Global Performance
6/6 locations ✓Acceptable global latency — average 298ms across 6 locations, fastest from Amsterdam (130ms), slowest from Sao Paulo (557ms). Cloudflare edge cache (DYNAMIC). Cache-Control header is missing. 1 location above the 500ms target.
Audit overview
All categories sit comfortably above the 70 threshold; this is a clean audit.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Cookie 'localization' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
4 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
1 `@font-face` rule(s) without `font-display` -- causes FOIT
Performance issues directly impact user engagement and conversion rates.
161 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
2 font preload(s) missing `crossorigin` -- font will be downloaded twice
Performance issues directly impact user engagement and conversion rates.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$875 investment → $5,278/month returns + USD 7,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~25%.
- Page takes 11.3s to loadUsers abandon at ~3s — you're 8.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- 8 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Viewport disables user zoomVisitors with low vision can't read the page — and some jurisdictions treat this as a legal risk→ Remove user-scalable=no; drop maximum-scale if it's below 2
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$7,500
- 2 non-essential cookie(s) set without consent bannerCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$2,920 /mo
+25.2pp bounce · ~2,517 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$0.64 /mo
7974.6 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~797 KB per page loadSaves $0.64/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 2 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.30 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
11.29 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
42 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.056
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.43 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
11.45 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
584 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.38 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.017
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
831 ms
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
1.40 s
Categories
8Performance
1 `@font-face` rule(s) without `font-display` -- causes FOIT
Security
Cookie 'localization' is missing the Secure flag
Accessibility
4 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 95+ on Content; you're at 81 — closing this gap is the highest-leverage improvement.
Technology stack
Google Maps, hosted on GoDaddy, with Cloudflare CDN
Stack Architecture
Cart Functionality 
Shopify 
Google Maps Google Search Console HSTS 
HTTP/3 
Judge.me Microsoft 365 
Open Graph 
Priority Hints 
Tailwind CSS 
core-js 3.37.0
Cloudflare 
GoDaddy All Detected Technologies (14)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Google Maps is a web mapping service. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air, or public transportation.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Judge.me is a reviews app that helps you collect and display product reviews and site reviews with photos, videos and Q&A.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (Google Maps) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
14 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 9h total → projected A (91)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Cookie 'localization' is missing the Secure flag
- · 4 link(s) with no accessible text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · 1 `@font-face` rule(s) without `font-display` -- causes FOIT
- · 2 font preload(s) missing `crossorigin` -- font will be downloaded twice
- · 161 HTTP requests — consider bundling or reducing