Audit overview
Accessibility and Sustainability need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Page weighs 14.4 MB (8.8 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
2 button(s) with no accessible text
Buttons with no accessible text (icon-only, no aria-label) can't be activated by voice control or understood by screen readers.
4 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
is missing width/height — may cause layout shift
Performance issues directly impact user engagement and conversion rates.
333 HTTP requests — consider bundling or reducing
High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
€638 investment → €3,462/month returns + EUR 120,500,000 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
7 barrier(s) likely increasing bounce by ~32%.
- Page takes 15.5s to loadUsers abandon at ~3s — you're 13.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 3.0sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 4 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 86 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
€120.500.000
- No privacy policy link detectedGDPR: EUR 10.000 – EUR 20.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 5.000 – EUR 10.000.000
- Trackers detected but no cookie policy foundGDPR: EUR 10.000 – EUR 20.000.000
Bounce-Rate Cost
€3.459 /mo
+32.2pp bounce · ~3,221 lost visitors/mo
CPC: EUR 1.07
Bandwidth Waste
€2,04 /mo
27589.3 MB/mo × 0.074 EUR/GB
- Optimize transfer: save ~2.8 MB per page loadSaves €2,04/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 3 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.57 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
15.49 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
2.99 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.001
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
11.09 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
29.62 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.07 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
2.33 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
334 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.73 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.87 s
Categories
8Performance
Page weighs 14.4 MB (8.8 MB transferred)
Security
All checks pass
Accessibility
2 button(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 94+ on Infrastructure; you're at 81 — closing this gap is the highest-leverage improvement.
Technology stack
AOS, on Emotion, with Bunny CDN
Stack Architecture
Apple Pay 
Google Analytics 
Google Tag Manager 
Klaviyo 
PayPal 
Shop Pay 
TikTok Pixel 
Venmo 
Cart Functionality 
Shopify 
AOS 
Adobe Fonts 
Cookie Control 
Cookiebot 1
Cybot Facebook Google Search Console Google Workspace HSTS 
HTTP/3 Klaviyo Reviews 
LazySizes Microsoft 
Modernizr 3.6.0
Open Graph 
Priority Hints 
Stamped 
Swiper 
core-js 3.37.0
jQuery 3.6.0 jQuery Migrate 3.4.0
Emotion 
Bunny 
Cloudflare All Detected Technologies (34)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Emotion is a library designed for writing CSS styles with JavaScript.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
Shopify is a subscription-based software that allows anyone to set up an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, a point-of-sale app and accompanying hardware.
JavaScript library to animate elements on your page as you scroll.
Adobe Fonts is a web-based service providing access to a vast library of high-quality fonts for web and print design.
Cookiebot is a cloud-driven solution that automatically controls cookies and trackers, enabling full GDPR/ePrivacy and CCPA compliance for websites.
Cybot is a tool that facilitates compliance with data privacy laws for website operators and marketers.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
Klaviyo Reviews is a built-in product review offering for Shopify and WooCommerce by Klaviyo.
LazySizes is a JavaScript library used to delay the loading of images (iframes, scripts, etc) until they come into view.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Stamped is a provider of reviews and ratings solution.
Swiper is a JavaScript library that creates modern touch sliders with hardware-accelerated transitions.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.
Apple Pay is a mobile payment and digital wallet service by Apple that allows users to make payments in person, in iOS apps, and on the web.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Klaviyo is an email marketing platform for online businesses.
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
Shop Pay is an accelerated checkout that lets customers save their email address, credit card, and shipping and billing information so they can complete their transaction faster the next time they are directed to the Shopify checkout.
Venmo is a mobile payment service owned by PayPal. Venmo account holders can transfer funds to others via a mobile phone app.
Observations (3)
Shopify storefront detected
Shopify handles hosting, SSL, and CDN automatically. Performance optimizations focus on theme code, app scripts, and image optimization. Check the Performance tab for third-party script impact.
No build tool detected
A framework (AOS) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
34 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (82)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 14.4 MB (8.8 MB transferred)
- · 2 button(s) with no accessible text
Sprint 2: Core Fixes
+3Medium effort, high structural impact
- · 4 control(s) without accessible label
- · is missing width/height — may cause layout shift
- · 333 HTTP requests — consider bundling or reducing