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Audit Complete

Results for https://worldpopulationreview.com

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United States United States · Santa Clara Completed: Apr 21, 2026 21:35 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C71

Site Health

Score: 71 / 100

Based on 8 categories, 0 sections

Room to improve — your 27.3s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Good server performance with room for optimization.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Astro · 35 peers
You 71
·
Avg 75
At average
0 50 100
Better than 5% of Astro sites See full Astro benchmark →
core-js · 960 peers
You 71
·
Avg 72
At average
0 50 100
Better than 23% of core-js sites See full core-js benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
3

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
4

Page weighs 26.5 MB (8.4 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget
5

1 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
BeaverCheck badge
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[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fworldpopulationreview.com)](https://beavercheck.com/results/1e116653-b4b9-4bce-8398-406d1e141ef0)
<a href="https://beavercheck.com/results/1e116653-b4b9-4bce-8398-406d1e141ef0"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fworldpopulationreview.com" alt="BeaverCheck Score"></a>
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What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 27.3s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. The 3 security gaps leave your users exposed — modern browsers increasingly warn visitors about insecure sites. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.
Your LCP is 27.3s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
1 accessibility issue excludes users who rely on assistive technology.

Conversion Barriers

2 critical 4 warning

6 barrier(s) likely increasing bounce by ~26%.

Speed (2)

Page takes 27.3s to load

+12% bounce

Users abandon at ~3s — you're 24.8s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 16.4s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (1)

1 form field(s) without a label

+2% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Navigation (1)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

£375 investment → £1.67/month returns + GBP 18,050,000 risk avoided

Payback period: > 2 years First-year ROI: -95%

Investment

£375

5h · 5 findings

Monthly returns

£1.67 /mo

~£20 / year

  • Bandwidth savings £1.67

Regulatory risk avoided

GBP 18,050,000

if kept compliant

  • UK GDPR GBP 17,500,000
  • PECR GBP 500,000
  • Equality Act 2010 GBP 50,000

£113 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

£375

5.0 developer hours at £75/hr

Based on United Kingdom rates (£75/hr)

Quick wins
£113 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
£ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

£1,504,168 / month at risk

~£18,050,020 / year if left unfixed

Compliance Risk

£18,050,000

UK GDPRPECREquality Act 2010
  • No privacy policy link detected
    UK GDPR: GBP 10,000 – GBP 17,500,000
  • 6 advertising/retargeting trackers detected
    UK GDPR: GBP 10,000 – GBP 17,500,000
  • Trackers detected but no cookie policy found
    UK GDPR: GBP 10,000 – GBP 17,500,000

+7 more

Bandwidth Waste

£1.67 /mo

26508.2 MB/mo × 0.063 GBP/GB

  • Optimize transfer: save ~2.7 MB per page load
    Saves £1.67/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

33
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
77
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
73
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.12 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

27.27 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

16.43 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.012

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

14.39 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

49.95 s

Detailed Report

Audit breakdown by category with detailed findings.

33

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
/builds/core/7000dbd/es2018/js/adthrive.min.js?deployment...3600.0 s376.3 KiB
cdn.doubleverify.com/dvbm.js#vendor_key=doubleverify.com-omid900.0 s101.7 KiB
/dvbm.js900.0 s101.7 KiB
cdn.doubleverify.com/dvbm.js#vendor_key=doubleverify.com-omid900.0 s101.7 KiB
scripts.stay22.com/letmeallez.js3600.0 s108.7 KiB
ads.adthrive.com/builds/core/7000dbd/vendor/prebid/es2018/prebid.min.js86400.0 s177.1 KiB
assets-jpcust.jwpsrv.com/thumbnails/k6tm97er-720.jpg900.0 s75.0 KiB
c.aps.amazon-adsystem.com/apstag.js3600.0 s78.4 KiB
s8t.teads.tv/sdk/2022.0.04800.0 s76.7 KiB
/69e75073-3763-483e-a64c-0d281bfd9225/launchpad-liveramp.js0.0 ms59.5 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s73.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s73.1 KiB
cdn.flashtalking.com/frameworks/js/createjs/1.0.0/createjs.min.js86400.0 s62.9 KiB
cdn.id5-sync.com/api/1.0/id5PrebidModule.js3600.0 s29.5 KiB
/230429/7229000_FIB_CrossSell_AIO_PerfectMix_450Offer_320...1200.0 s22.7 KiB
imasdk.googleapis.com/js/sdkloader/loader.js900.0 s19.9 KiB
/230429/7229000_FIB_CrossSell_AIO_PerfectMix_450Offer_320...1200.0 s16.7 KiB
tpc.googlesyndication.com/sodar/HdsydzJK.js3000.0 s15.1 KiB
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js3600.0 s15.4 KiB
ajs-assets.ftstatic.com/ftUtils.js86400.0 s30.7 KiB
ep2.adtrafficquality.google/sodar/VFc2VJAc.js3000.0 s14.4 KiB
cdn.flashtalking.com/frameworks/js/api/2/10/html5API.js86400.0 s29.3 KiB
pagead2.googlesyndication.com/pagead/show_companion_ad.js?fcd=true3600.0 s11.7 KiB
/rjss/st/2732442/92064718/skeleton.js?bundleId=&ias_dspID...604800.0 s92.3 KiB
/rjss/st/2732442/91450200/skeleton.js?bundleId=&ias_dspID...604800.0 s92.3 KiB
/ca?pid=att01&aid=att_hs&cid=301196_18330_10466123&c=5795...3600.0 s8.5 KiB
/ca?pid=att01&aid=att_hs&cid=301196_18330_10333961&c=5795...3600.0 s8.5 KiB
secure.flashtalking.com/oba/icon/consumer-privacy-logo-16.png1200.0 s7.5 KiB
raptive.solutions.cdn.optable.co/public-assets/raptive-sdk.js86400.0 s10.9 KiB
pghub.io/js/pandg-sdk.js3600.0 s5.4 KiB
/jsconfig/rjss/st/2732442/92064718/skeleton.js?cbName=__I...0.0 ms3.6 KiB
/jsconfig/rjss/st/2732442/91450200/skeleton.js?cbName=__I...0.0 ms3.6 KiB
sb.scorecardresearch.com/internal-cs/6035453/beacon-and.js86400.0 s7.8 KiB
cdn.flashtalking.com/armada/tags/placement-ft-inserts/10333961-ftInsert.js1200.0 s3.3 KiB
cdn.flashtalking.com/armada/tags/placement-ft-inserts/10466123-ftInsert.js1200.0 s3.3 KiB
ads.pubmatic.com/AdServer/js/publisher-esp.js18269.0 s3.5 KiB
config.aps.amazon-adsystem.com/configs/4fbba76f-7987-4fa2-9733-c27eb3a2170b3600.0 s2.3 KiB
cdn.flashtalking.com/230429/5795885/manifest.js1200.0 s1.9 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite.js1209600.0 s10.5 KiB
/pagead/js/r20260420/r20110914/client/qs_click_protection...1209600.0 s8.8 KiB
ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.css3600.0 s1.0 KiB
imasdk.googleapis.com/media/icons/icon_adchoices.png86400.0 s1.7 KiB
/usersync/teads/?_t=1776807103297&cb=https%3A%2F%2Fsync.t...0.0 ms405 B
/d2/76752ca9-4ae8-404b-a98f-e64d945a0fae/5483/impression?...0.0 ms311 B
/d2/76752ca9-4ae8-404b-a98f-e64d945a0fae/5483/impression?...0.0 ms311 B
/track/cmb/google?g_uuid=&gdpr=0&gdpr_consent=&ttd_tdid=1...0.0 ms254 B
/track/cmb/generic?ttd_pid=teads&ttd_tpi=1&gdpr_consent=&...0.0 ms254 B
/track/cmb/generic?ttd_pid=tapad&ttd_tpi=1&ttd_puid=67621...0.0 ms253 B
/usersync?aid=1000024&uuid=361b53d3-7dac-4d4d-8184-f1d986...0.0 ms206 B
/v1/set_user_agent_id_mapping?dom_token=teads23&identifie...0.0 ms180 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js1209600.0 s1.3 KiB
/1.js?ias_xappb=&adContainerId=ftias_10466123&cbFunctionN...604800.0 s1.2 KiB
/1.js?ias_xappb=&adContainerId=ftias_10333961&cbFunctionN...604800.0 s1.2 KiB
/ft.stat?12345;298307;10250376;6016889;0;13;6121047D-DF69...0.0 ms67 B
/ft.stat?12345;298307;10250376;6016889;0;14;6121047D-DF69...0.0 ms66 B
/ft.stat?12345;298307;10250376;6016889;0;15;6121047D-DF69...0.0 ms66 B
/ft.stat?12345;298307;10250376;6016889;0;16;6121047D-DF69...0.0 ms66 B
/ft.stat?12345;298307;10250376;6016889;0;17;6121047D-DF69...0.0 ms66 B
/ft.stat?12345;298275;10200421;6092561;0;13;84C035CA-6016...0.0 ms66 B
/ft.stat?12345;298275;10200421;6092561;0;14;84C035CA-6016...0.0 ms66 B
/dvbm.js900.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
cdn.flashtalking.com/frameworks/js/createjs/1.0.0/createjs.min.js86400.0 s0 B
ajs-assets.ftstatic.com/ftUtils.js86400.0 s0 B
cdn.flashtalking.com/frameworks/js/api/2/10/html5API.js86400.0 s0 B
imasdk.googleapis.com/js/sdkloader/loader.js900.0 s0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js3600.0 s0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js3600.0 s0 B
ep2.adtrafficquality.google/sodar/VFc2VJAc.js3000.0 s0 B
tpc.googlesyndication.com/sodar/HdsydzJK.js3000.0 s0 B
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite.js1209600.0 s0 B
/pagead/js/r20260420/r20110914/client/qs_click_protection...1209600.0 s0 B
cdn.flashtalking.com/230429/5795885/manifest.js1200.0 s0 B
secure.flashtalking.com/oba/icon/consumer-privacy-logo-16.png1200.0 s0 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js1209600.0 s0 B
imasdk.googleapis.com/media/icons/icon_adchoices.png86400.0 s0 B

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:69.675 source:map[column:42846 line:404 type:source-location url:https://ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.js?referrer=https%3A%2F%2Fworldpopulationreview.com%2F&cb=67 urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:8.982 source:map[type:text value:[unattributed]]] map[reflowTime:64.839 source:map[column:31978 line:355 type:source-location url:https://ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.js?referrer=https%3A%2F%2Fworldpopulationreview.com%2F&cb=67 urlProvider:network]] map[reflowTime:4.004 source:map[column:27357 line:355 type:source-location url:https://ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.js?referrer=https%3A%2F%2Fworldpopulationreview.com%2F&cb=67 urlProvider:network]] map[reflowTime:0.832 source:map[column:39114 line:403 type:source-location url:https://ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.js?referrer=https%3A%2F%2Fworldpopulationreview.com%2F&cb=67 urlProvider:network]] map[reflowTime:0.493 source:map[column:709 line:300 type:source-location url:https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js urlProvider:network]] map[reflowTime:0.444 source:map[column:223 line:733 type:source-location url:https://imasdk.googleapis.com/js/sdkloader/ima3.js urlProvider:network]] map[reflowTime:1.266 source:map[column:143046 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:2.663 source:map[column:61660 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:0.201 source:map[column:1628 line:5 type:source-location url:/_/mss/boq-content-ads-contributor/_/js/k=boq-content-ads-contributor.ContributorServingResponseClientJs.en_US.DsKGN-qqfrQ.es5.O/d=1/exm=kernel_loader,loader_js_executable,web_iab_us_states_wall_executable/ed=1/rs=AJlcJMz2YRLcgcQw7bN4By8dD3CBlNJULw/m=ad_blocking_detection_executable urlProvider:network]] map[reflowTime:0.178 source:map[column:145573 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:0.219 source:map[column:787 line:0 type:source-location url:https://plausible.io/js/script.manual.js urlProvider:network]] map[reflowTime:0.289 source:map[column:379 line:574 type:source-location url:https://imasdk.googleapis.com/js/sdkloader/ima3.js urlProvider:network]] map[reflowTime:6.385 source:map[column:91375 line:0 type:source-location url:https://static.teads.tv/static/master/media/format/v3/teads-format.min.js urlProvider:network]] map[reflowTime:21.495 source:map[column:250439 line:0 type:source-location url:https://static.teads.tv/static/master/media/format/v3/teads-format.min.js urlProvider:network]] map[reflowTime:0.295 source:map[column:689 line:327 type:source-location url:https://imasdk.googleapis.com/js/sdkloader/ima3.js urlProvider:network]]]

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]
items: [map[duration:18.704999877929687 label:Time to first byte subpart:timeToFirstByte] map[duration:5739.56000012207 label:Resource load delay subpart:resourceLoadDelay] map[duration:65.585 label:Resource load duration subpart:resourceLoadDuration] map[duration:119.202 label:Element render delay subpart:elementRenderDelay]]
lhId: page-0-VIDEO
nodeLabel: div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video
path: 1,HTML,1,BODY,2,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,6,VIDEO
selector: div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video
snippet: <video class="raptive-player-video" webkit-playsinline="true" playsinline="true" disablepictureinpicture="true" poster="https://cdn.jwplayer.com/v2/media/bCVHRpEm/poster.jpg?width=720" preload="metadata">

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-VIDEO
nodeLabel: div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video
path: 1,HTML,1,BODY,2,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,6,VIDEO
selector: div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video
snippet: <video class="raptive-player-video" webkit-playsinline="true" playsinline="true" disablepictureinpicture="true" poster="https://cdn.jwplayer.com/v2/media/bCVHRpEm/poster.jpg?width=720" preload="metadata">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.
description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video
assets-jpcust.jwpsrv.com/thumbnails/k6tm97er-720.jpg74.7 KiB39.5 KiB
Current World Population div.flex > div.order-1 > div.mb-6 > h1#title
secure.flashtalking.com/oba/icon/consumer-privacy-logo-16.png7.1 KiB7.1 KiB

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
Unattributable25.4 s473 ms0.0 ms
s8t.teads.tv/sdk/2022.0.011.6 s1.2 s54 ms
ads.adthrive.com/builds/core/7000dbd/vendor/prebid/es2018/prebid.min.js9.2 s6.9 s68 ms
worldpopulationreview.com/5.5 s250 ms59 ms
imasdk.googleapis.com/js/sdkloader/ima3.js5.3 s4.2 s398 ms
/sites/5ccb10b06378964be78b8988/ads.min.js?referrer=https...4.5 s727 ms12 ms
c.aps.amazon-adsystem.com/apstag.js3.9 s3.3 s32 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js3.7 s3.2 s63 ms
scripts.stay22.com/letmeallez.js3.3 s3.0 s27 ms
/builds/core/7000dbd/es2018/js/adthrive.min.js?deployment...2.9 s2.3 s169 ms
static.teads.tv/static/master/media/format/v3/teads-format.min.js1.4 s883 ms153 ms
cdn.doubleverify.com/dvbm.js1.3 s995 ms140 ms
/pagead/managed/js/activeview/current/ufs_web_display.js863 ms695 ms42 ms
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js833 ms563 ms53 ms
/verify.js?ctx=971108&cmp=298275&sid=18389&plc=10200421&c...822 ms539 ms0.5 ms
vpaid.doubleverify.com/js/vpaid-transformer/1.1.6/vpaid-transformer-no-csw.js778 ms497 ms122 ms
cdn.id5-sync.com/api/1.0/id5PrebidModule.js768 ms675 ms11 ms
s8t.teads.tv/vpaid/6753877077347393496 ms358 ms17 ms
fundingchoicesmessages.google.com/i/5376056?ers=3411 ms380 ms21 ms
www.googletagmanager.com/gtag/js?id=G-D5P4FQR08W360 ms284 ms49 ms
imasdk.googleapis.com/js/sdkloader/loader.js336 ms318 ms13 ms
/69e75073-3763-483e-a64c-0d281bfd9225/launchpad-liveramp.js270 ms221 ms45 ms
sb.scorecardresearch.com/cs/6035453/beacon.js264 ms203 ms3.1 ms
/_/mss/boq-content-ads-contributor/_/js/k=boq-content-ads...257 ms193 ms0.0 ms
/visit.js?gdpr=&gdpr_consent=&flvr=1&ttmms=11&ttfrms=51&b...147 ms134 ms2.3 ms
/a3/hb/ad/245079c9-f4d6-4d1b-b47c-6b484d78e629_f12cb03f-c...118 ms100 ms1.2 ms
worldpopulationreview.com/_astro/transform.C15vd6n6.js116 ms25 ms0.4 ms
securepubads.g.doubleclick.net/tag/js/gpt.js98 ms87 ms9.5 ms
launchpad.privacymanager.io/latest/launchpad.bundle.js73 ms49 ms20 ms
ep2.adtrafficquality.google/sodar/sodar2.js64 ms53 ms2.1 ms
/_astro/ClassVersionBrushed.astro_astro_type_script_index...58 ms2.2 ms0.2 ms
/tag?us_privacy=1YNY&referrer_url=&page_url=https%3A%2F%2...56 ms0.0 ms0.0 ms
/visit.js?gdpr=&gdpr_consent=&flvr=1&ttmms=14&ttfrms=54&b...52 ms50 ms0.6 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Other42.0 s
Script Evaluation33.3 s
Style & Layout4.6 s
Rendering2.7 s
Script Parsing & Compilation1.6 s
Garbage Collection1.3 s
Parse HTML & CSS486 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
The page has an unload handler in a sub frame.Actionable

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 12.7 KiB
URLTransfer SizeEst Savings
launchpad.privacymanager.io/latest/launchpad.bundle.js40.2 KiB12.7 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Document request latency
Optimize DOM size
Font display
Optimize viewport for mobile
Minify CSS
Reduce unused CSS
User Timing marks and measures 31 user timings
Avoid long main-thread tasks 20 long tasks found
Image elements have explicit `width` and `height`
Network Requests
Network Round Trip Times 160 ms
Server Backend Latencies 410 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Avoid multiple page redirects
Initial server response time was short Root document took 10 ms
Avoid large layout shifts 2 layout shifts found
INP breakdown
Avoid non-composited animations
77

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.raptive-player-position > div.adthrive-player-without-wrapper-text > div.adthrive-player-ad-controls > button.adthrive-player-icon div.raptive-player-position > div.adthrive-player-without-wrapper-text > div.adthrive-player-ad-controls > button.adthrive-player-icon
div.flex > div.order-1 > div.control > button.pl-2 div.flex > div.order-1 > div.control > button.pl-2
div.order-1 > div > div.flex > button#53291fa6-8a43-4d81-a142-3c9ffdfdb714-download-btn div.order-1 > div > div.flex > button#53291fa6-8a43-4d81-a142-3c9ffdfdb714-download-btn
div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn
div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn
div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn
div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Agriculture div.carousel-container > div.carousel-item > div.group > a.z-0
Crime/Safety div.carousel-container > div.carousel-item > div.group > a.z-0
Culture div.carousel-container > div.carousel-item > div.group > a.z-0
Economics div.carousel-container > div.carousel-item > div.group > a.z-0
Education div.carousel-container > div.carousel-item > div.group > a.z-0
Environment div.carousel-container > div.carousel-item > div.group > a.z-0
Facts/Trivia div.carousel-container > div.carousel-item > div.group > a.z-0
Flags div.carousel-container > div.carousel-item > div.group > a.z-0
Geography div.carousel-container > div.carousel-item > div.group > a.z-0
Health div.carousel-container > div.carousel-item > div.group > a.z-0
History div.carousel-container > div.carousel-item > div.group > a.z-0
Infrastructure/Energy div.carousel-container > div.carousel-item > div.group > a.z-0
Law div.carousel-container > div.carousel-item > div.group > a.z-0
Manufacturing/Mining div.carousel-container > div.carousel-item > div.group > a.z-0
Military div.carousel-container > div.carousel-item > div.group > a.z-0
Politics/Government div.carousel-container > div.carousel-item > div.group > a.z-0
Population div.carousel-container > div.carousel-item > div.group > a.z-0
Sports div.carousel-container > div.carousel-item > div.group > a.z-0
Tech/Business div.carousel-container > div.carousel-item > div.group > a.z-0
Travel div.carousel-container > div.carousel-item > div.group > a.z-0

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Hong Kong div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Puerto Rico div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
USA div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Greenland div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Denmark div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Taiwan div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Western Sahara div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Morocco div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Kosovo div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Macau div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Gibraltar div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
UK div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Monaco div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
San Marino div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Andorra div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Isle of Man div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
UK div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
India div.p-6 > div.mb-8 > p > a
China div.p-6 > div.mb-8 > p > a
Russia div.p-6 > div.mb-8 > p > a
Japan div.p-6 > div.mb-8 > p > a
DR Congo div.p-6 > div.mb-8 > p > a
Vietnam div.p-6 > div.mb-8 > p > a
2024 World Population Prospects report div#countries-by-size > div.p-6 > p > a
fertility rates div#countries-by-size > div.p-6 > p > a
birth rates div#countries-by-size > div.p-6 > p > a
infant mortality div#countries-by-size > div.p-6 > p > a
malnutrition div#countries-by-size > div.p-6 > p > a
death rate div#countries-by-size > div.p-6 > p > a
deliberately low div#countries-by-size > div.p-6 > p > a
population decline div#countries-by-size > div.p-6 > p > a
World Population Clock div#countries-by-size > div.p-6 > p > a
still developing div > div.content > p > a
least-developed div > div.content > p > a
developed countries div > div.content > p > a
quality of life div > div.content > p > a
human development index div > div.content > p > a
level of education div > div.content > p > a
per-capita health expenditure div > div.content > p > a
life expectancy div > div.content > p > a
infant mortality rates div > div.content > p > a
All div.flex > div.not-prose > div#worldHistoryGraph-buttons > button.timebtn
World Population Prospects (2024 Revision) div.border-wpr-table_border > ol.m-0 > li.text-sm > a
Historical Estimates of World Population div.border-wpr-table_border > ol.m-0 > li.text-sm > a
Privacy Policy footer.px-5 > div.flex > div.flex > a
Terms footer.px-5 > div.flex > div.flex > a
Contact footer.px-5 > div.flex > div.flex > a
About footer.px-5 > div.flex > div.flex > a
Methodology footer.px-5 > div.flex > div.flex > a
Cite div.ml-2 > div#cite-page-button > button.btn > span
Information from your device can be used to personalize your ad experience. Do… body.adthrive-device-phone > div.adthrive-comscore > div#adthrive-ccpa-link
Do not sell or share my personal information. body.adthrive-device-phone > div.adthrive-comscore > div#adthrive-ccpa-link > a#ccpaTag
Terms of Content Use body.adthrive-device-phone > div.adthrive-comscore > div.raptive-content-terms-footer > a.raptive-content-terms-footer-link

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Hong Kong div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Puerto Rico div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
USA div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Greenland div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Denmark div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Taiwan div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Western Sahara div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Morocco div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Kosovo div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Macau div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Gibraltar div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
UK div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Monaco div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
San Marino div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Andorra div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Isle of Man div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
UK div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
India div.p-6 > div.mb-8 > p > a
China div.p-6 > div.mb-8 > p > a
Russia div.p-6 > div.mb-8 > p > a
Japan div.p-6 > div.mb-8 > p > a
DR Congo div.p-6 > div.mb-8 > p > a
Vietnam div.p-6 > div.mb-8 > p > a
fertility rates div#countries-by-size > div.p-6 > p > a
birth rates div#countries-by-size > div.p-6 > p > a
infant mortality div#countries-by-size > div.p-6 > p > a
malnutrition div#countries-by-size > div.p-6 > p > a
death rate div#countries-by-size > div.p-6 > p > a
deliberately low div#countries-by-size > div.p-6 > p > a
population decline div#countries-by-size > div.p-6 > p > a
still developing div > div.content > p > a
least-developed div > div.content > p > a
developed countries div > div.content > p > a
quality of life div > div.content > p > a
human development index div > div.content > p > a
level of education div > div.content > p > a
life expectancy div > div.content > p > a
infant mortality rates div > div.content > p > a

These are opportunities to improve the legibility of your content.

Internationalization and localization

If a page doesn't specify a `lang` attribute, a screen reader assumes that the page is in the default language that the user chose when setting up the screen reader. If the page isn't actually in the default language, then the screen reader might not announce the page's text correctly. Learn more about the `lang` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These are opportunities to improve the interpretation of your content by users in different locales.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Do not sell or share my personal information. body.adthrive-device-phone > div.adthrive-comscore > div#adthrive-ccpa-link > a#ccpaTag
Terms of Content Use body.adthrive-device-phone > div.adthrive-comscore > div.raptive-content-terms-footer > a.raptive-content-terms-footer-link

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These items highlight common accessibility best practices.

Screen readers have features to make navigating tables easier. Ensuring that `<td>` elements in a large table (3 or more cells in width and height) have an associated table header may improve the experience for screen reader users. Learn more about table headers.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
COUNTRY 2026 POP. ↓ RANK AREA (KM²) DENSITY ANNUAL CHANGE % GLOBA… div.relative > div.border-wpr-table_border > div#53291fa6-8a43-4d81-a142-3c9ffdfdb714-scroll-container > table#53291fa6-8a43-4d81-a142-3c9ffdfdb714
COUNTRY 2026 POP. 2050 POP. GROWTH ↓ India 1,476,630,000 1,679,590,0… div.relative > div.border-wpr-table_border > div#b9be73eb-8405-41ab-b406-fa1aa1c8476b-scroll-container > table#b9be73eb-8405-41ab-b406-fa1aa1c8476b
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Heading elements appear in a sequentially-descending order
Deprecated ARIA roles were not used
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`[accesskey]` values are unique
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<html>` element has a valid value for its `[lang]` attribute
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
`[lang]` attributes have a valid value
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
73

Best Practices

Browser Compatibility

A character encoding declaration is required. It can be done with a `<meta>` tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header. Learn more about declaring the character encoding.

Why this matters

Performance issues directly impact user engagement and conversion rates.

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
Topics
SharedStorage
Unload event listeners are deprecated and will be removed.

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
Failed to load resource: the server responded with a status of 400 ()
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate clickjacking with XFO or CSP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links have descriptive text
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

36
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
72
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
73
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

588 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

5.62 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.92 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.001

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

7.31 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

15.43 s

Detailed Report

Audit breakdown by category with detailed findings.

36

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
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scripts.stay22.com/letmeallez.js3600.0 s108.7 KiB
ads.adthrive.com/builds/core/2ec0db9/vendor/prebid/es2018/prebid.min.js86400.0 s177.1 KiB
assets-jpcust.jwpsrv.com/thumbnails/k6tm97er-720.jpg900.0 s75.0 KiB
c.aps.amazon-adsystem.com/apstag.js3600.0 s78.5 KiB
/69e75073-3763-483e-a64c-0d281bfd9225/launchpad-liveramp.js0.0 ms59.5 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s73.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s73.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js?...3600.0 s73.1 KiB
static.adsafeprotected.com/ias/v1/vpaid.2026.03.17-14.05-76cd18c.js0.0 ms48.4 KiB
/pagead/managed/js/activeview/current/rx_omid_video.js3600.0 s47.6 KiB
cdn.id5-sync.com/api/1.0/id5PrebidModule.js3600.0 s29.5 KiB
imasdk.googleapis.com/js/sdkloader/loader.js900.0 s19.9 KiB
s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_287.js86400.0 s40.9 KiB
warp.media.net/rtb/resources/20260415-251-adperformance.js3600.0 s18.1 KiB
csync.smartadserver.com/rtb/csync/CookieSync.min.js3600.0 s16.4 KiB
tpc.googlesyndication.com/sodar/HdsydzJK.js3000.0 s15.1 KiB
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js3600.0 s15.4 KiB
ep2.adtrafficquality.google/sodar/VFc2VJAc.js3000.0 s14.4 KiB
ep2.adtrafficquality.google/sodar/VFc2VJAc.js3000.0 s14.1 KiB
/rjss/st/2735109/91934665/skeleton.js?ias_xpc=iaso&xsId=8...604800.0 s92.3 KiB
/api/init-6845t8qo4yd8s4f4if8a.js?FORMAT=display&TAG_TYPE...600.0 s7.6 KiB
csync.smartadserver.com/rtb/csync/TemplatePool.min.js3600.0 s7.8 KiB
eus.rubiconproject.com/usync.js62090.0 s11.5 KiB
raptive.solutions.cdn.optable.co/public-assets/raptive-sdk.js86400.0 s10.9 KiB
pghub.io/js/pandg-sdk.js3600.0 s5.4 KiB
/jsconfig/rjss/st/2735109/91934665/skeleton.js?cbName=__I...0.0 ms3.7 KiB
ced-ns.sascdn.com/diff/js/modules/cmp.js86400.0 s7.3 KiB
sb.scorecardresearch.com/internal-cs/6035453/beacon.js86400.0 s6.8 KiB
ads.pubmatic.com/AdServer/js/publisher-esp.js18155.0 s3.5 KiB
ads.pubmatic.com/AdServer/js/userSync.js147543.0 s3.9 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite.js1209600.0 s10.5 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite.js1209600.0 s10.5 KiB
/pagead/js/r20260420/r20110914/client/qs_click_protection...1209600.0 s8.8 KiB
ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.css3600.0 s1.0 KiB
imasdk.googleapis.com/media/icons/icon_adchoices.png86400.0 s1.7 KiB
/cs/cookiesync/beachfront?channeluid=24a3303eba65c98a101b...0.0 ms647 B
/cs/cookiesync/onetag?a=3&channeluid=sQWF7UYtRUvmWOrigffj...0.0 ms646 B
/cs/cookiesync/onetag?a=3&channeluid=V07N-brmI_yf6blm6B4M...0.0 ms644 B
s.seedtag.com/cs/cookiesync/opera?channeluid=OPU28edabb4acdb45e9888c8bba401ed8cc0.0 ms627 B
s.seedtag.com/cs/cookiesync/opera?channeluid=OPU42bbfd14bca74ee78732b5c21297ceab0.0 ms624 B
/cookie?redirect_url=https%3A%2F%2Fs.seedtag.com%2Fcs%2Fc...0.0 ms521 B
/cookie?redirect_url=https%3A%2F%2Fmeasureadv.com%2FuserB...0.0 ms520 B
/cookie?redirect_url=https%3A%2F%2Fs.seedtag.com%2Fcs%2Fc...0.0 ms520 B
/cookie?redirect_url=https%3A%2F%2Fmeasureadv.com%2FuserB...0.0 ms519 B
/cookie?redirect_url=https%3A%2F%2Fcs-server-s2s.yellowbl...0.0 ms475 B
/pagead/js/r20260420/r20110914/elements/html/omrhp.js1209600.0 s4.7 KiB
/pagead/js/r20260420/r20110914/elements/html/omrhp.js1209600.0 s4.7 KiB
/usersync/seedtag?cb=https%3A%2F%2Fs.seedtag.com%2Fcs%2Fc...0.0 ms405 B
/usersync/adyoulike/?cb=https%3A%2F%2Fvisitor.us-west1.gc...0.0 ms405 B
/usersync/adyoulike/?cb=https%3A%2F%2Fcs.openwebmp.com%2F...0.0 ms405 B
/usersync/ogury/?cb=https%3A%2F%2Fms-cookie-sync.presage....0.0 ms405 B
/usersync/seedtag?cb=https%3A%2F%2Fs.seedtag.com%2Fcs%2Fc...0.0 ms405 B
cs.yellowblue.io/cs?aid=11587&uid=7f58f57e-4beb-4ca8-a351-29aec012ebda&gdpr=00.0 ms401 B
s.seedtag.com/cs/st/s?source=PrebidServer0.0 ms373 B
s.seedtag.com/cs/st/s?source=PrebidServer0.0 ms373 B
match.deepintent.com/usersync/1540.0 ms338 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms333 B
/visitor/sync?uid=f04f5c55f88ffea7a3ce5b2d908a6e71&visito...0.0 ms333 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms333 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms333 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms333 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms333 B
/visitor/sync?name=NEXXEN&ttl=720&uid=2d83d8e0fd4b9f6c365...0.0 ms332 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms332 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms332 B
/visitor/sync?uid=9276a8c8d010b77af50144c60047b781&visito...0.0 ms332 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms332 B
/d2/e31216ee-d412-4497-8b4b-aaf0cfd07f4b/5470/impression?...0.0 ms312 B
/pixel/cookiesyncredir?rurl=https%3A%2F%2Frtb-csync.smart...0.0 ms269 B
s.seedtag.com/cs/cookiesync/sovrn?channeluid=0.0 ms266 B
s.seedtag.com/cs/cookiesync/sovrn?channeluid=0.0 ms266 B
match.deepintent.com/usersync/1540.0 ms266 B
match.deepintent.com/usersync/158?gdpr=0&gdpr_consent=0.0 ms266 B
/track/cmb/generic?ttd_pid=pxpinp0&ttd_tpi=1&gdpr=0&gdpr_...0.0 ms255 B
/track/cmb/generic?ttd_pid=5jrh0rv&ttd_tpi=1&gdpr=0&gdpr_...0.0 ms255 B
/track/cmb/generic?ttd_pid=5jrh0rv&ttd_tpi=1&gdpr=0&gdpr_...0.0 ms254 B
/track/cmb/generic?gdpr=0&gdpr_consent=&ttd_pid=k2j3gqp&t...0.0 ms254 B
match.adsrvr.org/track/cmb/generic?ttd_pid=rwuq9ny&ttd_tpi=10.0 ms254 B
/track/cmb/generic?ttd_pid=agyie4r&ttd_tpi=1&gdpr=0&gdpr_...0.0 ms254 B
/track/cmb/appnexus?ttd=1&anid=9042981853550944279&ttd_td...0.0 ms254 B
/track/cmb/generic?ttd_pid=pxpinp0&ttd_tpi=1&gdpr=0&gdpr_...0.0 ms254 B
match.adsrvr.org/track/cmb/generic?ttd_pid=rwuq9ny&ttd_tpi=10.0 ms254 B
/track/cmb/generic?ttd_pid=tapad&ttd_tpi=1&ttd_puid=cd7c3...0.0 ms254 B
match.deepintent.com/usersync/158?gdpr=0&gdpr_consent=0.0 ms243 B
syncingbridge.com/userBack?uid=&p=10.0 ms240 B
/userBackIframe?uid=C-eAGrVjIysVCyUkoxNkgxNDY0NTCzME82M0k...0.0 ms229 B
/userBackIframe?uid=6631663869353381168&gdpr=%7BGDPR%7D&g...0.0 ms229 B
measureadv.com/userBackIframe?uid=&gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&p=90.0 ms229 B
measureadv.com/userBack?uid=OPTOUT&p=100.0 ms229 B
/userBackIframe?uid=7522731500074814873&gdpr=%7BGDPR%7D&g...0.0 ms229 B
measureadv.com/userBackIframe?uid=&gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&p=90.0 ms229 B
measureadv.com/userBack?uid=OPTOUT&p=100.0 ms229 B
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/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms220 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms219 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms219 B
/visitor/sync?gdpr=0&gdpr_consent=&is_cookie_sync_uid=1&n...0.0 ms219 B
/cookiesyncendpoint?biddername=142&key=d932864e-95a6-4097...0.0 ms207 B
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/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js1209600.0 s1.6 KiB
/cookiesyncendpoint?auid=&biddername=24&pid=62f53b2c7850d...0.0 ms154 B
sync.aniview.com/cookiesyncendpoint?auid=&biddername=18&key=0.0 ms154 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js1209600.0 s1.3 KiB
creativecdn.com/cm-notify?pi=seedtag&tc=10.0 ms124 B
creativecdn.com/cm-notify?gdpr=0&gdpr_consent=&pi=adyoulike&tc=10.0 ms124 B
creativecdn.com/cm-notify?pi=adyoulike&tc=10.0 ms124 B
creativecdn.com/cm-notify?pi=rise&tc=10.0 ms124 B
creativecdn.com/cm-notify?pi=ogury&gdpr=0&gdpr_consent=&tc=10.0 ms124 B
creativecdn.com/cm-notify?pi=seedtag&tc=10.0 ms124 B
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sync.bfmio.com/sync_store0.0 ms105 B
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/cs?fwrd=1&aid=115667&uid=00f3cd29-7e60-4b76-b7b6-43fa8d7...0.0 ms72 B
/AdServer/ImgSync?p=159706&gdpr=1&gdpr_consent=&us_privac...0.0 ms69 B
/ft.stat?11640;301474;10438549;6097822;0;13;5E526138-117D...0.0 ms67 B
cs.openwebmp.com/cs?fwrd=1&aid=40021&id=0.0 ms66 B
cs-server-s2s.yellowblue.io/cs?fwrd=1&aid=11563&uid=&gdpr=00.0 ms66 B
/ft.stat?11640;301474;10438549;6097822;0;14;5E526138-117D...0.0 ms66 B
/cksync?cs=146&gdpr=0&gdpr_consent=&type=vid&redirect=htt...0.0 ms58 B
/cksync?cs=146&gdpr=0&gdpr_consent=&type=vid&redirect=htt...0.0 ms58 B
cs-server-s2s.yellowblue.io/cs?fwrd=1&aid=11574&id=2cf8fad70f0.0 ms48 B
/cs?fwrd=1&aid=11581&uid=W-nI9ywCuIXA7I5bcKfsEvSs95k04_wr...0.0 ms46 B
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cs.openwebmp.com/cs?fwrd=1&aid=40017&id=OPTOUT0.0 ms28 B
cs-server-s2s.yellowblue.io/cs?fwrd=1&aid=11599&uid=OPTOUT&us_privacy=1YN-0.0 ms28 B
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cs.openwebmp.com/cs?fwrd=1&aid=40025&id=00.0 ms25 B
cs.openwebmp.com/cs?fwrd=1&aid=40035&id=6cc78324ec90190eaf5bf2b6757657010.0 ms25 B
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cs-server-s2s.yellowblue.io/cs?fwrd=1&aid=11600&uid=20802461205136541590.0 ms25 B
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csync.smartadserver.com/rtb/csync/TemplatePool.min.js3600.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
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csync.smartadserver.com/rtb/csync/CookieSync.min.js3600.0 s0 B
eus.rubiconproject.com/usync.js62090.0 s0 B
eus.rubiconproject.com/usync.js62090.0 s0 B
eus.rubiconproject.com/usync.js62090.0 s0 B
eus.rubiconproject.com/usync.js62090.0 s0 B
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eus.rubiconproject.com/usync.js62090.0 s0 B
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eus.rubiconproject.com/usync.js62090.0 s0 B
eus.rubiconproject.com/usync.js62090.0 s0 B
pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js3600.0 s0 B
tpc.googlesyndication.com/sodar/HdsydzJK.js3000.0 s0 B
ced-ns.sascdn.com/diff/js/modules/cmp.js86400.0 s0 B
/pagead/js/r20260420/r20110914/client/qs_click_protection...1209600.0 s0 B
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A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:87.594 source:map[column:42846 line:404 type:source-location url:https://ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.js?referrer=https%3A%2F%2Fworldpopulationreview.com%2F&cb=85 urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:164.496 source:map[type:text value:[unattributed]]] map[reflowTime:82.985 source:map[column:31978 line:355 type:source-location url:https://ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.js?referrer=https%3A%2F%2Fworldpopulationreview.com%2F&cb=85 urlProvider:network]] map[reflowTime:3.286 source:map[column:27357 line:355 type:source-location url:https://ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.js?referrer=https%3A%2F%2Fworldpopulationreview.com%2F&cb=85 urlProvider:network]] map[reflowTime:0.573 source:map[column:30799 line:355 type:source-location url:https://ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.js?referrer=https%3A%2F%2Fworldpopulationreview.com%2F&cb=85 urlProvider:network]] map[reflowTime:0.75 source:map[column:39114 line:403 type:source-location url:https://ads.adthrive.com/sites/5ccb10b06378964be78b8988/ads.min.js?referrer=https%3A%2F%2Fworldpopulationreview.com%2F&cb=85 urlProvider:network]] map[reflowTime:1.075 source:map[column:1628 line:5 type:source-location url:/_/mss/boq-content-ads-contributor/_/js/k=boq-content-ads-contributor.ContributorServingResponseClientJs.en_US.DsKGN-qqfrQ.es5.O/d=1/exm=kernel_loader,loader_js_executable,web_iab_us_states_wall_executable/ed=1/rs=AJlcJMz2YRLcgcQw7bN4By8dD3CBlNJULw/m=ad_blocking_detection_executable urlProvider:network]] map[reflowTime:22.539 source:map[column:237248 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:1.484 source:map[column:151488 line:206 type:source-location url:https://ads.adthrive.com/builds/core/2ec0db9/es2018/js/adthrive.min.js?deployment=2026-04-21-08:ada-1857:2ec0db9:4&bucket=flex-49&deliveryFeatures=additiveRaptiveFloors,altsdm,altv2,amazonBetaApstag,consentManagerCMP,cv2,dlc,es2021,hb_crid,i262,ld,nvc,ok,pbis,raptiveFloors,raptiveManualCookieSync,recencyFrequency,reissuingSticky,removeAdHost,rpbsecs,rpr,rrassf,stickyBucketsLocalStorage,stickyV2,switzerlandGdpr,trafficShaping,usdk,prebidLoad,gptLoad,amazonLoad,ttdSync&siteid=5ccb10b06378964be78b8988 urlProvider:network]] map[reflowTime:0.423 source:map[column:102033 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:19.455 source:map[column:241855 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:6.827 source:map[column:384198 line:26 type:source-location url:https://ads.adthrive.com/builds/core/2ec0db9/es2018/js/adthrive.min.js?deployment=2026-04-21-08:ada-1857:2ec0db9:4&bucket=flex-49&deliveryFeatures=additiveRaptiveFloors,altsdm,altv2,amazonBetaApstag,consentManagerCMP,cv2,dlc,es2021,hb_crid,i262,ld,nvc,ok,pbis,raptiveFloors,raptiveManualCookieSync,recencyFrequency,reissuingSticky,removeAdHost,rpbsecs,rpr,rrassf,stickyBucketsLocalStorage,stickyV2,switzerlandGdpr,trafficShaping,usdk,prebidLoad,gptLoad,amazonLoad,ttdSync&siteid=5ccb10b06378964be78b8988 urlProvider:network]] map[reflowTime:6.095 source:map[column:61660 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:0.726 source:map[column:143046 line:18 type:source-location url:https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202604160201/pubads_impl.js urlProvider:network]] map[reflowTime:0.326 source:map[column:223 line:733 type:source-location url:https://imasdk.googleapis.com/js/sdkloader/ima3.js urlProvider:network]] map[reflowTime:0.338 source:map[column:709 line:300 type:source-location url:https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js urlProvider:network]]]

Each subpart has specific improvement strategies. Ideally, most of the LCP time should be spent on loading the resources, not within delays.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:label label:Subpart valueType:text] map[key:duration label:Duration valueType:ms]]
items: [map[duration:29.213 label:Time to first byte subpart:timeToFirstByte] map[duration:5727.832 label:Resource load delay subpart:resourceLoadDelay] map[duration:89.75 label:Resource load duration subpart:resourceLoadDuration] map[duration:71.761 label:Element render delay subpart:elementRenderDelay]]
lhId: page-0-VIDEO
nodeLabel: div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video
path: 1,HTML,1,BODY,2,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,6,VIDEO
selector: div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video
snippet: <video class="raptive-player-video" webkit-playsinline="true" playsinline="true" disablepictureinpicture="true" poster="https://cdn.jwplayer.com/v2/media/bCVHRpEm/poster.jpg?width=720" preload="metadata">

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-VIDEO
nodeLabel: div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video
path: 1,HTML,1,BODY,2,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,6,VIDEO
selector: div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video
snippet: <video class="raptive-player-video" webkit-playsinline="true" playsinline="true" disablepictureinpicture="true" poster="https://cdn.jwplayer.com/v2/media/bCVHRpEm/poster.jpg?width=720" preload="metadata">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video div#adthrive-auto-injected-container > div.raptive-player-position > div.adthrive-player-without-wrapper-text > video.raptive-player-video
assets-jpcust.jwpsrv.com/thumbnails/k6tm97er-720.jpg74.7 KiB43.0 KiB

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation8.7 s
Other7.4 s
Style & Layout1.1 s
Rendering362 ms
Script Parsing & Compilation322 ms
Garbage Collection226 ms
Parse HTML & CSS96 ms

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 12.7 KiB
URLTransfer SizeEst Savings
launchpad.privacymanager.io/latest/launchpad.bundle.js40.2 KiB12.7 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Document request latency
Optimize DOM size
Font display
Optimize viewport for mobile
Minify CSS
Reduce unused CSS
User Timing marks and measures 17 user timings
Avoid long main-thread tasks 20 long tasks found
Image elements have explicit `width` and `height`
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 480 ms
Server Backend Latencies 340 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Avoid multiple page redirects
Initial server response time was short Root document took 10 ms
Avoid large layout shifts 3 layout shifts found
INP breakdown
Avoid non-composited animations
72

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.navbar-item > form#searchbox > div.control > button.px-2 div.navbar-item > form#searchbox > div.control > button.px-2
div.raptive-player-position > div.adthrive-player-without-wrapper-text > div.adthrive-player-ad-controls > button.adthrive-player-icon div.raptive-player-position > div.adthrive-player-without-wrapper-text > div.adthrive-player-ad-controls > button.adthrive-player-icon
div.flex > div.order-1 > div.control > button.pl-2 div.flex > div.order-1 > div.control > button.pl-2
div.order-1 > div > div.flex > button#53291fa6-8a43-4d81-a142-3c9ffdfdb714-download-btn div.order-1 > div > div.flex > button#53291fa6-8a43-4d81-a142-3c9ffdfdb714-download-btn
div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn
div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn
div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn
div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn div.flex > div.outer > div.bg-wpr-ui_bg > button.display-btn

Labels ensure that form controls are announced properly by assistive technologies, like screen readers. Learn more about form element labels.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.adthrive-player-ad-controls-volume-container > div.adthrive-player-ad-controls-volume > div#adthrive-auto-injected-volume-control > input div.adthrive-player-ad-controls-volume-container > div.adthrive-player-ad-controls-volume > div#adthrive-auto-injected-volume-control > input
div.adthrive-player-ad-controls-volume-container > div.adthrive-player-ad-controls-volume > div#adthrive-stickyoutstream-volume-control > input div.adthrive-player-ad-controls-volume-container > div.adthrive-player-ad-controls-volume > div#adthrive-stickyoutstream-volume-control > input

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Agriculture div.carousel-container > div.carousel-item > div.group > a.z-0
Crime/Safety div.carousel-container > div.carousel-item > div.group > a.z-0
Culture div.carousel-container > div.carousel-item > div.group > a.z-0
Economics div.carousel-container > div.carousel-item > div.group > a.z-0
Education div.carousel-container > div.carousel-item > div.group > a.z-0
Environment div.carousel-container > div.carousel-item > div.group > a.z-0
Facts/Trivia div.carousel-container > div.carousel-item > div.group > a.z-0
Flags div.carousel-container > div.carousel-item > div.group > a.z-0
Geography div.carousel-container > div.carousel-item > div.group > a.z-0
Health div.carousel-container > div.carousel-item > div.group > a.z-0
History div.carousel-container > div.carousel-item > div.group > a.z-0
Infrastructure/Energy div.carousel-container > div.carousel-item > div.group > a.z-0
Law div.carousel-container > div.carousel-item > div.group > a.z-0
Manufacturing/Mining div.carousel-container > div.carousel-item > div.group > a.z-0
Military div.carousel-container > div.carousel-item > div.group > a.z-0
Politics/Government div.carousel-container > div.carousel-item > div.group > a.z-0
Population div.carousel-container > div.carousel-item > div.group > a.z-0
Sports div.carousel-container > div.carousel-item > div.group > a.z-0
Tech/Business div.carousel-container > div.carousel-item > div.group > a.z-0
Travel div.carousel-container > div.carousel-item > div.group > a.z-0

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
0.87% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
-0.23% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
0.51% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
0.76% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
1.6% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
2.06% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
0.35% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
1.21% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
-0.42% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
2.53% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
0.8% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
-0.55% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
1.47% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
0.8% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
3.21% tbody > tr.table-row > td.border-wpr-table_border > span.mx-auto
Hong Kong div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Puerto Rico div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
USA div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Greenland div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Denmark div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Taiwan div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Western Sahara div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Morocco div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Kosovo div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Macau div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Gibraltar div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
UK div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Monaco div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
San Marino div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Andorra div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Isle of Man div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
UK div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
India div.p-6 > div.mb-8 > p > a
China div.p-6 > div.mb-8 > p > a
Russia div.p-6 > div.mb-8 > p > a
Japan div.p-6 > div.mb-8 > p > a
DR Congo div.p-6 > div.mb-8 > p > a
Vietnam div.p-6 > div.mb-8 > p > a
2024 World Population Prospects report div#countries-by-size > div.p-6 > p > a
fertility rates div#countries-by-size > div.p-6 > p > a
birth rates div#countries-by-size > div.p-6 > p > a
infant mortality div#countries-by-size > div.p-6 > p > a
malnutrition div#countries-by-size > div.p-6 > p > a
death rate div#countries-by-size > div.p-6 > p > a
deliberately low div#countries-by-size > div.p-6 > p > a
population decline div#countries-by-size > div.p-6 > p > a
World Population Clock div#countries-by-size > div.p-6 > p > a
still developing div > div.content > p > a
least-developed div > div.content > p > a
developed countries div > div.content > p > a
quality of life div > div.content > p > a
human development index div > div.content > p > a
level of education div > div.content > p > a
per-capita health expenditure div > div.content > p > a
life expectancy div > div.content > p > a
infant mortality rates div > div.content > p > a
All div.flex > div.not-prose > div#worldHistoryGraph-buttons > button.timebtn
World Population Prospects (2024 Revision) div.border-wpr-table_border > ol.m-0 > li.text-sm > a
Historical Estimates of World Population div.border-wpr-table_border > ol.m-0 > li.text-sm > a
Privacy Policy footer.px-5 > div.flex > div.flex > a
Terms footer.px-5 > div.flex > div.flex > a
Contact footer.px-5 > div.flex > div.flex > a
About footer.px-5 > div.flex > div.flex > a
Methodology footer.px-5 > div.flex > div.flex > a
Cite div.ml-2 > div#cite-page-button > button.btn > span
Information from your device can be used to personalize your ad experience. Do… body.adthrive-device-desktop > div.adthrive-comscore > div#adthrive-ccpa-link
Do not sell or share my personal information. body.adthrive-device-desktop > div.adthrive-comscore > div#adthrive-ccpa-link > a#ccpaTag
Terms of Content Use body.adthrive-device-desktop > div.adthrive-comscore > div.raptive-content-terms-footer > a.raptive-content-terms-footer-link

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Hong Kong div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Puerto Rico div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
USA div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Greenland div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Denmark div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Taiwan div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Western Sahara div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Morocco div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Kosovo div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Macau div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
China div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Gibraltar div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
UK div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Monaco div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
San Marino div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Andorra div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
Isle of Man div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
UK div.text-wpr-body_text > ul.ml-5 > li.mb-1.5 > a
India div.p-6 > div.mb-8 > p > a
China div.p-6 > div.mb-8 > p > a
Russia div.p-6 > div.mb-8 > p > a
Japan div.p-6 > div.mb-8 > p > a
DR Congo div.p-6 > div.mb-8 > p > a
Vietnam div.p-6 > div.mb-8 > p > a
fertility rates div#countries-by-size > div.p-6 > p > a
birth rates div#countries-by-size > div.p-6 > p > a
infant mortality div#countries-by-size > div.p-6 > p > a
malnutrition div#countries-by-size > div.p-6 > p > a
death rate div#countries-by-size > div.p-6 > p > a
deliberately low div#countries-by-size > div.p-6 > p > a
population decline div#countries-by-size > div.p-6 > p > a
still developing div > div.content > p > a
least-developed div > div.content > p > a
developed countries div > div.content > p > a
quality of life div > div.content > p > a
human development index div > div.content > p > a
level of education div > div.content > p > a
life expectancy div > div.content > p > a
infant mortality rates div > div.content > p > a

These are opportunities to improve the legibility of your content.

Internationalization and localization

If a page doesn't specify a `lang` attribute, a screen reader assumes that the page is in the default language that the user chose when setting up the screen reader. If the page isn't actually in the default language, then the screen reader might not announce the page's text correctly. Learn more about the `lang` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These are opportunities to improve the interpretation of your content by users in different locales.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Do not sell or share my personal information. body.adthrive-device-desktop > div.adthrive-comscore > div#adthrive-ccpa-link > a#ccpaTag
Terms of Content Use body.adthrive-device-desktop > div.adthrive-comscore > div.raptive-content-terms-footer > a.raptive-content-terms-footer-link

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These items highlight common accessibility best practices.

Screen readers have features to make navigating tables easier. Ensuring that `<td>` elements in a large table (3 or more cells in width and height) have an associated table header may improve the experience for screen reader users. Learn more about table headers.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
COUNTRY 2026 POP. ↓ RANK AREA (KM²) DENSITY ANNUAL CHANGE % GLOBA… div.relative > div.border-wpr-table_border > div#53291fa6-8a43-4d81-a142-3c9ffdfdb714-scroll-container > table#53291fa6-8a43-4d81-a142-3c9ffdfdb714
COUNTRY 2026 POP. 2050 POP. GROWTH ↓ India 1,476,630,000 1,679,590,0… div.relative > div.border-wpr-table_border > div#b9be73eb-8405-41ab-b406-fa1aa1c8476b-scroll-container > table#b9be73eb-8405-41ab-b406-fa1aa1c8476b
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Image elements have `[alt]` attributes
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<frame>` or `<iframe>` elements have a title
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Heading elements appear in a sequentially-descending order
Deprecated ARIA roles were not used
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<html>` element has a valid value for its `[lang]` attribute
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
`[lang]` attributes have a valid value
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
73

Best Practices

Browser Compatibility

A character encoding declaration is required. It can be done with a `<meta>` tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header. Learn more about declaring the character encoding.

Why this matters

Performance issues directly impact user engagement and conversion rates.

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
Topics
SharedStorage

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
Failed to load resource: the server responded with a status of 400 ()
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate clickjacking with XFO or CSP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links have descriptive text
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

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