Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 8.0 MB (5.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
CAD 610 investment → CAD 9,785/month returns + CAD 350,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~35%.
- Page takes 29.4s to loadUsers abandon at ~3s — you're 26.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 60 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- High main-thread blocking timePage is non-interactive for 452ms after first paint→ Defer third-party scripts and split large bundles
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
CAD 350,000
- No privacy policy link detectedPIPEDA: CAD 1,000 – CAD 100,000
- Trackers detected but no cookie policy foundPIPEDA: CAD 1,000 – CAD 100,000
- Trackers detected but no privacy policy foundPIPEDA: CAD 1,000 – CAD 100,000
Bounce-Rate Cost
CAD 9,783 /mo
+34.9pp bounce · ~3,494 lost visitors/mo
CPC: CAD 2.80
Bandwidth Waste
CAD 1.70 /mo
15723.1 MB/mo × 0.108 CAD/GB
- Optimize transfer: save ~1.6 MB per page loadSaves CAD 1.70/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.54 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
29.42 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
452 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.757
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
16.28 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
30.10 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
2.02 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
3.26 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
20 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.098
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
5.99 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.58 s
Categories
8Performance
Page weighs 8.0 MB (5.0 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
No <main> landmark found
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 99+ on Infrastructure; you're at 75 — closing this gap is the highest-leverage improvement.
Top 10% of Apple sites score 76+ on Security; you're at 59 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress 6.5.8, on Apache/PHP, hosted on Apache HTTP Server, with Cloudflare...
Stack Architecture
Anthology Encompass 
Draftpress HFCM 
Facebook Pixel 2.9.303
Formidable Form 
Google Analytics 
Google Tag Manager 
Yoast SEO 
WordPress 6.5.8
Bootstrap 4.6.2
Bulma Facebook SDK 
FancyBox 3.5.7
Foundation 
GSAP 
Google Font API Google Search Console Hotjar Microsoft 365 
MySQL 
Open Graph 
OpenSSL 1.1.1k
RSS 
Red Hat 
Slider Revolution 6.7.18
Tailwind CSS ZURB Foundation 6.4.2
core-js 3.32.2
jQuery 1.12.4 jQuery Migrate 1.4.1
PHP 7.4.33
Apache 2.4.37
Cloudflare 
cdnjs jsDelivr CDN Apache HTTP Server 2.4.37All Detected Technologies (36)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
cdnjs is a free distributed JS library delivery service.
Apache is a free and open-source cross-platform web server software.
PHP is a general-purpose scripting language used for web development.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
FancyBox is a tool for displaying images, html content and multi-media in a Mac-style 'lightbox' that floats overtop of web page.
GSAP is an animation library that allows you to create animations with JavaScript.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
MySQL is an open-source relational database management system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
OpenSSL is a software library for applications that secure communications over computer networks against eavesdropping or need to identify the party at the other end.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Red Hat is an open-source Linux operating system.
Slider Revolution is a flexible and highly customisable slider.
Zurb Foundation is used to prototype in the browser. Allows rapid creation of websites or applications while leveraging mobile and responsive technology. The front end framework is the collection of HTML, CSS, and Javascript containing design patterns.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
Anthology Encompass is a constituent engagement management provider or educational institutions that provides modules to help you manage events, websites and content, data, and more.
Header Footer Code Manager by Draftpress is a easy interface to add snippets to the header or footer or above or below the content of your page.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Formidable Forms is a WordPress plugin that enables you to create quizzes, surveys, calculators, timesheets, multi-page application forms.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Observations (8)
Server version exposed in headers
The Server header reveals 'Apache 2.4.37'. Exposing exact server versions helps attackers target known vulnerabilities. Consider configuring your server to hide version information.
Runtime exposed via X-Powered-By header
The X-Powered-By header reveals 'PHP 7.4.33'. Remove this header in production to reduce information leakage.
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Bootstrap version may be outdated
Detected Bootstrap 4.6.2. The current major version is 5. Consider updating for security patches and new features.
jQuery version may be outdated
Detected jQuery 1.12.4. The current major version is 3. Consider updating for security patches and new features.
PHP version may be outdated
Detected PHP 7.4.33. The current major version is 8. Consider updating for security patches and new features.
Complex technology stack detected
36 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 6h total → projected C (78)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 8.0 MB (5.0 MB transferred)
- · No <main> landmark found
- · HSTS header is missing
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found