Audit overview
3 categories need attention: Performance, and 2 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 17.7 MB (8.9 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
3 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
8 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
734 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Cross-Origin-Embedder-Policy header is missing
COEP enforces that all embedded resources opt-in to cross-origin embedding — required for cross-origin isolation features.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€553 investment → €6,379/month returns + EUR 500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~32%.
- Page takes 5.0s to loadUsers abandon at ~3s — you're 2.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 5.9sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 65 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€500.000
- Heading level skipped: H1 → H5 (missing H2)EAA: EUR 1.000 – EUR 500.000
- Heading level skipped: H4 → H6 (missing H5)EAA: EUR 1.000 – EUR 500.000
- Heading level skipped: H4 → H6 (missing H5)EAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
€3.459 /mo
+32.2pp bounce · ~3,221 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€2,08 /mo
28039.4 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~2.8 MB per page loadSaves €2,08/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 3 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.20 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
4.99 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
5.86 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
20.51 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
47.84 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
967 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.67 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
831 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.003
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
6.10 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
11.46 s
Categories
8Performance
Page weighs 17.7 MB (8.9 MB transferred)
Security
Cross-Origin-Embedder-Policy header is missing
Accessibility
3 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 83+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
Athos Commerce 1, hosted on Amazon Web Services, with Amazon S3 CDN
Stack Architecture
Apple Pay 
Facebook Pixel 2.9.291
Google Tag Manager 
Klarna Checkout 
Klaviyo 
Nosto 
PayPal 
Shop Pay 
Signifyd 
Tolstoy 
Venmo 
Cart Functionality 
Shopify 
Attentive 
Athos Commerce 1
CartBot 
EasyGift Facebook SDK HSTS 
HTTP/3 Klaviyo Reviews Nosto Visual UGC 
Okendo 0.86.0OneTrust 
Open Graph 
Pandectes 
Pandectes GDPR Compliance 
Priority Hints 
Swiper 
UsableNet 
core-js 3.37.0
lit-element 4.0.5 lit-html 3.1.3
Amazon S3 
Cloudflare 
Refersion jsDelivr CDN 
Amazon Web Services All Detected Technologies (38)
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Refersion is an affiliate management app.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Athos Commerce is a site search and merchandising platform designed to help ecommerce.
CartBot is a tool that automatically adds products or gifts to a customer's cart based on predefined conditions.
EasyGift is a tool that automates the addition of free gifts or products to the cart based on custom rules, allowing for upsells, BOGO (Buy 1 Get 1) offers, and the creation of rules based on cart value or specific products, with the ability to schedule start times for offer activation.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.
Nosto Visual UGC (Earlier known as Stackla) is a cloud-based content marketing platform that helps discover, curate, display and engage with user-generated content across all digital marketing platforms.
Okendo is a customer marketing platform with product ratings and reviews, customer photos and videos to help personalise experiences.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Pandectes is a cloud-based data privacy compliance platform for Shopify stores, designed to support adherence to GDPR, CCPA/CPRA, VCDPA, APPI, PIPEDA, and PDPA regulations.
Pandectes GDPR Compliance is a solution for Shopify stores, ensuring compliance with GDPR, CCPA/CPRA, VCDPA, APPI, PIPEDA, and PDPA regulations.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
UsableNet is a technology for web accessibility and digital transformation, providing end-to-end services.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
lit-element is a simple base class for creating web components that work in any web page with any framework. lit-element uses lit-html to render into shadow DOM, and adds API to manage properties and attributes.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Klarna Checkout is a complete payment solution where Klarna handles a store's entire checkout.
Klaviyo is an email marketing platform for online businesses.
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Signifyd is a provider of an enterprise-grade fraud technology solution for ecommerce stores.
Tolstoy is a video communication platform designed to automate workflows.
Venmo is a mobile payment service owned by PayPal. Venmo account holders can transfer funds to others via a mobile phone app.
Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.
Observations (2)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
Complex technology stack detected
38 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected C (78)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 17.7 MB (8.9 MB transferred)
- · 8 link(s) with no accessible text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · 3 control(s) without accessible label
- · Cross-Origin-Embedder-Policy header is missing
- · 734 HTTP requests — consider bundling or reducing