Audit overview
5 categories need attention: Performance, and 4 others.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 7.5 MB (4.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
4 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
7 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
£563 investment → £11,200/month returns + GBP 17,550,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~37%.
- Page takes 10.9s to loadUsers abandon at ~3s — you're 8.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 953msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 4 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 13 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
£17,550,000
- 1 advertising/retargeting trackers detectedUK GDPR: GBP 10,000 – GBP 17,500,000
- No <main> landmark foundEquality Act 2010: GBP 500 – GBP 50,000
- No <nav> landmark foundEquality Act 2010: GBP 500 – GBP 50,000
Bounce-Rate Cost
£7,732 /mo
+36.8pp bounce · ~3,682 lost visitors/mo
CPC: GBP 2.10
Bandwidth Waste
£0.80 /mo
12698.4 MB/mo × 0.063 GBP/GB
- Optimize transfer: save ~1.3 MB per page loadSaves £0.80/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Categories
8Performance
Page weighs 7.5 MB (4.0 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
4 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cloudflare sites score 95+ on Content; you're at 56 — closing this gap is the highest-leverage improvement.
Top 10% of Google Font API sites score 95+ on Content; you're at 56 — closing this gap is the highest-leverage improvement.
Technology stack
Cloudflare, with Nginx CDN
Stack Architecture
DoubleClick Floodlight 
Google Analytics 
Google Sign-in 
Google Tag Manager 
Cloudflare 
Google Font API Google Play app Google Search Console Google Workspace HSTS 
Mustache 2.3.0Native app preferred 
Swiper iOS app 
jQuery 3.3.1
reCAPTCHA 
Nginx All Detected Technologies (17)
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Mustache is a web template system.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
reCAPTCHA is a free service from Google that helps protect websites from spam and abuse.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Sign-In is a secure authentication system that reduces the burden of login for users, by enabling them to sign in with their Google account.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Observations (2)
No build tool detected
A framework (Cloudflare) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
17 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (81)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 7.5 MB (4.0 MB transferred)
- · 7 button(s) with no accessible text
Sprint 2: Core Fixes
+6Medium effort, high structural impact
- · 4 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found