Global Performance
6/6 locations ✓Strong global performance — average 121ms across 6 locations, fastest from Amsterdam (41ms), slowest from Madrid (355ms). AWS CloudFront edge cache (LambdaGeneratedResponse from cloudfront).
Audit overview
Sustainability needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 16.1 MB (5.8 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
61 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€574 investment → €6,429/month returns + EUR 20,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~29%.
- Page takes 15.7s to loadUsers abandon at ~3s — you're 13.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Cost of inaction
Compliance Risk
€20,500,000
- 7 advertising/retargeting trackers detectedGDPR: EUR 10,000 – EUR 20,000,000
- Skip navigation link is missing (WCAG 2.4.1)EAA: EUR 1,000 – EUR 500,000
- No H1 heading foundEAA: EUR 1,000 – EUR 500,000
- 9 image(s) with generic alt textEAA: EUR 1,000 – EUR 500,000
Bounce-Rate Cost
€6,427 /mo
+29.2pp bounce · ~2,921 lost visitors/mo
CPC: EUR 2.20
Bandwidth Waste
€1.34 /mo
18116.5 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~1.8 MB per page loadSaves €1.34/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.17 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
15.68 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
5.24 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.002
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
15.05 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
46.20 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.13 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.13 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
381 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
7.05 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
12.47 s
Categories
8Performance
Page weighs 16.1 MB (5.8 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
61 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Amazon Route 53 sites score 86+ on Compliance; you're at 73 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, on GraphQL, hosted on AWS, with AWS CloudFront CDN
Stack Architecture
Ad Lightning 
Amazon Advertising 
ClickGUARD 
DoubleClick Floodlight 
Facebook Pixel 2.9.313
Google Analytics 
Google Tag Manager 
ID5 1.0.97
Prebid 8.33.0
Quantcast Measure 
Vidazoo 
Apollo 3.8.10
Conversant Consent Tool Facebook SDK Google Search Console Google Workspace Hotjar 
OneTrust 
Open Graph 
Priority Hints 
React 
Webpack 
core-js 3.32.2
reCAPTCHA 
GraphQL 
AWS CloudFront Amazon CloudFront 
AWS Amazon Web Services 
Next.js 14.1.0 Next.js App Router All Detected Technologies (32)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Next.js is a React framework for developing single page Javascript applications.
The Next.js App Router is a new paradigm for building applications using React's latest features.
GraphQL is a query language for APIs and a runtime for fulfilling those queries with your existing data.
Apollo is a fully-featured caching GraphQL client with integrations for React, Angular, and more.
Conversant Consent Tool is a free tool to gain GDPR and ePD compliant consent for digital advertising.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
Webpack is an open-source JavaScript module bundler.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Ad Lightning is an programmatic ads monitoring and audit service.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
ClickGUARD is anti-click fraud prevention software designed to detect and block invalid or fraudulent clicks in online advertising campaigns.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that enables privacy-compliant user recognition and tracking across websites without relying on personal information or third-party cookies.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Quantcast Measure is an audience insights and analytics tool.
Vidazoo is a video content and yield management platform.
Observations (2)
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
32 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (86)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 16.1 MB (5.8 MB transferred)
- · HSTS header is missing
- · 61 link(s) with no accessible text
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found