Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 14.9 MB (4.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
14 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$775 investment → $15,217/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~32%.
- Page takes 8.9s to loadUsers abandon at ~3s — you're 6.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 7.1sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 14 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 6 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$8,502 /mo
+31.6pp bounce · ~3,161 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$1.11 /mo
13876.8 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.4 MB per page loadSaves $1.11/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.11 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
8.91 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
7.11 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.002
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
10.38 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
31.70 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.20 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.72 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.13 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.39 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.23 s
Categories
8Performance
Page weighs 14.9 MB (4.4 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
14 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 88+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, with Nginx CDN
Stack Architecture
Apple Sign-in 
Chartbeat 
Contentsquare 
DoubleClick Floodlight 
Facebook Login Facebook Pixel 2.9.303
Google AdSense 
Google Analytics 
Google Publisher Tag 
Google Sign-in 
Google Tag Manager 
LiveIntent 
MailerLite 
Pinterest Conversion Tag 
Primis 
Quantcast Measure 
Twitter Ads 
comScore 
WordPress 
Webpack 
Admiral Amazon Route 53 Apple 
Bootstrap 
Didomi Facebook Facebook SDK Funding Choices 
Google Font API Google Search Console Google Workspace 
Knockout.js 3.5.0
MediaElement.js 4.2.17Microsoft 
Open Graph 
Plupload 1.5.7
Priority Hints 
RSS 
Swiper 
Tailwind CSS 
Vue.js 2.6.14
core-js 3.42.0
jQuery 3.7.0 jQuery Migrate 3.4.1
jQuery UI 1.13.0
reCAPTCHA 
Nginx cdnjs jsDelivr CDN All Detected Technologies (49)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Admiral is a Visitor Relationship Management (VRM) platform.
Didomi is a consent management platform helping brands and businesses collect, store and leverage their customer consents.
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
Knockout.js is basically a library written in JavaScript, based on MVVM pattern that helps developers build rich and responsive websites.
MediaElement.js is a set of custom Flash plugins that mimic the HTML5 MediaElement API for browsers that don't support HTML5 or don't support the media codecs.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Plupload is a JavaScript API for dealing with file uploads.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Vue.js is an open-source model–view–viewmodel JavaScript framework for building user interfaces and single-page applications.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Apple Sign-in is based on OAuth 2.0 and OpenID Connect, and provides a privacy-friendly way for users to sign in to websites and apps.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Contentsquare is an enterprise-level UX optimisation platform.
Facebook Login is a way for people to create accounts and log into your app across multiple platforms.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Sign-In is a secure authentication system that reduces the burden of login for users, by enabling them to sign in with their Google account.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
LiveIntent is an email ad monetization platform.
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Primis is a video discovery platform for publishers.
Quantcast Measure is an audience insights and analytics tool.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Observations (4)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
jQuery loaded alongside a modern framework
Both jQuery and Vue.js are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
Vue.js version may be outdated
Detected Vue.js 2.6.14. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
49 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (80)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 14.9 MB (4.4 MB transferred)
- · HSTS header is missing
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 14 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found