Audit overview
Sustainability needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
5High impact, low effort — start here.
Strategic
0High impact, requires investment.
Nothing in this quadrant — good news.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
ibkul.com fails 2 mail checks: DMARC policy is none — monitoring only, SPF evaluation problem: exceeded RFC 7208 10-lookup limit (counted 11 lookup(s)). This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
Cookie 'cart_currency' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie 'localization' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Page weighs 50.9 MB (38.3 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
12 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
1 link(s) open in a new tab without rel=noopener
target="_blank" without rel="noopener" lets the destination tab navigate the original via window.opener -- a reverse-tabnabbing phishing primitive.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€106 investment → €3,642/month returns + EUR 500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
5 barrier(s) likely increasing bounce by ~27%.
- Page takes 14.1s to loadUsers abandon at ~3s — you're 11.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 8 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- HSTS is enabled but max-age is short (7889238s)First-visit protection is in place, but browsers forget the policy sooner than recommended→ Raise Strict-Transport-Security max-age to at least 31536000 (1 year)
- No skip-to-content linkKeyboard and screen-reader users must tab through the entire header on every page→ Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€500.000
- No <nav> landmark foundEAA: EUR 1.000 – EUR 500.000
- Skip navigation link is missing (WCAG 2.4.1)EAA: EUR 1.000 – EUR 500.000
- Multiple H1 headings (2 found)EAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
€2.876 /mo
+26.8pp bounce · ~2,677 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€8,92 /mo
120379.5 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~12.0 MB per page loadSaves €8,92/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.99 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
14.06 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.76 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
15.78 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
80.31 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.23 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
10.87 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
65 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.003
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.15 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
15.01 s
Categories
8Performance
Page weighs 50.9 MB (38.3 MB transferred)
Security
Cookie 'cart_currency' is missing the Secure flag
Accessibility
12 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 94+ on Content; you're at 78 — closing this gap is the highest-leverage improvement.
Technology stack
Beae, hosted on Amazon Web Services, with AWIN CDN
Stack Architecture
American Express 
Apple Pay 
BugSnag 
Klarna Checkout 
Mastercard 
Omnisend 
PayPal 
Shop Pay 
Visa 
Cart Functionality 
Shopify 
Beae 
AccessiBe 
AccessiWay 
Boomerang 
EasyGift Facebook 
Goober 
Google Font API Google Search Console HSTS 
HTTP/3 
Judge.me Microsoft Microsoft 365 
Onsen UI 
Open Graph 
Priority Hints 
Revy 
Sentry 
Swiper 
core-js 3.37.0
jQuery 3.7.1
web-vitals 
AWIN 
Amazon S3 
Bunny 
Cloudflare 
Amazon Web Services 
GoDaddy All Detected Technologies (40)
AWIN is a global affiliate marketing network.
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Beae is a Shopify page builder that enables the creation of landing, home, and product pages designed to improve store sales and conversion rates.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
AccessiBe is an accessibility overlay which claims to provide ADA and WCAG compliance. The system scans and analyzes a website, and applies adjustments which they claim make your website ADA and WCAG 2.1 compliant.
AccessiWay is a solution focused on digital accessibility and compliance for organizations seeking to meet established standards.
boomerang is a JavaScript library that measures the page load time experienced by real users, commonly called RUM (Real User Measurement).
EasyGift is a tool that automates the addition of free gifts or products to the cart based on custom rules, allowing for upsells, BOGO (Buy 1 Get 1) offers, and the creation of rules based on cart value or specific products, with the ability to schedule start times for offer activation.
Goober is a minified CSS-in-JS styling solution.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Judge.me is a reviews app that helps you collect and display product reviews and site reviews with photos, videos and Q&A.
Onsen UI is an open-source HTML5 hybrid app framework offering mobile UI components for PhoneGap and Cordova development.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Revy is dedicated to build Shopify Apps to generate more sales for merchants.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
The web-vitals JavaScript is a tiny, modular library for measuring all the web vitals metrics on real users.
American Express, also known as Amex, facilitates electronic funds transfers throughout the world, most commonly through branded credit cards, debit cards and prepaid cards.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Bugsnag is a cross-platform error monitoring, reporting, and resolution software.
Klarna Checkout is a complete payment solution where Klarna handles a store's entire checkout.
MasterCard facilitates electronic funds transfers throughout the world, most commonly through branded credit cards, debit cards and prepaid cards.
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (AccessiBe) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
40 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
1 sprints · 1h total → projected B (88)
Sprint 1: Quick Wins
+9Highest ROI — low effort, high impact
- · Page weighs 50.9 MB (38.3 MB transferred)
- · Cookie 'cart_currency' is missing the Secure flag
- · Cookie 'localization' is missing the Secure flag
- · 12 button(s) with no accessible text
- · 1 link(s) open in a new tab without rel=noopener