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Audit Complete

Results for https://theinformation.com

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United Stated United Stated · New York Completed: Apr 22, 2026 20:02 UTC
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Mobile 375 × 812

Screenshot of the audited page (Mobile 375×812)

Desktop 1440 × 900

Screenshot of the audited page (Desktop 1440×900)
C72

Site Health

Score: 72 / 100

Based on 8 categories, 0 sections

Room to improve — your 28.0s load time is above Google's 2.5s 'Good' threshold.

Several missing protections leave your users and data exposed.

Mostly accessible, but some users still face barriers.

Missing signals may be hurting your search visibility.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Missing metadata means poor previews on social media and search.

Heavier than average — reducing page weight saves energy and bandwidth.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

AngularJS · 324 peers
You 72
·
Avg 73
At average
0 50 100
Better than 37% of AngularJS sites See full AngularJS benchmark →
Cloudflare Bot Management · 368 peers
You 72
·
Avg 74
At average
0 50 100
Better than 23% of Cloudflare Bot Management sites See full Cloudflare Bot Management benchmark →

Top Priorities (5)

1

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
2

HSTS header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers
3

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy
4

Page weighs 13.9 MB (4.0 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget
5

180 third-party resources (100% of weight)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Inventory
View fix priority matrix

Fix Priority Matrix

5 findings

Quick Wins

3

High impact, low effort — start here.

Strategic

2

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →
BeaverCheck badge
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<a href="https://beavercheck.com/results/581d14d7-eacd-4ca1-85f0-3cf25e906d97"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Ftheinformation.com" alt="BeaverCheck Score"></a>
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What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 28.0s exceeds Google's 2.5s 'Good' threshold and the 2 performance issues below directly contribute to it. Addressing the critical issues below would have the most immediate impact on your user trust.

3 security gaps detected — browsers may warn visitors about your site.
Your LCP is 28.0s — fixing the 2 performance criticals could bring it under Google's 2.5s 'Good' threshold.

Conversion Barriers

2 critical 7 warning

9 barrier(s) likely increasing bounce by ~31%.

Speed (2)

Page takes 28.0s to load

+12% bounce

Users abandon at ~3s — you're 25.5s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 3.5s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Content (4)

No Open Graph tags

+2% bounce

Links shared on LinkedIn / Slack / Facebook show bare URLs — referral clicks drop

Fix: Add og:title, og:description, og:image, og:url to the page head

No structured data

+2% bounce

No rich-result eligibility in Google — lower SERP CTR vs competitors with stars and prices

Fix: Add JSON-LD for your page type (Product, Article, FAQPage, LocalBusiness, …)

Thin content

+3% bounce

Under 300 words — visitors bounce looking for substance, search engines rank competitors first

Fix: Add a substantive FAQ, product detail, or case-study section

Content is hard to read

+2% bounce

Graduate-level reading difficulty — limits the addressable audience for product or blog pages

Fix: Shorten sentences; replace jargon with plain language; target Flesch ease ≥60

Navigation (1)

No skip-to-content link

+1% bounce

Keyboard and screen-reader users must tab through the entire header on every page

Fix: Add a visible-on-focus <a href="#main">Skip to content</a> as the first focusable element

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$550 investment → $1.01/month returns + USD 150,000 risk avoided

Payback period: > 2 years First-year ROI: -98%

Investment

$550

6h · 5 findings

Monthly returns

$1.01 /mo

~$12 / year

  • Bandwidth savings $1.01

Regulatory risk avoided

USD 150,000

if kept compliant

  • ADA Title III USD 150,000

$150 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$550

5.5 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins
$150 3 fixes in ~90 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions
$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$12,501 / month at risk

~$150,012 / year if left unfixed

Compliance Risk

$150,000

ADA Title III
  • No <nav> landmark found
    ADA Title III: USD 25,000 – USD 150,000
  • Skip navigation link is missing (WCAG 2.4.1)
    ADA Title III: USD 25,000 – USD 150,000

Bandwidth Waste

$1.01 /mo

12619.1 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~1.3 MB per page load
    Saves $1.01/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 4 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

26
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
72
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
73
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
83
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

13.48 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

27.99 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

3.52 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

13.48 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

31.46 s

Detailed Report

Audit breakdown by category with detailed findings.

26

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
ti-assets.theinformation.com/packs/js/vendor-packages-fdbd8911d7fd8010b795.js14400.0 s840.7 KiB
js.stripe.com/acacia/stripe.js120.0 s220.2 KiB
ti-assets.theinformation.com/packs/js/897-6bbd6f9c8b09dca3e826.js14400.0 s189.7 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
sdk.mrf.io/statics/marfeel-sdk.js?id=52671800.0 s58.6 KiB
cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js86400.0 s124.3 KiB
cdn.p-n.io/pushly-sdk.min.js?domain_key=Wh0KRP2v2DPh4UPCgSrygixsTWBKP2XmUzDk300.0 s45.6 KiB
/signals/config/525402414304551?v=2.9.303&r=stable&domain...1200.0 s46.6 KiB
ti-assets.theinformation.com/packs/js/vendor-react-8519dd62207ba32d6207.js14400.0 s58.4 KiB
/analytics.js/v1/pBBV1c1b6TE22XZ2gQCmMx3vihrGNdPC/analyti...120.0 s28.8 KiB
ti-assets.theinformation.com/packs/css/446-3cd7427c.css14400.0 s28.9 KiB
www.redditstatic.com/ads/pixel.js60.0 s19.0 KiB
utt.impactcdn.com/A6141635-34c3-4ac6-89de-710e23062de11.js900.0 s20.5 KiB
m.stripe.network/out-4.5.45.js300.0 s16.5 KiB
scripts.clarity.ms/0.8.59/clarity.js86400.0 s26.2 KiB
ti-assets.theinformation.com/packs/js/homepage-75828eb7dae88e3bb743.js14400.0 s14.1 KiB
cdn.segment.com/next-integrations/actions/3962/1faa179dfb20d0a3f5a0.js0.0 ms9.2 KiB
/cdn-cgi/challenge-platform/h/b/scripts/jsd/0b8fb825cb67/...14400.0 s13.3 KiB
cdn.cookielaw.org/consent/018e806d-5784-74c9-9740-5aaf1d5dc546/OtAutoBlock.js86400.0 s21.1 KiB
pixel.byspotify.com/ping.min.js3600.0 s10.2 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
appleid.cdn-apple.com/appleauth/static/jsapi/appleid/1/en_US/appleid.auth.js86400.0 s17.4 KiB
public.profitwell.com/js/profitwell.js?auth=null14400.0 s9.7 KiB
cdn.cookielaw.org/consent/018e806d-5784-74c9-9740-5aaf1d5dc546/otSDKStub.js86400.0 s12.1 KiB
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...86400.0 s10.7 KiB
ti-assets.theinformation.com/packs/js/535-ef24ec7a6ba3950b3b74.js14400.0 s5.8 KiB
/logos/8de75818-35ff-4a79-8fcd-fe7d20ffd525/018e806d-5784...86400.0 s8.7 KiB
/next-integrations/actions/google-ec-plugins/00b46d0899db...0.0 ms2.7 KiB
ti-assets.theinformation.com/packs/css/base_components-bfbb82a8.css14400.0 s3.9 KiB
alpharetargeting.com/source/arti.js0.0 ms2.1 KiB
ws.zoominfo.com/pixel/zMQorfj7aSSwrJ1oBwQx0.0 ms2.1 KiB
ti-assets.theinformation.com/packs/js/runtime-ad73b3f8e1d073df1807.js14400.0 s2.6 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg86400.0 s2.7 KiB
static-cdn.trackier.com/rtg/69c4cb49a8055b23cd23aca8.js3600.0 s1.0 KiB
/rp.gif?ts=1776888082419&id=t2_8l30jc1j&event=PageVisit&m...0.0 ms666 B
static-cdn.trackier.com/rtg/6997f17b5dc8e734c157cc89.js3600.0 s828 B
/collect?v=2&fmt=js&pid=8832882&time=1776888082392&li_ads...0.0 ms450 B
/tr/?id=525402414304551&ev=PageView&dl=https%3A%2F%2Fwww....0.0 ms16 B
/tr/?id=525402414304551&ev=impression&dl=https%3A%2F%2Fww...0.0 ms16 B

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG
nodeLabel: How Tech M&A Is Filling AI Gaps
path: 1,HTML,1,BODY,3,DIV,2,SECTION,1,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,SECTION,1,DIV,0,ARTICLE,0,A,1,SPAN,0,IMG
selector: article.flex-1 > a.relative > span.h-full > img.h-auto
snippet: <img alt="How Tech M&amp;A Is Filling AI Gaps" class="h-auto w-full" loading="eager" sizes="(min-width: 480px) 600px, 400px" src="https://tii.imgix.net/production/articles/16974/c8bb2d75-1f6d-4456-8857-9e…" srcset="https://tii.imgix.net/production/articles/16974/c8bb2d75-1f6d-4456-8857-9e…">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
How Tech M&A Is Filling AI Gaps article.flex-1 > a.relative > span.h-full > img.h-auto
/production/articles/16974/c8bb2d75-1f6d-4456-8857-9e0ff5...71.7 KiB24.1 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 759 ms

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 610 ms 106.5 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
Unattributable1.3 s163 ms0.0 ms
www.theinformation.com/1.0 s400 ms36 ms
ti-assets.theinformation.com/packs/js/vendor-react-8519dd62207ba32d6207.js1.0 s958 ms24 ms
ti-assets.theinformation.com/packs/js/homepage-75828eb7dae88e3bb743.js742 ms715 ms10 ms
www.googletagmanager.com/gtm.js?id=GTM-MXFP3X735 ms615 ms66 ms
www.googletagmanager.com/gtag/js?id=G-LL334L9M32625 ms491 ms69 ms
sdk.mrf.io/statics/marfeel-sdk.js?id=5267530 ms510 ms1.7 ms
cdn.p-n.io/pushly-sdk.min.js?domain_key=Wh0KRP2v2DPh4UPCgSrygixsTWBKP2XmUzDk521 ms411 ms69 ms
www.theinformation.com/cdn-cgi/challenge-platform/scripts/jsd/main.js425 ms342 ms3.5 ms
scripts.clarity.ms/0.8.59/clarity.js391 ms352 ms10 ms
cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js390 ms304 ms61 ms
ti-assets.theinformation.com/packs/js/vendor-packages-fdbd8911d7fd8010b795.js389 ms24 ms363 ms
d712.theinformation.com/script.js371 ms310 ms17 ms
js.stripe.com/acacia/stripe.js298 ms166 ms131 ms
cdn.cookielaw.org/consent/018e806d-5784-74c9-9740-5aaf1d5dc546/OtAutoBlock.js253 ms182 ms57 ms
js-agent.newrelic.com/nr-spa-1.313.1.min.js214 ms173 ms12 ms
connect.facebook.net/en_US/fbevents.js177 ms133 ms43 ms
utt.impactcdn.com/A6141635-34c3-4ac6-89de-710e23062de11.js165 ms149 ms6.6 ms
/signals/config/525402414304551?v=2.9.303&r=stable&domain...164 ms139 ms24 ms
www.googletagmanager.com/gtag/js?id=AW-860455588&cx=c&gtm=4e64k0140 ms99 ms40 ms
cdn.segment.com/next-integrations/actions/3962/1faa179dfb20d0a3f5a0.js114 ms108 ms3.5 ms
ti-assets.theinformation.com/packs/js/897-6bbd6f9c8b09dca3e826.js105 ms2.1 ms103 ms
www.googletagmanager.com/gtag/js?id=G-LL334L9M32&cx=c&gtm=4e64k0100 ms33 ms67 ms
/next-integrations/integrations/vendor/commons.59560acdd6...99 ms86 ms8.3 ms
www.googletagmanager.com/gtag/destination?id=G-LL334L9M32&cx=c&gtm=4e64k094 ms31 ms62 ms
cdn.cookielaw.org/consent/018e806d-5784-74c9-9740-5aaf1d5dc546/otSDKStub.js91 ms62 ms4.4 ms
www.googletagmanager.com/gtag/js?id=AW-86045558870 ms26 ms44 ms
static.ads-twitter.com/uwt.js64 ms57 ms5.4 ms
accounts.google.com/gsi/client62 ms25 ms36 ms
theinformation.blueconic.net/DG/DEFAULT/cs?&callback=bc_json20160 ms52 ms0.3 ms
/beacon.min.js/v8c78df7c7c0f484497ecbca7046644da177152312...53 ms40 ms3.8 ms
www.redditstatic.com/ads/pixel.js52 ms35 ms8.1 ms
cdn.rollbar.com/rollbarjs/refs/tags/v2.26.1/rollbar.min.js51 ms20 ms9.5 ms
snap.licdn.com/li.lms-analytics/insight.min.js51 ms44 ms6.5 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation7.8 s
Script Parsing & Compilation1.5 s
Other1.4 s
Style & Layout443 ms
Garbage Collection237 ms
Parse HTML & CSS179 ms
Rendering41 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
The page has an unload handler in the main frame.Actionable

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
How Tech M&A Is Filling AI Gaps article.flex-1 > a.relative > span.h-full > img.h-auto
/production/articles/16974/c8bb2d75-1f6d-4456-8857-9e0ff5...

More information about the performance of your application. These numbers don't directly affect the Performance score.

Layout shift culprits
Optimize DOM size
Forced reflow
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
User Timing marks and measures 7 user timings
Avoid long main-thread tasks 20 long tasks found
Network Requests
Network Round Trip Times 200 ms
Server Backend Latencies 220 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 240 ms
INP breakdown
Avoid non-composited animations
Avoid large layout shifts
72

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
header#global-nav > div.flex > div.flex > button.border-none header#global-nav > div.flex > div.flex > button.border-none

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.namespaced-ti > div#ti-wrapper > img body.namespaced-ti > div#ti-wrapper > img
body.namespaced-ti > img body.namespaced-ti > img

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.mx-0 > div.w-full > article.flex-col > a.relative div.mx-0 > div.w-full > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.border-0 > div.flex > article.flex > a.relative div.border-0 > div.flex > article.flex > a.relative
div.border-0 > div.flex > article.flex > a.relative div.border-0 > div.flex > article.flex > a.relative
div.border-0 > div.flex > article.flex > a.relative div.border-0 > div.flex > article.flex > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.border-0 > div.flex > article.flex > a.relative div.border-0 > div.flex > article.flex > a.relative
div.border-0 > div.flex > article.flex > a.relative div.border-0 > div.flex > article.flex > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative
div.w-full > section > article.flex-col > a.relative div.w-full > section > article.flex-col > a.relative

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Subscribe div.flex > div.relative > div.group > a.z-1
Deep Research section > div.mx-0 > article.flex-1 > a.mb-4
Artificial Intelligence div.w-full > article.flex-col > div.ml-0 > a.mb-4
Exclusive div.w-full > article.flex-col > div.ml-0 > a.mb-4
The Information Finance section > article.flex-col > div.ml-0 > a.mb-4
AI Agenda section > article.flex-col > div.ml-0 > a.mb-4
The Briefing section > article.flex-col > div.ml-0 > a.mb-4
Dealmaker section > article.flex-col > div.ml-0 > a.mb-4
Every Wednesday (subscribers only) div.flex > article.flex > div.mt-8 > a.mb-4
Four times/week (subscribers only) div.flex > article.flex > div.mt-8 > a.mb-4
Five times/week div.flex > article.flex > div.mt-8 > a.mb-4
View all div.w-full > section > div.border-0 > a.inline-block
Exclusive section > article.flex-col > div.ml-0 > a.mb-4
Applied AI section > article.flex-col > div.ml-0 > a.mb-4
Exclusive div.flex > article.flex > div.mt-8 > a.mb-4
The Big Read div.flex > article.flex > div.mt-8 > a.mb-4
View all div.w-full > section > div.border-0 > a.inline-block
AI Agenda section > article.flex-col > div.ml-0 > a.mb-4
True Value section > article.flex-col > div.ml-0 > a.mb-4
Exclusive section > article.flex-col > div.ml-0 > a.mb-4
The Briefing section > article.flex-col > div.ml-0 > a.mb-4
Directory section > div.border-0 > p.mx-auto > a.text-primary-magenta
Exclusive section > article.flex-col > div.ml-0 > a.mb-4
AI Infrastructure section > article.flex-col > div.ml-0 > a.mb-4
AI Agenda section > article.flex-col > div.ml-0 > a.mb-4
Exclusive section > article.flex-col > div.ml-0 > a.mb-4
Read more div.w-full > section > div.px-16 > a.bg-transparent
Get started div > form.w-full > div.email-form > button.w-full
Already a subscriber? div > form.w-full > div.mt-8 > span.opacity-50
Sign in div > form.w-full > div.mt-8 > a.font-suisse-screen
Terms div.flex > div.mt-48 > div.mb-8 > a.mt-8
Privacy div.flex > div.mt-48 > div.mb-8 > a.mt-8
Help & Support div.flex > div.mt-48 > div.mb-8 > a.mt-8
© 2013–2026 The Information. All Rights Reserved. div.m-auto > div.flex > div.mt-48 > div.mt-8
Cookie Settings / Do Not Sell or Share My Info div.flex > div.mt-48 > div > a#ot-sdk-btn

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Directory section > div.border-0 > p.mx-auto > a.text-primary-magenta

These are opportunities to improve the legibility of your content.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
X Facebook LinkedIn Threads Instagram header#global-nav > div.fixed > nav.h-screen > ul.mt-40

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Disabling zooming is problematic for users with low vision who rely on screen magnification to properly see the contents of a web page. Learn more about the viewport meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta head > meta

One main landmark helps screen reader users navigate a web page. Learn more about landmarks.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
html html

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Form elements have associated labels
ARIA attributes are used as specified for the element's role
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Deprecated ARIA roles were not used
Identical links have the same purpose.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
73

Best Practices

Trust and Safety

Users are mistrustful of or confused by sites that request to send notifications without context. Consider tying the request to user gestures instead. Learn more about responsibly getting permission for notifications.

Why this matters

Performance issues directly impact user engagement and conversion rates.

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
SharedStorage
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.
Fledge
Unload event listeners are deprecated and will be removed.
www.theinformation.com/ line 5, col 8711
AttributionReporting

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
www.theinformation.com/ line 5, col 8711
[object Object]
www.theinformation.com/ line 5, col 8711
[SERVER] [ReactOnRails Renderer]: setTimeout is not defined for VM. No-op for server rendering.
www.theinformation.com/ line 5, col 8711
[SERVER] at setTimeout (evalmachine.<anonymous>:3:19) at Query.scheduleGc (webpack://reader/./node_modules/react-query/es/core/queryClient.js_+_3_modules?:64:24) at new Query (webpack://reader/./node_modules/react-query/es/core/queryClient.js_+_3_modules?:40:10) at QueryCache.build (webpack://reader/./node_modules/react-query/es/core/queryClient.js_+_3_modules?:552:15) at QueryObserver.updateQuery (webpack://reader/./node_modules/react-query/es/react/index.js_+_14_modules?:749:45) at QueryObserver.setOptions (webpack://reader/./node_modules/react-query/es/react/index.js_+_14_modules?:370:10) at new QueryObserver (webpack://reader/./node_modules/react-query/es/react/index.js_+_14_modules?:312:11) at eval (webpack://reader/./node_modules/react-query/es/react/index.js_+_14_modules?:924:12) at vb (webpack://reader/./node_modules/react-dom/cjs/react-dom-server-legacy.node.production.min.js?:56:265)
Failed to load resource: net::ERR_INVALID_URL
Failed to load resource: net::ERR_INVALID_URL
Failed to load resource: the server responded with a status of 401 ()
Failed to load resource: the server responded with a status of 401 ()
Failed to load resource: the server responded with a status of 401 ()
Failed to load resource: the server responded with a status of 401 ()
Failed to load resource: the server responded with a status of 403 ()
Failed to load resource: the server responded with a status of 403 ()
Uncaught Error: Minified React error #423; visit https://reactjs.org/docs/error-decoder.html?invariant=423 for the full message or use the non-minified dev environment for full errors and additional helpful warnings.
Uncaught Error: Minified React error #425; visit https://reactjs.org/docs/error-decoder.html?invariant=425 for the full message or use the non-minified dev environment for full errors and additional helpful warnings.
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Mitigate clickjacking with XFO or CSP
83

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.theinformation.com/?page=2&view=recentRead more

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
body.namespaced-ti > div#ti-wrapper > img body.namespaced-ti > div#ti-wrapper > img
body.namespaced-ti > img body.namespaced-ti > img

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links are crawlable
Document has a valid `hreflang`
Document has a valid `rel=canonical`
robots.txt is valid

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

100
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
90
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
96
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
40
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

262 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

819 ms

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

48 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.001

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

342 ms

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

819 ms

Detailed Report

Audit breakdown by category with detailed findings.

100

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Diagnostics

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages that use WebXR are not currently eligible for back/forward cache.Actionable
Only pages with a status code of 2XX can be cached.Not actionable

More information about the performance of your application. These numbers don't directly affect the Performance score.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 208 ms
URLTime Spent
theinformation.com/208 ms
theinformation.com/0.0 ms
Max Potential First Input Delay 90 ms
Layout shift culprits
Optimize DOM size
Font display
Forced reflow
Improve image delivery
LCP breakdown
Modern HTTP
Render blocking requests
Optimize viewport for mobile
Time to Interactive 0.8 s
Minify CSS
Minify JavaScript
Reduce unused CSS
Reduce unused JavaScript
Avoids enormous network payloads Total size was 509 KiB
JavaScript execution time 0.3 s
Minimizes main-thread work 0.4 s
Avoid long main-thread tasks 2 long tasks found
Image elements have explicit `width` and `height`
Network Requests
Network Round Trip Times 10 ms
Server Backend Latencies 10 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 10 ms
Avoid large layout shifts 1 layout shift found
INP breakdown
LCP request discovery
User Timing marks and measures
Avoid non-composited animations
90

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Best practices

Users do not expect a page to refresh automatically, and doing so will move focus back to the top of the page. This may create a frustrating or confusing experience. Learn more about the refresh meta tag.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
head > meta head > meta

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links have a discernible name
Touch targets have sufficient size and spacing.
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
`[accesskey]` values are unique
`[aria-*]` attributes match their roles
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements use only permitted ARIA attributes
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Image elements have `[alt]` attributes
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
Form elements have associated labels
Links are distinguishable without relying on color.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
No element has a `[tabindex]` value greater than 0
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
96

Best Practices

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
Failed to load resource: the server responded with a status of 403 ()
Failed to load resource: the server responded with a status of 403 ()
Failed to load resource: the server responded with a status of 403 ()
Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Mitigate DOM-based XSS with Trusted Types
Page has valid source maps
Redirects HTTP traffic to HTTPS
Ensure proper origin isolation with COOP
Mitigate clickjacking with XFO or CSP
Detected JavaScript libraries
40

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Crawling and Indexing

Search engines are unable to include your pages in search results if they don't have permission to crawl them. Learn more about crawler directives.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Blocking Directive Source
head > meta

Pages with unsuccessful HTTP status codes may not be indexed properly. Learn more about HTTP status codes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

To appear in search results, crawlers need access to your app.

Content Best Practices

Meta descriptions may be included in search results to concisely summarize page content. Learn more about the meta description.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Document has a `<title>` element
Links have descriptive text
Links are crawlable
Document has a valid `hreflang`
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `rel=canonical`

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