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https://gibsonlook.com Export & share
Scanned
2026-10-22 21:22 UTC
Worker
🇺🇸 Santa Clara
Duration
2.3m
Vs prev
—

Global Performance

6/6 locations ✓

Strong global performance — average 143ms across 6 locations, fastest from Santa Clara (30ms), slowest from Singapore (346ms). Document on Cloudflare; assets also on AWS CloudFront, Fastly, Google Cloud CDN. Cache-Control header is missing.

United States - Santa Clara
Full audit
30ms
DNS 6ms · TLS 11ms
Singapore - Singapore
346ms
DNS 8ms · TLS 11ms
Brazil - Sao Paulo
249ms
DNS 225ms · TLS 11ms
Spain - Madrid
137ms
DNS 46ms · TLS 28ms
Netherlands - Amsterdam
51ms
DNS 24ms · TLS 17ms
United Stated - New York
43ms
DNS 10ms · TLS 22ms
CDN: Cloudflare · document + assets · Avg TTFB: 143ms · Cache: No cache headers

Audit overview

All categories sit comfortably above the 70 threshold; this is a clean audit.

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Your mail setup has problems.

gibsonlook.com fails 1 mail check: DMARC policy is none — monitoring only. This is the kind of misconfiguration that sends your mail to spam.

Get a full deliverability audit — €179, 48h →

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers
Critical: 3

Page weighs 18.4 MB (6.7 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 4

1 control(s) without accessible label

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Accessibility › Form Accessibility
Critical: 5

7 image-only link(s) without alt text

Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.

Accessibility › Link & Button Quality
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 4.4s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Addressing the critical issues below would have the most immediate impact on your user trust.
2 security gaps detected — browsers may warn visitors about your site.
Your LCP is 4.4s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
2 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$475 investment → $6,659/month returns + USD 150,000 risk avoided

Investment
$475
4.8 h · 4 findings
Monthly returns
$6,659
$79,909/yr
Payback
0.1 mo
+16723% Y1
Regulatory risk avoided USD 150,000
Or — fix only the top 3 findings
$425 → 0.1 mo payback · +18702% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$75 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

6 barrier(s) likely increasing bounce by ~29%.

Barriers
6
3 crit 3 warn
Bounce delta
+29pp
added vs baseline
Score
61
C
Speed
2
Trust
2
Usability
1
Content
0
Nav
1
  • Page takes 4.4s to load
    Users abandon at ~3s — you're 1.9s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 8.6s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 11 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$475 4.8 developer hours at $100/hr
Quick wins
$75 2 fixes in ~45 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$3,364 / month at risk ~$40,364 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$150,000

ADA Title III
  • Multiple H1 headings (2 found)
    ADA Title III: USD 25,000 – USD 150,000
  • Heading level skipped: H3 → H6 (missing H4)
    ADA Title III: USD 25,000 – USD 150,000
  • Heading level skipped: H1 → H3 (missing H2)
    ADA Title III: USD 25,000 – USD 150,000

Bounce-Rate Cost

$3,362 /mo

+29.0pp bounce · ~2,898 lost visitors/mo

CPC: USD 1.16

Bandwidth Waste

$1.68 /mo

21039.4 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~2.1 MB per page load
    Saves $1.68/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

40
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
97
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.99 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

4.38 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

8.62 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

18.52 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

46.46 s

Desktop

55
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
97
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
92
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

828 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.50 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.55 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

7.04 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

10.47 s

Categories

8
Avg score 79.9

How you compare

Where this site stands against peers running the same stack.

Cart Functionality · 783 peers
You 80
·
Avg 75
At average
0 50 100
Security P91SEO P24Accessibility P65Compliance P42Sustainability P46Infrastructure P47Content P48Performance P50

Top 10% of Cart Functionality sites score 96+ on SEO; you're at 90 — closing this gap is the highest-leverage improvement.

Better than 72% of Cart Functionality sites See full Cart Functionality benchmark →
Shopify · 153 peers
You 80
·
Avg 77
At average
0 50 100
Better than 59% of Shopify sites See full Shopify benchmark →

Technology stack

Shogun Page Builder, hosted on GoDaddy, with Cloudflare CDN

34 technologies detected 7 stack layers 5 with CPE identifier Enterprise

Stack Architecture

Analytics
Afterpay Apple Pay Blotout EdgeTag Facebook Pixel Google Tag Manager Klaviyo PayPal Pinterest Conversion Tag Shop Pay Tolstoy
Ecommerce
Cart Functionality Shopify
CMS
Shogun Page Builder
Build
Attentive
Framework
Framer Motion Goober Google Search Console Google Workspace HTTP/3 Klaviyo Customer Hub Klaviyo Reviews LazySizes Masonry Microsoft 365 Okendo 0.107.1 Open Graph Priority Hints React core-js 3.37.0 jQuery 3.6.0
CDN
Cloudflare Rakuten unpkg
Hosting
GoDaddy

All Detected Technologies (34)

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Rakuten (formerly Ebates) allows you to earn cash-back rewards.

Categories Affiliate programs Website https://www.rakuten.com/ Detected by BeaverCheck
Categories CDN Detected by BeaverCheck · Medium Evidence Script URL contains unpkg.com: https://unpkg.com/@tapcart/capture-kit@0.3.11/dist/tc-plugins.es.js
Categories Hosting Detected by BeaverCheck · Medium Evidence NS record: pdns01.domaincontrol.com

Shogun is a page builder commonly used with headless implementations.

Categories Page builders Website https://getshogun.com/page-builder Detected by BeaverCheck

Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.

Categories Ecommerce Website https://www.wappalyzer.com/technologies/ecommerce/cart-functionality Detected by BeaverCheck

Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.

Categories Ecommerce Website https://shopify.com Detected by BeaverCheck Evidence Script URL: https://cdn.shopify.com/shopifycloud/shop-js/modules/v2/loader.init-shop-cart-sync.en.esm.js, Link URL: https://cdn.shopify.com/s/files/1/0034/5109/3103/files/boost-app-do-not-delete-this-file-gibsonlook__oMRB6oD4q2-settings.css?v=1788461615

Framer Motion is a modern animation library for JavaScript, React, and Vue.

Categories JavaScript libraries Website https://motion.dev Detected by BeaverCheck

Goober is a minified CSS-in-JS styling solution.

Categories JavaScript libraries Website https://goober.js.org Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=SNaQnHBBT_b_cX2i_aF-YJuSluSuteZTZUV4lD7YCoY
Categories Email Detected by BeaverCheck Evidence MX record: aspmx.l.google.com

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck

Klaviyo Customer Hub gives customers a unified signed-in experience to track orders, manage returns, and get help

Categories Miscellaneous Website https://www.klaviyo.com/products/customer-experience-hub Detected by BeaverCheck

Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.

Categories Reviews Website https://www.klaviyo.com/product-reviews Detected by BeaverCheck

LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.

Categories JavaScript libraries, Performance Website https://github.com/aFarkas/lazysizes Detected by BeaverCheck

Masonry is a JavaScript library that enables a cascading grid layout, positioning elements based on available vertical space for an optimized, gap-free arrangement.

Categories JavaScript libraries Website https://masonry.desandro.com Detected by BeaverCheck
Categories Email Detected by BeaverCheck Evidence TXT SPF record includes spf.protection.outlook.com: v=spf1 include:_spf.google.com include:mailgun.org include:spf.protection.outlook.com ~all

Okendo is a customer marketing platform with product ratings and reviews, customer photos and videos to help personalise experiences.

Categories Reviews, Shopify apps Website https://www.okendo.io Detected by BeaverCheck

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.

Categories Performance Website https://wicg.github.io/priority-hints/ Detected by BeaverCheck

React is an open-source JavaScript library for building user interfaces or UI components.

Categories JavaScript frameworks Website https://reactjs.org Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Categories JavaScript libraries Website https://github.com/zloirock/core-js Detected by BeaverCheck

jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

Categories JavaScript libraries Website https://jquery.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Afterpay is a 'buy now, pay later' platform that makes it possible to pay off purchased goods in fortnightly instalments.

Categories Payment processors, Buy now pay later Website https://www.afterpay.com/ Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.

Categories Payment processors Website https://www.apple.com/apple-pay Detected by BeaverCheck

Blotout EdgeTag is a technology provided by Blotout that tackles the effects of privacy changes on C-API signals by reconstructing signals around a lifetime ID, allowing for real-time remarketing of site visits.

Categories Marketing automation Website https://blotout.io Detected by BeaverCheck

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Categories Analytics Website https://facebook.com Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtm.js?id=GTM-NHSZ5QN

Klaviyo is an email marketing platform for online businesses.

Categories Marketing automation Website https://www.klaviyo.com/ Detected by BeaverCheck Evidence Script URL contains static.klaviyo.com: https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=L4w2Qw

PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.

Categories Payment processors Website https://paypal.com Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.

Categories Analytics Website https://www.pinterest.com.au/business/ Detected by BeaverCheck

Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.

Categories Payment processors Website https://shop.app Detected by BeaverCheck

Tolstoy is a video communication platform designed to automate workflows.

Categories Marketing automation Website https://www.gotolstoy.com Detected by BeaverCheck

Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.

Categories Personalisation Website https://www.attentivemobile.com Detected by BeaverCheck

Observations (3)

Shopify storefront detected

Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.

jQuery loaded alongside a modern framework

Both jQuery and React are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.

→ Performance

Complex technology stack detected

34 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 5h total → projected B (89)

Sprint 1: Quick Wins

+6

Highest ROI — low effort, high impact

3 findings 1h → B (86)
  • · Page weighs 18.4 MB (6.7 MB transferred)
  • · HSTS header is missing
  • · 7 image-only link(s) without alt text

Sprint 2: Core Fixes

+3

Medium effort, high structural impact

2 findings 4h → B (89)
  • · 1 control(s) without accessible label
  • · Content-Security-Policy header is missing

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