Audit overview
Performance and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
1 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
11 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
16 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$375 investment → $10,132/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~31%.
- Page takes 9.1s to loadUsers abandon at ~3s — you're 6.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.3sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 1 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 7 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$3,544 /mo
+30.6pp bounce · ~3,056 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$0.92 /mo
11550.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.2 MB per page loadSaves $0.92/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.29 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
9.05 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.33 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.017
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.09 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
28.48 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.73 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.58 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
68 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.006
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.59 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.85 s
Categories
8Performance
All checks pass
Security
HSTS header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 73+ on Accessibility; you're at 46 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, with Cloudflare CDN
Stack Architecture
AdThrive 
Amazon Advertising 
DoubleClick Floodlight 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
HubSpot HubSpot Analytics 
Linkedin Insight Tag 
Modern Image Formats 2.6.1
Prebid 10.23.0
Raptive 
Stripe 
Twitter Ads 
WooCommerce 
WordPress 
Cloudflare Bot Management 
Consent Manager 
Font Awesome 
Google Font API Google Search Console Google Workspace 
HTTP/3 
Open Graph 
Priority Hints 
RSS Zoho Mail 
core-js 3.49.0
jQuery 3.7.1
reCAPTCHA Cloudflare All Detected Technologies (31)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.
Consent Manager is a provider ensuring GDPR and CCPA compliance for websites.
Font Awesome is a font and icon toolkit based on CSS and Less.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
AdThrive is an online advertising network aka ad provider for bloggers for blog monetisation.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Performance plugin from the WordPress Performance Team, which adds support for outputting images in WebP or AVIF format and supports the `picture` element to enable format fallbacks.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Raptive is a company formed from the merger of CafeMedia, AdThrive, and CafeMedia Ad Management, focusing on supporting digital creators and publishers.
Stripe offers online payment processing for internet businesses as well as fraud prevention, invoicing and subscription management.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Cloudflare Bot Management) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
31 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 4h total → projected C (78)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · HSTS header is missing
- · 1 image-in-link without alt text
- · 16 image-only link(s) without alt text
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 1 control(s) without accessible label
- · 11 image(s) missing alt attribute