Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
13 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
ARS 310,000 investment → ARS 4,346,452/month returns + ARS 5,000,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~31%.
- Page takes 11.2s to loadUsers abandon at ~3s — you're 8.7s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 6.2sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 5 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
ARS 5,000,000
- No privacy policy link detectedLey 25.326: ARS 1,000 – ARS 5,000,000
- 5 advertising/retargeting trackers detectedLey 25.326: ARS 1,000 – ARS 5,000,000
- Trackers detected but no cookie policy foundLey 25.326: ARS 1,000 – ARS 5,000,000
Bounce-Rate Cost
ARS 3,267,252 /mo
+31.0pp bounce · ~3,098 lost visitors/mo
CPC: ARS 1054.55
Bandwidth Waste
ARS 776 /mo
10666.7 MB/mo × 72.727 ARS/GB
- Optimize transfer: save ~1.1 MB per page loadSaves ARS 776/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.53 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
11.21 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
6.18 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
10.04 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
33.38 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
891 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.32 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
751 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.89 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
9.94 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
1 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 78+ on Security; you're at 58 — closing this gap is the highest-leverage improvement.
Technology stack
Arc XP, on Firebase
Stack Architecture
Akamai mPulse 
Amazon Advertising 
Criteo 
Datadog 
DoubleClick Floodlight 
Facebook Pixel 2.9.298
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
Marfeel 
Prebid 
comScore 
Cart Functionality 
Arc XP 
Boomerang Facebook Facebook SDK 
Funding Choices Google Play app Google Search Console Microsoft Microsoft 365 Native app preferred 
Open Graph 
Permutive 
Priority Hints 
Queryly 
React 19.2.3
Varnish 
Webpack 
core-js 3.32.2
Firebase 8.10.0All Detected Technologies (33)
Firebase is a Google-backed application development software that enables developers to develop iOS, Android and Web apps.
Arc XP is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organization create and distribute content, drive digital commerce, and deliver powerful experiences.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
boomerang is a JavaScript library that measures the page load time experienced by real users, commonly called RUM (Real User Measurement).
Funding Choices is a messaging tool that can help you comply with the EU General Data Protection Regulation (GDPR), and recover lost revenue from ad blocking users.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Permutive is a publisher-focused data management platform.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Queryly is a cloud-based API providing site search and content recommendation functionalities, utilizing advanced algorithms to deliver quick, relevant search results and personalized content suggestions.
React is an open-source JavaScript library for building user interfaces or UI components.
Varnish is a reverse caching proxy.
Webpack is an open-source JavaScript module bundler.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Akamai mPulse is a real user monitoring (RUM) solution that enables companies to monitor, find, and fix website and application performance issues.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Criteo provides personalised retargeting that works with Internet retailers to serve personalised online display advertisements to consumers who have previously visited the advertiser's website.
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Marfeel is a publisher platform that allows publishers to create, optimise and monetise their mobile websites.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Observations (3)
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'Firebase 8.10.0'. Remove this header in production to reduce information leakage.
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
33 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (81)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · HSTS header is missing
- · 13 button(s) with no accessible text
Sprint 2: Core Fixes
+5Medium effort, high structural impact
- · 1 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found