Audit overview
5 categories need attention: Performance, and 4 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 16.3 MB (6.7 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
Soft 404: server returns HTTP 200 for non-existent pages
Soft 404s (HTTP 200 for missing pages) confuse Google — it indexes the 'not found' page as real content and ranks it.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€574 investment → €3,718/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~35%.
- Page takes 24.3s to loadUsers abandon at ~3s — you're 21.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 8.3sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 3 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€3.716 /mo
+34.6pp bounce · ~3,460 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€1,56 /mo
21057.9 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~2.1 MB per page loadSaves €1,56/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.29 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
24.32 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
8.29 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.467
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.73 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
40.61 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.12 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.75 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
786 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.246
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.56 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.17 s
Categories
8Performance
Page weighs 16.3 MB (6.7 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
Soft 404: server returns HTTP 200 for non-existent pages
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Amazon Route 53 sites score 96+ on Content; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, on Emotion, hosted on AWS, with AWS CloudFront CDN
Stack Architecture
AddShoppers 
Amazon Advertising 
Apple Sign-in 
Crazy Egg 
Datadog 
Facebook Pixel 2.9.303
Google Analytics 
Google Tag Manager 
Microsoft Advertising 
Microsoft Clarity 
Pendo 2.320.2_prod-io
Pinterest Conversion Tag 
Recurly 4.42.1
StackAdapt 
TikTok Pixel 
Amazon Webstore 
Webpack 
Apollo 4.1.2
DataGrail Facebook Facebook SDK Google Search Console Google Workspace 
MUI Material UI Material-UI 
Priority Hints 
React 
React Router 7.1.1
ResolvePay 
UpSellit 
YouTube 
core-js 3.32.2
Emotion 
GraphQL 
AWS CloudFront Amazon CloudFront 
Amazon S3 
AWS Amazon Web Services All Detected Technologies (41)
Amazon CloudFront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Emotion is a library designed for writing CSS styles with JavaScript.
GraphQL is a query language for APIs and a runtime for fulfilling those queries with your existing data.
Amazon Webstore is an all-in-one hosted ecommerce website solution.
Apollo is a fully-featured caching GraphQL client with integrations for React, Angular, and more.
DataGrail is an AI-powered privacy automation platform designed to help organizations manage data privacy compliance, automate risk assessments, and maintain regulatory alignment across data processing activities.
MUI(formerly Material UI) is a simple and customisable component library to build faster, beautiful, and more accessible React applications.
Material UI is a simple and customisable component library to build faster, beautiful, and more accessible React applications.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
React Router provides declarative routing for React.
Resolve Pay is a platform that provides 30 to 60 day net terms financing for B2B merchants and buyers.
UpSellit is a performance based lead and cart abandonment recovery solutions.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
AddShoppers is the social media marketing command center for small-medium online retailers.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Apple Sign-in is based on OAuth 2.0 and OpenID Connect, and provides a privacy-friendly way for users to sign in to websites and apps.
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Pendo is a product analytics platform used in release to enrich the product experience and provide insights to the product management team.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Recurly provides enterprise-class subscription billing and recurring payment management for thousands of businesses worldwide.
StackAdapt is a platform that provides a content advertising strategy solution for planning, executing, and optimizing digital campaigns.
Observations (1)
Complex technology stack detected
41 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
Show your score
Drop this badge on your README, marketing site, or status page. It auto-updates every time the audit re-runs and links back to this report.
This badge auto-updates with your latest scan result.
[](https://beavercheck.com/results/291b7154-6909-418e-90d0-bf638bd418fb)<a href="https://beavercheck.com/results/291b7154-6909-418e-90d0-bf638bd418fb"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fphotobucket.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Fphotobucket.comExport & share
Download the audit, share with your team, or grab a fix plan ready to copy into your tracker.
Copies markdown to clipboard
Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (81)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 16.3 MB (6.7 MB transferred)
- · HSTS header is missing
- · Soft 404: server returns HTTP 200 for non-existent pages
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found