D — https://dazeddigital.com

Site Health

Score: 68 / 100

Based on 8 categories, 0 sections

Room to improve — your 10.0s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Several issues make your site difficult for assistive technology users.

Well-optimized for search — your content is discoverable.

Good server performance with room for optimization.

Mostly compliant — a few items need attention.

Rich content metadata — your pages look great everywhere.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Boomerang · 143 peers

You 68

Avg 71

At average

0 50 100

Better than 4% of Boomerang sites See full Boomerang benchmark →

core-js · 1337 peers

You 68

Avg 72

At average

0 50 100

Better than 5% of core-js sites See full core-js benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 20.2 MB (11.8 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

17 link(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fdazeddigital.com)](https://beavercheck.com/results/4e94faf4-1e85-441e-a38b-9b8b11f439f7)

HTML

<a href="https://beavercheck.com/results/4e94faf4-1e85-441e-a38b-9b8b11f439f7"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fdazeddigital.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fdazeddigital.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site has several issues that may be affecting user experience and business outcomes. Your LCP of 10.0s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.

Your LCP is 10.0s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

1 accessibility issue excludes users who rely on assistive technology.

Could reach Estimate based on resolving critical issues

Conversion Barriers

3 critical 6 warning

9 barrier(s) likely increasing bounce by ~32%.

Speed (2)

Page takes 10.0s to load

+12% bounce

Users abandon at ~3s — you're 7.5s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 4.6s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (2)

4 form field(s) without a label

+6% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Viewport disables user zoom

+2% bounce

Visitors with low vision can't read the page — and some jurisdictions treat this as a legal risk

Fix: Remove user-scalable=no; drop maximum-scale if it's below 2

Navigation (3)

17 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

1 broken link(s) on the page

+2% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

€425 investment → €4,511/month returns + EUR 20,500,000 risk avoided

Payback period: < 1 month First-year ROI: +12638%

Investment

€425

5h · 5 findings

Monthly returns

€4,511 /mo

~€54,135 / year

Conversions recovered €4,508
Bandwidth savings €2.76

Regulatory risk avoided

EUR 20,500,000

if kept compliant

GDPR EUR 20,000,000
EAA EUR 500,000

Payback period

0 12mo 24mo

€128 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

€425

5.0 developer hours at €85/hr

Based on European Union rates (€85/hr)

Quick wins

€128 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

€ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

€1,708,336 / month at risk

~€20,500,033 / year if left unfixed

Compliance Risk

€20,500,000

GDPREAA

4 advertising/retargeting trackers detected
GDPR: EUR 10,000 – EUR 20,000,000
3 of 3 <nav> elements are unlabeled
EAA: EUR 1,000 – EUR 500,000
Skip navigation link is missing (WCAG 2.4.1)
EAA: EUR 1,000 – EUR 500,000

+4 more

Bandwidth Waste

€2.76 /mo

37226.6 MB/mo × 0.074 EUR/GB

Optimize transfer: save ~3.7 MB per page load
Saves €2.76/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

100

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

3.47 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

10.00 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

4.59 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.099

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

8.68 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

34.11 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
j.bids.ws/dazeddigital	1800.0 s	157.9 KiB
/signals/config/357833301087547?v=2.9.303&r=stable&domain...	1200.0 s	125.3 KiB
cmp.inmobi.com/tcfv2/60/cmp2ui-en.js	900.0 s	122.6 KiB
cmp.inmobi.com/tcfv2/60/cmp2.js?referer=dazeddigital.com	900.0 s	114.4 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
client.aps.amazon-adsystem.com/publisher.js	3600.0 s	82.4 KiB
static.kueezrtb.com/js/latest.js?_=1776892450646	0.0 ms	37.4 KiB
ats.rlcdn.com/ats.js	0.0 ms	34.9 KiB
cdn.id5-sync.com/api/1.0/id5-api.js	3600.0 s	34.2 KiB
www.dazeddigital.com/Content/images/png/beauty-logo.png	192838.0 s	88.3 KiB
cdn.id5-sync.com/api/1.0/id5PrebidModule.js	3600.0 s	29.5 KiB
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	900.0 s	21.7 KiB
www.dazeddigital.com/assets/fonts/DrukWide-Medium.otf	200281.0 s	65.1 KiB
www.dazeddigital.com/assets/fonts/normal_normal_400.woff	145242.0 s	52.1 KiB
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--600-Medium-Normal.otf	106711.0 s	44.2 KiB
www.dazeddigital.com/assets/js/homepage.js?version=20260422-133	777600.0 s	128.5 KiB
static.chartbeat.com/js/chartbeat.js	7200.0 s	15.9 KiB
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--500-Regular-Normal.otf	182837.0 s	41.0 KiB
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--700-Bold-Normal.otf	182837.0 s	36.9 KiB
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--400-Light-Normal.otf	182836.0 s	35.6 KiB
static.chartbeat.com/js/chartbeat_mab.js	7200.0 s	10.1 KiB
cdn.adsafeprotected.com/iasPET.1.js	0.0 ms	6.7 KiB
static.hotjar.com/c/hotjar-3045859.js?sv=7	60.0 s	6.2 KiB
s.go-mpulse.net/boomerang/DH36Y-AJK4L-FZNHV-8FX7F-EHRMD	604800.0 s	56.7 KiB
static.srvb1.com/m.js	0.0 ms	4.0 KiB
www.dazeddigital.com/assets/css/homepage/homepage.css?version=20260422-133	777600.0 s	32.2 KiB
ct.pinterest.com/static/ct/token_create.js	7200.0 s	3.9 KiB
altura-advertising.s3.eu-west-2.amazonaws.com/dazeddigital.com/ads-style.css	0.0 ms	2.8 KiB
widget.collectiveaudience.co/sdk.js	1800.0 s	3.2 KiB
altura-advertising.s3.eu-west-2.amazonaws.com/dazeddigital.com/Ads-main.js	0.0 ms	2.7 KiB
s.pinimg.com/ct/lib/main.10d2511a.js	1209600.0 s	27.3 KiB
cmp.inmobi.com/choice/dYw4UCDWeYJQg/dazeddigital.com/choice.js?tag_version=V3	900.0 s	3.0 KiB
script.crazyegg.com/pages/scripts/0100/8908.js	300.0 s	2.7 KiB
www.dazeddigital.com/assets/fonts/Compacta-LT-Std-Black.ttf	753047.0 s	23.2 KiB
www.dazeddigital.com/assets/fonts/AdelonSerialMedium_normal_normal.woff2	692512.0 s	22.1 KiB
/Scripts/underscore-min.js?7b27637fb1981fbe604eb1ca9a056b...	182837.0 s	7.3 KiB
s.pinimg.com/ct/core.js	7200.0 s	2.1 KiB
config.aps.amazon-adsystem.com/configs/5065	3600.0 s	1.9 KiB
rules.quantcount.com/rules-p-sGVquyTjJknxn.js	3600.0 s	1.2 KiB
rules.quantcount.com/rules-p-1JfeUFkjQV_gB.js	3600.0 s	1.1 KiB
applets.ebxcdn.com/ebx.js	7200.0 s	1.0 KiB
cdn.fonts.net/t/1.css?apiType=css&projectid=330f01a0-5385-11ec-a5d8-0612727c9b06	1.0 s	655 B
cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.css	604800.0 s	5.4 KiB
/tr/?id=357833301087547&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	19 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--700-Bold-Normal.otf	75 ms
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--600-Medium-Normal.otf	65 ms
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--500-Regular-Normal.otf	50 ms
www.dazeddigital.com/assets/fonts/normal_normal_400.woff	50 ms
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--400-Light-Normal.otf	45 ms
www.dazeddigital.com/assets/fonts/DrukWide-Medium.otf	45 ms
www.dazeddigital.com/assets/fonts/Compacta-LT-Std-Black.ttf	45 ms
www.dazeddigital.com/assets/fonts/AdelonSerialMedium_normal_normal.woff2	15 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:59.161 source:map[column:328358 line:2 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:43.248 source:map[type:text value:[unattributed]]] map[reflowTime:0.197 source:map[column:306239 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:28.035 source:map[column:171485 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:17.674 source:map[column:179725 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:10.911 source:map[column:216171 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:1.253 source:map[column:327324 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.379 source:map[column:101386 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.241 source:map[column:101444 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.208 source:map[column:101508 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.045 source:map[column:100690 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.291 source:map[column:102444 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.124 source:map[column:103849 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
Kendall and Kylie Jenner, Coachella 2015 `div.feature__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/1280/azure/dazed-prod/1440/3/1443606.jpg	259.7 KiB	167.1 KiB
Naturism nudism naked in public body image self esteem `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443364.jpg	240.8 KiB	144.3 KiB
Sofía Abadi – Heaven is Outside `div.feature__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/1280/azure/dazed-prod/1440/3/1443651.jpg	144.5 KiB	96.3 KiB
beauty-logo `main#main > div.grid > a.beauty-section__svg-link > img.beauty-section__svg`	www.dazeddigital.com/Content/images/png/beauty-logo.png	88.0 KiB	80.5 KiB
Oakley `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443523.JPG	174.7 KiB	71.3 KiB
Juliette Cassidy, 24 Hour Party, People `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/1280/azure/dazed-prod/1440/3/1443323.jpg	104.3 KiB	66.4 KiB
DC290_Covers_4x5_RGB_07 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1430/2/1432270.jpg	144.7 KiB	57.3 KiB
Sofía Abadi – Heaven is Outside `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443651.jpg	89.7 KiB	53.1 KiB
EM_OakleyDazedFieldLab-30 `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/786/0-316-1987-1322/azure/dazed-prod/1440/3/1443431.jpg	94.9 KiB	49.0 KiB
sexiest hottest art erotica Instagram `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/689/azure/dazed-prod/1340/4/1344209.jpg	114.6 KiB	44.5 KiB
Brody-Oceans-8 `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/786/0-2-2560-1702/azure/dazed-prod/1440/3/1443761.jpeg	88.0 KiB	42.1 KiB
Brody-Oceans-8 `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443761.jpeg	86.3 KiB	40.3 KiB
Sofía Abadi – Heaven is Outside `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/786/0-11-1284-854/azure/dazed-prod/1440/3/1443651.jpg	84.0 KiB	38.1 KiB
insecure `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/786/91-0-1082-720/azure/dazed-prod/1440/3/1443661.jpg	76.2 KiB	30.3 KiB
Owen Cooper – The Winter Issue 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1430/2/1432032.jpg	77.2 KiB	24.2 KiB
DC290_Covers_4x5_RGB_05 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1430/1/1431987.jpg	75.0 KiB	23.6 KiB
Perfect Days (2023) `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443430.jpg	63.1 KiB	19.8 KiB
IMG_6285 `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443674.jpeg	60.5 KiB	19.0 KiB
Silver Arrows – Winter 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1430/2/1432031.jpg	49.5 KiB	15.5 KiB
Chase Infiniti – The Winter Issue 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1430/1/1431986.jpg	44.7 KiB	14.0 KiB
Zara Larsson Main Rose swimwear `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443667.jpg	44.1 KiB	13.8 KiB
DC291_CoverIndex_08 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440141.jpg	89.1 KiB	4.1 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-22-IMG

nodeLabel: Zara Larsson Main Rose swimwear

path: 1,HTML,1,BODY,7,MAIN,1,DIV,0,DIV,0,A,1,DIV,0,SPAN,0,SPAN,0,IMG

selector: div.homepage-feature__img-wrapper > span.image-container > span.preserve-aspect-ratio > img

snippet: <img alt="Zara Larsson Main Rose swimwear " data-aspect-ratio="1.51" data-aspect-ratio-type="landscape" data-delay-load="immediate" data-max-height="1544" data-max-width="2324" data-maxdevicepixelratio="3" data-responsive-widths="200,320,355,480,640,786,900,1050,1280,1400,1600,2000,2324" sizes="(min-width:1080px) 1080px,100%" src="https://images-prod.dazeddigital.com/786/485-486-2324-1544/azure/dazed-pro…" srcset="https://images-prod.dazeddigital.com/200/485-486-2324-1544/azure/dazed-pro…" style="width:2324px;">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
www.dazeddigital.com/assets/css/homepage/homepage.css?version=20260422-133	32.2 KiB	456 ms
cdn.fonts.net/t/1.css?apiType=css&projectid=330f01a0-5385-11ec-a5d8-0612727c9b06	655 B	776 ms
cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.css	5.4 KiB	771 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.1 s

URL	Time Spent
dazeddigital.com/	1.1 s
www.dazeddigital.com/	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 150 ms 22.2 KiB

URL	Transfer Size	Est Savings
www.dazeddigital.com/assets/css/homepage/homepage.css?version=20260422-133	31.9 KiB	22.2 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
Unattributable	2.9 s	447 ms	0.0 ms
www.dazeddigital.com/	2.1 s	185 ms	14 ms
www.dazeddigital.com/assets/js/homepage.js?version=20260422-133	969 ms	596 ms	33 ms
cmp.inmobi.com/tcfv2/60/cmp2.js?referer=dazeddigital.com	853 ms	653 ms	68 ms
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...	715 ms	623 ms	64 ms
/pages/versioned/commontransformations-scripts/df70602680...	693 ms	613 ms	28 ms
client.aps.amazon-adsystem.com/publisher.js	574 ms	507 ms	41 ms
www.googletagmanager.com/gtm.js?id=GTM-N85PP8L	514 ms	427 ms	63 ms
cmp.inmobi.com/tcfv2/60/cmp2ui-en.js	384 ms	268 ms	53 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOA.js	369 ms	311 ms	51 ms
static.kueezrtb.com/js/latest.js?_=1776892450646	365 ms	290 ms	16 ms
/signals/config/357833301087547?v=2.9.303&r=stable&domain...	334 ms	289 ms	43 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js	333 ms	170 ms	161 ms
www.googletagmanager.com/gtag/js?id=G-7QD7ME9K73&cx=c&gtm=4e64k0	320 ms	261 ms	53 ms
altura-advertising.s3.eu-west-2.amazonaws.com/dazeddigital.com/Ads-main.js	277 ms	267 ms	0.6 ms
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	264 ms	238 ms	22 ms
connect.facebook.net/en_US/fbevents.js	200 ms	156 ms	42 ms
s.go-mpulse.net/boomerang/DH36Y-AJK4L-FZNHV-8FX7F-EHRMD	191 ms	150 ms	28 ms
securepubads.g.doubleclick.net/tag/js/gpt.js	189 ms	122 ms	47 ms
/pages/versioned/tracking-scripts/158692313dc4b9f2e28d9e9...	178 ms	147 ms	6.9 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOQ.js	168 ms	79 ms	88 ms
static.chartbeat.com/js/chartbeat.js	149 ms	141 ms	4.4 ms
j.bids.ws/dazeddigital	129 ms	46 ms	80 ms
s.pinimg.com/ct/lib/main.10d2511a.js	126 ms	100 ms	11 ms
widget.collectiveaudience.co/en/public/chunks/13.0.24/11930d303ea648d400da.js	119 ms	88 ms	24 ms
secure.quantserve.com/quant.js	76 ms	56 ms	17 ms
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	76 ms	66 ms	8.8 ms
ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js	72 ms	53 ms	15 ms
cdn.id5-sync.com/api/1.0/id5-api.js	71 ms	57 ms	12 ms
ep2.adtrafficquality.google/sodar/sodar2.js	66 ms	56 ms	2.1 ms
analytics.tiktok.com/i18n/pixel/static/identify_5cff1caf.js	65 ms	44 ms	21 ms
config.aps.amazon-adsystem.com/configs/5065	61 ms	45 ms	5.4 ms
ats.rlcdn.com/ats.js	58 ms	47 ms	10 ms
script.crazyegg.com/pages/scripts/0100/8908.js	54 ms	43 ms	1.0 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	8.0 s
Other	3.2 s
Style & Layout	1.3 s
Script Parsing & Compilation	1.2 s
Rendering	306 ms
Parse HTML & CSS	237 ms
Garbage Collection	229 ms

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 2.8 KiB

URL	Transfer Size	Est Savings
altura-advertising.s3.eu-west-2.amazonaws.com/dazeddigital.com/ads-style.css	2.8 KiB	2.8 KiB

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 37.8 KiB

URL	Transfer Size	Est Savings
j.bids.ws/dazeddigital	157.4 KiB	37.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 1.1 MiB

URL	Transfer Size	Est Savings
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...	187.4 KiB	99.5 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOQ.js	120.9 KiB	94.0 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js	105.3 KiB	81.7 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js	105.3 KiB	81.7 KiB
www.dazeddigital.com/assets/js/homepage.js?version=20260422-133	128.2 KiB	75.4 KiB
www.googletagmanager.com/gtag/js?id=G-7QD7ME9K73&cx=c&gtm=4e64k0	176.4 KiB	68.0 KiB
www.googletagmanager.com/gtm.js?id=GTM-N85PP8L	168.5 KiB	65.4 KiB
cmp.inmobi.com/tcfv2/60/cmp2ui-en.js	122.1 KiB	61.9 KiB
j.bids.ws/dazeddigital	157.4 KiB	61.0 KiB
widget.collectiveaudience.co/en/public/chunks/13.0.24/11930d303ea648d400da.js	72.7 KiB	60.5 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOA.js	116.8 KiB	60.2 KiB
cmp.inmobi.com/tcfv2/60/cmp2.js?referer=dazeddigital.com	113.9 KiB	57.9 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	37.8 KiB
/signals/config/357833301087547?v=2.9.303&r=stable&domain...	125.2 KiB	35.5 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	33.6 KiB
client.aps.amazon-adsystem.com/publisher.js	82.0 KiB	33.3 KiB
s.go-mpulse.net/boomerang/DH36Y-AJK4L-FZNHV-8FX7F-EHRMD	56.5 KiB	32.1 KiB
/pages/versioned/commontransformations-scripts/df70602680...	71.7 KiB	28.9 KiB
securepubads.g.doubleclick.net/tag/js/gpt.js	33.6 KiB	24.0 KiB
widget.collectiveaudience.co/en/public/chunks/13.0.24/a958253abce218f56c2d.js	38.3 KiB	23.9 KiB
ajax.googleapis.com/ajax/libs/jquery/3.7.1/jquery.min.js	29.8 KiB	21.5 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
images-prod.dazeddigital.com/1280/azure/dazed-prod/1440/3/1443606.jpg	260.2 KiB
images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443364.jpg	241.3 KiB
images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443308.jpeg	205.9 KiB
images-prod.dazeddigital.com/1280/azure/dazed-prod/1440/3/1443588.jpg	201.0 KiB
/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31...	187.4 KiB
www.googletagmanager.com/gtag/js?id=G-7QD7ME9K73&cx=c&gtm=4e64k0	176.5 KiB
images-prod.dazeddigital.com/786/azure/dazed-prod/1400/6/1406380.jpeg	175.4 KiB
images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443523.JPG	175.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-N85PP8L	168.8 KiB
images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443616.jpg	162.8 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Dazed Maxx LA `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/4/1404651.jpeg
Dazed Maxx LA `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/6/1406367.jpeg
Kendall and Kylie Jenner, Coachella 2015 `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/1280/azure/dazed-prod/1440/3/1443606.jpg
Kendall and Kylie Jenner, Coachella 2015 `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/1280/azure/dazed-prod/1440/3/1443606.jpg
Dazed Maxx NYC `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/6/1406371.jpeg
Dazed Maxx New York `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/4/1404630.jpeg
Dazed Maxx NY `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/6/1406365.jpeg
Dazed Maxx Atlanta `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/6/1406737.jpg
DAZED MAXX Atlanta `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/4/1404692.jpeg
DAZED MAXX Atlanta `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/6/1406369.jpeg
Dazed Maxx Atlanta `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/6/1406380.jpeg
Oakley `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443523.JPG
Naturism nudism naked in public body image self esteem `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443364.jpg
Kendall and Kylie Jenner, Coachella 2015 `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/1280/azure/dazed-prod/1440/3/1443606.jpg
IMG_6285 `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443674.jpeg
DC291_CoverIndex_04 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440287.jpg
DC291_CoverIndex_06 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440242.jpg
DC291_CoverIndex_08 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440141.jpg
DC291_CoverIndex_01 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440144.jpg
DC291_CoverIndex_02 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440143.jpg
DC291_CoverIndex_03 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1430/8/1438599.jpg
DC291_CoverIndex_05 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440142.jpg
DC290_Covers_4x5_RGB_07 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1430/2/1432270.jpg
Silver Arrows – Winter 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1430/2/1432031.jpg
DC290_Covers_4x5_RGB_05 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1430/1/1431987.jpg
Owen Cooper – The Winter Issue 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1430/2/1432032.jpg
Chase Infiniti – The Winter Issue 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1430/1/1431986.jpg
beauty-logo `main#main > div.grid > a.beauty-section__svg-link > img.beauty-section__svg`	www.dazeddigital.com/Content/images/png/beauty-logo.png
Marius Sperlich `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/634/azure/dazed-prod/1350/0/1350162.jpg
sexiest hottest art erotica Instagram `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/689/azure/dazed-prod/1340/4/1344209.jpg
1080x1080_Swoosh_V1 `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/2/1442031.jpg
Zara Larsson Main Rose swimwear `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443667.jpg
Zara Larsson Main Rose swimwear `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443667.jpg
Sofía Abadi – Heaven is Outside `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443651.jpg
Dazed Maxx LA `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/7/1407449.jpg
Juliette Cassidy, 24 Hour Party, People `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/1280/azure/dazed-prod/1440/3/1443323.jpg
DAZED MAXX editorial announcement `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/8/1408500.jpg
DAZED MAXX `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1400/7/1407862.jpg
Perfect Days (2023) `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/786/azure/dazed-prod/1440/3/1443430.jpg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●User Timing marks and measures 11 user timings

●Avoid long main-thread tasks 20 long tasks found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 160 ms

●Server Backend Latencies 220 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 30 ms

●Avoid large layout shifts 2 layout shifts found

○INP breakdown

○Avoid non-composited animations

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. Learn more about ARIA roles and required parent element.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Personal Data Processing Opt Outs `div.qc-cmp2-scrollable-section > ul.qc-cmp2-consent-list > li#1 > button.qc-cmp2-list-item-header`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Opted In `li#1 > div > div.css-cf00qb > p.css-jg567y`
Opted In `li#1 > div > div.css-cf00qb > p.css-jg567y`
Opted In `li#1 > div > div.css-cf00qb > p.css-jg567y`
The former High Fashion Twitter lynchpin makes whimsical clothes that speak to … `a.feature > div.grid > div.feature__wrapper > h2.feature__subtitle`
the internet `div.grid > div.feature__wrapper > h2.feature__subtitle > span.nowrap`
Influencer culture has turned the California festival into a stale parody of it… `a.feature > div.grid > div.feature__wrapper > h2.feature__subtitle`
former self `div.grid > div.feature__wrapper > h2.feature__subtitle > span.nowrap`
From Olivia Rodrigo’s jeans and cute top combo to Madonna dusting off her Confe… `a.feature > div.grid > div.feature__wrapper > h2.feature__subtitle`
style moments `div.grid > div.feature__wrapper > h2.feature__subtitle > span.nowrap`

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Building a cyberdeck is the most rebellious thing you can do right now `div.card-feature > div.card-feature__content > a.card-feature__content-primary > h3.card-feature__title`

These are opportunities to improve keyboard navigation in your application.

Names and labels

Labels ensure that form controls are announced properly by assistive technologies, like screen readers. Learn more about form element labels.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
form#search-mob > div.input-box > div.search-wrapper > input#search-box-mobile `form#search-mob > div.input-box > div.search-wrapper > input#search-box-mobile`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link `div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link`
div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link `div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link`
div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link `div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link`
div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link `div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Personal Data Processing Opt Outs I want to opt-out of the Sharing of my Perso… `div.qc-usp-ui-content > div.qc-usp-ui-form-content > div.qc-usp-container > ul.qc-cmp2-consent-list`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta `head > meta`

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
LIFE & CULTURE `main#main > div.grid > div.card-feature > a.card-feature__ribbon`
BEAUTY `main#main > div.grid > div.card-feature > a.card-feature__ribbon`
LIFE & CULTURE `main#main > div.grid > div.card-feature > a.card-feature__ribbon`
MUSIC `main#main > div.grid > div.card-feature > a.card-feature__ribbon`
LIFE & CULTURE `main#main > div.grid > div.card-feature > a.card-feature__ribbon`
MUSIC `main#main > div.grid > div.card-feature > a.card-feature__ribbon`
CONTACT `div.footer-container-inner > nav.footer-navigation > div.tertiary-links > a.menu-link`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●No form fields have multiple labels

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	connect.facebook.net/en_US/fbevents.js line 279, col 769
Topics	a.teads.tv/analytics/tag.js line 19, col 2291

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Description
`Framing 'https://www.google.com/' violates the following report-only Content Security Policy directive: "frame-ancestors 'self'". The violation has been logged, but no further action has been taken.`

Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Issue type
Content security policy

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

100

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

○Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

100

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.25 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.84 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

380 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.035

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.76 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

6.36 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
j.bids.ws/dazeddigital	1800.0 s	158.0 KiB
/signals/config/357833301087547?v=2.9.303&r=stable&domain...	1200.0 s	125.3 KiB
cmp.inmobi.com/tcfv2/60/cmp2ui-en.js	900.0 s	122.6 KiB
cmp.inmobi.com/tcfv2/60/cmp2.js?referer=dazeddigital.com	900.0 s	114.4 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
client.aps.amazon-adsystem.com/publisher.js	3600.0 s	82.4 KiB
static.kueezrtb.com/js/latest_cls.js?_=1776892478813	0.0 ms	37.1 KiB
ats.rlcdn.com/ats.js	0.0 ms	35.0 KiB
cdn.id5-sync.com/api/1.0/id5-api.js	3600.0 s	34.3 KiB
www.dazeddigital.com/Content/images/png/beauty-logo.png	192810.0 s	88.3 KiB
cdn.id5-sync.com/api/1.0/id5PrebidModule.js	3600.0 s	29.5 KiB
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	900.0 s	21.7 KiB
www.dazeddigital.com/assets/fonts/DrukWide-Medium.otf	200253.0 s	65.1 KiB
www.dazeddigital.com/assets/fonts/normal_normal_400.woff	145214.0 s	52.1 KiB
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--600-Medium-Normal.otf	106683.0 s	44.2 KiB
www.dazeddigital.com/assets/js/homepage.js?version=20260422-133	777573.0 s	128.4 KiB
static.chartbeat.com/js/chartbeat.js	7200.0 s	15.9 KiB
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--500-Regular-Normal.otf	182809.0 s	41.0 KiB
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--700-Bold-Normal.otf	182809.0 s	36.9 KiB
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--400-Light-Normal.otf	182808.0 s	35.6 KiB
static.chartbeat.com/js/chartbeat_mab.js	7200.0 s	10.1 KiB
cdn.adsafeprotected.com/iasPET.1.js	0.0 ms	6.7 KiB
static.hotjar.com/c/hotjar-3045859.js?sv=7	60.0 s	6.2 KiB
s.go-mpulse.net/boomerang/DH36Y-AJK4L-FZNHV-8FX7F-EHRMD	604800.0 s	56.7 KiB
static.srvb1.com/m.js	0.0 ms	4.0 KiB
www.dazeddigital.com/assets/css/homepage/homepage.css?version=20260422-133	777572.0 s	32.1 KiB
ct.pinterest.com/static/ct/token_create.js	7200.0 s	3.9 KiB
altura-advertising.s3.eu-west-2.amazonaws.com/dazeddigital.com/ads-style.css	0.0 ms	2.8 KiB
widget.collectiveaudience.co/sdk.js	1800.0 s	3.2 KiB
altura-advertising.s3.eu-west-2.amazonaws.com/dazeddigital.com/Ads-main.js	0.0 ms	2.7 KiB
cmp.inmobi.com/choice/dYw4UCDWeYJQg/dazeddigital.com/choice.js?tag_version=V3	900.0 s	3.0 KiB
s.pinimg.com/ct/lib/main.10d2511a.js	1209600.0 s	27.3 KiB
script.crazyegg.com/pages/scripts/0100/8908.js	300.0 s	2.7 KiB
www.dazeddigital.com/assets/fonts/Compacta-LT-Std-Black.ttf	753019.0 s	23.2 KiB
www.dazeddigital.com/assets/fonts/AdelonSerialMedium_normal_normal.woff2	692483.0 s	22.1 KiB
/Scripts/underscore-min.js?7b27637fb1981fbe604eb1ca9a056b...	182809.0 s	7.3 KiB
s.pinimg.com/ct/core.js	7200.0 s	2.1 KiB
config.aps.amazon-adsystem.com/configs/5065	3600.0 s	1.9 KiB
rules.quantcount.com/rules-p-sGVquyTjJknxn.js	3600.0 s	1.2 KiB
rules.quantcount.com/rules-p-1JfeUFkjQV_gB.js	3600.0 s	1.1 KiB
applets.ebxcdn.com/ebx.js	7200.0 s	1022 B
cdn.fonts.net/t/1.css?apiType=css&projectid=330f01a0-5385-11ec-a5d8-0612727c9b06	1.0 s	656 B
cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.css	604800.0 s	5.4 KiB
/tr/?id=357833301087547&ev=PageView&dl=https%3A%2F%2Fwww....	0.0 ms	19 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--600-Medium-Normal.otf	180 ms
www.dazeddigital.com/assets/fonts/normal_normal_400.woff	180 ms
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--500-Regular-Normal.otf	165 ms
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--700-Bold-Normal.otf	80 ms
www.dazeddigital.com/assets/fonts/DrukWide-Medium.otf	75 ms
www.dazeddigital.com/assets/fonts/Compacta-LT-Std-Black.ttf	25 ms
www.dazeddigital.com/assets/fonts/AdelonSerialMedium_normal_normal.woff2	15 ms
www.dazeddigital.com/assets/fonts/NeueHaasGroteskDisplay--400-Light-Normal.otf	10 ms

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:58.731 source:map[column:328358 line:2 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:91.636 source:map[type:text value:[unattributed]]] map[reflowTime:0.046 source:map[column:306239 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:30.472 source:map[column:171485 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:25.726 source:map[column:179725 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:1.161 source:map[column:327324 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.374 source:map[column:101386 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.239 source:map[column:101444 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.261 source:map[column:101508 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.072 source:map[column:100690 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.285 source:map[column:102444 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]] map[reflowTime:0.141 source:map[column:103849 line:1 type:source-location url:https://www.dazeddigital.com/assets/js/homepage.js?version=20260422-133 urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
beauty-logo `main#main > div.grid > a.beauty-section__svg-link > img.beauty-section__svg`	www.dazeddigital.com/Content/images/png/beauty-logo.png	88.0 KiB	84.6 KiB
DC290_Covers_4x5_RGB_07 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1430/2/1432270.jpg	63.3 KiB	52.5 KiB
Zara Larsson Main Rose swimwear `div.homepage-feature__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/1280/485-486-2324-1544/azure/dazed-prod/1440/3/1443667.jpg	81.5 KiB	50.9 KiB
Kendall and Kylie Jenner, Coachella 2015 `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443606.jpg	70.5 KiB	46.9 KiB
DC290_Covers_4x5_RGB_05 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1430/1/1431987.jpg	50.0 KiB	41.4 KiB
DC291_CoverIndex_05 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440142.jpg	47.9 KiB	39.4 KiB
Silver Arrows – Winter 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1430/2/1432031.jpg	35.8 KiB	29.7 KiB
Chase Infiniti – The Winter Issue 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1430/1/1431986.jpg	29.9 KiB	24.8 KiB
Zara Larsson Main Rose swimwear `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443667.jpg	34.3 KiB	22.8 KiB
Owen Cooper – The Winter Issue 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1430/2/1432032.jpg	24.8 KiB	20.6 KiB
DC291_CoverIndex_03 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1430/8/1438599.jpg	22.9 KiB	18.8 KiB
Boycott Landscape `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/480/257-185-1505-1001/azure/dazed-prod/1440/3/1443619.jpg	38.1 KiB	13.2 KiB
My Undesirable Friends Part I_ALT still_archival_E `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/480/0-119-3000-1995/azure/dazed-prod/1440/3/1443362.JPG	35.5 KiB	10.5 KiB
Sofía Abadi – Heaven is Outside `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/480/0-11-1284-854/azure/dazed-prod/1440/3/1443651.jpg	33.2 KiB	8.2 KiB
Sofía Abadi – Heaven is Outside `div.feature__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443651.jpg	54.0 KiB	7.3 KiB
Kris Jenner Ai Social Media `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/480/0-201-1440-957/azure/dazed-prod/1440/3/1443308.jpeg	31.9 KiB	7.0 KiB
Coachella 2026: Best dressed weekend two `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/480/0-204-2000-1330/azure/dazed-prod/1440/3/1443588.jpg	29.9 KiB	4.9 KiB
Brody-Oceans-8 `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/480/0-2-2560-1702/azure/dazed-prod/1440/3/1443761.jpeg	29.8 KiB	4.9 KiB
DC291_U11_TheMusicIsBlack_ABritishHistory_08 `div.card-latest__img-wrapper > span.image-container > span.preserve-aspect-ratio > img`	/480/0-1-1035-688/azure/dazed-prod/1440/0/1440627.jpg	29.1 KiB	4.1 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-2-IMG

nodeLabel: Zara Larsson Main Rose swimwear

path: 1,HTML,1,BODY,7,MAIN,1,DIV,0,DIV,0,A,1,DIV,0,SPAN,0,SPAN,0,IMG

selector: div.homepage-feature__img-wrapper > span.image-container > span.preserve-aspect-ratio > img

snippet: <img alt="Zara Larsson Main Rose swimwear " data-aspect-ratio="1.51" data-aspect-ratio-type="landscape" data-delay-load="immediate" data-max-height="1544" data-max-width="2324" data-maxdevicepixelratio="3" data-responsive-widths="200,320,355,480,640,786,900,1050,1280,1400,1600,2000,2324" sizes="(min-width:1080px) 1080px,100%" src="https://images-prod.dazeddigital.com/1280/485-486-2324-1544/azure/dazed-pr…" srcset="https://images-prod.dazeddigital.com/200/485-486-2324-1544/azure/dazed-pro…" style="width:2324px;">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
cdn.fonts.net/t/1.css?apiType=css&projectid=330f01a0-5385-11ec-a5d8-0612727c9b06	656 B	232 ms
cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.css	5.4 KiB	218 ms
www.dazeddigital.com/assets/css/homepage/homepage.css?version=20260422-133	32.1 KiB	84 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 604 ms

URL	Time Spent
dazeddigital.com/	604 ms
www.dazeddigital.com/	0.0 ms

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 80 ms 20.8 KiB

URL	Transfer Size	Est Savings
www.dazeddigital.com/assets/css/homepage/homepage.css?version=20260422-133	31.9 KiB	20.8 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
Unattributable	599 ms	75 ms	0.0 ms
www.dazeddigital.com/	594 ms	54 ms	2.8 ms
www.dazeddigital.com/assets/js/homepage.js?version=20260422-133	213 ms	119 ms	7.8 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	205 ms	176 ms	15 ms
/pages/versioned/commontransformations-scripts/df70602680...	189 ms	174 ms	4.5 ms
/signals/config/357833301087547?v=2.9.303&r=stable&domain...	137 ms	116 ms	21 ms
client.aps.amazon-adsystem.com/publisher.js	135 ms	118 ms	8.7 ms
cmp.inmobi.com/tcfv2/60/cmp2.js?referer=dazeddigital.com	129 ms	93 ms	17 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOQ.js	128 ms	113 ms	14 ms
www.googletagmanager.com/gtm.js?id=GTM-N85PP8L	125 ms	103 ms	17 ms
www.googletagmanager.com/gtag/js?id=G-7QD7ME9K73&cx=c&gtm=4e64k0	108 ms	82 ms	15 ms
cmp.inmobi.com/tcfv2/60/cmp2ui-en.js	99 ms	70 ms	14 ms
static.kueezrtb.com/js/latest_cls.js?_=1776892478813	83 ms	61 ms	1.9 ms
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js	81 ms	41 ms	40 ms
altura-advertising.s3.eu-west-2.amazonaws.com/dazeddigital.com/Ads-main.js	72 ms	71 ms	0.1 ms
widget.collectiveaudience.co/en/public/chunks/13.0.24/a958253abce218f56c2d.js	60 ms	54 ms	5.2 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.0 s
Other	739 ms
Style & Layout	373 ms
Script Parsing & Compilation	291 ms
Rendering	75 ms
Garbage Collection	65 ms
Parse HTML & CSS	53 ms

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 2.8 KiB

URL	Transfer Size	Est Savings
altura-advertising.s3.eu-west-2.amazonaws.com/dazeddigital.com/ads-style.css	2.8 KiB	2.8 KiB

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 37.8 KiB

URL	Transfer Size	Est Savings
j.bids.ws/dazeddigital	157.5 KiB	37.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 1.1 MiB

URL	Transfer Size	Est Savings
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB	97.9 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOA.js	117.0 KiB	91.1 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js	105.0 KiB	81.5 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMA.js	105.0 KiB	81.5 KiB
www.dazeddigital.com/assets/js/homepage.js?version=20260422-133	128.2 KiB	75.4 KiB
www.googletagmanager.com/gtag/js?id=G-7QD7ME9K73&cx=c&gtm=4e64k0	176.4 KiB	68.3 KiB
www.googletagmanager.com/gtm.js?id=GTM-N85PP8L	168.5 KiB	65.4 KiB
analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwOQ.js	120.6 KiB	62.4 KiB
cmp.inmobi.com/tcfv2/60/cmp2ui-en.js	122.1 KiB	61.9 KiB
j.bids.ws/dazeddigital	157.5 KiB	61.0 KiB
widget.collectiveaudience.co/en/public/chunks/13.0.24/11930d303ea648d400da.js	72.7 KiB	60.5 KiB
cmp.inmobi.com/tcfv2/60/cmp2.js?referer=dazeddigital.com	113.9 KiB	58.0 KiB
script.hotjar.com/modules.6a0f3932cb1341a35c18.js	56.1 KiB	37.8 KiB
s.go-mpulse.net/boomerang/DH36Y-AJK4L-FZNHV-8FX7F-EHRMD	56.5 KiB	37.0 KiB
/signals/config/357833301087547?v=2.9.303&r=stable&domain...	125.2 KiB	35.7 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	33.9 KiB
client.aps.amazon-adsystem.com/publisher.js	82.0 KiB	33.0 KiB
/pages/versioned/commontransformations-scripts/df70602680...	71.7 KiB	31.1 KiB
securepubads.g.doubleclick.net/tag/js/gpt.js	33.6 KiB	24.0 KiB
widget.collectiveaudience.co/en/public/chunks/13.0.24/a958253abce218f56c2d.js	38.2 KiB	23.8 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/pagead/managed/js/gpt/m202604160201/pubads_impl.js	187.7 KiB
www.googletagmanager.com/gtag/js?id=G-7QD7ME9K73&cx=c&gtm=4e64k0	176.5 KiB
www.googletagmanager.com/gtm.js?id=GTM-N85PP8L	168.8 KiB
images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443588.jpg	163.1 KiB
images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443364.jpg	159.5 KiB
j.bids.ws/dazeddigital	158.0 KiB
www.dazeddigital.com/assets/_dvl/dvl.svg?v=2	148.7 KiB
www.dazeddigital.com/assets/_dvl/dvl.svg	148.7 KiB
www.dazeddigital.com/assets/_dvl/dvl.svg?v=3	148.7 KiB
www.dazeddigital.com/assets/js/homepage.js?version=20260422-133	128.4 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Kendall and Kylie Jenner, Coachella 2015 `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443606.jpg
Dazed Maxx LA `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/4/1404651.jpeg
Dazed Maxx LA `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/6/1406367.jpeg
Dazed Maxx NYC `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/6/1406371.jpeg
Dazed Maxx New York `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/4/1404630.jpeg
Dazed Maxx NY `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/6/1406365.jpeg
Dazed Maxx Atlanta `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/6/1406737.jpg
Mikey Madison Dazed cover `div.navigation-sl__list--right > div.navigation-sl__images > a.navigation-sl__image-one > img.navigation-sl__image`	images-prod.dazeddigital.com/300/azure/dazed-prod/1390/4/1394540.jpg
Drew Starkey Dazed cover `div.navigation-sl__list--right > div.navigation-sl__images > a.navigation-sl__image-two > img.navigation-sl__image`	images-prod.dazeddigital.com/300/azure/dazed-prod/1390/4/1394570.jpg
DAZED MAXX Atlanta `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/4/1404692.jpeg
DAZED MAXX Atlanta `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/6/1406369.jpeg
Dazed Maxx Atlanta `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/6/1406380.jpeg
Oakley `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443523.JPG
Naturism nudism naked in public body image self esteem `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443364.jpg
beauty-logo `main#main > div.grid > a.beauty-section__svg-link > img.beauty-section__svg`	www.dazeddigital.com/Content/images/png/beauty-logo.png
Zara Larsson Main Rose swimwear `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443667.jpg
Sofía Abadi – Heaven is Outside `div.card__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443651.jpg
Kendall and Kylie Jenner, Coachella 2015 `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443606.jpg
IMG_6285 `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443674.jpeg
DC291_CoverIndex_04 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440287.jpg
DC291_CoverIndex_06 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440242.jpg
DC291_CoverIndex_08 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440141.jpg
DC291_CoverIndex_01 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440144.jpg
DC291_CoverIndex_02 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440143.jpg
DC291_CoverIndex_03 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1430/8/1438599.jpg
DC291_CoverIndex_05 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/629/azure/dazed-prod/1440/0/1440142.jpg
DC290_Covers_4x5_RGB_07 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1430/2/1432270.jpg
Silver Arrows – Winter 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1430/2/1432031.jpg
DC290_Covers_4x5_RGB_05 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1430/1/1431987.jpg
Owen Cooper – The Winter Issue 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1430/2/1432032.jpg
Chase Infiniti – The Winter Issue 2025 `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1430/1/1431986.jpg
Marius Sperlich `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/634/azure/dazed-prod/1350/0/1350162.jpg
sexiest hottest art erotica Instagram `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1340/4/1344209.jpg
1080x1080_Swoosh_V1 `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/2/1442031.jpg
Dazed Maxx LA `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/7/1407449.jpg
DAZED MAXX editorial announcement `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/8/1408500.jpg
DAZED MAXX `div.card-issue__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1400/7/1407862.jpg
Juliette Cassidy, 24 Hour Party, People `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443323.jpg
Perfect Days (2023) `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443430.jpg
Zara Larsson Main Rose swimwear `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443667.jpg
DON JON `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/2/1442783.jpeg
Brody-Oceans-8 `div.card-trending__img-container > span.image-container > span.preserve-aspect-ratio > img`	images-prod.dazeddigital.com/640/azure/dazed-prod/1440/3/1443761.jpeg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●User Timing marks and measures 11 user timings

●Avoid long main-thread tasks 13 long tasks found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 160 ms

●Server Backend Latencies 220 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 20 ms

●Avoid large layout shifts 2 layout shifts found

○INP breakdown

○Avoid non-composited animations

Accessibility

ARIA

Some ARIA child roles must be contained by specific parent roles to properly perform their intended accessibility functions. Learn more about ARIA roles and required parent element.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Personal Data Processing Opt Outs `div.qc-cmp2-scrollable-section > ul.qc-cmp2-consent-list > li#1 > button.qc-cmp2-list-item-header`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Opted In `li#1 > div > div.css-cf00qb > p.css-jg567y`
Opted In `li#1 > div > div.css-cf00qb > p.css-jg567y`
Opted In `li#1 > div > div.css-cf00qb > p.css-jg567y`
The former High Fashion Twitter lynchpin makes whimsical clothes that speak to … `a.feature > div.grid > div.feature__wrapper > h2.feature__subtitle`
the internet `div.grid > div.feature__wrapper > h2.feature__subtitle > span.nowrap`
Influencer culture has turned the California festival into a stale parody of it… `a.feature > div.grid > div.feature__wrapper > h2.feature__subtitle`
former self `div.grid > div.feature__wrapper > h2.feature__subtitle > span.nowrap`
From Olivia Rodrigo’s jeans and cute top combo to Madonna dusting off her Confe… `a.feature > div.grid > div.feature__wrapper > h2.feature__subtitle`
style moments `div.grid > div.feature__wrapper > h2.feature__subtitle > span.nowrap`

These are opportunities to improve the legibility of your content.

Navigation

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Building a cyberdeck is the most rebellious thing you can do right now `div.card-feature > div.card-feature__content > a.card-feature__content-primary > h3.card-feature__title`

These are opportunities to improve keyboard navigation in your application.

Names and labels

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link `div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link`
div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link `div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link`
div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link `div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link`
div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link `div.footer-container-inner > nav.footer-navigation > div.social-links > a.menu-link`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Personal Data Processing Opt Outs I want to opt-out of the Sharing of my Perso… `div.qc-usp-ui-content > div.qc-usp-ui-form-content > div.qc-usp-container > ul.qc-cmp2-consent-list`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta `head > meta`

These items highlight common accessibility best practices.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●No form fields have multiple labels

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

●Elements with visible text labels have matching accessible names.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
Topics	a.teads.tv/analytics/tag.js line 19, col 2291
AttributionReporting	connect.facebook.net/en_US/fbevents.js line 279, col 769

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

100

SEO

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

○Document has a valid `rel=canonical`

Results for https://dazeddigital.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Usability (2)

Navigation (3)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Payback period

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Navigation

Names and labels

Tables and lists

Best practices

Best Practices

General

SEO

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Contrast

Navigation

Names and labels

Tables and lists

Best practices

Best Practices

General

SEO

Keyboard Shortcuts