Audit overview
4 categories need attention: Security, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 48.4 MB (31.9 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€540 investment → €2,641/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~31%.
- Page takes 36.1s to loadUsers abandon at ~3s — you're 33.6s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedRGPD: EUR 10.000 – EUR 20.000.000
- 2 advertising/retargeting trackers detectedRGPD: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundRGPD: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€2.634 /mo
+31.0pp bounce · ~3,098 lost visitors/mo
CPC: EUR 0.85
Bandwidth Waste
€7,43 /mo
100289.4 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~10.0 MB per page loadSaves €7,43/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.03 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
36.06 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.82 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
1.176
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
49.53 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
137.01 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.39 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
4.76 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
883 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.543
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.88 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
11.67 s
Categories
8Performance
Page weighs 48.4 MB (31.9 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 image-in-link without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 67 — closing this gap is the highest-leverage improvement.
Technology stack
AccessiBe, hosted on GoDaddy, with Cloudflare CDN
Stack Architecture
Braintree 
Criteo 
Facebook Pixel 2.9.293
Gladly 
Google Analytics 
Google Tag Manager 
Klaviyo 
Microsoft Advertising 
Microsoft Clarity 
Monetate 
Pinterest Conversion Tag 
Salesforce 
TikTok Pixel 
Cart Functionality Salesforce Commerce Cloud 
Attentive 
Webpack 
AccessiBe Apple 
Babel 
Bootstrap 4.6.2Facebook Facebook SDK 
Global-e Google Search Console Google Workspace Hotjar 
Lever Microsoft Microsoft 365 OneTrust 
Open Graph 
Priority Hints 
Tailwind CSS 
anime.js 
core-js 2.6.12
jQuery 3.7.1
Cloudflare 
Rakuten 
Unpkg 
cdnjs 
GoDaddy 
Snowplow Analytics All Detected Technologies (43)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Rakuten (formerly Ebates) allows you to earn cash-back rewards.
Unpkg is a content delivery network for everything on npm.
cdnjs is a free distributed JS library delivery service.
Snowplow is an open-source behavioral data management platform for businesses.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Salesforce Commerce Cloud is a cloud-based software-as-a-service (SaaS) ecommerce solution.
AccessiBe is an accessibility overlay which claims to provide ADA and WCAG compliance. The system scans and analyzes a website, and applies adjustments which they claim make your website ADA and WCAG 2.1 compliant.
Babel is a free and open-source transcompiler for writing next generation JavaScript.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Global-e is a provider of cross-border ecommerce solutions.
Lever is a software company headquartered in San Francisco, California and Toronto, Canada that provides an applicant tracking system for hiring.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Anime.js (/ˈæn.ə.meɪ/) is a lightweight JavaScript animation library with a simple, yet powerful API.It works with CSS properties, SVG, DOM attributes and JavaScript Objects.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Braintree, a division of PayPal, specializes in mobile and web payment systems for ecommerce companies. Braintree provides clients with a merchant account and a payment gateway.
Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Gladly is a customer service platform.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Klaviyo is an email marketing platform for online businesses.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Monetate is a company that specializes in providing personalisation and customer experience optimisation solutions to businesses.
Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.
Salesforce is a cloud computing service software (SaaS) that specializes in customer relationship management (CRM).
Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.
Observations (2)
Bootstrap version may be outdated
Detected Bootstrap 4.6.2. The current major version is 5. Consider updating for security patches and new features.
Complex technology stack detected
43 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (80)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 48.4 MB (31.9 MB transferred)
- · HSTS header is missing
- · 1 image-in-link without alt text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found