Audit overview
Security and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
Cookie 'gbuuid' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
27 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
No H1 heading found
No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$692 investment → $10,619/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~30%.
- Page takes 20.9s to loadUsers abandon at ~3s — you're 18.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.5sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 186 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 1 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$10,618 /mo
+30.3pp bounce · ~3,034 lost visitors/mo
CPC: USD 3.50
Bandwidth Waste
$0.68 /mo
8449.8 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~845 KB per page loadSaves $0.68/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
4.39 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
20.87 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.54 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.135
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.08 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
20.97 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
991 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.15 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
302 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.007
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.48 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
4.36 s
Categories
8Performance
All checks pass
Security
Content-Security-Policy header is missing
Accessibility
27 image-only link(s) without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 76+ on Security; you're at 60 — closing this gap is the highest-leverage improvement.
Top 10% of core-js sites score 75+ on Security; you're at 60 — closing this gap is the highest-leverage improvement.
Technology stack
Apple, with Fastly CDN
Stack Architecture
Appsflyer 
Google Tag Manager 
New Relic 
Prebid 
Level Access Microsoft 
Open Graph 
Pushly 
core-js 3.34.0
eSSENTIAL Accessibility 
Fastly cdnjs All Detected Technologies (17)
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Level Access, formerly eSSENTIAL Accessibility, is a leading digital accessibility solutions provider offering tools and services to ensure compliance with standards such as ADA, Section 508, and WCAG
Open Graph is a protocol that is used to integrate any web page into the social graph.
Pushly is a web push notification platform that allows businesses to send real-time messages to their website visitors.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
eSSENTIAL Accessibility is a digital accessibility-as-a-service platform.
AppsFlyer is a SaaS mobile marketing analytics and attribution platform.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
New Relic is a SaaS offering that focuses on performance and availability monitoring.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Observations (2)
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
17 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (81)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · No H1 heading found
- · Cookie 'gbuuid' is missing the Secure flag
- · 27 image-only link(s) without alt text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found