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Scanned
2026-04-21 19:53 UTC
Worker
🇧🇷 Sao Paulo
Duration
2.4m
Vs prev

Audit overview

4 categories need attention: Accessibility, and 3 others.

Fix Priority Matrix

5 findings

Quick Wins

5

High impact, low effort — start here.

Strategic

0

High impact, requires investment.

Nothing in this quadrant — good news.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers
Critical: 2

Page weighs 81.1 MB (14.8 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 3

No <main> landmark found

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Accessibility › Landmark Structure
Critical: 4

No favicon or icon links detected

Without a favicon, your tab shows a blank icon and bookmarks look unbranded — amateur signal in every browser surface.

Accessibility › Favicon & Branding
Warning: 5

337 third-party resources (100% of weight)

Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.

Performance › Page Weight Inventory
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 18.6s exceeds Google's 2.5s 'Good' threshold and the 2 performance issues below directly contribute to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
1 security gap detected — browsers may warn visitors about your site.
Your LCP is 18.6s — fixing the 2 performance criticals could bring it under Google's 2.5s 'Good' threshold.
2 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

€73 investment → €8,926/month returns + EUR 120,500,000 risk avoided

Investment
€73
0.9 h · 3 findings
Monthly returns
€8.926
€107.110/yr
Payback
0.0 mo
+145959% Y1
Regulatory risk avoided EUR 120.500.000
Or — fix only the top 3 findings
€730.0 mo payback · +145959% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

11 barrier(s) likely increasing bounce by ~41%.

Barriers
11
4 crit 7 warn
Bounce delta
+41pp
added vs baseline
Score
39
F
Speed
2
Trust
2
Usability
2
Content
4
Nav
1
  • Page takes 18.6s to load
    Users abandon at ~3s — you're 16.1s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 2.5s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • Severe layout shift during page load
    Users mis-click when content jumps — converting intent into frustration
    → Reserve space for images, ads, and embeds with explicit width/height
  • No viewport meta tag
    Mobile browsers render at desktop width and shrink — text unreadable, tap targets miniature
    → Add <meta name="viewport" content="width=device-width, initial-scale=1">
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

€73 0.9 developer hours at €80/hr
Quick wins
€73 3 fixes in ~55 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

/hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

€8.926 / month at risk ~€107.110 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

€120.500.000

ePrivacy DirectiveGDPREAA
  • No privacy policy link detected
    GDPR: EUR 10.000 – EUR 20.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 5.000 – EUR 10.000.000
  • Trackers detected but no cookie policy found
    GDPR: EUR 10.000 – EUR 20.000.000

Bounce-Rate Cost

€8.922 /mo

+40.6pp bounce · ~4,056 lost visitors/mo

CPC: EUR 2.20

Bandwidth Waste

€3,46 /mo

46660.6 MB/mo × 0.074 EUR/GB

  • Optimize transfer: save ~4.7 MB per page load
    Saves €3,46/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

3
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
90
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

6.55 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

18.61 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.46 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.704

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

16.96 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

28.74 s

Desktop

17
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
95
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.01 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

8.12 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

494 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.488

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

5.72 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

8.12 s

Categories

8
Avg score 69.2

How you compare

Where this site stands against peers running the same stack.

Google Search Console · 3887 peers
You 71
·
Avg 73
At average
0 50 100
Compliance P4Accessibility P9Content P10SEO P11Security P88Infrastructure P18Sustainability P19Performance P46

Top 10% of Google Search Console sites score 85+ on Compliance; you're at 66 — closing this gap is the highest-leverage improvement.

Better than 21% of Google Search Console sites See full Google Search Console benchmark →
Microsoft · 2453 peers
You 71
·
Avg 73
At average
0 50 100
Compliance P3Accessibility P9Content P10Security P90SEO P12Infrastructure P21Sustainability P24Performance P53

Top 10% of Microsoft sites score 85+ on Compliance; you're at 66 — closing this gap is the highest-leverage improvement.

Better than 24% of Microsoft sites See full Microsoft benchmark →

Technology stack

Google Search Console, with Nginx CDN

4 technologies detected 2 stack layers 1 with CPE identifier Standard

Stack Architecture

Framework
Google Search Console Microsoft Microsoft 365
CDN
Nginx

All Detected Technologies (4)

Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

Categories Web servers, Reverse proxies Website https://nginx.org/en Detected by BeaverCheck Evidence Server header: nginx
This technology has a CPE identifier — check for known vulnerabilities Search NVD →
Categories Analytics Detected by BeaverCheck · Medium Evidence TXT record: google-site-verification=ef3Y1hug2gCmd8Hl17Kd3WzD72IkseB0rgubXT6CoOs
Categories Analytics Detected by BeaverCheck · Low Evidence TXT record: MS=ms29305800
Categories Email Detected by BeaverCheck Evidence MX record: belllabs-com01b.mail.protection.outlook.com

Observations (1)

No build tool detected

A framework (Google Search Console) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

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BeaverCheck badge

This badge auto-updates with your latest scan result.

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fbell-labs.com)](https://beavercheck.com/results/32517d66-b0ab-4088-8e99-38a398a33e25)
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https://beavercheck.com/badge?url=https%3A%2F%2Fbell-labs.com

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

1 sprints · 1h total → projected B (80)

Sprint 1: Quick Wins

+9

Highest ROI — low effort, high impact

5 findings 1h → B (80)
  • · Page weighs 81.1 MB (14.8 MB transferred)
  • · No <main> landmark found
  • · HSTS header is missing
  • · No favicon or icon links detected
  • · 337 third-party resources (100% of weight)

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