=c&gtm=4e64f0136.3 KiB54.6 KiB
www.googletagmanager.com/gtag/js?id=AW-776096006&cx=c&gtm=4e64f0136.3 KiB54.6 KiB
www.googletagmanager.com/gtag/js?id=AW-945558631&cx=c&gtm=4e64f0136.3 KiB54.6 KiB
www.googletagmanager.com/gtag/js?id=AW-779997664&cx=c&gtm=4e64f0136.3 KiB54.6 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js105.4 KiB54.5 KiB
www.googletagmanager.com/gtag/js?id=AW-996399592&cx=c&gtm=4e64f0137.4 KiB54.4 KiB
www.googletagmanager.com/gtag/js?id=AW-11144658357&cx=c&gtm=4e64f0137.3 KiB54.4 KiB
www.googletagmanager.com/gtag/js?id=AW-937890119&cx=c&gtm=4e64f0136.3 KiB54.3 KiB
www.googletagmanager.com/gtag/js?id=AW-934227127&cx=c&gtm=4e64f0136.3 KiB54.3 KiB
www.googletagmanager.com/gtag/js?id=AW-942672090&cx=c&gtm=4e64f0136.4 KiB54.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-PC4JX7188.1 KiB54.2 KiB
www.googletagmanager.com/gtag/js?id=AW-851785285&cx=c&gtm=4e64f0137.3 KiB53.5 KiB
www.googletagmanager.com/gtag/js?id=AW-790260567&cx=c&gtm=4e64f0137.3 KiB53.2 KiB
www.googletagmanager.com/gtag/js?id=AW-952043317&cx=c&gtm=4e64f0146.8 KiB50.2 KiB
cdn.consentmanager.net/delivery/js/cmp_final.min.js?t=2026-4-16100.4 KiB49.3 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js56.1 KiB37.1 KiB
connect.facebook.net/en_US/fbevents.js96.3 KiB31.4 KiB
/wp-content/themes/taboola-neo/dist/assets/bootstrap-ChCU...28.5 KiB22.9 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
/wp-content/themes/taboola-neo/dist/assets/autoplay-DNMS0...791 ms68 ms0.0 ms
Unattributable761 ms35 ms0.0 ms
/delivery/customdata/bV8xLndfMTA4NDU4LnJfLmxfZW4uZF80OTEy...582 ms499 ms7.6 ms
www.taboola.com/402 ms13 ms1.5 ms
www.googletagmanager.com/gtm.js?id=GTM-PC4JX7306 ms254 ms29 ms
js-eu1.hs-analytics.net/analytics/1776346500000/143535613.js248 ms201 ms3.5 ms
/cdn/edrv/va_gq-fcfe3c6a750ca8d7056d761669840f91.br.js219 ms162 ms20 ms
/wp-content/themes/taboola-neo/dist/assets/parallax-D47lM...211 ms149 ms0.0 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js183 ms120 ms59 ms
cdn.claydar.com/releases/latest/radar.min.js166 ms40 ms2.2 ms
swissknife.taboola.com/TaboolaForm/tbf-dist.js?version=1.5159 ms143 ms2.8 ms
www.googletagmanager.com/gtag/js?id=AW-942672090&cx=c&gtm=4e64f0127 ms85 ms12 ms
www.googletagmanager.com/gtag/js?id=AW-854672998112 ms93 ms17 ms
www.googletagmanager.com/gtag/js?id=AW-790260567&cx=c&gtm=4e64f0107 ms93 ms12 ms
www.googletagmanager.com/gtag/js?id=AW-851785285&cx=c&gtm=4e64f0107 ms91 ms13 ms
www.googletagmanager.com/gtag/js?id=AW-779997664&cx=c&gtm=4e64f0104 ms85 ms17 ms
www.googletagmanager.com/gtag/js?id=G-ERHENNM7DM&cx=c&gtm=4e64f0104 ms75 ms23 ms
www.googletagmanager.com/gtag/js?id=AW-776096006&cx=c&gtm=4e64f0104 ms86 ms14 ms
www.googletagmanager.com/gtag/js?id=AW-945558631&cx=c&gtm=4e64f0101 ms82 ms18 ms
www.googletagmanager.com/gtag/js?id=AW-10887702819&cx=c&gtm=4e64f0100 ms85 ms12 ms
www.googletagmanager.com/gtag/js?id=AW-11144658357&cx=c&gtm=4e64f099 ms81 ms15 ms
www.googletagmanager.com/gtm.js?id=GTM-5P5XH73&gtm=4e64f098 ms86 ms11 ms
www.googletagmanager.com/gtag/js?id=AW-937890119&cx=c&gtm=4e64f093 ms77 ms14 ms
www.googletagmanager.com/gtag/js?id=AW-944122064&cx=c&gtm=4e64f091 ms78 ms11 ms
www.googletagmanager.com/gtag/js?id=AW-934227127&cx=c&gtm=4e64f090 ms75 ms13 ms
www.googletagmanager.com/gtag/js?id=AW-819364430&cx=c&gtm=4e64f088 ms74 ms12 ms
scripts.clarity.ms/0.8.59/clarity.js78 ms55 ms5.1 ms
/signals/config/800174670167978?v=2.9.298&r=stable&domain...77 ms66 ms5.9 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js76 ms66 ms7.9 ms
www.googletagmanager.com/gtag/js?id=AW-952043317&cx=c&gtm=4e64f062 ms43 ms16 ms
js-eu1.hs-banner.com/v2/143535613/banner.js58 ms47 ms2.1 ms
www.googletagmanager.com/gtm.js?id=GTM-W4S5D8J&gtm=4e64f055 ms42 ms12 ms
www.googletagmanager.com/gtag/js?id=AW-996399592&cx=c&gtm=4e64f054 ms41 ms13 ms
cdn.consentmanager.net/delivery/customcmp/108458.js53 ms52 ms0.5 ms
js.adsrvr.org/up_loader.3.0.0.js53 ms40 ms3.9 ms
cdn.taboola.com/libtrc/unip/1887520/tfa.js52 ms45 ms2.9 ms
connect.facebook.net/en_US/fbevents.js50 ms38 ms11 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation4.0 s
Other1.6 s
Script Parsing & Compilation512 ms
Style & Layout481 ms
Rendering212 ms
Garbage Collection111 ms
Parse HTML & CSS36 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 4.3 KiB
URLTransfer SizeEst Savings
swissknife.taboola.com/TaboolaForm/tbf-dist.js?version=1.524.8 KiB4.3 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
/wp-content/uploads-neo/2025/09/vdo-Homepage_Redesign-Her...1.6 MiB
www.taboola.com/wp-content/uploads-neo/2025/09/Taboola-Realize-2-0-Short.webm1.4 MiB
www.taboola.com/wp-content/uploads-neo/2025/09/Realize_poster.png442.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-PC4JX7188.5 KiB
www.googletagmanager.com/gtag/js?id=G-ERHENNM7DM&cx=c&gtm=4e64f0174.3 KiB
www.googletagmanager.com/gtag/js?id=AW-952043317&cx=c&gtm=4e64f0146.9 KiB
www.taboola.com/145.7 KiB
www.googletagmanager.com/gtag/js?id=AW-10887702819&cx=c&gtm=4e64f0137.5 KiB
www.googletagmanager.com/gtag/js?id=AW-996399592&cx=c&gtm=4e64f0137.5 KiB
www.googletagmanager.com/gtag/js?id=AW-11144658357&cx=c&gtm=4e64f0137.3 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/aboutyou.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/babbel.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/adidas.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/Bombas.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/pandora.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/vela.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/kia.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/honda.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/nespresso.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/aig.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/vodafone.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3 div.col-md-12 > div.logo-group > div.logo-wrap > img.mt-3
www.taboola.com/wp-content/uploads-neo/2024/08/mercedes-benz.svg
div.col-12 > div.funnel-mint > span.funnle-icon > img div.col-12 > div.funnel-mint > span.funnle-icon > img
www.taboola.com/wp-content/uploads-neo/2025/09/icon-Action.svg
Logo div.col-12 > div.row > div.col-8 > img.logo
www.taboola.com/wp-content/uploads-neo/2024/07/lifeboost-logo.svg
Logo div.col-12 > div.row > div.col-8 > img.logo
www.taboola.com/wp-content/uploads-neo/2024/08/austria-logo-1.svg
Logo div.col-12 > div.row > div.col-8 > img.logo
www.taboola.com/wp-content/uploads-neo/2024/07/hyunday-logo.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
www.taboola.com/wp-content/uploads-neo/2024/07/Havas_logo.svg
Logo div.col-12 > div.row > div.col-8 > img.logo
www.taboola.com/wp-content/uploads-neo/2024/07/bosch-logo.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
/wp-content/uploads-neo/2024/07/uuid-d5a9f9cb-3121-41c6-b...
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
www.taboola.com/wp-content/uploads-neo/2024/07/Dentsu_logo.svg
Logo div.col-12 > div.row > div.col-8 > img.logo
www.taboola.com/wp-content/uploads-neo/2024/07/etoto-logo.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
www.taboola.com/wp-content/uploads-neo/2024/07/Frame-79.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
www.taboola.com/wp-content/uploads-neo/2024/07/wpp-1.svg
div.col-md-12 > div.logo-group > div.logo-wrap > img.1 div.col-md-12 > div.logo-group > div.logo-wrap > img.1
www.taboola.com/wp-content/uploads-neo/2024/07/IPG.D-1.svg
div.col-12 > div.funnel-cool > span.funnle-icon > img div.col-12 > div.funnel-cool > span.funnle-icon > img
www.taboola.com/wp-content/uploads-neo/2025/09/icon-Consideration.svg
div.col-12 > div.funnel-gray > span.funnle-icon > img div.col-12 > div.funnel-gray > span.funnle-icon > img
www.taboola.com/wp-content/uploads-neo/2025/11/icon-awarenes.svg
X div.site-footer__column > div.mt-4 > a.site-footer__social > img
www.taboola.com/wp-content/uploads-neo/2024/08/Twittter.svg
Instagram div.site-footer__column > div.mt-4 > a.site-footer__social > img
www.taboola.com/wp-content/uploads-neo/2024/08/Instagram.svg
Linkedin div.site-footer__column > div.mt-4 > a.site-footer__social > img
www.taboola.com/wp-content/uploads-neo/2024/08/Linkedin.svg
Facebook div.site-footer__column > div.mt-4 > a.site-footer__social > img
www.taboola.com/wp-content/uploads-neo/2024/08/Facebook.svg
Mockup div.col-12 > div.row > div.col-md-12 > img.position-relative

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits
●Optimize DOM size
●Font display
●LCP breakdown
●Modern HTTP
●Optimize viewport for mobile
●Minify CSS
●User Timing marks and measures 86 user timings
●Avoid long main-thread tasks 20 long tasks found
●Avoid non-composited animations 1 animated element found
●Page didn't prevent back/forward cache restoration
●Network Requests
●Network Round Trip Times 210 ms
●Server Backend Latencies 480 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 0 ms
●Avoid large layout shifts 1 layout shift found
○INP breakdown
91

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Awareness div.col-12 > div.funnel-gray > div.funnel-content > h4.text-color-gray-400
Viewable Impressions div.col-12 > div.funnel-gray > div.funnel-content > span.text-color-gray-400

These are opportunities to improve the legibility of your content.

Navigation

A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. Learn more about the `tabindex` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Press enter for Accessibility for blind people who use screen readers div#INDquickAccess > ul > li > button.INDshortcutBtn
Press enter for Keyboard Navigation div#INDquickAccess > ul > li > button
Press enter for Accessibility menu div#INDquickAccess > ul > li > button

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Awareness div.col-12 > div.funnel-gray > div.funnel-content > h4.text-color-gray-400
Ad Experiences that Drive Performance div.row > div.col-12 > div.ms-4 > h6.mb-1
eToro Boosts Global Acquisition with Taboola: 30% Conversion Success div.col-12 > div.row > div.col-md-12 > h4.mt-4

These are opportunities to improve keyboard navigation in your application.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`[accesskey]` values are unique
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●Touch targets have sufficient size and spacing.
●`[lang]` attributes have a valid value
●Skip links are focusable.
●Document has a main landmark.
●Deprecated ARIA roles were not used
●`<video>` elements contain a `<track>` element with `[kind="captions"]`
●Identical links have the same purpose.
○`button`, `link`, and `menuitem` elements have accessible names
○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Form elements have associated labels
○Links are distinguishable without relying on color.
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Elements with visible text labels have matching accessible names.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
81

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
AttributionReporting
snap.licdn.com/li.lms-analytics/insight.min.js
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No browser errors logged to the console
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
●Page has valid source maps
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.taboola.com/resources/case-studies/etoroRead more
www.taboola.com/resources/case-studies/boschRead More
www.taboola.com/resources/case-studies/hyundaiRead More
www.taboola.com/resources/case-studies/lifeboost-coffeeRead More
www.taboola.com/resources/case-studies/austria-tourismRead More

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links are crawlable
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

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