Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
4High impact, low effort — start here.
Strategic
1High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 23.1 MB (6.2 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
3 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
3 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
34 image-only link(s) without alt text
Image-only links with no alt are unidentifiable to screen-reader users — link's destination is invisible.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$250 investment → $12,571/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~36%.
- Page takes 17.0s to loadUsers abandon at ~3s — you're 14.5s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 16.5sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- Mixed content on HTTPS pageBrowsers block insecure subresources — broken images, missing scripts, warning badge→ Change http:// URLs inside the page to https:// (or protocol-relative)
- 8 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 5 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$12,569 /mo
+35.9pp bounce · ~3,591 lost visitors/mo
CPC: USD 3.50
Bandwidth Waste
$1.57 /mo
19637.1 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.0 MB per page loadSaves $1.57/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
3.28 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
16.96 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
16.54 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
15.78 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
57.44 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
813 ms
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.91 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.07 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.774
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
8.29 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
17.97 s
Categories
8Performance
Page weighs 23.1 MB (6.2 MB transferred)
Security
All checks pass
Accessibility
2 control(s) without accessible label
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of WordPress sites score 88+ on Performance; you're at 67 — closing this gap is the highest-leverage improvement.
Technology stack
WordPress, on PHP, hosted on Amazon Web Services, with Amazon S3 CDN
Stack Architecture
Ad Lightning 
DoubleClick Floodlight 
Google Analytics 
Google Publisher Tag 
Google Tag Manager 
Max Mega Menu 
Outbrain 
Parse.ly 
SHE Media 
WordPress 
Piano 
Admiral 
Adobe Fonts Amazon Route 53 Facebook Google Search Console HSTS Hotjar Microsoft Microsoft 365 
MySQL 
OneTrust 
Open Graph 
Permutive 
RSS 
Reddit 
Underscore.js 1.13.7
core-js 3.40.0
jQuery 3.7.1
PHP 
Python 
Amazon S3 
Nginx 
Amazon Web Services 
WordPress VIP All Detected Technologies (35)
Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
WordPress VIP is a managed hosting platform for WordPress.
PHP is a general-purpose scripting language used for web development.
Python is an interpreted and general-purpose programming language.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Admiral is a Visitor Relationship Management (VRM) platform.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
MySQL is an open-source relational database management system.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Permutive is a publisher-focused data management platform.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Underscore.js is a JavaScript library which provides utility functions for common programming tasks. It is comparable to features provided by Prototype.js and the Ruby language, but opts for a functional programming design instead of extending object prototypes.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Ad Lightning is an programmatic ads monitoring and audit service.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Max Mega Menu is a popular WordPress plugin that enhances the menu functionality on WordPress websites.
Outbrain is a web advertising platform that displays boxes of links, known as chumboxes, to pages within websites.
SHE Media is an ad network, which means that they basically serve as a coordinator between advertisers and publishers (bloggers).
Piano is a enterprise SaaS company which specialising in advanced media business processes and ecommerce optimisation.
Observations (2)
WordPress detected — review security configuration
WordPress sites benefit from: protecting wp-login.php, disabling XML-RPC if unused, restricting REST API access, and keeping all plugins and themes up to date. Check the Security tab for specific findings.
Complex technology stack detected
35 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 2h total → projected C (79)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 23.1 MB (6.2 MB transferred)
- · 3 button(s) with no accessible text
- · 3 link(s) with no accessible text
- · 34 image-only link(s) without alt text
Sprint 2: Core Fixes
+1Medium effort, high structural impact
- · 2 control(s) without accessible label