Audit overview
Compliance needs attention; the rest of the categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Your mail setup has problems.
holyoneclothing.com fails 1 mail check: DMARC policy is none — monitoring only. This is the kind of misconfiguration that sends your mail to spam.
Top Priorities (5)
Cookie 'cart_currency' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie 'localization' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Page weighs 13.3 MB (9.5 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
1 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$250 investment → $3,017/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
4 barrier(s) likely increasing bounce by ~26%.
- Page takes 17.9s to loadUsers abandon at ~3s — you're 15.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 962msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 4 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- HSTS is enabled but max-age is short (7889238s)First-visit protection is in place, but browsers forget the policy sooner than recommended→ Raise Strict-Transport-Security max-age to at least 31536000 (1 year)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy found (page links and common paths checked)CCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no privacy policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$3,014 /mo
+26.0pp bounce · ~2,598 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$2.39 /mo
29843.1 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~3.0 MB per page loadSaves $2.39/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.99 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
17.92 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
962 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
7.99 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
19.61 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
625 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.06 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
178 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.45 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.46 s
Categories
8Performance
Page weighs 13.3 MB (9.5 MB transferred)
Security
Cookie 'cart_currency' is missing the Secure flag
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 85+ on Compliance; you're at 62 — closing this gap is the highest-leverage improvement.
Technology stack
Alpine.js 3.14.9, with Cloudflare CDN
Stack Architecture
Afterpay 
Apple Pay 
Facebook Pixel 2.9.429
Klaviyo 
MailerLite 
Mailmunch 
Omnisend 
PayPal 
Privy 
Shop Pay 
Cart Functionality 
Shopify 
Alpine.js 3.14.9
Bulma Facebook SDK Flickity Google Search Console Google Workspace HSTS 
HTTP/3 Klaviyo Reviews 
Loox 
Open Graph 
Priority Hints Privy App 
Sentry 
Swiper 
Tailwind CSS 
core-js 2.6.12
Cloudflare 
jsDelivr jsDelivr CDN All Detected Technologies (32)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Alpine.js is a minimal framework for composing behavior directly in your markup.
Flickity is a JavaScript slider library, built by David DeSandro of Metafizzy fame.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.
Loox is a reviews app for Shopify that helps you gather reviews and user-generated photos from your customers.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Privy App helps you improve your website conversion rate, grow your email list, automate your email marketing, drive repeat purchases and much more.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Klaviyo is an email marketing platform for online businesses.
MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes.
Mailmunch is a lead generation tool that combines landing pages, forms, and email marketing.
Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Privy is a all-in-one marketing automation platform for ecommerce.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (Alpine.js) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
32 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 2h total → projected A (92)
Sprint 1: Quick Wins
+8Highest ROI — low effort, high impact
- · Page weighs 13.3 MB (9.5 MB transferred)
- · Cookie 'cart_currency' is missing the Secure flag
- · Cookie 'localization' is missing the Secure flag
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 1 image(s) missing alt attribute