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Scanned
2026-04-21 19:34 UTC
Worker
🇺🇸 New York
Duration
1.4m
Vs prev

Audit overview

Accessibility and Sustainability need attention; the other categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

4

High impact, low effort — start here.

Strategic

1

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Page weighs 16.9 MB (8.9 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 2

17 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Critical: 3

24 button(s) with no accessible text

Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.

Accessibility › Link & Button Quality
Critical: 4

9 image(s) missing alt attribute

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Accessibility › Alt Text Quality
Critical: 5

No <main> landmark found

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Accessibility › Landmark Structure
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 17.0s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your conversion rate.
Your LCP is 17.0s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.
4 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€227 investment → €10,111/month returns + EUR 120,500,000 risk avoided

Investment
€227
2.7 h · 4 findings
Monthly returns
€10.111
€121.330/yr
Payback
0.0 mo
+53428% Y1
Regulatory risk avoided EUR 120.500.000
Or — fix only the top 3 findings
€2130.0 mo payback · +56996% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
€99 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

7 barrier(s) likely increasing bounce by ~31%.

Barriers
7
3 crit 4 warn
Bounce delta
+31pp
added vs baseline
Score
58
C
Speed
2
Trust
1
Usability
1
Content
0
Nav
3
  • Page takes 17.0s to load
    Users abandon at ~3s — you're 14.5s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 7.4s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • Severe layout shift during page load
    Users mis-click when content jumps — converting intent into frustration
    → Reserve space for images, ads, and embeds with explicit width/height
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean
  • 17 link(s) with generic text ("click here", "read more")
    Screen-reader users navigating by link list see no context — and search engines can't infer relevance
    → Rewrite with descriptive phrases that identify the destination

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€227 2.7 developer hours at €85/hr
Quick wins
€99 3 fixes in ~70 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€10.111 / month at risk ~€121.330 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€120.500.000

ePrivacy DirectiveGDPREAA
  • No privacy policy link detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • 1 advertising/retargeting trackers detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 5.000 – EUR 10.000.000

Bounce-Rate Cost

€10.109 /mo

+31.2pp bounce · ~3,119 lost visitors/mo

CPC: EUR 3.24

Bandwidth Waste

€2,07 /mo

27905.0 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~2.8 MB per page load
    Saves €2,07/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

16
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
80
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.49 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

16.97 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

7.39 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.396

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

7.57 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

20.85 s

Desktop

52
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
78
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
77
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
85
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.22 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.04 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

1.81 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.057

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.29 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

5.99 s

Categories

8
Avg score 80.9

How you compare

Where this site stands against peers running the same stack.

Cloudflare Bot Management · 474 peers
You 79
·
Avg 74
At average
0 50 100
Infrastructure P91Sustainability P11Content P88Accessibility P14Security P85Compliance P73SEO P69Performance P54

Top 10% of Cloudflare Bot Management sites score 96+ on Sustainability; you're at 69 — closing this gap is the highest-leverage improvement.

Better than 82% of Cloudflare Bot Management sites See full Cloudflare Bot Management benchmark →
Facebook · 1417 peers
You 79
·
Avg 73
+6 above average
0 50 100
Infrastructure P96Security P93Content P87Accessibility P22Compliance P72Performance P71SEO P58Sustainability P49

Top 10% of Facebook sites score 70+ on Accessibility; you're at 54 — closing this gap is the highest-leverage improvement.

Better than 93% of Facebook sites See full Facebook benchmark →

Technology stack

Cloudflare Bot Management, on Emotion, with Cloudflare CDN

15 technologies detected 4 stack layers 1 with CPE identifier Enterprise

Stack Architecture

Analytics
Facebook Pixel Google Ads Google Ads Conversion Tracking Linkedin Insight Tag
Framework
Cloudflare Bot Management Facebook Google Search Console Google Workspace HSTS HTTP/3 Microsoft Normalize.css Open Graph
Runtime
Emotion
CDN
Cloudflare

All Detected Technologies (15)

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Categories CDN Website https://www.cloudflare.com Detected by BeaverCheck Evidence Server header in redirect: cloudflare
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

Emotion is a library designed for writing CSS styles with JavaScript.

Categories JavaScript frameworks, Development Website https://emotion.sh Detected by BeaverCheck

Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.

Categories Security Website https://www.cloudflare.com/en-gb/products/bot-management/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: facebook-domain-verification=td8brmt3wu6dbdsm0q071p91in8qx8
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=K5q-tV3hv4u12bcTGUTuPX9tGJO8bamXuVkoK41nHnI
Categories Email Detected by BeaverCheck Evidence MX record: aspmx.l.google.com

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.

Categories Miscellaneous Website https://httpwg.org/ Detected by BeaverCheck
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms30123980

Normalize.css is a CSS library that makes browsers render elements according to modern standards by targeting only the styles that require normalization.

Categories UI frameworks Website https://csstools.github.io/normalize.css Detected by BeaverCheck

Open Graph is a protocol that is used to integrate any web page into the social graph.

Categories Miscellaneous Website https://ogp.me Detected by BeaverCheck

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Categories Analytics Website https://facebook.com Detected by BeaverCheck

Google Ads is an online advertising platform developed by Google.

Categories Advertising Website https://ads.google.com Detected by BeaverCheck

Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.

Categories Analytics Website https://support.google.com/google-ads/answer/1722022 Detected by BeaverCheck

LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.

Categories Analytics Website https://business.linkedin.com/marketing-solutions/insight-tag Detected by BeaverCheck

Observations (2)

No build tool detected

A framework (Cloudflare Bot Management) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Complex technology stack detected

15 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.

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BeaverCheck badge

This badge auto-updates with your latest scan result.

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fahrefs.com)](https://beavercheck.com/results/30baa6c3-9670-4600-99f2-84989843a440)
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https://beavercheck.com/badge?url=https%3A%2F%2Fahrefs.com

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 3h total → projected B (86)

Sprint 1: Quick Wins

+6

Highest ROI — low effort, high impact

4 findings 1h → B (85)
  • · Page weighs 16.9 MB (8.9 MB transferred)
  • · No <main> landmark found
  • · 17 link(s) with no accessible text
  • · 24 button(s) with no accessible text

Sprint 2: Core Fixes

+1

Medium effort, high structural impact

1 findings 2h → B (86)
  • · 9 image(s) missing alt attribute

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