Global Performance
6/6 locations ✓High global latency — average 1032ms across 6 locations, fastest from Singapore (126ms), slowest from Santa Clara (1776ms). Cloudflare edge cache (DYNAMIC). Cache-Control header is missing. 4 locations above the 500ms target.
Audit overview
4 categories need attention: Accessibility, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Cookie '_shopify_s' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie '_shopify_y' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Cookie 'localization' is missing the Secure flag
A cookie without the Secure flag can leak over HTTP — in HSTS-protected sites, this is still a defense-in-depth gap.
Page weighs 25.3 MB (22.2 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 image(s) missing alt attribute
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€191 investment → €2,709/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~25%.
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 23 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- Viewport disables user zoomVisitors with low vision can't read the page — and some jurisdictions treat this as a legal risk→ Remove user-scalable=no; drop maximum-scale if it's below 2
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Cost of inaction
Compliance Risk
€120,500,000
- 5 non-essential cookie(s) set without consent bannerGDPR: EUR 5,000 – EUR 10,000,000
- 5 non-essential cookie(s) set without consent bannerGDPR: EUR 10,000 – EUR 20,000,000
- 5 non-essential cookie(s) set without consent bannerePrivacy Directive: EUR 5,000 – EUR 100,000,000
- 2 tracking cookie(s) set before consent interactionGDPR: EUR 5,000 – EUR 10,000,000
- 2 tracking cookie(s) set before consent interactionGDPR: EUR 10,000 – EUR 20,000,000
- 2 tracking cookie(s) set before consent interactionePrivacy Directive: EUR 5,000 – EUR 100,000,000
- No <nav> landmark foundEAA: EUR 1,000 – EUR 500,000
- Skip navigation link is missing (WCAG 2.4.1)EAA: EUR 1,000 – EUR 500,000
- Heading level skipped: H1 → H3 (missing H2)EAA: EUR 1,000 – EUR 500,000
- 1 empty heading(s)EAA: EUR 1,000 – EUR 500,000
- 1 image(s) missing alt attributeEAA: EUR 1,000 – EUR 500,000
- 1 image-only link(s) without alt textEAA: EUR 1,000 – EUR 500,000
Bounce-Rate Cost
€2,704 /mo
+25.2pp bounce · ~2,517 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€5.17 /mo
69847.8 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~7.0 MB per page loadSaves €5.17/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.45 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.45 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
34 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.33 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
1.69 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
402 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
402 ms
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
0 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
787 ms
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
402 ms
Categories
8Performance
Page weighs 25.3 MB (22.2 MB transferred)
Security
Cookie '_shopify_s' is missing the Secure flag
Accessibility
1 image(s) missing alt attribute
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 86+ on Compliance; you're at 65 — closing this gap is the highest-leverage improvement.
Technology stack
Conversion Bear, with Cloudflare CDN
Stack Architecture
Cart Functionality 
Shopify 
Conversion Bear Facebook Google Search Console HSTS 
HTTP/3 
Open Graph 
Swiper 
Cloudflare 
jsDelivr All Detected Technologies (11)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
JSDelivr is a free public CDN for open-source projects. It can serve web files directly from the npm registry and GitHub repositories without any configuration.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
Conversion Bear is a Shopify app providing trust badges and sticky add-to-cart features to enhance store credibility and streamline the purchasing process.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (Conversion Bear) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
11 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 2h total → projected B (87)
Sprint 1: Quick Wins
+8Highest ROI — low effort, high impact
- · Page weighs 25.3 MB (22.2 MB transferred)
- · Cookie '_shopify_s' is missing the Secure flag
- · Cookie '_shopify_y' is missing the Secure flag
- · Cookie 'localization' is missing the Secure flag
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · 1 image(s) missing alt attribute