Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 17.6 MB (8.7 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
1 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$800 investment → $3,935/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~34%.
- Page takes 46.7s to loadUsers abandon at ~3s — you're 44.2s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.9sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 8 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 1 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$3,933 /mo
+33.9pp bounce · ~3,390 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$2.20 /mo
27518.0 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.8 MB per page loadSaves $2.20/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.11 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
46.67 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.88 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.52 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
48.63 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
0 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
0 ms
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.017
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
0 ms
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
0 ms
Categories
8Performance
Page weighs 17.6 MB (8.7 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Sustainability; you're at 57 — closing this gap is the highest-leverage improvement.
Technology stack
Unbounce, on PHP, hosted on Amazon Web Services, with Amazon S3 CDN
Stack Architecture
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Microsoft Advertising 
VWO 
WPML 4.8.4
Yoast SEO 
Cart Functionality 
Unbounce 
WordPress 6.9.4
Adobe Fonts 1.21.0Facebook Facebook SDK 
Google Font API Google Search Console HSTS Hotjar 
Lodash 1.13.7Microsoft 365 
Modernizr 3.3.1
MySQL 
OneTrust 
Open Graph 
Priority Hints 
RSS 
Sentry 9.6.1Twitter Emoji (Twemoji) 
Typekit 1.21.0
Wistia 
core-js 3.32.2
jQuery 3.7.1 jQuery Migrate 3.4.1
PHP 
Amazon S3 
Impact 
Amazon Web Services All Detected Technologies (36)
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.
Impact helps businesses contract and pay partners.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
PHP is a general-purpose scripting language used for web development.
Unbounce is a tool to build landing pages.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
Modernizr is a JavaScript library that detects the features available in a user's browser.
MySQL is an open-source relational database management system.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
Typekit is an online service which offers a subscription library of fonts.
Wistia is designed exclusively to serve companies using video on their websites for marketing, support, and sales.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Advertising is an online advertising platform developed by Microsoft.
VWO is a website testing and conversion optimisation platform.
WPML plugin makes it possible to build and run fully multilingual WordPress sites.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Adobe Fonts) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
36 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (83)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 17.6 MB (8.7 MB transferred)
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+7Medium effort, high structural impact
- · 1 image(s) missing alt attribute
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found