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Results for https://hs-sites.com

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Spain Spain · Madrid Completed: Apr 22, 2026 21:44 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C76

Site Health

Score: 76 / 100

Based on 8 categories, 0 sections

Decent speed, but optimizing further could improve engagement.

Good foundation, but a few gaps could be exploited.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Good server performance with room for optimization.

Strong compliance posture across regulations.

Rich content metadata — your pages look great everywhere.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

core-js · 1472 peers
You 76
·
Avg 72
At average
0 50 100
Better than 84% of core-js sites See full core-js benchmark →
Goober · 131 peers
You 76
·
Avg 72
At average
0 50 100
Better than 80% of Goober sites See full Goober benchmark →

Top Priorities (5)

1

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

Page weighs 18.6 MB (13.8 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget
3

3 button(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality
4

160 third-party resources (100% of weight)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Inventory
5

161 HTTP requests — consider bundling or reducing

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

1

High impact, low effort — start here.

Strategic

4

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
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What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 3.8s exceeds Google's 2.5s 'Good' threshold and the 3 performance issues below directly contribute to it. Addressing the critical issues below would have the most immediate impact on your user trust.

1 security gap detected — browsers may warn visitors about your site.
Your LCP is 3.8s — fixing the 3 performance criticals could bring it under Google's 2.5s 'Good' threshold.
1 accessibility issue excludes users who rely on assistive technology.
B
Could reach Estimate based on resolving critical issues

Conversion Barriers

2 critical 3 warning

5 barrier(s) likely increasing bounce by ~22%.

Speed (2)

Page loads in 3.8s

+5% bounce

Every additional 100ms above 2.5s costs conversions — you're 1.3s over

Fix: Target <2.5s LCP: defer non-critical scripts and optimize the hero image

Page feels frozen for 986ms

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Navigation (1)

7 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

€680 investment → €2,025/month returns + EUR 120,500,000 risk avoided

Payback period: < 1 month First-year ROI: +3473%

Investment

€680

8h · 5 findings

Monthly returns

€2,025 /mo

~€24,297 / year

  • Conversions recovered €2,022
  • Bandwidth savings €3.22

Regulatory risk avoided

EUR 120,500,000

if kept compliant

  • ePrivacy Directive EUR 100,000,000
  • GDPR EUR 20,000,000
  • EAA EUR 500,000

Payback period

0 12mo 24mo

€43 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

€680

8.0 developer hours at €85/hr

Based on European Union rates (€85/hr)

Quick wins
€43 1 fixes in ~30 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

€10,041,670 / month at risk

~€120,500,039 / year if left unfixed

Compliance Risk

€120,500,000

ePrivacy DirectiveGDPREAA
  • No privacy policy link detected
    GDPR: EUR 10,000 – EUR 20,000,000
  • Trackers detected but no cookie policy found
    GDPR: EUR 5,000 – EUR 10,000,000
  • Trackers detected but no cookie policy found
    GDPR: EUR 10,000 – EUR 20,000,000

+3 more

Bandwidth Waste

€3.22 /mo

43508.9 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~4.4 MB per page load
    Saves €3.22/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 3 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Thanks for your feedback!

We'll use a cached audit if available, or offer to scan.

Checking for existing audit...

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

53
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
92
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.73 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.81 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

986 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.029

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

7.48 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

14.12 s

Detailed Report

Audit breakdown by category with detailed findings.

53

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:24.59 source:map[type:text value:[unattributed]]] map[reflowTime:20.129 source:map[column:2011 line:1 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/207928094069/1776130426655/template_header.js urlProvider:network]] map[reflowTime:0.082 source:map[column:34125 line:1 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/207928094069/1776130426655/template_header.js urlProvider:network]] map[reflowTime:0.047 source:map[column:33519 line:1 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/207928094069/1776130426655/template_header.js urlProvider:network]] map[reflowTime:3.007 source:map[column:36044 line:77 type:source-location url:https://js.hs-banner.com/v2/53/banner.js urlProvider:network]] map[reflowTime:0.484 source:map[column:54507 line:1 type:source-location url:https://www.hubspot.com/wt-assets/static-files/compliance/index.js urlProvider:network]] map[reflowTime:0.423 source:map[column:86058 line:1220 type:source-location url:https://js.hs-analytics.net/analytics/1776894000000/53.js urlProvider:network]]]

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]
items: [map[duration:1368.412 label:Time to first byte subpart:timeToFirstByte] map[duration:1678.795 label:Element render delay subpart:elementRenderDelay]]
lhId: page-0-H1
nodeLabel: The game changer isn’t AI. It’s context
path: 1,HTML,1,BODY,9,DIV,4,MAIN,0,DIV,1,DIV,0,SECTION,0,DIV,0,DIV,0,DIV,1,H1
selector: div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-text > h1.wf-page-header_heading
snippet: <h1 class="wf-page-header_heading -display-02 -brand">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates
value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim02_5x2-v015.mp41209600.0 s6.3 MiB
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim02_3x2-v015.mp41209600.0 s6.0 MiB
js.hs-banner.com/v2/53/banner.js300.0 s141.4 KiB
js.hs-analytics.net/analytics/1776894000000/53.js300.0 s50.9 KiB
js.usemessages.com/conversations-embed.js600.0 s33.0 KiB
tags.pw.adn.cloud/V9WA75/activation.js14400.0 s43.6 KiB
js.hubspot.com/web-interactives-embed.js600.0 s28.0 KiB
ob.greencolumnart.com/i/2269cb35d68742ffa3ba89c23cfa9948.js43200.0 s44.6 KiB
js.hubspotfeedback.com/feedbackweb-new.js600.0 s10.2 KiB
/hubspot.com/static-1.4200/_hsg-ss/build/icons/hsg-icons....86400.0 s13.2 KiB
js.hsadspixel.net/pixels.js600.0 s3.9 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...1209600.0 s31.1 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...1209600.0 s31.1 KiB
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim02_5x2-v015.mp41209600.0 s30.9 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...1209600.0 s27.4 KiB
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim02_3x2-v015.mp41209600.0 s26.8 KiB
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v016.mp41209600.0 s26.1 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...1209600.0 s25.9 KiB
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_3x2-v016.mp41209600.0 s18.2 KiB
static.hsappstatic.net/affiliates-landing-embed/ex/referral.js60.0 s1.8 KiB
www.hubspot.com/hs/scriptloader/53.js?businessUnitId=090.0 s1.4 KiB
/hubfs/hub_generated/template_assets/1/207928094069/17761...1209600.0 s11.1 KiB
/hubfs/hub_generated/module_assets/1/193942273292/1775141...1209600.0 s8.4 KiB
/hubfs/hub_generated/template_assets/1/206749040455/17750...1209600.0 s7.5 KiB
/hubfs/hub_generated/template_assets/1/201647315568/17726...1209600.0 s7.0 KiB
/hubfs/hub_generated/template_assets/1/80991207740/177505...1209600.0 s6.9 KiB
/hubfs/hub_generated/module_assets/1/80992206983/17760925...1209600.0 s6.8 KiB
www.hubspot.com/hubfs/doordash-logo.svg1209600.0 s4.6 KiB
/hubfs/hub_generated/module_assets/1/190645192841/1776697...1209600.0 s3.9 KiB
/hubfs/hub_generated/template_assets/1/184970967646/17750...1209600.0 s3.6 KiB
/hubfs/hub_generated/template_assets/1/194395071283/17751...1209600.0 s3.6 KiB
www.hubspot.com/hubfs/reddit-logo.svg1209600.0 s3.5 KiB
www.hubspot.com/hubfs/tripadvisor-logo.svg1209600.0 s3.3 KiB
/hubfs/hub_generated/module_assets/1/210962225218/1776708...1209600.0 s3.2 KiB
www.hubspot.com/hubfs/eventbrite-logo.svg1209600.0 s2.6 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...1209600.0 s2.5 KiB
/hubfs/hub_generated/module_assets/1/193936998727/1760630...1209600.0 s2.2 KiB
/hubfs/hub_generated/template_assets/1/80991207741/177132...1209600.0 s2.2 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...1209600.0 s2.1 KiB
/hubfs/hub_generated/template_assets/1/207928094060/17761...1209600.0 s2.1 KiB
/hubfs/hub_generated/template_assets/1/194396003589/17683...1209600.0 s2.0 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...1209600.0 s1.9 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...1209600.0 s1.9 KiB
/hubfs/hub_generated/module_assets/1/193942273292/1775141...1209600.0 s1.8 KiB
/hubfs/hub_generated/module_assets/1/195084536168/1756920...1209600.0 s1.7 KiB
/hs-fs/hubfs/WBZ 2025 Rebrand/Hub Logos/Icons Webp/Produc...1209600.0 s1.6 KiB
/hubfs/hub_generated/template_assets/1/194395071295/17683...1209600.0 s1.6 KiB
www.hubspot.com/hubfs/ebay-logo.svg1209600.0 s1.5 KiB
/hubfs/hub_generated/template_assets/1/193941920518/17561...1209600.0 s1.5 KiB
/hubfs/hub_generated/template_assets/1/180019264802/17629...1209600.0 s1.5 KiB
/hubfs/hub_generated/template_assets/1/194395071322/17683...1209600.0 s1.5 KiB
/hubfs/hub_generated/template_assets/1/193941920321/17606...1209600.0 s1.4 KiB
/hubfs/hub_generated/template_assets/1/194396003587/17683...1209600.0 s1.4 KiB
/hubfs/hub_generated/module_assets/1/193936998720/1754456...1209600.0 s1.3 KiB
/hubfs/hub_generated/module_assets/1/80992206983/17760925...1209600.0 s1.3 KiB
/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teenie Rose...1209600.0 s1.2 KiB
/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teenie Rose...1209600.0 s1.2 KiB
/hubfs/hub_generated/module_assets/1/190737726287/1754330...1209600.0 s1.2 KiB
/hubfs/hub_generated/template_assets/1/194395071318/17683...1209600.0 s1.1 KiB
/hubfs/hub_generated/template_assets/1/201641145442/17647...1209600.0 s1.1 KiB
/hubfs/hub_generated/module_assets/1/193936998729/1754456...1209600.0 s1.0 KiB
/hubfs/hub_generated/template_assets/1/193941920320/17543...1209600.0 s1.0 KiB
/hubfs/hub_generated/module_assets/1/193936998727/1760630...1209600.0 s958 B
/hubfs/hub_generated/module_assets/1/193936998720/1754456...1209600.0 s954 B
/hubfs/hub_generated/module_assets/1/194108955804/1754602...1209600.0 s911 B
/hubfs/hub_generated/module_assets/1/190645192841/1776697...1209600.0 s877 B
/hubfs/hub_generated/template_assets/1/207928094068/17761...1209600.0 s778 B
/hubfs/hub_generated/module_assets/1/194108955804/1754602...1209600.0 s740 B
/hubfs/hub_generated/module_assets/1/195084536168/1756920...1209600.0 s724 B
/hubfs/hub_generated/module_assets/1/193936998729/1754456...1209600.0 s716 B
/hubfs/hub_generated/module_assets/1/190737726287/1754330...1209600.0 s676 B
/hubfs/hub_generated/module_assets/1/194032616504/1776095...1209600.0 s649 B
/hubfs/hub_generated/module_assets/1/210962225218/1776708...1209600.0 s0 B
/hubfs/hub_generated/template_assets/1/207928094053/17761...1209600.0 s0 B
/hubfs/hub_generated/template_assets/1/207924262801/17761...1209600.0 s0 B
/hubfs/hub_generated/template_assets/1/194395071286/17751...1209600.0 s0 B
/hubfs/hub_generated/template_assets/1/80992946022/174099...1209600.0 s0 B
/hubfs/hub_generated/template_assets/1/194396003586/17683...1209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v016.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_3x2-v016.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v016.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_3x2-v016.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim02_5x2-v015.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim02_3x2-v015.mp41209600.0 s0 B

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.8 s

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation2.4 s
Other1.4 s
Style & Layout712 ms
Script Parsing & Compilation289 ms
Parse HTML & CSS168 ms
Rendering112 ms
Garbage Collection67 ms

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 157.1 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
Font display
Improve image delivery
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
User Timing marks and measures 11 user timings
Avoid long main-thread tasks 19 long tasks found
Image elements have explicit `width` and `height`
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 100 ms
Server Backend Latencies 230 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 30 ms
Avoid large layout shifts 2 layout shifts found
INP breakdown
LCP request discovery
Avoid non-composited animations
92

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Play animation As you work, HubSpot surfaces the details that matter. AI learn… div.wf-feature-showcase-features > div.wf-feature-showcase-feature > div.wf-feature-showcase-feature-content > div.wf-feature-showcase-copy

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Get a demo of HubSpot's premium software div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-ctas > a.cl-button
Get started free with HubSpot's free tools div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-ctas > a.cl-button
Get a demo of HubSpot's software div.wf-flexible-section-header > div.wf-flexible-section-header-bottom > div.cl-cta-group > a.cl-button
Get started free with HubSpot's free tools div.wf-flexible-section-header > div.wf-flexible-section-header-bottom > div.cl-cta-group > a.cl-button
Get a demo of HubSpot's premium software div.csol-section-wrapper > div.wf-elevated-cta__container > div.wf-elevated-cta__ctas > a.cl-button

These are opportunities to improve the legibility of your content.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
× close div#hs-banner-parent > div#hs-eu-cookie-confirmation > div.hs-eu-cookie-close-button > button.banner-close-btn
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Uses ARIA roles only on compatible elements
Identical links have the same purpose.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Form elements have associated labels
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
81

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
SharedStorage
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No browser errors logged to the console
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Redirects HTTP traffic to HTTPS
Use a strong HSTS policy
Mitigate clickjacking with XFO or CSP
85

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Canonical links suggest which URL to show in search results. Learn more about canonical links.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

88
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
93
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.15 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.15 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

62 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.048

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.17 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

4.44 s

Detailed Report

Audit breakdown by category with detailed findings.

88

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:10.879 source:map[column:28201 line:1 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:1.978 source:map[column:8260 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/190645192841/1776697379251/module_Breeze_Agents_-_Tabbed_Testimonials.js urlProvider:network]] map[reflowTime:1.113 source:map[column:7576 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/190645192841/1776697379251/module_Breeze_Agents_-_Tabbed_Testimonials.js urlProvider:network]] map[reflowTime:1.673 source:map[column:7005 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/201647315568/1772616056360/template_cl-carousel.mount.js urlProvider:network]] map[reflowTime:0.135 source:map[column:8059 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/template_assets/1/201647315568/1772616056360/template_cl-carousel.mount.js urlProvider:network]] map[reflowTime:5.392 source:map[column:15036 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:1.625 source:map[column:10076 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:1.461 source:map[column:11812 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:3.432 source:map[column:8973 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:0.769 source:map[column:26584 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/193942273292/1775141570812/module_WTM_-_WF_-_Animated_Card_Carousel.js urlProvider:network]] map[reflowTime:0.058 source:map[column:4539 line:0 type:source-location url:https://53.fs1.hubspotusercontent-na1.net/hubfs/53/hub_generated/module_assets/1/210962225218/1776708238545/module_WTM_-_Feature_Showcase.js urlProvider:network]] map[reflowTime:7.671 source:map[type:text value:[unattributed]]] map[reflowTime:8.266 source:map[column:36044 line:77 type:source-location url:https://js.hs-banner.com/v2/53/banner.js urlProvider:network]] map[reflowTime:1.939 source:map[column:54507 line:1 type:source-location url:https://www.hubspot.com/wt-assets/static-files/compliance/index.js urlProvider:network]]]

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]
items: [map[duration:1276.058 label:Time to first byte subpart:timeToFirstByte] map[duration:1767.779 label:Element render delay subpart:elementRenderDelay]]
lhId: page-0-H1
nodeLabel: Most tools work in isolation.  HubSpot works in context
path: 1,HTML,1,BODY,9,DIV,4,MAIN,0,DIV,1,DIV,0,SECTION,0,DIV,0,DIV,0,DIV,1,H1
selector: div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-text > h1.wf-page-header_heading
snippet: <h1 class="wf-page-header_heading -display-02 -brand">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates
value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
js.hs-banner.com/v2/53/banner.js300.0 s141.4 KiB
/hubfs/assets/hs-components/v4/fonts/ja/ZenKakuGothicNew-...1209600.0 s958.4 KiB
js.hs-analytics.net/analytics/1776894000000/53.js300.0 s50.9 KiB
js.usemessages.com/conversations-embed.js600.0 s33.0 KiB
tags.pw.adn.cloud/V9WA75/activation.js14400.0 s43.6 KiB
js.hubspot.com/web-interactives-embed.js600.0 s28.0 KiB
ob.greencolumnart.com/i/2269cb35d68742ffa3ba89c23cfa9948.js43200.0 s44.6 KiB
js.hubspotfeedback.com/feedbackweb-new.js600.0 s10.2 KiB
/hubspot.com/static-1.4200/_hsg-ss/build/icons/hsg-icons....86400.0 s13.2 KiB
/hs-fs/hubfs/customer-agent-en@2x.png?width=640&height=64...1209600.0 s51.1 KiB
/hs-fs/hubfs/prospecting-agent-en@2x.png?width=640&height...1209600.0 s37.1 KiB
js.hsadspixel.net/pixels.js600.0 s3.9 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...1209600.0 s31.4 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...1209600.0 s31.4 KiB
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim02_5x2-v015.mp41209600.0 s30.7 KiB
/hs-fs/hubfs/data-hub-en@2x.png?width=640&height=640&name...1209600.0 s29.0 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...1209600.0 s27.9 KiB
/hubfs/assets/hs-components/v4/fonts/hubspot-2025/HubSpot...1209600.0 s26.1 KiB
cdn1.hubspot.net/googlefonts/fonts/Lexend_Deca/regular.woff21209600.0 s26.1 KiB
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v016.mp41209600.0 s26.1 KiB
static.hsappstatic.net/affiliates-landing-embed/ex/referral.js60.0 s1.8 KiB
www.hubspot.com/hs/scriptloader/53.js?businessUnitId=090.0 s1.6 KiB
/hubfs/hub_generated/template_assets/1/207928094069/17761...1209600.0 s11.0 KiB
static.hsappstatic.net/whisper-core/ex/whisper-core.js60.0 s996 B
/hubfs/hub_generated/module_assets/1/193942273292/1775141...1209600.0 s8.4 KiB
/hubfs/hub_generated/template_assets/1/206749040455/17750...1209600.0 s7.7 KiB
/hubfs/hub_generated/template_assets/1/201647315568/17726...1209600.0 s7.1 KiB
/hubfs/hub_generated/module_assets/1/80992206983/17760925...1209600.0 s7.0 KiB
/hubfs/hub_generated/template_assets/1/80991207740/177505...1209600.0 s6.9 KiB
/hs-fs/hubfs/HS_pictogramsChat_Bot_Sage_500px.png?width=1...1209600.0 s5.1 KiB
www.hubspot.com/hubfs/doordash-logo.svg1209600.0 s4.6 KiB
/hubfs/hub_generated/template_assets/1/184970967646/17750...1209600.0 s4.2 KiB
/hubfs/hub_generated/module_assets/1/190645192841/1776697...1209600.0 s3.9 KiB
www.hubspot.com/hubfs/reddit-logo.svg1209600.0 s3.9 KiB
/hubfs/hub_generated/template_assets/1/194395071283/17751...1209600.0 s3.7 KiB
/hubfs/hub_generated/module_assets/1/210962225218/1776708...1209600.0 s3.5 KiB
www.hubspot.com/hubfs/tripadvisor-logo.svg1209600.0 s3.5 KiB
www.hubspot.com/hubfs/eventbrite-logo.svg1209600.0 s2.9 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...1209600.0 s2.6 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...1209600.0 s2.6 KiB
/hubfs/hub_generated/module_assets/1/193936998727/1760630...1209600.0 s2.2 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...1209600.0 s2.2 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...1209600.0 s2.1 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...1209600.0 s2.1 KiB
/hubfs/hub_generated/template_assets/1/80991207741/177132...1209600.0 s2.1 KiB
/hubfs/hub_generated/template_assets/1/207928094060/17761...1209600.0 s2.1 KiB
/hs-fs/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teeni...1209600.0 s2.1 KiB
/hs-fs/hubfs/WBZ 2025 Rebrand/Hub Logos/Icons Webp/Produc...1209600.0 s2.1 KiB
/hubfs/hub_generated/template_assets/1/194396003589/17683...1209600.0 s1.8 KiB
/hubfs/hub_generated/module_assets/1/193942273292/1775141...1209600.0 s1.8 KiB
www.hubspot.com/hubfs/ebay-logo.svg1209600.0 s1.6 KiB
/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teenie Rose...1209600.0 s1.5 KiB
/hubfs/hub_generated/module_assets/1/195084536168/1756920...1209600.0 s1.4 KiB
/hubfs/hub_generated/template_assets/1/194395071318/17683...1209600.0 s1.4 KiB
/hubfs/hub_generated/template_assets/1/194395071322/17683...1209600.0 s1.4 KiB
/hubfs/DO NOT USE - WBZ 2025 Rebrand- contact Teenie Rose...1209600.0 s1.4 KiB
/hubfs/hub_generated/template_assets/1/194396003587/17683...1209600.0 s1.4 KiB
/hubfs/hub_generated/template_assets/1/193941920321/17606...1209600.0 s1.4 KiB
/hubfs/hub_generated/module_assets/1/80992206983/17760925...1209600.0 s1.3 KiB
/hubfs/hub_generated/module_assets/1/193936998729/1754456...1209600.0 s1.3 KiB
/hubfs/hub_generated/template_assets/1/194395071295/17683...1209600.0 s1.3 KiB
/hubfs/hub_generated/template_assets/1/193941920518/17561...1209600.0 s1.3 KiB
/hubfs/hub_generated/template_assets/1/180019264802/17629...1209600.0 s1.2 KiB
/hubfs/hub_generated/module_assets/1/190737726287/1754330...1209600.0 s1.1 KiB
/hubfs/hub_generated/module_assets/1/190645192841/1776697...1209600.0 s1.1 KiB
/hubfs/hub_generated/template_assets/1/193941920320/17543...1209600.0 s1.1 KiB
/hubfs/hub_generated/template_assets/1/201641145442/17647...1209600.0 s1.1 KiB
/hubfs/hub_generated/module_assets/1/193936998720/1754456...1209600.0 s1.0 KiB
/hubfs/hub_generated/module_assets/1/194108955804/1754602...1209600.0 s975 B
/hubfs/hub_generated/module_assets/1/193936998727/1760630...1209600.0 s936 B
/hubfs/hub_generated/module_assets/1/194108955804/1754602...1209600.0 s906 B
/hubfs/hub_generated/module_assets/1/193936998720/1754456...1209600.0 s853 B
/hubfs/hub_generated/module_assets/1/190737726287/1754330...1209600.0 s745 B
/hubfs/hub_generated/template_assets/1/207928094068/17761...1209600.0 s718 B
/hubfs/hub_generated/module_assets/1/195084536168/1756920...1209600.0 s709 B
/hubfs/hub_generated/module_assets/1/193936998729/1754456...1209600.0 s685 B
/hubfs/hub_generated/module_assets/1/194032616504/1776095...1209600.0 s674 B
/hubfs/hub_generated/module_assets/1/210962225218/1776708...1209600.0 s0 B
/hubfs/hub_generated/template_assets/1/207928094053/17761...1209600.0 s0 B
/hubfs/hub_generated/template_assets/1/207924262801/17761...1209600.0 s0 B
/hubfs/hub_generated/template_assets/1/194395071286/17751...1209600.0 s0 B
/hubfs/hub_generated/template_assets/1/80992946022/174099...1209600.0 s0 B
/hubfs/hub_generated/template_assets/1/194396003586/17683...1209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v016.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v016.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v016.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v016.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim01_5x2-v016.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim02_5x2-v015.mp41209600.0 s0 B
53.fs1.hubspotusercontent-na1.net/hubfs/53/HPCP_Sp26_Anim02_5x2-v015.mp41209600.0 s0 B

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Shows HubSpot's customer agent asking a HubSpot user how it can help today. ul.cl-carousel-train > li.cl-carousel-slide > div.cl-card > img.csol-image
/hs-fs/hubfs/customer-agent-en@2x.png?width=640&height=64...50.3 KiB41.2 KiB
Shows HubSpot's prospecting agent introducing itself to a HubSpot user, letting… ul.cl-carousel-train > li.cl-carousel-slide > div.cl-card > img.csol-image
/hs-fs/hubfs/prospecting-agent-en@2x.png?width=640&height...36.1 KiB29.6 KiB
Shows a HubSpot user requesting Data Agent to generate a smart property. ul.cl-carousel-train > li.cl-carousel-slide > div.cl-card > img.csol-image
/hs-fs/hubfs/data-hub-en@2x.png?width=640&height=640&name...28.0 KiB23.0 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 638 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 12.3 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

More information about the performance of your application. These numbers don't directly affect the Performance score.

Max Potential First Input Delay 110 ms
Layout shift culprits
Optimize DOM size
Font display
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
User Timing marks and measures 17 user timings
JavaScript execution time 0.7 s
Minimizes main-thread work 1.8 s
Avoid long main-thread tasks 3 long tasks found
Image elements have explicit `width` and `height`
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 100 ms
Server Backend Latencies 400 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 30 ms
Avoid large layout shifts 5 layout shifts found
INP breakdown
LCP request discovery
Avoid non-composited animations
93

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. Learn how to match ARIA attributes to their roles.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
As you work, HubSpot surfaces the details that matter. AI learns from your emai… div.wf-feature-showcase-features > div.wf-feature-showcase-feature > div.wf-feature-showcase-feature-content > div.wf-feature-showcase-copy
Connected tools and insights bring out the best work in every team. Get leads, … div.wf-feature-showcase-features > div.wf-feature-showcase-feature > div.wf-feature-showcase-feature-content > div.wf-feature-showcase-copy
You decide what AI handles, and what’s important enough to stay with your team.… div.wf-feature-showcase-features > div.wf-feature-showcase-feature > div.wf-feature-showcase-feature-content > div.wf-feature-showcase-copy

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Get a demo of HubSpot's premium software div.global-nav-main-group > div.global-nav-main-group-cta > div.header-nav__ctas > a.cl-button
Get started free with HubSpot's free tools div.global-nav-main-group > div.global-nav-main-group-cta > div.header-nav__ctas > a.cl-button
Get a demo of HubSpot's premium software div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-ctas > a.cl-button
Get started free with HubSpot's free tools div.csol-section-wrapper > div.wf-page-header_content > div.wf-page-header_content-ctas > a.cl-button
Get a demo of HubSpot's software div.wf-flexible-section-header > div.wf-flexible-section-header-bottom > div.cl-cta-group > a.cl-button
Get started free with HubSpot's free tools div.wf-flexible-section-header > div.wf-flexible-section-header-bottom > div.cl-cta-group > a.cl-button
Spot buying signals, source contacts, and launch personalized outreach — instan… ul.cl-carousel-train > li.cl-carousel-slide > div.cl-card > p.wf-animated-carousel-slide-description
Resolve 65% of your customer inquiries automatically. ul.cl-carousel-train > li.cl-carousel-slide > div.cl-card > p.wf-animated-carousel-slide-description
Get a demo of HubSpot's premium software div.csol-section-wrapper > div.wf-elevated-cta__container > div.wf-elevated-cta__ctas > a.cl-button

These are opportunities to improve the legibility of your content.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
× close div#hs-banner-parent > div#hs-eu-cookie-confirmation > div.hs-eu-cookie-close-button > button.banner-close-btn
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Uses ARIA roles only on compatible elements
Identical links have the same purpose.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
81

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
SharedStorage

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLMap URL
js.hs-banner.com/v2/53/banner.js
www.hubspot.com/hs/hsstatic/HubspotToolsMenu/static-1.640/js/index.jsstatic.hsappstatic.net/HubspotToolsMenu/static-1.640/js/index.js.map
static.hsappstatic.net/whisper-core/ex/whisper-core.jsstatic.hsappstatic.net/whisper-core/static-1.9180/whisper-core.js.map
static.hsappstatic.net/react-dlb/static-1.76/bundle.production.jsstatic.hsappstatic.net/react-dlb/static-1.76/bundle.production.js.map
static.hsappstatic.net/hubspot-dlb/static-2.1828/bundle.production.jsstatic.hsappstatic.net/hubspot-dlb/static-2.1828/bundle.production.js.map
static.hsappstatic.net/head-dlb/static-1.4921/bundle.production.jsstatic.hsappstatic.net/head-dlb/static-1.4921/bundle.production.js.map
/foundations-theming-base/static-1.3299/bundles/hubspot-t.../foundations-theming-base/static-1.3299/bundles/hubspot-t...
/foundations-theming-base/static-1.3299/bundles/hubspot-t.../foundations-theming-base/static-1.3299/bundles/hubspot-t...
/feedback-web-renderer-ui/static-1.29905/bundles/fetcher.js/feedback-web-renderer-ui/static-1.29905/bundles/fetcher....
/conversations-visitor-ui/static-1.28763/bundles/visitor.js/conversations-visitor-ui/static-1.28763/bundles/visitor....
/conversations-visitor-ui/static-1.28761/i18n-data-data-m.../conversations-visitor-ui/static-1.28761/i18n-data-data-m...
static.hsappstatic.net/affiliates-landing-embed/ex/referral.jsstatic.hsappstatic.net/affiliates-landing-embed/ex/referral.js.map
js.usemessages.com/conversations-embed.jsstatic.hsappstatic.net/conversations-embed/static-1.26320/bundles/project.js.map
js.hubspotfeedback.com/feedbackweb-new.js/feedback-web-renderer-ui/static-1.29905/bundles/popupInj...
/lab-js/v1/ws/standalone.js?other=anonc6efd09228dfdfbb1f7.../laboratory-lib-cdn/static-1.5320/bundles/standalone.js.map
js.hsadspixel.net/pixels.js/adsscriptloaderstatic/static-1.3043/bundles/pixels-relea...
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No browser errors logged to the console
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Redirects HTTP traffic to HTTPS
Use a strong HSTS policy
Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Canonical links suggest which URL to show in search results. Learn more about canonical links.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links have descriptive text
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`

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