Audit overview
3 categories need attention: Security, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
31 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
4 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
¥2,713 investment → ¥59,026/month returns + CNY 50,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
11 barrier(s) likely increasing bounce by ~34%.
- Page takes 8.8s to loadUsers abandon at ~3s — you're 6.3s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- 4 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- High main-thread blocking timePage is non-interactive for 498ms after first paint→ Defer third-party scripts and split large bundles
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
¥50,000,000
- No privacy policy link detectedPIPL: CNY 100,000 – CNY 50,000,000
- 1 advertising/retargeting trackers detectedPIPL: CNY 100,000 – CNY 50,000,000
- Trackers detected but no cookie policy foundPIPL: CNY 100,000 – CNY 50,000,000
Bounce-Rate Cost
¥34,430 /mo
+34.4pp bounce · ~3,443 lost visitors/mo
CPC: CNY 10.00
Bandwidth Waste
¥2.39 /mo
4186.5 MB/mo × 0.571 CNY/GB
- Optimize transfer: save ~419 KB per page loadSaves ¥2.39/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.69 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
8.78 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
498 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.078
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
9.69 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
10.52 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.34 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.64 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
126 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.004
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.11 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.66 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
31 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Google Search Console sites score 95+ on Infrastructure; you're at 74 — closing this gap is the highest-leverage improvement.
Technology stack
Backbone.js 1.3.3
Stack Architecture
Taboola 
Backbone.js 1.3.3Google Search Console 
Lodash 1.8.3
RequireJS 2.1.2
SWFObject 
jQuery 1.12.4All Detected Technologies (7)
BackboneJS is a JavaScript library that allows to develop and structure the client side applications that run in a web browser.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
RequireJS is a JavaScript library and file loader which manages the dependencies between JavaScript files and in modular programming.
SWFObject is an open-source JavaScript library used to embed Adobe Flash content onto web pages.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Taboola is a content discovery & native advertising platform for publishers and advertisers.
Observations (2)
No build tool detected
A framework (Backbone.js) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
jQuery version may be outdated
Detected jQuery 1.12.4. The current major version is 3. Consider updating for security patches and new features.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (80)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · HSTS header is missing
- · 31 link(s) with no accessible text
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 4 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found