Audit overview
All categories sit comfortably above the 70 threshold; this is a clean audit.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 17.3 MB (7.4 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
1 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
125 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
1 publicly-accessible JavaScript source map(s)
Source maps reveal original source code (variable names, comments, file structure) and are shipped to production by mistake almost universally. The standard fix is a one-line build-tool config change.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$250 investment → $3,871/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~33%.
- Page takes 34.2s to loadUsers abandon at ~3s — you're 31.7s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 2.3sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Severe layout shift during page loadUsers mis-click when content jumps — converting intent into frustration→ Reserve space for images, ads, and embeds with explicit width/height
- 3 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- HSTS is enabled but max-age is short (7889238s)First-visit protection is in place, but browsers forget the policy sooner than recommended→ Raise Strict-Transport-Security max-age to at least 31536000 (1 year)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- 1 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 3 tracking-shaped cross-site cookie(s): _shopify_essential, cart_currency, localizationCCPA/CPRA: USD 2,500 – USD 7,500
- 2 of 2 <nav> elements are unlabeledADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$3,869 /mo
+33.4pp bounce · ~3,336 lost visitors/mo
CPC: USD 1.16
Bandwidth Waste
$1.87 /mo
23369.0 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.3 MB per page loadSaves $1.87/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
9.03 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
34.17 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.33 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.563
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
17.38 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
38.29 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.03 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
7.08 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
176 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.746
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
4.65 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.97 s
Categories
8Performance
Page weighs 17.3 MB (7.4 MB transferred)
Security
1 publicly-accessible JavaScript source map(s)
Accessibility
1 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 85+ on Compliance; you're at 75 — closing this gap is the highest-leverage improvement.
Technology stack
AccessiBe, on Emotion, hosted on GoDaddy, with Cloudflare CDN
Stack Architecture
Apple Pay 
Facebook Pixel 2.9.429
Google Analytics 
Google Tag Manager 
Shop Pay 
Snap Pixel 
Wisepops 
Cart Functionality 
Shopify 
Attentive 
AccessiBe 
AccessiWay Apple 
Azure Edge Network Facebook SDK Flickity 
Foursixty 
Goober 
Google Font API Google Search Console Google Workspace HSTS 
HTTP/3 
LazySizes 
Mustache 3.0.1
Open Graph 
Pandectes 
Pandectes GDPR Compliance 
Priority Hints 
Stamped 
Svelte 
Swiper 
Swym Wishlist Plus 
core-js 3.37.0
jQuery 3.4.1
Emotion 
Cloudflare 
GoDaddy All Detected Technologies (38)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Emotion is a library designed for writing CSS styles with JavaScript.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
AccessiBe is an accessibility overlay which claims to provide ADA and WCAG compliance. The system scans and analyzes a website, and applies adjustments which they claim make your website ADA and WCAG 2.1 compliant.
AccessiWay is a solution focused on digital accessibility and compliance for organizations seeking to meet established standards.
Azure Edge Network is a global network infrastructure provided by Microsoft Azure. It is designed to deliver content, applications, and services to end-users with low latency and high performance. The Azure Edge Network consists of a combination of Azure Content Delivery Network (CDN), Azure Front Door, and Azure Traffic Manager.
Flickity is a JavaScript slider library, built by David DeSandro of Metafizzy fame.
Foursixty is a widget which turns Instagram content and user-generated content into shoppable galleries.
Goober is a minified CSS-in-JS styling solution.
Google Font API is a web service that supports open-source font files that can be used on your web designs.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Mustache is a web template system.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Pandectes is a cloud-based data privacy compliance platform for Shopify stores, designed to support adherence to GDPR, CCPA/CPRA, VCDPA, APPI, PIPEDA, and PDPA regulations.
Pandectes GDPR Compliance is a solution for Shopify stores, ensuring compliance with GDPR, CCPA/CPRA, VCDPA, APPI, PIPEDA, and PDPA regulations.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Stamped is a provider of reviews and ratings solution.
Svelte is a free and open-source front end compiler created by Rich Harris and maintained by the Svelte core team members.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
Swym Wishlist Plus enables your customers to bookmark their favorite products and pick up where they left off when they return.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of campaigns.
Wisepops is an intelligent popup and marketing automation system that offers marketers a single platform from which to create and manage website popups.
Attentive is a personalised mobile messaging platform that helps retail & ecommerce brands acquire, retain, and interact with mobile shoppers.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
jQuery loaded alongside a modern framework
Both jQuery and Svelte are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
Complex technology stack detected
38 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 2h total → projected B (87)
Sprint 1: Quick Wins
+7Highest ROI — low effort, high impact
- · Page weighs 17.3 MB (7.4 MB transferred)
- · 1 button(s) with no accessible text
- · 125 link(s) with no accessible text
- · 1 publicly-accessible JavaScript source map(s)
Sprint 2: Core Fixes
Medium effort, high structural impact
- · 1 control(s) without accessible label