Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 23.3 MB (9.1 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$675 investment → $3,621/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~31%.
- Page takes 19.2s to loadUsers abandon at ~3s — you're 16.7s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 8.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 2 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 4 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$3,618 /mo
+31.2pp bounce · ~3,119 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$2.28 /mo
28559.8 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.9 MB per page loadSaves $2.28/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.19 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
19.18 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
8.82 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.031
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.47 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
39.39 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.35 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.86 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
737 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.008
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.54 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.68 s
Categories
8Performance
Page weighs 23.3 MB (9.1 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
Webflow 1.6.0, with Cloudflare CDN
Stack Architecture
Amazon Advertising 
DoubleClick Floodlight 
Facebook Pixel 2.9.303
Forethought AI 
Google Analytics 
Google Tag Manager 
HubSpot HubSpot Analytics 
Intellimize 
Microsoft Advertising 
Microsoft Clarity 
PayPal 
StackAdapt 
TikTok Pixel 
Warmly 
Amazon Webstore 
Webflow 1.6.0
Bulma Facebook SDK 
Goober Google Search Console Google Workspace 
LottieFiles 5.13.0
MobX 
Open Graph 
Priority Hints 
Sentry 9.6.1
Splide 
Swiper 
Tailwind CSS 
Webpack 
Wistia 
core-js 3.32.2
jQuery 3.5.1
Cloudflare 
PartnerStack 
Tolt cdnjs 
jsDelivr jsDelivr CDN All Detected Technologies (40)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
PartnerStack is a platform facilitating SaaS brand growth through streamlined partner management.
Tolt is an affiliate marketing software designed for SaaS startups.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Webflow is Software-as-a-Service (SaaS) for website building and hosting.
Amazon Webstore is an all-in-one hosted ecommerce website solution.
Goober is a minified CSS-in-JS styling solution.
LottieFiles is an open-source animation file format that's tiny, high quality, interactive, and can be manipulated at runtime.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Splide.js is a lightweight, responsive, and customizable slider and carousel library for JavaScript.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Webpack is an open-source JavaScript module bundler.
Wistia is designed exclusively to serve companies using video on their websites for marketing, support, and sales.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Forethought is a customer support AI platform designed to lower support costs and enhance customer experience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
Intellimize is a platform that utilizes machine learning to optimize website experiences and increase conversions in real-time.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
StackAdapt is a platform that provides a content advertising strategy solution for planning, executing, and optimizing digital campaigns.
Warmly is an AI-powered platform that helps generate prospect lists and automate the conversion process.
Observations (2)
No build tool detected
A framework (Bulma) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
40 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (81)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 23.3 MB (9.1 MB transferred)
- · HSTS header is missing
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found