Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
'unsafe-eval' found in script source
Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.
'unsafe-inline' found in script source
Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.
Page weighs 19.2 MB (6.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
Wildcard '*' found in script source
script-src * defeats the entire point of CSP — any host can load scripts on your page.
71 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€1,148 investment → €6,583/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
6 barrier(s) likely increasing bounce by ~28%.
- Page takes 5.8s to loadUsers abandon at ~3s — you're 3.3s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.8sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- 6 advertising/retargeting trackers detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
Bounce-Rate Cost
€3.036 /mo
+28.3pp bounce · ~2,827 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€1,50 /mo
20193.3 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~2.0 MB per page loadSaves €1,50/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.97 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.75 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
3.82 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.081
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
10.96 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
49.65 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
933 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.60 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
221 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.007
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
3.70 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
10.69 s
Categories
8Performance
Page weighs 19.2 MB (6.4 MB transferred)
Security
'unsafe-eval' found in script source
Accessibility
71 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 83+ on Performance; you're at 67 — closing this gap is the highest-leverage improvement.
Top 10% of WordPress sites score 88+ on Performance; you're at 67 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on Python, hosted on Google Cloud, with Envoy CDN
Stack Architecture
Amazon Advertising 
DoubleClick Floodlight 
Google Publisher Tag 
Google Tag Manager 
ID5 1.0.97
LoginRadius 
Prebid 4.43.0
Sailthru 
Taboola 
comScore 
Cart Functionality 
WordPress 
Admiral 
Django Facebook Google Domains 
Google Font API Google Search Console HSTS 
HTTP/3 
Open Graph 
Permutive 
Priority Hints 
RSS 
Tailwind CSS 
core-js 3.6.4
Python 
Envoy 
Google Cloud CDN 
Google Cloud All Detected Technologies (30)
Envoy is an open-source edge and service proxy, designed for cloud-native applications.
Cloud CDN uses Google's global edge network to serve content closer to users.
Google Cloud is a suite of cloud computing services.
Python is an interpreted and general-purpose programming language.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Admiral is a Visitor Relationship Management (VRM) platform.
Django is a Python-based free and open-source web application framework.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Permutive is a publisher-focused data management platform.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that enables privacy-compliant user recognition and tracking across websites without relying on personal information or third-party cookies.
LoginRadius is a cloud based SaaS Customer Identity Access Management platform based in Canada.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Sailthru is a marketing automation software and multi-channel personalisation tool that serves ecommerce and media brands.
Taboola is a content discovery & native advertising platform for publishers and advertisers.
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Observations (3)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Admiral) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
30 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
3 sprints · 14h total → projected B (85)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 19.2 MB (6.4 MB transferred)
- · 71 button(s) with no accessible text
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · Wildcard '*' found in script source
Sprint 3: Strategic Improvements
+4Higher effort, long-term payoff
- · 'unsafe-eval' found in script source
- · 'unsafe-inline' found in script source