Audit overview
Accessibility and Content need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
No <main> landmark found
Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.
No favicon or icon links detected
Without a favicon, your tab shows a blank icon and bookmarks look unbranded — amateur signal in every browser surface.
129 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
CAD 1,013 investment → CAD 8,116/month returns + CAD 350,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~29%.
- Page takes 22.4s to loadUsers abandon at ~3s — you're 19.9s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 1.5sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
- No Open Graph tagsLinks shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop→ Add og:title, og:description, og:image, og:url to the page head
- No structured dataNo rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices→ Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
CAD 350,000
- No privacy policy link detectedPIPEDA: CAD 1,000 – CAD 100,000
- Trackers detected but no cookie policy foundPIPEDA: CAD 1,000 – CAD 100,000
- Trackers detected but no privacy policy foundPIPEDA: CAD 1,000 – CAD 100,000
Bounce-Rate Cost
CAD 8,115 /mo
+29.0pp bounce · ~2,898 lost visitors/mo
CPC: CAD 2.80
Bandwidth Waste
CAD 1.14 /mo
10530.0 MB/mo × 0.108 CAD/GB
- Optimize transfer: save ~1.1 MB per page loadSaves CAD 1.14/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 4 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
7.16 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
22.38 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
1.51 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.005
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
9.36 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
22.64 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
925 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.43 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
137 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.087
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.92 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
6.24 s
Categories
8Performance
129 HTTP requests — consider bundling or reducing
Security
Content-Security-Policy header is missing
Accessibility
No <main> landmark found
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cloudflare Bot Management sites score 95+ on Content; you're at 68 — closing this gap is the highest-leverage improvement.
Top 10% of Facebook sites score 95+ on Content; you're at 68 — closing this gap is the highest-leverage improvement.
Technology stack
Cloudflare Bot Management, with Cloudflare CDN
Stack Architecture
Cloudflare Bot Management Facebook Google Search Console Google Workspace HSTS 
HTTP/3 Microsoft 
Tailwind CSS Cloudflare All Detected Technologies (9)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Observations (2)
No build tool detected
A framework (Cloudflare Bot Management) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
9 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 11h total → projected B (83)
Sprint 1: Quick Wins
+3Highest ROI — low effort, high impact
- · No <main> landmark found
- · No favicon or icon links detected
Sprint 2: Core Fixes
+6Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found
- · 129 HTTP requests — consider bundling or reducing