Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
No favicon or icon links detected
Without a favicon, your tab shows a blank icon and bookmarks look unbranded — amateur signal in every browser surface.
is missing width/height — may cause layout shift
Performance issues directly impact user engagement and conversion rates.
151 third-party resources (100% of weight)
Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.
152 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Certificate expires soon (13 days remaining)
Cert expiry within the renewal window — fix now while there's no user impact, instead of after expiry when there's a full outage.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
£525 investment → £9,659/month returns + GBP 50,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
9 barrier(s) likely increasing bounce by ~31%.
- Page takes 8.4s to loadUsers abandon at ~3s — you're 5.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.3sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No Open Graph tagsLinks shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop→ Add og:title, og:description, og:image, og:url to the page head
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
£50,000
- Multiple <main> landmarks (2 found)Equality Act 2010: GBP 500 – GBP 50,000
- No <nav> landmark foundEquality Act 2010: GBP 500 – GBP 50,000
- Skip navigation link is missing (WCAG 2.4.1)Equality Act 2010: GBP 500 – GBP 50,000
Bounce-Rate Cost
£6,462 /mo
+30.8pp bounce · ~3,077 lost visitors/mo
CPC: GBP 2.10
Bandwidth Waste
£0.65 /mo
10364.4 MB/mo × 0.063 GBP/GB
- Optimize transfer: save ~1.0 MB per page loadSaves £0.65/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 1 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.63 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
8.36 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.29 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.010
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.12 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
16.98 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.02 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.72 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
70 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.009
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.73 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
2.56 s
Categories
8Performance
is missing width/height — may cause layout shift
Security
Certificate expires soon (13 days remaining)
Accessibility
No favicon or icon links detected
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Amazon Route 53 sites score 95+ on SEO; you're at 72 — closing this gap is the highest-leverage improvement.
Top 10% of AngularJS sites score 76+ on Content; you're at 67 — closing this gap is the highest-leverage improvement.
Technology stack
Amazon Route 53, with Cloudflare CDN
Stack Architecture
AngularJS Apple 
Cloudflare Turnstile Facebook Google Search Console Google Workspace HSTS Microsoft Cloudflare All Detected Technologies (10)
AngularJS is a JavaScript-based open-source web application framework led by the Angular Team at Google.
Turnstile is Cloudflare's smart CAPTCHA alternative.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
Observations (2)
No build tool detected
A framework (Amazon Route 53) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
10 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected C (77)
Sprint 1: Quick Wins
+3Highest ROI — low effort, high impact
- · No favicon or icon links detected
- · 151 third-party resources (100% of weight)
- · Certificate expires soon (13 days remaining)
Sprint 2: Core Fixes
+2Medium effort, high structural impact
- · is missing width/height — may cause layout shift
- · 152 HTTP requests — consider bundling or reducing