Global Performance
6/6 locations ✓High global latency — average 1139ms across 6 locations, fastest from Sao Paulo (46ms), slowest from Singapore (2074ms). Cloudflare edge cache (DYNAMIC). 4 locations above the 500ms target.
Audit overview
Compliance needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
Cookie 'TS01469ef1' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page body has only 118 chars of text -- likely empty / placeholder
Security gaps expose your site and users to attacks, eroding trust.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
BRL 1,260 investment → BRL 6,462/month returns + BRL 50,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~30%.
- Page takes 10.5s to loadUsers abandon at ~3s — you're 8.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 10 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
BRL 50.000.000
- No privacy policy link detectedLGPD: BRL 10.000 – BRL 50.000.000
- 1 non-essential cookie(s) set without consent bannerLGPD: BRL 10.000 – BRL 50.000.000
- Trackers detected but no cookie policy foundLGPD: BRL 10.000 – BRL 50.000.000
Bounce-Rate Cost
BRL 1.820 /mo
+30.3pp bounce · ~3,034 lost visitors/mo
CPC: BRL 0.60
Bandwidth Waste
BRL 7,02 /mo
17108.4 MB/mo × 0.410 BRL/GB
- Optimize transfer: save ~1.7 MB per page loadSaves BRL 7,02/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.82 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
10.47 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.22 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.039
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.95 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
37.06 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.74 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.64 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
522 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.041
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.31 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.48 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
All checks pass
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 58 — closing this gap is the highest-leverage improvement.
Technology stack
Elementor 3.16.4, on PHP, with Cloudflare CDN
Stack Architecture
AppDynamics 
EWWW Image Optimizer 
Google Tag Manager 
Matomo Analytics 
WhatsApp Business Chat 
Yoast SEO 
Cart Functionality 
WooCommerce 
Elementor 3.16.4
WordPress 
Angular 15.2.10Apple 
Cloudflare Bot Management Facebook 
Google Font API Google Search Console 
LazySizes Microsoft Microsoft 365 
MySQL 
Open Graph 
RSS 
Swiper 
PHP 
TypeScript Cloudflare jsDelivr CDN All Detected Technologies (27)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
PHP is a general-purpose scripting language used for web development.
TypeScript is an open-source language which builds on JavaScript by adding static type definitions.
Elementor is a website builder platform for professionals on WordPress.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Angular is a TypeScript-based open-source web application framework led by the Angular Team at Google.
Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
AppDynamics is an application performance management (APM) and IT operations analytics (ITOA) company based in San Francisco.
EWWW Image Optimizer is an image optimisation WordPress plugin designed to improve the performance of your website.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Matomo Analytics is a free and open-source web analytics application, that runs on a PHP/MySQL web-server.
WhatsApp Business is a free to download app available on Android and iPhone using which businesses can connect with their customers.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (4)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Angular) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Angular version may be outdated
Detected Angular 15.2.10. The current major version is 17. Consider updating for security patches and new features.
Complex technology stack detected
27 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (83)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Cookie 'TS01469ef1' is missing the Secure flag
- · HSTS header is missing
- · Page body has only 118 chars of text -- likely empty / placeholder
Sprint 2: Core Fixes
Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found