Global Performance
6/6 locations ✓Excellent global latency — average 85ms across 6 locations, fastest from Singapore (29ms), slowest from Sao Paulo (250ms). Document on Cloudflare; assets also on Fastly, Akamai. Cache-Control header is missing.
Audit overview
Accessibility and Sustainability need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
Page weighs 25.0 MB (8.5 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
18 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
25 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€361 investment → €3,461/month returns + EUR 20,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~32%.
- Page takes 18.4s to loadUsers abandon at ~3s — you're 15.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 7.7sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 8 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 10 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€20.500.000
- 1 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- No H1 heading foundEAA: EUR 1.000 – EUR 500.000
- Heading level skipped: H2 → H4 (missing H3)EAA: EUR 1.000 – EUR 500.000
Bounce-Rate Cost
€3.459 /mo
+32.2pp bounce · ~3,221 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€1,97 /mo
26626.5 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~2.7 MB per page loadSaves €1,97/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.97 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
18.42 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
7.69 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.040
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
16.25 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
51.67 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.26 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.96 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
678 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.005
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
7.68 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.75 s
Categories
8Performance
Page weighs 25.0 MB (8.5 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
18 image-in-link without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of core-js sites score 85+ on Compliance; you're at 70 — closing this gap is the highest-leverage improvement.
Technology stack
Facebook, on Emotion, hosted on GoDaddy, with Cloudflare CDN
Stack Architecture
Apple Pay 
Datadog 
Facebook Pixel 2.9.427
Google Analytics 
Google Tag Manager 
Klaviyo 
Microsoft Clarity 
Nosto 
PayPal 
Shop Pay 
Snap Pixel 
Tolstoy 
Shopify 
Goober Google Search Console Google Workspace 
HTTP/3 Klaviyo Forms Klaviyo Reviews 
OneTrust 
Open Graph 
Priority Hints 
React 
ResolvePay 
Rise.ai 
Swiper 
Yotpo Loyalty & Referrals 
core-js 2.6.12
lit-element 4.1.1 lit-html 3.2.1
Emotion 
Cloudflare 
Rakuten 
GoDaddy All Detected Technologies (36)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Rakuten (formerly Ebates) allows you to earn cash-back rewards.
Emotion is a library designed for writing CSS styles with JavaScript.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Goober is a minified CSS-in-JS styling solution.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Klaviyo Forms are used to capture Email and SMS sign-ups
Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
React is an open-source JavaScript library for building user interfaces or UI components.
Resolve Pay is a platform that provides 30 to 60 day net terms financing for B2B merchants and buyers.
Rise.ai is a strategic re-engagement solution that provides brands and retailers with a unique currency of their own.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Yotpo is a user-generated content marketing platform.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
lit-element is a simple base class for creating web components that work in any web page with any framework. lit-element uses lit-html to render into shadow DOM, and adds API to manage properties and attributes.
lit-html is a simple, modern, safe, small and fast HTML templating library for JavaScript.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Klaviyo is an email marketing platform for online businesses.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Nosto is an ecommerce platform providing product recommendations based on individual behavioral data.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Tolstoy is a video communication platform designed to automate workflows.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (Facebook) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
36 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 4h total → projected B (87)
Sprint 1: Quick Wins
+8Highest ROI — low effort, high impact
- · Page weighs 25.0 MB (8.5 MB transferred)
- · HSTS header is missing
- · 18 image-in-link without alt text
- · 25 button(s) with no accessible text
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · Content-Security-Policy header is missing