Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 13.0 MB (9.9 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
2 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€675 investment → €8,247/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~29%.
- Page takes 35.9s to loadUsers abandon at ~3s — you're 33.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 740msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- 2 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedDSGVO: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundDSGVO: EUR 5.000 – EUR 10.000.000
- Trackers detected but no cookie policy foundDSGVO: EUR 10.000 – EUR 20.000.000
Bounce-Rate Cost
€8.244 /mo
+29.4pp bounce · ~2,944 lost visitors/mo
CPC: EUR 2.80
Bandwidth Waste
€2,31 /mo
31173.7 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~3.1 MB per page loadSaves €2,31/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
8.60 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
35.94 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
740 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
19.56 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
38.09 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.66 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.74 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
72 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.064
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.85 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.08 s
Categories
8Performance
Page weighs 13.0 MB (9.9 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
2 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 84+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Top 10% of Google Search Console sites score 89+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
Apple, on Apache, hosted on Apache HTTP Server
Stack Architecture
Google Tag Manager 
Piano Analytics Piano 
Moment.js 2.30.1
Open Graph 
Spin.js 
jQuery 3.6.0
jQuery UI 1.13.3
Apache Apache HTTP Server All Detected Technologies (15)
Apache is a free and open-source cross-platform web server software.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Moment.js is a free and open-source JavaScript library that removes the need to use the native JavaScript Date object directly.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Spin.js is a configurable JavaScript/CSS spinner serving as a resolution-independent loading indicator.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Piano Analytics is a data integration platform that consolidates marketing analytics, product analytics, content analytics, transaction data, and first-party data to offer a centralised source for reporting and segmentation.
Piano is a enterprise SaaS company which specialising in advanced media business processes and ecommerce optimisation.
Observations (1)
Complex technology stack detected
15 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (81)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 13.0 MB (9.9 MB transferred)
- · 2 button(s) with no accessible text
Sprint 2: Core Fixes
+6Medium effort, high structural impact
- · 2 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found