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Scanned
2026-04-21 21:13 UTC
Worker
🇧🇷 Sao Paulo
Duration
1.2m
Vs prev

Audit overview

Accessibility and Content need attention; the other categories are in good shape.

Fix Priority Matrix

5 findings

Quick Wins

4

High impact, low effort — start here.

Strategic

1

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Desktop
Desktop screenshot
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

'unsafe-inline' found in script source

Unsafe value (unsafe-inline, unsafe-eval) in script-src defeats CSP's main protection — XSS injections can execute again.

Security › Content Security Policy
Critical: 2

1 button(s) with no accessible text

Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.

Accessibility › Link & Button Quality
Critical: 3

1 link(s) with no accessible text

Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.

Accessibility › Link & Button Quality
Critical: 4

No <main> landmark found

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Accessibility › Landmark Structure
Critical: 5

No H1 heading found

No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.

Accessibility › Heading Hierarchy
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.
1 security gap detected — browsers may warn visitors about your site.
4 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$733 investment → $13,526/month returns + USD 150,000 risk avoided

Investment
$733
7.3 h · 5 findings
Monthly returns
$13,526
$162,310/yr
Payback
0.1 mo
+22033% Y1
Regulatory risk avoided USD 150,000
Or — fix only the top 3 findings
$7000.1 mo payback · +23087% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$133 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

10 barrier(s) likely increasing bounce by ~38%.

Barriers
10
3 crit 7 warn
Bounce delta
+38pp
added vs baseline
Score
49
D
Speed
2
Trust
2
Usability
1
Content
3
Nav
2
  • Page takes 4.2s to load
    Users abandon at ~3s — you're 1.7s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • No viewport meta tag
    Mobile browsers render at desktop width and shrink — text unreadable, tap targets miniature
    → Add <meta name="viewport" content="width=device-width, initial-scale=1">
  • 12 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • High main-thread blocking time
    Page is non-interactive for 229ms after first paint
    → Defer third-party scripts and split large bundles
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$733 7.3 developer hours at $100/hr
Quick wins
$133 4 fixes in ~80 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$10,347 / month at risk ~$124,167 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$150,000

ADA Title III
  • No <main> landmark found
    ADA Title III: USD 25,000 – USD 150,000
  • No <nav> landmark found
    ADA Title III: USD 25,000 – USD 150,000
  • Skip navigation link is missing (WCAG 2.4.1)
    ADA Title III: USD 25,000 – USD 150,000

Bounce-Rate Cost

$10,347 /mo

+38.5pp bounce · ~3,847 lost visitors/mo

CPC: USD 2.69

Bandwidth Waste

$0.09 /mo

1079.1 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~108 KB per page load
    Saves $0.09/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Mobile

72
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
79
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
91
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.68 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

4.22 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

229 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

4.34 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

6.21 s

Desktop

73
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
90
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

2.10 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

2.62 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.37 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

2.66 s

Categories

8
Avg score 73.1

How you compare

Where this site stands against peers running the same stack.

dc.js · 70 peers
You 75
·
Avg 73
At average
0 50 100
Better than 64% of dc.js sites See full dc.js benchmark →
HSTS · 2556 peers
You 75
·
Avg 75
At average
0 50 100
Infrastructure P1Content P1Performance P84Accessibility P18SEO P19Security P72Sustainability P59Compliance P49

Top 10% of HSTS sites score 95+ on Infrastructure; you're at 72 — closing this gap is the highest-leverage improvement.

Better than 48% of HSTS sites See full HSTS benchmark →

Technology stack

HSTS, hosted on Apache Traffic Server

6 technologies detected 3 stack layers 1 with CPE identifier Complex

Stack Architecture

Analytics
Google Analytics Google Tag Manager
Framework
HSTS Tailwind CSS dc.js
Hosting
Apache Traffic Server

All Detected Technologies (6)

Apache Traffic Server is an open-source caching and proxying server that serves as an HTTP/1.1 and HTTP/2 reverse proxy with caching capabilities, load balancing, request routing, SSL termination, and support for advanced HTTP features.

Categories Web servers Website https://trafficserver.apache.org/ Detected by BeaverCheck
This technology has a CPE identifier — check for known vulnerabilities Search NVD →

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck
Categories Framework Website https://tailwindcss.com Detected by BeaverCheck Evidence Found 22 unique Tailwind utility classes in HTML

A multi-dimensional charting library built to work natively with crossfilter and rendered using d3.js

Categories JavaScript graphics, JavaScript libraries Website https://dc-js.github.io/dc.js/ Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtag/js?id=G-40HG6NTJFD

Observations (1)

No build tool detected

A framework (HSTS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 7h total → projected B (82)

Sprint 1: Quick Wins

+5

Highest ROI — low effort, high impact

4 findings 1h → B (80)
  • · No <main> landmark found
  • · No H1 heading found
  • · 1 button(s) with no accessible text
  • · 1 link(s) with no accessible text

Sprint 3: Strategic Improvements

+2

Higher effort, long-term payoff

1 findings 6h → B (82)
  • · 'unsafe-inline' found in script source

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