Audit overview
Accessibility and Sustainability need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 19.3 MB (16.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
is missing width/height — may cause layout shift
Performance issues directly impact user engagement and conversion rates.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€312 investment → €3,872/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~18%.
- Page feels frozen for 2.1sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 1 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
- Content is hard to readGraduate-level reading difficulty — limits the addressable audience for product or blog pages→ Shorten sentences; replace jargon with plain language; target Flesch ease ≥60
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 2 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€3.868 /mo
+17.6pp bounce · ~1,758 lost visitors/mo
CPC: EUR 2.20
Bandwidth Waste
€3,73 /mo
50345.5 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~5.0 MB per page loadSaves €3,73/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.15 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.87 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.14 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.072
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.51 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
13.81 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
346 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.34 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
125 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.280
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.11 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.01 s
Categories
8Performance
Page weighs 19.3 MB (16.0 MB transferred)
Security
All checks pass
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Technology stack
HubSpot CMS Hub, with Cloudflare CDN
Stack Architecture
DoubleClick Floodlight 
Google Ads 
Google Ads Conversion Tracking 
Google Analytics 
Google Tag Manager 
HubSpot HubSpot Analytics 
Linkedin Insight Tag 
Marketo 165 HubSpot CMS Hub 
AccessiBe Apple 
Cloudflare Bot Management 
Glide.js 
Goober Google Search Console HSTS 
HTTP/3 Microsoft 
Open Graph Proofpoint 
Tailwind CSS 
Userback 
core-js 3.45.0 Cloudflare All Detected Technologies (25)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
CMS Hub is a content management platform by HubSpot for marketers to manage, optimize, and track content performance on websites, blogs, and landing pages.
AccessiBe is an accessibility overlay which claims to provide ADA and WCAG compliance. The system scans and analyzes a website, and applies adjustments which they claim make your website ADA and WCAG 2.1 compliant.
Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.
Glide.js is a dependency-free JavaScript ES6 slider and carousel.
Goober is a minified CSS-in-JS styling solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Userback is a platform offering visual feedback and bug tracking solutions for websites and web applications, allowing users to provide feedback through screenshots and annotations.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Google Ads is an online advertising platform developed by Google.
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Observations (2)
No build tool detected
A framework (AccessiBe) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
25 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 4h total → projected B (84)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · Page weighs 19.3 MB (16.0 MB transferred)
- · No H1 heading found
- · 1 button(s) with no accessible text
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 1 control(s) without accessible label
- · is missing width/height — may cause layout shift