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https://paulgraham.com Export & share
Scanned
2026-04-22 20:49 UTC
Worker
🇪🇸 Madrid
Duration
38.00s
Vs prev

Audit overview

4 categories need attention: Security, and 3 others.

Fix Priority Matrix

5 findings

Quick Wins

2

High impact, low effort — start here.

Strategic

3

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Content-Security-Policy header is missing

Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.

Security › Security Headers
Critical: 2

HSTS header is missing

Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.

Security › Security Headers
Critical: 3

No Content-Security-Policy header found

Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.

Security › Content Security Policy
Critical: 4

8 image(s) missing alt attribute

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Accessibility › Alt Text Quality
Critical: 5

No <main> landmark found

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Accessibility › Landmark Structure
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
3 security gaps detected — browsers may warn visitors about your site.
2 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$792 investment → $5,521/month returns + USD 157,500 risk avoided

Investment
$792
7.9 h · 5 findings
Monthly returns
$5,521
$66,247/yr
Payback
0.1 mo
+8268% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$6250.1 mo payback · +10500% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$42 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

10 barrier(s) likely increasing bounce by ~37%.

Barriers
10
2 crit 8 warn
Bounce delta
+37pp
added vs baseline
Score
56
C
Speed
1
Trust
3
Usability
1
Content
3
Nav
2
  • Mixed content on HTTPS page
    Browsers block insecure subresources — broken images, missing scripts, warning badge
    → Change http:// URLs inside the page to https:// (or protocol-relative)
  • No viewport meta tag
    Mobile browsers render at desktop width and shrink — text unreadable, tap targets miniature
    → Add <meta name="viewport" content="width=device-width, initial-scale=1">
  • Page loads in 3.2s
    Every additional 100ms above 2.5s costs conversions — you're 673ms over
    → Target <2.5s LCP: defer non-critical scripts and optimize the hero image
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$792 7.9 developer hours at $100/hr
Quick wins
$42 2 fixes in ~25 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$4,254 / month at risk ~$51,049 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Privacy Policy not detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • No <main> landmark found
    ADA Title III: USD 25,000 – USD 150,000

Bounce-Rate Cost

$4,254 /mo

+36.7pp bounce · ~3,667 lost visitors/mo

CPC: USD 1.16

Bandwidth Waste

$0.02 /mo

297.7 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~30 KB per page load
    Saves $0.02/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

90
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
76
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
65
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
75
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.29 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

3.17 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

9 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

3.15 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

3.17 s

Desktop

100
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
69
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
65
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
75
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

484 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

723 ms

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

0 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

494 ms

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

723 ms

Categories

8
Avg score 71.2

How you compare

Where this site stands against peers running the same stack.

Ecommerce · 740 peers
You 72
·
Avg 73
At average
0 50 100
Better than 30% of Ecommerce sites
RSS · 886 peers
You 72
·
Avg 75
At average
0 50 100
SEO P1Compliance P1Content P1Accessibility P7Performance P89Sustainability P83Infrastructure P23Security P50

Top 10% of RSS sites score 96+ on SEO; you're at 75 — closing this gap is the highest-leverage improvement.

Better than 19% of RSS sites See full RSS benchmark →

Technology stack

RSS

2 technologies detected 2 stack layers Minimal

Stack Architecture

Ecommerce
Yahoo! Ecommerce
Framework
RSS

All Detected Technologies (2)

Categories Ecommerce Website https://smallbusiness.yahoo.com/ecommerce Detected by BeaverCheck

RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

Categories Miscellaneous Website https://www.rssboard.org/rss-specification Detected by BeaverCheck

Observations (2)

No build tool detected

A framework (RSS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

Minimal technology footprint

Only 2 technologies detected. This suggests a simple setup with minimal dependencies — excellent for performance and security.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 8h total → projected B (81)

Sprint 1: Quick Wins

+4

Highest ROI — low effort, high impact

2 findings 0h → C (76)
  • · No <main> landmark found
  • · HSTS header is missing

Sprint 2: Core Fixes

+5

Medium effort, high structural impact

3 findings 8h → B (81)
  • · 8 image(s) missing alt attribute
  • · Content-Security-Policy header is missing
  • · No Content-Security-Policy header found

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