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Scanned
2026-04-21 20:15 UTC
Worker
🇳🇱 Amsterdam
Duration
57.00s
Vs prev

Audit overview

3 categories need attention: Accessibility, and 2 others.

Fix Priority Matrix

5 findings

Quick Wins

4

High impact, low effort — start here.

Strategic

1

High impact, requires investment.

Easy Improvements

0

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

0

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Screenshots

DESKTOP + MOBILE
Mobile
Mobile screenshot

Top Priorities (5)

Sorted by impact
Critical: 1

Page weighs 17.9 MB (5.8 MB transferred)

Informational: total page weight (uncompressed) and bytes actually transferred over the wire.

Performance › Page Weight Budget
Critical: 2

No <main> landmark found

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Accessibility › Landmark Structure
Critical: 3

No favicon or icon links detected

Without a favicon, your tab shows a blank icon and bookmarks look unbranded — amateur signal in every browser surface.

Accessibility › Favicon & Branding
Warning: 4

165 third-party resources (100% of weight)

Informational: third-party resource count and their share of page weight. High share caps perf gains from frontend optimization.

Performance › Page Weight Inventory
Warning: 5

166 HTTP requests — consider bundling or reducing

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Performance › Page Weight Budget
What fixing these means. Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 11.8s exceeds Google's 2.5s 'Good' threshold and the 3 performance issues below directly contribute to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your conversion rate.
Your LCP is 11.8s — fixing the 3 performance criticals could bring it under Google's 2.5s 'Good' threshold.
2 accessibility issues exclude users who rely on assistive technology.

Business case

What fixing the audit's findings is worth -- and what ignoring them keeps costing.

Return on investment

$467 investment → $11,825/month returns + USD 157,500 risk avoided

Investment
$467
4.7 h · 3 findings
Monthly returns
$11,825
$141,895/yr
Payback
0.0 mo
+30306% Y1
Regulatory risk avoided USD 157,500
Or — fix only the top 3 findings
$4670.0 mo payback · +30306% Y1
Optimistic scenario assuming the top 3 capture most of the upside. Real-world recovery typically falls between this projection and the full-fix ROI above.
$67 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Conversion barriers

9 barrier(s) likely increasing bounce by ~33%.

Barriers
9
3 crit 6 warn
Bounce delta
+33pp
added vs baseline
Score
52
D
Speed
2
Trust
2
Usability
0
Content
3
Nav
2
  • Page takes 11.8s to load
    Users abandon at ~3s — you're 9.3s over the 2.5s threshold
    → Optimize render-blocking resources, preload the hero image, and compress images
  • Page feels frozen for 5.5s
    Clicks on the primary CTA are ignored while JavaScript runs
    → Break up long tasks; defer non-critical JavaScript to post-hydration
  • 3 broken link(s) on the page
    Clicks land on 404s — trust drops and the session often ends
    → Fix or remove the broken destinations surfaced on the Content tab
  • No HSTS header
    Returning visitors are briefly exposed to downgrade attacks on first request
    → Set Strict-Transport-Security: max-age=31536000; includeSubDomains
  • No Content-Security-Policy header
    Higher XSS blast radius — one compromised script can exfiltrate the checkout form
    → Ship a reporting-only CSP first, then enforce once violations are clean

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Remediation cost

$467 4.7 developer hours at $100/hr
Quick wins
$67 2 fixes in ~40 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Team composition

Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

Warning:Cost of inaction

$8,823 / month at risk ~$105,871 / year if left unfixed
Default is 10,000. Use your own number for accurate $-figures.

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA
  • No privacy policy link detected
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no cookie policy found
    CCPA/CPRA: USD 2,500 – USD 7,500
  • Trackers detected but no privacy policy found
    CCPA/CPRA: USD 2,500 – USD 7,500

Bounce-Rate Cost

$8,821 /mo

+32.8pp bounce · ~3,279 lost visitors/mo

CPC: USD 2.69

Bandwidth Waste

$1.45 /mo

18111.4 MB/mo × 0.080 USD/GB

  • Optimize transfer: save ~1.8 MB per page load
    Saves $1.45/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Unique monthly visitors from your analytics

Purchases, signups, or key actions

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue
Current bounce (est.)
After fixes (est.)
Estimated bounce reduction

Fix 3 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

Lighthouse

Categories

8
Avg score 70.4

How you compare

Where this site stands against peers running the same stack.

Amazon ELB · 174 peers
You 71
·
Avg 71
At average
0 50 100
Better than 48% of Amazon ELB sites See full Amazon ELB benchmark →
HSTS · 2617 peers
You 71
·
Avg 75
At average
0 50 100
Sustainability P4Content P5Accessibility P15SEO P18Performance P21Security P69Compliance P44Infrastructure P46

Top 10% of HSTS sites score 92+ on Sustainability; you're at 56 — closing this gap is the highest-leverage improvement.

Better than 12% of HSTS sites See full HSTS benchmark →

Technology stack

Amazon ELB, hosted on Amazon Web Services

7 technologies detected 3 stack layers Complex

Stack Architecture

Analytics
Google Analytics Google Tag Manager
Framework
Amazon ELB HSTS NS1 PerimeterX
Hosting
Amazon Web Services

All Detected Technologies (7)

Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.

Categories PaaS Website https://aws.amazon.com/ Detected by BeaverCheck

AWS ELB is a network load balancer service provided by Amazon Web Services for distributing traffic across multiple targets, such as Amazon EC2 instances, containers, IP addresses, and Lambda functions.

Categories Load balancers Website https://aws.amazon.com/elasticloadbalancing/ Detected by BeaverCheck

HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.

Categories Security Website https://www.rfc-editor.org/rfc/rfc6797#section-6.1 Detected by BeaverCheck
Categories DNS Detected by BeaverCheck Evidence NS record: dns1.p01.nsone.net

PerimeterX is a provider of scalable, behavior-based threat protection technology for the web, cloud, and mobile.

Categories Security Website https://www.perimeterx.com Detected by BeaverCheck

Google Analytics is a free web analytics service that tracks and reports website traffic.

Categories Analytics Website https://google.com/analytics Detected by BeaverCheck

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Categories Tag managers Website https://www.google.com/tagmanager Detected by BeaverCheck Evidence Script URL contains www.googletagmanager.com: https://www.googletagmanager.com/gtag/js?id=G-Q3LPRFYJJ3&cx=c&gtm=4e64h1h1

Observations (1)

No build tool detected

A framework (Amazon ELB) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.

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[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fbusinessweek.com)](https://beavercheck.com/results/582f4f0e-3f96-45b1-be45-f0c58dc86833)
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Fix Plan

Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.

Three-week fix plan

2 sprints · 5h total → projected C (78)

Sprint 1: Quick Wins

+7

Highest ROI — low effort, high impact

4 findings 1h → C (78)
  • · Page weighs 17.9 MB (5.8 MB transferred)
  • · No <main> landmark found
  • · No favicon or icon links detected
  • · 165 third-party resources (100% of weight)

Sprint 2: Core Fixes

Medium effort, high structural impact

1 findings 4h → C (78)
  • · 166 HTTP requests — consider bundling or reducing

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