Audit overview
Accessibility and Compliance need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
5High impact, low effort — start here.
Strategic
0High impact, requires investment.
Nothing in this quadrant — good news.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
2 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
2 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Soft 404: server returns HTTP 200 for non-existent pages
Soft 404s (HTTP 200 for missing pages) confuse Google — it indexes the 'not found' page as real content and ranks it.
66 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
Certificate expires soon (8 days remaining)
Cert expiry within the renewal window — fix now while there's no user impact, instead of after expiry when there's a full outage.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$200 investment → $14,680/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~37%.
- Page takes 10.3s to loadUsers abandon at ~3s — you're 7.8s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- No viewport meta tagMobile browsers render at desktop width and shrink — text unreadable, tap targets miniature→ Add <meta name="viewport" content="width=device-width, initial-scale=1">
- High main-thread blocking timePage is non-interactive for 234ms after first paint→ Defer third-party scripts and split large bundles
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Multiple <main> landmarks (2 found)ADA Title III: USD 25,000 – USD 150,000
- No <nav> landmark foundADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$9,865 /mo
+36.7pp bounce · ~3,667 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$0.22 /mo
2763.9 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~276 KB per page loadSaves $0.22/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 3 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.64 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
10.28 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
234 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.89 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
10.58 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.21 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.29 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.028
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.21 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.29 s
Categories
8Performance
66 third-party resources (100% of weight)
Security
Certificate expires soon (8 days remaining)
Accessibility
2 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of HSTS sites score 86+ on Compliance; you're at 66 — closing this gap is the highest-leverage improvement.
Top 10% of HTTP/3 sites score 85+ on Compliance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
HSTS
Stack Architecture
PayU Payment 
HTTP/3 
Open Graph All Detected Technologies (4)
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Open Graph is a protocol that is used to integrate any web page into the social graph.
PayU is a provider of financial solutions for ecommerce, facilitating online payments and related transaction services.
Observations (1)
No build tool detected
A framework (HSTS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
1 sprints · 2h total → projected B (81)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · 2 button(s) with no accessible text
- · 2 link(s) with no accessible text
- · Soft 404: server returns HTTP 200 for non-existent pages
- · 66 third-party resources (100% of weight)
- · Certificate expires soon (8 days remaining)