Audit overview
Security and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 13.4 MB (7.8 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
22 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$675 investment → $3,253/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~28%.
- Page takes 23.4s to loadUsers abandon at ~3s — you're 20.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 916msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Content is hard to readGraduate-level reading difficulty — limits the addressable audience for product or blog pages→ Shorten sentences; replace jargon with plain language; target Flesch ease ≥60
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no privacy policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$3,251 /mo
+28.0pp bounce · ~2,803 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$1.95 /mo
24425.1 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.4 MB per page loadSaves $1.95/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
8.78 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
23.38 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
916 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
13.58 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
25.13 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.73 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.81 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
34 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.37 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.06 s
Categories
8Performance
Page weighs 13.4 MB (7.8 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
22 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 78+ on Security; you're at 60 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress 6.9.4, on PHP, with Cloudflare CDN
Stack Architecture
Contact Form 7 
Facebook Login 
Google Analytics 
Google Sign-in 
Google Tag Manager 
Stripe 3
Cart Functionality 
EasyDigitalDownloads 3.6.6
WooCommerce 
WordPress 6.9.4
wpBakery 
GSAP 2.0.1
Google Font API 
HTTP/3 
Ionicons 
Modernizr 2.8.3
MySQL 
Open Graph 
Priority Hints 
RSS 
Select2 
Slider Revolution 6.7.34
Swiper Twitter Emoji (Twemoji) Zendesk 
jQuery 3.7.1 jQuery Migrate 3.4.1
jQuery UI 1.13.3
PHP 
Cloudflare All Detected Technologies (31)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
WPBakery is a drag and drop visual page builder plugin for WordPress.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Easy Digital Downloads is a WordPress ecommerce plugin that focuses purely on digital products.
GSAP is an animation library that allows you to create animations with JavaScript.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Ionicons is an open-source icon set crafted for web, iOS, Android, and desktop apps.
Modernizr is a JavaScript library that detects the features available in a user's browser.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Select2 is a jQuery based replacement for select boxes. It supports searching, remote data sets, and infinite scrolling of results.
Slider Revolution is a flexible and highly customisable slider.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Twitter Emoji is a set of open-source emoticons and emojis for Twitter, TweetDeck, and also for Android and iOS versions of the application.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
Contact Form 7 is an WordPress plugin which can manage multiple contact forms. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering.
Facebook Login is a way for people to create accounts and log into your app across multiple platforms.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Sign-In is a secure authentication system that reduces the burden of login for users, by enabling them to sign in with their Google account.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Stripe offers online payment processing for internet businesses as well as fraud prevention, invoicing and subscription management.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Facebook SDK) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
31 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected B (82)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 13.4 MB (7.8 MB transferred)
- · HSTS header is missing
- · 22 link(s) with no accessible text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found