Audit overview
Security and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
130 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
131 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Cross-Origin-Embedder-Policy header is missing
COEP enforces that all embedded resources opt-in to cross-origin embedding — required for cross-origin isolation features.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$542 investment → $14,093/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~28%.
- Page takes 5.6s to loadUsers abandon at ~3s — you're 3.1s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 716msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- 1 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 3 of 3 <nav> elements are unlabeledADA Title III: USD 25,000 – USD 150,000
- Skip navigation link is missing (WCAG 2.4.1)ADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$10,743 /mo
+28.3pp bounce · ~2,827 lost visitors/mo
CPC: USD 3.80
Bandwidth Waste
$0.55 /mo
6858.9 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~686 KB per page loadSaves $0.55/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 2 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.88 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.56 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
716 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.39 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
13.50 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.94 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.28 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.20 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
3.59 s
Categories
8Performance
130 third-party resources (100% of weight)
Security
HSTS header is missing
Accessibility
No H1 heading found
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 99+ on Infrastructure; you're at 86 — closing this gap is the highest-leverage improvement.
Top 10% of core-js sites score 94+ on Infrastructure; you're at 86 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on PHP, hosted on GoDaddy, with Nginx CDN
Stack Architecture
AB Tasty 
Contact Form 7 
Google Analytics 
Google Tag Manager 
Mediavine 
New Relic 
OptinMonster 
Yoast SEO 
WordPress 
Font Awesome Google Search Console Google Workspace 
MySQL 
Open Graph 
Popper 
Priority Hints 
RSS 
Segment 1.81.0Twitter Emoji (Twemoji) 
core-js 3.21.1
jQuery 3.7.1 jQuery Migrate 3.4.1
PHP 
Nginx 
jsDelivr jsDelivr CDN 
GoDaddy All Detected Technologies (28)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Font Awesome is a font and icon toolkit based on CSS and Less.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Popper is a positioning engine, its purpose is to calculate the position of an element to make it possible to position it near a given reference element.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
AB Tasty is a customer experience optimisation company. AB Tasty offers AI-driven experimentation, personalisation, and product optimisation platforms for user testing.
Contact Form 7 is an WordPress plugin which can manage multiple contact forms. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Mediavine is a full service ad management platform.
New Relic is a SaaS offering that focuses on performance and availability monitoring.
OptinMonster is a conversion optimisation tool that allows you to grow your email list.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Facebook) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
28 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 5h total → projected B (85)
Sprint 1: Quick Wins
+5Highest ROI — low effort, high impact
- · No H1 heading found
- · HSTS header is missing
- · 130 third-party resources (100% of weight)
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · Cross-Origin-Embedder-Policy header is missing
- · 131 HTTP requests — consider bundling or reducing